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Nonprofit Fundraising Is Getting Harder. Your Systems Need to Get Smarter.

Nonprofits are being asked to do more with less, and the old way of fundraising is not going to cut it anymore.

A few emails, one annual appeal, a tired event, and a board that “supports fundraising” in theory is not a fundraising system.

It is a wish with a logo.

And right now, nonprofit leaders need more than wishes.

They need systems.

Across the country, nonprofits are facing increased demand, financial uncertainty, staffing challenges, and serious burnout. Many organizations are being asked to serve more people, solve more problems, and raise more money with fewer people and less breathing room.

Lovely.

Just what every exhausted nonprofit leader needed, right?

But here is the hard truth: when the pressure increases, scattered fundraising breaks faster.

If your nonprofit’s fundraising depends on last-minute appeals, heroic staff effort, board guilt, inconsistent donor communication, and the occasional “maybe this event will save us” moment, you do not have a fundraising system.

You have fundraising chaos.

And chaos is expensive.

It costs you money.
It costs you donors.
It costs you staff energy.
It costs you momentum.
It costs you confidence.

The good news?

You do not need a massive development department to build better fundraising systems.

You need clarity. You need consistency. You need follow-through. And you need to stop treating fundraising like something you squeeze in after everything else.

Because fundraising is not extra.

Fundraising is mission work.

What is a nonprofit fundraising system?

A nonprofit fundraising system is the repeatable process your organization uses to raise money, build donor relationships, communicate impact, and keep supporters engaged over time.

It is not one campaign.

It is not one event.

It is not one person who “just knows how to do it.”

A fundraising system includes the simple structures that help your nonprofit raise money more consistently, such as:

  • Donor follow-up
  • Thank-you processes
  • Monthly giving
  • Board fundraising roles
  • Donation page improvements
  • Email communications
  • Storytelling
  • Sponsor outreach
  • Appeal calendars
  • Donor retention tracking
  • Impact reporting
  • Clear calls to action

In other words, a fundraising system helps your organization stop reinventing the wheel every time money gets tight.

And please believe me, the wheel does not need to be reinvented.

It needs to be put on the car.

Why nonprofit fundraising feels harder right now

If fundraising feels harder, you are not imagining it.

Nonprofits are operating in a messy environment.

Community needs are rising. Costs are higher. Staff are stretched. Donors are more selective. Funders are overwhelmed. Board members are often unsure what to do. And many nonprofit leaders are carrying the emotional weight of trying to keep programs alive while smiling through meetings like everything is fine.

Everything is not fine.

The problem is not that nonprofit leaders do not care.

They care deeply.

The problem is that too many organizations have never been given the time, tools, or permission to build fundraising infrastructure.

So everything becomes reactive.

You need money, so you send an appeal.
You need donors, so you post on social media.
You need sponsors, so you dust off last year’s packet.
You need board help, so you say, “Please share this with your networks,” and then everyone quietly pretends they did.

That model is not built for the pressure nonprofits are under now.

A stronger fundraising system is proactive.

It asks:

  • Who are our donors?
  • How are we keeping them engaged?
  • What do they need to understand?
  • How often are we communicating?
  • Are we thanking people well?
  • Are we asking consistently?
  • Are we making it easy to give?
  • Are we giving board members specific actions?
  • Are we tracking what works?
  • Are we building relationships before we need money?

That is where the shift happens.

Fundraising gets smarter when it becomes less random.

The old way of fundraising is too fragile

Many nonprofits are still relying on a fundraising model that looks something like this:

Panic in March.
Event in May.
A few social media posts in July.
A year-end appeal in November.
A rushed email in December.
A board reminder that everyone ignores.
Repeat.

That is not a strategy.

That is a seasonal anxiety disorder with a donation button.

A fragile fundraising model depends on urgency instead of planning.

It depends on staff memory instead of documented systems.

It depends on donor goodwill without enough donor care.

It depends on board members magically knowing what to do.

It depends on people giving again even if they barely heard from you after their last gift.

That is not sustainable.

And it is definitely not fair to the people trying to hold the organization together.

Your donors need more than an ask

One of the biggest fundraising mistakes nonprofits make is only communicating with donors when they need something.

That gets old fast.

Imagine if a friend only texted you when they needed a ride to the airport.

Eventually, you would stop answering.

Donors are the same way.

They need to hear from you between asks.

They need to know what their giving made possible. They need stories. They need progress updates. They need to feel like they are part of something meaningful, not just part of a database.

This does not mean you need to send a 14-page newsletter every week.

Please do not.

It means you need a simple donor communication rhythm.

For example:

  • One thank-you message after a gift
  • One impact email each month
  • One donor story or client story each month
  • One behind-the-scenes update each quarter
  • One clear fundraising ask when appropriate
  • One personal touch for major donors or loyal supporters

Simple.

Repeatable.

Human.

That is the system.

Donor retention should be a top priority

If your nonprofit wants to raise more money, one of the smartest places to start is with the donors you already have.

New donors are wonderful.

But keeping existing donors is usually more efficient than constantly trying to find new ones.

If someone already gave to your organization, that person has already said, “This matters to me.”

Your job is to help them keep caring.

That means donor retention should not be an afterthought.

It should be part of your fundraising plan.

Start by asking:

  • How many donors gave last year?
  • How many gave again this year?
  • How many first-time donors gave a second gift?
  • How many monthly donors stayed active?
  • How many lapsed donors did we contact?
  • How quickly did we thank donors?
  • Did donors hear what their gifts accomplished?

If you do not know the answers, do not panic.

But do start tracking.

Because what gets ignored usually gets worse.

Not sure where your systems stand? Download the FREE Fundraising System Scorecard and find out in 5 minutes. Rate your organization across 8 systems and get a clear picture of exactly where to start.

Fundraising systems reduce burnout

Here is the part people do not talk about enough.

Better fundraising systems are not just about raising more money.

They are also about reducing burnout.

When there is no system, everything depends on memory, urgency, and whoever is willing to stay late.

That is how staff burn out.

That is how donor follow-up falls through the cracks.

That is how campaigns get rushed.

That is how opportunities get missed.

That is how the executive director becomes the entire fundraising department, communications department, crisis response team, and emotional support raccoon.

No one can operate that way forever.

A good system creates repeatable steps.

It helps staff know what happens next.

It helps board members understand their role.

It helps donors feel cared for.

It helps leaders make better decisions.

It gives your organization a little more oxygen.

And oxygen is not a luxury.

The bottom line

Nonprofit fundraising is getting harder.

That does not mean your organization should panic.

It means your organization needs to get more intentional.

You do not need to do everything.

You do not need to chase every trend.

You do not need to launch six new campaigns at once.

You need stronger systems.

  • A system for thanking donors.
  • A system for keeping donors connected.
  • A system for monthly giving.
  • A system for board fundraising.
  • A system for telling your story.
  • A system for making giving easy.
  • A system for following up.
  • A system for raising money before the crisis hits.

Because hope is lovely.

But hope is not a fundraising plan.

And in this season, nonprofits need more than good intentions and heroic exhaustion.

They need fundraising systems that are clear, consistent, and built to last.

Your mission deserves more than last-minute fundraising panic. Download the FREE Fundraising System Scorecard, find your score, and build the one system that will make the biggest difference first.

Want the practical next step?

In the next post, we will break down seven fundraising systems every nonprofit needs to raise money more consistently, without burning everyone out in the process.

Because your mission deserves more than last-minute fundraising panic.

And honestly?

So do you.

FAQ: Nonprofit Fundraising Systems

What is a nonprofit fundraising system?

A nonprofit fundraising system is a repeatable process for raising money, communicating with donors, tracking relationships, making asks, thanking supporters, and reporting impact. It helps nonprofits raise funds more consistently instead of relying on last-minute appeals or scattered efforts.

Why is nonprofit fundraising getting harder?

Nonprofit fundraising is getting harder because many organizations are facing increased demand, financial uncertainty, donor retention challenges, rising costs, and staff burnout. These pressures make it more important for nonprofits to build clear and consistent fundraising systems.

Why do nonprofits need fundraising systems?

Nonprofits need fundraising systems because random, last-minute fundraising is not sustainable. Systems help organizations communicate consistently, retain donors, engage boards, improve follow-up, and raise money with more confidence.

How do fundraising systems reduce burnout?

Fundraising systems reduce burnout by creating repeatable processes, clear roles, and planned communication. Staff do not have to start from scratch every time money is needed.

Grant Writing Made Easier: What Funders Really Want to See

Grant writing does not have to feel like a secret language. Most funders are looking for the same basic information: who you are, what you want to do, why it matters, how you will measure success, and how their money will be used. This post breaks down the key elements of a strong grant proposal so your nonprofit can write with more clarity, confidence, and less last-minute panic.

Grant Writing Made Easier: What Funders Actually Want to Know

Grant writing can feel like a secret language.

Every funder has a different:

  • Application
  • Portal
  • Character limit
  • Deadline
  • Way of asking the same question seventeen times

Fun, right?

But here is the good news: most grant proposals are built from the same basic ingredients.

Funders may ask for the information in different ways, but they are almost always looking for the same things.

Before we jump too far in...Want to make your next grant proposal less painful?
Download the free Grant Proposal Readiness Checklist and gather the pieces before you start writing.

What Funders Want to Know

Funders want clear answers to these questions:

  • Who are you?
  • What are you doing?
  • Why does it matter?
  • How will you do it?
  • What will change?
  • How will you spend the money?
  • Can they trust you to follow through?

That’s it.

A strong grant proposal is not about sounding fancy. It is about making a clear, compelling case that your organization understands the problem, has a real plan, and can deliver results.

Let’s break down the pieces you need.

1. Organization Overview: Tell Them Who You Are

Every proposal needs a clear introduction to your organization.

This is not the place to copy and paste your entire history from 1987 to now. Please don’t. Grant reviewers are tired and caffeinated. Help them.

Your organization overview should answer:

  • Who are you?
  • When and why were you founded?
  • What is your mission?
  • Who do you serve?
  • What programs or services do you provide?
  • What makes your organization credible and trusted?

This section helps the funder understand whether your organization is capable of managing the grant and doing the work.

And yes, you can be honest.

If your organization has gone through a leadership transition, a major challenge, or a period of rebuilding, you do not need to pretend everything has been perfect. Funders do not expect perfection. They expect honesty, stability, and a plan.

A strong organization overview says:

We know who we are. We know who we serve. We know what we’re doing.

That is the energy we want.

2. Project Description: Tell Them What You Want to Do

This is where you explain the program, project, or work you want the funder to support.

Be specific.

Please do not write:

“We will empower youth through meaningful engagement opportunities.”

Nope. Try again.

Say what you are actually going to do.

For example:

“We will provide an eight-week after-school leadership program for 40 middle school students in Palm Desert. Students will participate in weekly workshops focused on communication, goal setting, conflict resolution, and career exploration.”

See the difference?

Your project description should include:

  • What the project is
  • Who will participate
  • Where it will happen
  • When it will happen
  • What activities are included
  • Who will manage the work
  • How the grant funds will be used

This is also where many nonprofits forget to say how much money they are requesting.

Do not make the funder go on a treasure hunt.

Tell them what you need and what the money will pay for.

3. Need Statement: Explain Why This Matters

Your need statement answers the big question:

Why should anyone care?

This section explains the problem, gap, or opportunity your project is addressing.

A good need statement includes facts, but it should not read like a data dump. You want enough research to show that the need is real, but enough humanity to remind the reviewer that real people are affected.

Use a mix of:

  • Local data
  • Community feedback
  • Program waitlists
  • Survey results
  • Stories or examples
  • Research from credible sources

The strongest need statements connect three things:

  • The problem
  • The people impacted
  • Why your organization is positioned to respond

And here is a little grant writing truth bomb: the need statement should connect to the funder’s priorities.

Not in a fake way. Not in a “we twisted ourselves into a pretzel to fit this grant” way.

But if the funder cares about youth mental health, financial stability, housing, workforce development, seniors, arts access, or community health, make the connection clear.

Do not assume the reviewer will connect the dots.

Connect them yourself.

4. Outcomes and Evaluation: Show What Will Change

Funders do not just want to know what you will do.

They want to know what will be different because you did it.

That is where outcomes matter.

Activities vs. Outcomes

Activities are what you do.

Outcomes are what changes.

Examples:

  • Activity: We will host six financial literacy workshops.
    Outcome: Participants will increase their understanding of budgeting, credit, and savings.
  • Activity: We will provide rent assistance to 25 families.
    Outcome: Families will avoid eviction and maintain stable housing.
  • Activity: We will serve 100 seniors through an arts program.
    Outcome: Seniors will report reduced isolation and increased social connection.

Numbers matter, but numbers are not the whole story.

Yes, say how many people you will serve. But also explain what people will learn, gain, improve, access, or experience because of the program.

Then explain how you will measure it.

You might use:

  • Surveys
  • Attendance records
  • Pre- and post-tests
  • Interviews
  • Case notes
  • Client feedback
  • Partner reports

A strong evaluation section tells the funder:

  • We are not just doing activities.
  • We are paying attention.
  • We are learning.
  • We are measuring what matters.

That is what funders want to see.

5. Budget: Make the Numbers Match the Story

Your budget is not just a spreadsheet.

It is your proposal in numbers.

If your narrative says you are running workshops, the budget should show workshop expenses.

If your narrative says staff will provide case management, the budget should include staff time.

If your narrative says participants will receive transportation, meals, supplies, or stipends, those costs should show up clearly.

Your budget should answer:

  • How much does the project cost?
  • How much are you requesting from this funder?
  • What will their money pay for?
  • Are there other funding sources?
  • Is the budget realistic?

The biggest mistake nonprofits make is treating the budget like an afterthought.

Do not do that.

A confusing budget makes reviewers nervous. A clear budget builds trust.

And please, for the love of all things nonprofit, make sure the numbers add up.

6. Future Funding: Explain What Happens Next

Many funders want to know what happens after their grant ends.

This is especially true if you are asking them to support a new program.

They may ask:

  • Will this project continue?
  • How will you fund it in the future?
  • Do you have other funders?
  • Are you building partnerships?
  • Will participants, donors, government contracts, earned income, or other grants support the work?

This does not mean you need to have every dollar secured forever.

But you do need to show that you have thought beyond the grant period.

A good sustainability answer might include:

  • Other grants you are pursuing
  • Individual donor support
  • Corporate sponsorships
  • Government funding
  • Program income
  • Partnerships
  • A phased growth plan
  • Board fundraising efforts

Do not write, “We will continue to seek funding.”

That is not a plan. That is a sentence wearing a tiny grant-writing hat.

Give them something real.

7. Summary or Abstract: Write This Last

The summary is usually at the beginning of the proposal, but you should write it last.

Why?

Because once the full proposal is written, you will have a much clearer sense of the strongest points.

Your summary should briefly explain:

  • Who your organization is
  • What you are requesting
  • What project the grant will support
  • Who will benefit
  • Why the need matters
  • What impact the project will have

Think of it as the front door to your proposal.

It should be:

  • Clear
  • Compelling
  • Easy to understand
  • Free of jargon
  • Strong without being dramatic

Not stuffed with buzzwords. Not trying too hard.

Just strong.

8. Attachments: Do Not Let the Boring Stuff Sink You

Attachments matter.

A funder may ask for:

  • Board list
  • IRS determination letter
  • Organization budget
  • Project budget
  • Financial statements
  • Audit or review
  • Staff bios
  • Letters of support
  • Annual report
  • Strategic plan
  • Proof of insurance
  • Program materials

Read the guidelines carefully.

Then read them again.

Then have someone else read them.

Missing attachments can hurt an otherwise strong proposal. Sometimes they can make your application ineligible.

That is a painful way to lose money.

Do not be that nonprofit.

Final Thought: A Good Grant Proposal Tells a Clear Story

A strong grant proposal does not need to be complicated.

It needs to be clear.

It should tell the funder:

  • Here is the need.
  • Here is who we are.
  • Here is what we will do.
  • Here is what it will cost.
  • Here is what will change.
  • Here is how we will know it worked.
  • Here is why you can trust us.

That is the story.

And when you prepare these pieces ahead of time, grant writing gets a whole lot easier. You stop starting from scratch every time. You build a strong foundation, then adapt it to each funder.

That is how you move from panic-writing at midnight to submitting proposals that are clear, competitive, and fundable.

Still stressful? Sometimes.

But much less chaotic.

And we love less chaotic.

Free Resource

Want to make your next grant proposal less painful?

Download the free Grant Proposal Readiness Checklist and gather the pieces before you start writing.

Frequently Asked Questions About Grant Writing for Nonprofits

What do funders actually look for in a grant proposal?

Funders want to know if your organization is credible, if the need is real, if your plan makes sense, and if their money will create meaningful impact. They are not looking for fancy language. They are looking for clarity, alignment, and confidence that you can do what you say you will do.

What are the main components of a grant proposal?

Most grant proposals include an organization overview, project description, need statement, goals and outcomes, evaluation plan, budget, future funding plan, summary or abstract, and required attachments. Funders may ask for these pieces in different ways, but the basic ingredients are usually the same.

What is a need statement in a grant proposal?

A need statement explains the problem, gap, or opportunity your project is addressing. It should include data, community context, and real examples that help the funder understand why the work matters. The best need statements connect the problem to the people affected and show why your organization is the right one to respond.

What is the difference between activities and outcomes in a grant proposal?

Activities are what your organization will do. Outcomes are what will change because you did it. For example, hosting six workshops is an activity. Participants increasing their knowledge or changing a behavior is an outcome. Funders want both, but outcomes are what show impact.

How do I write a grant budget that builds funder confidence?

Your budget should match your proposal. If you describe staff time, supplies, workshops, transportation, meals, evaluation, or outreach in the narrative, those costs should appear in the budget. A strong budget is clear, realistic, and easy to understand. A confusing budget makes reviewers nervous, and nervous reviewers do not usually write checks.

How long should a grant proposal be?

As long as the funder asks for, and not one word longer. Follow the application instructions carefully. If there is no stated limit, keep your answers clear, specific, and focused. More words do not automatically make a stronger proposal. Better answers do.

Should I use stories or data in a grant proposal?

Use both. Data shows the need is real. Stories show why the need matters. A proposal with only data can feel cold. A proposal with only stories can feel unsupported. The strongest proposals use credible numbers and human context.

What makes a grant proposal stand out?

A strong proposal is easy to understand. It clearly explains the need, the plan, the people served, the expected outcomes, and the budget. It also shows alignment with the funder’s priorities. The magic is not in sounding impressive. The magic is in making it easy for the funder to say yes.

What is the biggest mistake nonprofits make when writing grants?

One of the biggest mistakes is being too vague. Funders need specifics. Who will you serve? How many people? What will you do? What will it cost? What will change? How will you know it worked? If your proposal sounds like it could belong to any nonprofit, it needs more clarity.

What should I do before I start writing a grant proposal?

Before you start writing, gather your core information: mission, program description, need statement, outcomes, budget, evaluation plan, attachments, and any funder-specific requirements. Starting with the pieces in place will save time, reduce stress, and help you write a stronger proposal.

Nonprofit Funding Opportunities For Health And Social Justice Programs

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

UVA Health

UVA Community Health, part of UVA Health, is offering two different types of grants:  Healthy Spark Grants are for organizations that focus on the needs outlined in the community health needs assessment, as well as on social determinants of health; Community Strong Grants are larger grants offered to organizations that UVA Community Health partnered with for more than two years. Must serve communities of UVA Health.

Deadline: April 10, 2025

https://newsroom.uvahealth.com/2025/03/11/uva-community-health-uva-health-grant-applications-2025/

 

South Asian Bar Association Foundation of North America

The Foundation is offering a Community Grants Program to support access to justice for South Asian communities in the U.S. and to advance causes important to the communities they serve.  

Deadline: April 11, 2025

https://www.sabalegalfdn.org/apply-for-a-grant

 

Weyerhaeuser Family Foundation

The Foundation’s Youth Initiative supports direct service programs to U.S. nonprofits that promote resilience, stability, and pyscho-social health for youth ages 14-21 who have experienced trauma by adverse childhood experiences, including mental illness in the household, emotional, sexual, or physical abuse, and others.

Deadline: June 15, 2025 (Letters of inquiry accepted beginning May 1)

https://wfamilyfoundation.org/what-we-fund/youth-initiative/

  

Caplan Foundation for Early Childhood

The Foundation is providing seed money to implement imaginative proposals that exhibit the greatest chance of improving the lives of young children, from infancy to 7 years, on a national scale. Areas of support include parenting education, early childhood welfare, and early childhood education and play. Submit Letter of Inquiry online.

Deadline: May 31, 2025

https://earlychildhoodfoundation.org/#application-process

  

Scherman Foundation

Applications are now open for its Reproductive Rights and Justice Program in the reproductive health and rights fields. The Foundation maintains its commitment to general operating support, especially for state-based and local organizations. 

Deadline: No deadline

https://www.scherman.org/reproductive-justice

 

Nathan Cummings Foundation

The Foundation supports U.S. nonprofits working to address inequality, particularly for women and people of color. Apply online through one of several focus areas. 

Deadline: No deadline

https://nathancummings.org

  

 

Upcoming Spring Grant Funding Opportunities For Community Programs

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

J.W. Couch Foundation

The Foundation supports U.S. nonprofits for programs to combat various mental health issues, including depression, anxiety, bi-polar, PTSD, and more. Other funding areas available.

Deadline: March 28, 2025

https://jwcouchfoundation.org/apply

 

T-Mobile Hometown Grants Program

Grants support community projects in small towns (population less than 50,000 people) across the U.S. Projects can occur in all fields of interest, including the environment and animal welfare, and are open to nonprofits to lead projects.

Deadline: March 31, 2025

https://www.t-mobile.com/brand/hometown-grants

 

Internet Society

The Society’s Connecting the Unconnected funding program supports communities and local organizations working to build and expand Internet infrastructure to connect people living in rural, remote, and low-income areas.

Deadline: March 31, 2025

https://www.internetsociety.org/funding-areas/connecting-the-unconnected/

  

ProLiteracy

ProLiteracy is seeking applications for its Literacy Opportunity Fund to meet the needs of U.S. nonprofits that are doing direct work with adult students. Funded by the Nora Roberts Foundation.

Deadline: April 1, 2025

https://www.proliteracy.org/Literacy-Opportunity-Fund

 

Pfizer Healthcare Charitable Contributions Program

Pfizer supports U.S. nonprofits that provide broad public benefit, advance medical care, and improve patient outcomes. Grant making areas of interest include patient education, including health screening; patient advocacy for disease awareness; and improving patient access to care.

Deadline: April 15, 2025 (check website for updates)

https://www.pfizer.com/about/responsibility/global-impact/charitable-contributions

  

Burroughs Wellcome Fund

The Fund’s Climate Change and Human Health Seed Grants promotes growth of new connections between scholars, practitioners, educators, and/or communicators working to understand, spread the word about, and mitigate the impacts of climate change on human health.

Deadline: April 24, 2025

https://www.bwfund.org/funding-opportunities/climate-change-and-human-health/climate-change-and-human-health-seed-grants/

 

Lawrence Foundation

The Foundation is offering its grant funding to U.S. nonprofits in the following areas of interest: environment, human services, disaster relief, and more.

Deadline: April 30, 2025

 https://thelawrencefoundation.org/application-process/

 

Dennis Schuman Charitable Foundation

The Foundation awards grants predominantly to qualified U.S. Jewish organizations and charities exclusively for charitable, religious, scientific, arts and cultural, literary or educational purposes.

 Deadline: May 1, 2025

https://www.wellsfargo.com/private-foundations/schuman-charitable-foundation/

 

Sparkplug Foundation

The Foundation prioritizes grassroots organizing and innovation as the key for creating change and supports projects that engage individuals who have been excluded or marginalized. Funding supports U.S. nonprofits for community organizing projects, education initiatives, and music.

Deadline: May 2, 2025

https://www.sparkplugfoundation.org/apply/

 

Tiktok for Nonprofits: From Viral Videos to Social Impact

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In the dynamic world of social media, TikTok has evolved from its roots in music and dancing videos to become a global sensation, with over three billion downloads worldwide. As leaders in the nonprofit sector, it's essential for us to recognize the tremendous potential this platform holds.


TikTok is not merely a source of entertainment; it's a powerful tool for nonprofits to connect with a vast and engaged audience. The magic of TikTok lies in its ability to make content go viral. It offers unique opportunities for building awareness and raising donations, making it an attractive platform for organizations like ours.


Furthermore, TikTok has become a vibrant community, fostering creativity, meaningful connections, and opportunities for learning. It is shaping a new generation of activists, making it a prime choice for nonprofits looking to expand their reach, fundraise, and create compelling content without the need for advanced technical skills or production capabilities.

Launched in 2016, TikTok surged in popularity in the United States in June 2020 as young people sought entertainment during the pandemic. Today, it boasts a global presence in more than 150 countries, surpassing even Google and its services like Google Maps and Gmail in terms of accessibility. TikTok's popularity now rivals Instagram and is on the verge of overtaking Facebook.


While initially associated with a youthful audience, TikTok has transcended age barriers, captivating adults with its short, visually appealing content, especially videos. This is where our nonprofit organizations can make a significant impact.

Let's explore four essential steps for nonprofits to leverage this influential social media platform:


Immerse Yourself in TikTok's World

Dive into TikTok to observe emerging trends, the creative use of music, and the content that garners the most engagement. TikTok is a platform where people often follow trends, be it dances, music, or audio clips, and adding their unique twist to resonate with their audience. Additionally, voiceovers, where audio clips are overlaid onto videos, are both popular and straightforward to create. Nonprofits like the Catskills Animal Sanctuary, Jacksonville Humane Society, Nashville Humane Association, United Way, and the American Red Cross have effectively used such videos to raise awareness and tell their stories. While TikTok content is relatively easy to produce, investing in basic equipment like dedicated cellphones for video creation and different types of lighting can enhance the quality of your content.

 

Highlight Impactful Stories and Messages that Drive Donations

As nonprofits begin creating content on TikTok, they should integrate it into their existing social media strategy and communication campaigns. Explore ways to share your TikTok content across multiple platforms. Features like auto-captioning and text-to-speech conversion can make your videos more accessible. Consider creating challenges, providing informative videos, collaborating with marketing partners, and launching fundraising campaigns to leverage TikTok's potential. For example, the Movember Foundation has successfully used TikTok to promote its awareness campaigns, maintaining a consistent message and imagery across all marketing channels.

 

Explore Fundraising Opportunities

Once your nonprofit has established a following on TikTok, however modest, investigate the platform's fundraising features. TikTok offers donation stickers that can be added to videos and live streams to collect donations. You can also display "Fundraiser" tags, allowing users to link your nonprofit in their profile. To use these features, organizations need to create profiles on platforms like Tiltify and Benevity Causes to ensure that donations reach the right destination.

 

Engage with Millennials and Gen Z

TikTok's audience is predominantly younger, with over 50% under the age of 34. This demographic, comprising Millennials and Gen Zers, is digitally savvy, socially conscious, and passionate about various causes, including the environment, social justice, animal rights, and freedom of expression. They represent the future wave of donors. Engaging with these generations, particularly through TikTok, is an opportunity to tap into a passionate, tech-savvy, and socially active audience. For example, nonprofits like Diversability, focused on individuals with disabilities, have found success on TikTok by sharing videos created by and for people with different abilities.

 

These steps are just the beginning for nonprofits looking to harness the power of TikTok. It's clear that TikTok is here to stay, and investing time and effort in this platform can yield significant benefits for organizations like ours. Many nonprofit social media teams are already integrating TikTok into their strategies, alongside platforms like Facebook, Instagram, and Twitter, to expand their audience, raise awareness, and thrive in the digital age.

Unlocking the Secrets to a Spectacular Giving Tuesday

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Giving Tuesday

Giving Tuesday is an excellent opportunity to boost your organization's fundraising efforts, and with the right strategies, you can make the most of this day. Here are some key tips to ensure your Giving Tuesday campaign is a success:



Countdown to Giving Tuesday:

Build anticipation and excitement by starting your campaign countdown early. Create engaging teasers to get your supporters in the giving spirit.

 

Develop a Compelling Story:

Storytelling is crucial in fundraising. Craft a compelling narrative that illustrates the impact of your nonprofit's work. Make sure it resonates with your target audience and elicits an emotional response. Highlight success stories, show the human faces behind your cause, and explain how donations will make a difference. Be sure to highlight the impact your nonprofit has made while making donors the heroes of your stories. 

 

Leverage Multichannel Marketing:

Utilize various communication channels to reach your supporters effectively. These may include email marketing, social media, your website, and even traditional media like press releases or radio spots. Coordinate your messaging across these platforms to maximize your reach.


Giving Tuesday is BIG on social media, so be sure to share compelling visuals, using catchy hashtags, and creating shareable content. Encourage your supporters to join the conversation.

 

Segment Your Audience:

Tailor your messages and outreach to specific donor segments. Different donors may have varying interests, preferences, and giving capacities. Personalize your communication to make your supporters feel valued and understood.

 

Create a Sense of Urgency:

One of the advantages of Giving Tuesday is the sense of urgency it creates. Encourage your donors to take action on this specific day by emphasizing the time-limited nature of the opportunity.

 

Set Fundraising Goals:

Set clear and achievable fundraising goals for Giving Tuesday. Donors like to know what their contributions will accomplish. Be transparent about how the funds will be used and what impact they will have.


Your fundraising goals should be ambitious but attainable. Let your supporters know you're aiming high and need their help to reach the stars.

 

Challenge and Match Excitement:

Leverage matching grants or challenges to incentivize giving. When donors know their contributions will be doubled or matched in some way, it can motivate them to give more generously.

 

Turn Donors into Advocates:

Encourage your donors to be advocates for your cause. Provide them with tools to share your campaign on social media and engage with their networks.

 

Provide Multiple Giving Options:

Make it easy for donors to give by offering various donation options, such as one-time gifts, monthly recurring donations, and the option to give in honor of or in memory of someone.

 

Say Thank You with Heart:

Don't forget to express your gratitude. Send thank-you emails, acknowledge donors on social media, and follow up with impact reports to show the difference their donations have made.


Maintain Post-Giving Tuesday Engagement:

Keep the momentum going by sharing updates, stories, and achievements with your supporters. Maintain their interest in your cause beyond Giving Tuesday.

 

Learn and Improve:

After the campaign, analyze the data to understand what worked and what didn't. Use these insights to improve your strategies for future campaigns.



Remember that Giving Tuesday is just one piece of your fundraising strategy. Building relationships with your donors, engaging them in your mission, and providing transparency are essential for long-term success. Good luck with your Giving Tuesday campaign, and I hope these tips help you raise the funds you need to make a lasting impact!

The Nonprofit Business Plan: Your Roadmap to Impact

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Adminstration

You're passionate, driven, and fueled by a desire to make a difference. You've got a big vision for your nonprofit, but translating that into a concrete plan can feel overwhelming. Enter the nonprofit business plan: your roadmap to success.

Whether your nonprofit is just starting out, facing challenges, or thriving with years of success, crafting a nonprofit business plan is an absolute must! Why, you ask?

By developing a nonprofit business plan, you're not just creating a document; you're igniting the dynamic roadmap for your organization's journey. It defines the who, what, and how of your nonprofit's operations, assigning responsibilities and charting the exhilarating course towards your ambitious goals!

With your nonprofit business plan, your team is crystal clear on your goals, challenges, and path forward. It sets achievable targets for the next few years, keeping you focused and accountable. It's also your touchstone, revisited throughout the year to ensure your actions align with your vision. No more drifting off course, unsure if you're making a real difference. This plan reminds you and your donors what you're about and, more importantly, what you're not.

Your nonprofit organization also needs a business plan to best secure support of any kind, this is true whether you are seeking monetary donations, in-kind donations, recruiting volunteers, etc. 

Why a nonprofit business plan is your secret weapon:

Unlike for-profits targeting investors, nonprofits appeal to a diverse audience: donors, volunteers, foundations, and clients - all with a vested interest in your "why" and "how." You need to understand how to speak to each of them, and building your plan will help you do that.

Ready to write your nonprofit business plan? Here's your 7-step guide:

  1. Mind your audience: Avoid jargon and acronyms. Write for everyone, not just experts.
  2. Outline your plan: Know what information you need to gather before you start writing.
  3. Keep it simple: 12-point font, Times New Roman, readable margins, and white space are your friends.
  4. Divide and conquer: Use clear headings and separate pages for each section.
  5. Data with pizazz: Charts and graphs make your facts sing.
  6. Proofread like a pro: Even the best writers need an editor.
  7. Stay positive: Highlight your solutions, not just the problems you tackle.

Now, let's dissect the sections:

Executive Summary: This is your elevator pitch, the most read section. Tell your story of change, mission, vision and goals.

Products, programs, and services: Dive deep into what you offer. Detail the need you address and your unique approach. Highlight your impact on your community, both now and in the future.

Operations: This is where you showcase your organizational muscle. Mention your nonprofit's areas of focus, your team, and how you're structured for success. Don't forget your location(s) and past accomplishments if you're established.

Marketing: It's not just about good deeds. Tell everyone about them! Explain your branding, online reach (website, social media, SEO), and how you plan to get noticed.

Operational plan: Daily duties meet long-term dreams. Show your practical side and your big-picture vision. Include daily operations, costs, expansion plans, and how you'll get there.

Finances: Be transparent. Lay out your funding projections and expected expenses. Use tables for easy reading.

Appendix: This is your catch-all for anything extra: board member bios, research papers, or anything relevant that doesn't fit elsewhere.

Remember, your plan is a living document. Use it, update it, and let it guide you towards the impact you were born to make.

Feeling inspired?  Check out our Etsy for One-pager templates and start writing! Your community is counting on your impact and success!

Missing in Action: Reconnecting with Lapsed Donors

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Fundraising
Donor Programs

Have you ever felt a pang of awkwardness when reaching out to a donor after a long silence? You're not alone. But what if I told you a simple "hello" could have a bigger impact than you think?

A recent study published in the Journal of Personality and Social Psychology explored the power of casual check-ins. Researchers found that even brief interactions – a phone call, a quick email, a thoughtful text – can significantly strengthen connections.

This might seem counterintuitive, especially with donors you haven't spoken to in a while. But the study revealed an interesting twist: the more unexpected the outreach, the greater the positive impact. So, that donor you haven't heard from in years? They might be pleasantly surprised to hear from you!

Why does this work? Remember, humans are social creatures who crave connection. Peggy Liu, the study's lead author, points out that initiating contact, even after a gap, can feel daunting because we worry about how it will be received. But the research suggests our fears are often unfounded. In most cases, people appreciate being remembered and reached out to.

So, how can you apply this to your donor relationships? Here are a few tips:

  • Personalize your message: Go beyond a generic template. Mention something specific about their past support or interests.
  • Keep it brief and informal: A quick email or text expressing your appreciation and curiosity about their well-being is enough.
  • Focus on connection, not just fundraising: While you can mention your organization's current initiatives, prioritize rekindling the relationship.

By reaching out with genuine warmth and interest, you can remind your donors why they connected with your cause in the first place. And who knows, they might just surprise you with their renewed engagement!

Remember, every donor is worth the effort. Don't be afraid to break the silence and build bridges of understanding. You might just discover that a simple connection can pave the way for future support and lasting relationships.

How to Recruit Nonprofit Board Members

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Board Members

Finding the Right People to Fuel Your Nonprofit's Mission

Recruiting board members for your nonprofit can feel like trying to find the perfect pair of jeans—frustrating, often overwhelming, and not something you want to do too often. But the right board members? Oh, they’re magic. They bring expertise, passion, and a commitment to your mission that feels like sunshine on a cloudy day. So let’s talk about how to find those people—the unicorns who will propel your nonprofit forward.

1. Start with Your Why: Identify Your Nonprofit’s Needs and Gaps

Before you even think about names, take a step back. What does your organization need right now? Maybe you need financial expertise, someone with marketing savvy, or a connector with a deep Rolodex of potential donors. Whatever the case, your board should be more than a group of nice people who like your cause. Define your nonprofit’s needs and gaps. When you’re clear on your “why,” you can start finding the “who.”

2. Recruit Like You Mean It: How to Target Ideal Board Members

Stop treating board recruitment like it’s something that happens to you. Be proactive! This isn’t about hoping someone magically appears at your gala who’s dying to join your board. It’s about targeted, intentional outreach. Create a list of dream candidates—people you’ve met at events, seen in the news, or know from your network. Be specific about what you’re looking for and why you think they’d be a good fit. You’re not just filling a seat; you’re building a team.

3. Get Personal: The Power of One-on-One Board Recruitment

Nothing says “you’re not special” like a mass email. If you want someone to feel excited about your mission, you need to engage with them one-on-one. Invite them to coffee, lunch, or a site visit. Show them the impact of your work, and then tell them why you think they’d be a game-changer for your board. It’s not about what they can do for you—it’s about what you can accomplish together.

4. Set Expectations Early: Clear Communication with Potential Board Members

One of the biggest mistakes nonprofits make? Being vague about what they expect from their board members. When you’re recruiting, be crystal clear about the time commitment, financial contributions, meeting frequency, and any other responsibilities. No surprises. Think of it as dating—you want both parties to know what they’re getting into. No bait and switch.

5. Look Beyond the Usual Suspects: Diversify Your Nonprofit Board

The truth? Many nonprofits recruit board members from the same small pool of candidates, over and over again. Expand your horizons. Look for diverse voices that reflect the community you serve. Seek out individuals who bring different perspectives, life experiences, and skills to the table. Not only does this make your board stronger, but it also makes your organization more relevant and impactful.

6. Activate Your Current Board Members as Recruiters

Your best recruiters are often the people already sitting around your board table. Encourage them to think about their networks—friends, colleagues, even family members who might be a great fit. Make sure they understand your board recruitment priorities, so they’re equipped to help you find the right people. It’s not just the CEO’s job; it’s everyone’s job.

7. Make It Easy to Say Yes: Streamline Your Board Recruitment Process

Joining a board should feel like an honor, not a chore. Make the onboarding process welcoming and engaging. Provide orientation, mentoring, and clear paths for involvement. You want your new board members to feel like they’ve joined a team, not an old boys’ club with an initiation ritual. Think about it: the easier it is to say yes, the more likely you are to get a yes.

8. Follow Up and Stay Engaged: Keep Potential Board Members in the Loop

Even if someone says no today, it doesn’t mean no forever. Stay in touch with those you admire. Invite them to your events, keep them on your newsletter list, and continue to show them why your mission matters. Timing is everything, and when the time is right, they’ll be ready to jump in.

Bringing It All Together

Recruiting board members is about more than just filling seats. It’s about finding people who believe in your mission and are willing to roll up their sleeves to help you achieve it. So be bold. Be strategic. And most of all, be honest about what you need and why you’re asking. Because at the end of the day, the right board members won’t just serve your organization—they’ll champion it.

Leading a Nonprofit: How to Be a Successful Nonprofit Leader

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Adminstration
Leadership

Running a nonprofit isn’t for the faint of heart. It’s like captaining a ship in choppy waters, trying to steer toward your mission while keeping the crew (staff, board members, volunteers) motivated and not seasick. And let’s not forget juggling all the hats—visionary, strategist, fundraiser, and sometimes even cheerleader-in-chief. But here’s the secret sauce: even when the seas are rough, a great leader doesn’t just hold the wheel. They inspire, strategize, and even make a little magic happen. So, how do you become the kind of leader your nonprofit needs? Grab your life jacket, and let’s dive into the top tips for leading with heart, smarts, and a healthy dose of humor.

1. Know Your Why: Staying Mission-Driven as a Nonprofit Leader

Your nonprofit’s mission is the North Star, the lighthouse guiding you home. But leading a nonprofit is like navigating fog—there are days when the goal is clear, and others when you can barely see the horizon. When you’re deep in the weeds of grant reports, staff turnover, and the latest funding crisis, it’s easy to lose sight of the big picture.

Pro tip: Regularly remind your team why you all signed up for this wild ride. Host mission moments at staff meetings, celebrate wins (big and small), and keep those client success stories front and center. When everyone is connected to the “why,” the work feels a lot less like a grind and more like a purpose-driven adventure.

2. How to Build a Strong Nonprofit Board That Supports You

Ah, the board of directors—a blessing and a curse all rolled into one. A strong board is your secret weapon; a disengaged one is dead weight. You need a board that’s not just filling seats but actively rowing the boat with you.

Action step: Set clear expectations right from the start. Board members should know their roles aren’t just honorary; they’re hands-on. Ask them to help open doors, make introductions, and yes, fundraise. Don’t be afraid to have the tough conversations when they’re not meeting expectations.

3. Leading a Nonprofit with Empathy: Why It Matters

The best nonprofit leaders aren’t just smart—they’re empathetic. Your team looks to you in moments of crisis, and they need to see a leader who cares about them as people, not just as cogs in the organizational machine. That means being approachable, listening (really listening), and showing vulnerability. Yes, vulnerability. It’s okay to admit when you don’t have all the answers (because who does?).

Quick tip: Start your meetings by checking in with your team. Ask how they’re doing—not just as employees but as humans. Your staff is juggling a lot, and showing that you care goes a long way. Empathy is the glue that keeps the team together, especially when things get rocky.

4. How to Innovate as a Nonprofit Leader and Drive Change

Running a nonprofit is like being in a constant state of adaptation. There’s always a new challenge, a new hurdle, and a new opportunity to make an impact. But here’s the thing: great leaders don’t just react; they innovate. They see opportunities where others see roadblocks.

Try this: Schedule time for big-picture thinking. It’s easy to get sucked into the day-to-day, but blocking out time to brainstorm new ideas, explore partnerships, or reimagine a program can open doors you didn’t even know existed. Encourage your team to bring their craziest ideas to the table—you never know what might turn into the next big thing.

5. Fundraising Leadership: How Nonprofit Leaders Can Get Everyone Involved

Let’s face it: fundraising is the heart and soul of your nonprofit. Without it, the ship doesn’t sail. But here’s the kicker—fundraising isn’t just the job of the development team; it’s everyone’s responsibility, including yours. And it’s your job to make it less about begging and more about inviting people to join a movement.

Leadership hack: Be the chief storyteller. No one should be able to talk about your nonprofit’s impact better than you. Use your platform to share stories, rally support, and make the case for why your cause matters. And don’t forget to coach your board and staff to do the same—when everyone becomes an ambassador, the fundraising magic happens.

6. Celebrating Wins and Learning from Losses in Nonprofit Leadership

In the nonprofit world, wins are often hard-fought and hard-won, so when you get one, celebrate like you just found buried treasure. But equally important are the losses—the grant that didn’t come through, the program that didn’t hit the mark. Great leaders own the failures, learn from them, and use them as fuel for the next challenge.

Real talk: Create a culture of learning, not blame. When something doesn’t go as planned, debrief with your team, identify what went wrong, and make a plan to improve. Every loss is just another chapter in your success story.

Final Thoughts: Nonprofit Leadership Tips for Navigating Challenges

Leading a nonprofit is one of the toughest jobs out there, but it’s also one of the most rewarding. You’re the captain of a ship that’s making real change in the world, and that’s no small feat. Stay true to your mission, lead with heart, and never be afraid to chart a new course. Because at the end of the day, the best leaders don’t just steer the ship—they make everyone onboard feel like they’re part of something bigger than themselves.

And that, my friend, is how you navigate the stormy seas of nonprofit leadership.

How to Write a Standout Nonprofit Board Member Bio: Examples and Tips

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Board Members

Creating a bio for your nonprofit’s board members is more than just listing titles and accomplishments. It’s about showcasing the passion, skills, and humanity behind the people guiding your organization. An engaging board member bio can build credibility, inspire confidence, and even encourage others to get involved. But writing one? Well, that can feel like trying to find the perfect blend of business formal and Sunday brunch casual. Don’t worry—we’ve got you covered with tips, examples, and the must-haves for crafting bios that shine.

Why Your Nonprofit Board Member Bio Matters

Board member bios are often the first impression donors, volunteers, and community members have of your nonprofit’s leadership. A great bio tells a story, builds trust, and connects on a human level. The goal is to highlight what makes your board members not just experienced professionals but passionate advocates for your cause.

Key Elements of an Effective Nonprofit Board Member Bio

  1. A Compelling Opening: Start strong with a sentence or two that captures the essence of the person. Avoid jargon and keep it relatable.
  2. Highlight Relevant Experience: Focus on the skills, past roles, and accomplishments that directly contribute to your organization’s mission.
  3. Show Their Why: Why are they passionate about your cause? This is the heart of the bio—don’t skip it!
  4. Personal Touch: A little personal detail—like a hobby, a favorite book, or why they love their dog—is the cherry on top that makes a bio memorable.
  5. Call to Action (CTA): If appropriate, end with an invitation, like, “Reach out to Sarah to learn more about our programs,” to keep the reader engaged.

Nonprofit Board Member Bio Template

Here's a template to guide you, with each section pulling in the elements listed above:

[Board Member Name]
Role: Board Member

Opening Statement:
[Name] is a seasoned [profession] with over [number] years of experience in [industry]. As a passionate advocate for [your cause], [Name] brings a unique blend of expertise and enthusiasm to [Your Nonprofit].

Professional Background:
With a background in [industry/sector], [Name] has held leadership roles at [Company/Organization], where they [insert key achievement or project]. Their strategic vision and commitment to [specific aspect of your nonprofit’s mission] have been invaluable assets to our team.

Why They Serve:
[Name] joined [Your Nonprofit] because they believe that [insert personal connection to the cause]. From childhood experiences to professional milestones, their dedication to [specific cause or mission] is deeply rooted in their journey.

Personal Touch:
Outside of the boardroom, [Name] enjoys [personal hobby/interest] and is an avid [reader/runner/gardener—whatever fits]. They are also deeply connected to [community or personal anecdote].

Call to Action:
[Name] is always eager to connect and share more about the work of [Your Nonprofit]. You can reach them at [contact details].

Nonprofit Board Member Bio Example

Let’s take this template and bring it to life with a fictional example:

Sarah Johnson
Role: Board Chair

Opening Statement:
Sarah Johnson is a dedicated community leader and nonprofit strategist with a heart for service. With over 15 years in the nonprofit sector, Sarah’s journey with [Your Nonprofit] began with a simple belief: that every child deserves a safe place to learn and grow.

Professional Background:
Sarah’s career has spanned roles in program management, fundraising, and executive leadership at organizations like [Past Organization]. Her ability to drive strategic initiatives has helped secure millions in funding, transforming communities one project at a time.

Why They Serve:
Sarah’s passion for [Your Cause] stems from her own experiences growing up in an underserved community. She knows firsthand the impact that dedicated nonprofits can have, and she’s committed to ensuring [Your Nonprofit] reaches even more families in need.

Personal Touch:
When she’s not advocating for [Your Cause], you can find Sarah volunteering at her local animal shelter, hiking with her two rescue dogs, or curled up with a good mystery novel.

Call to Action:
Sarah welcomes conversations about how we can better serve our community. Reach out to her at [contact details] to connect.

Common Mistakes to Avoid When Writing Board Member Bios

  • Too Much Jargon: Keep it simple. Your bio should be accessible to all, not just industry insiders.
  • Overloading on Titles: Titles are great, but they’re not the whole story. Focus on contributions, not just credentials.
  • Forgetting the Human Element: Bios aren’t resumes. Share why your board members care about your cause.

Final Thoughts

Your nonprofit board member bios are a chance to put a face to the names guiding your organization. Keep them fresh, keep them real, and remember that a little personality goes a long way. By highlighting the passion and expertise of your board members, you’re not just listing qualifications—you’re building a bridge between your mission and the community that supports it.

The Ultimate Fundraising Plan Template for Your Nonprofit: A Step-by-Step Guide

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Does your nonprofit need a solid fundraising plan? Of course, it does. Just like you wouldn’t build a house without a blueprint, you shouldn’t jump into fundraising without a plan. Yet so many nonprofit leaders dive headfirst into fundraising without a strategy, hoping for the best and burning out fast. I’ve seen it time and time again: scrambling to hit fundraising goals, overworked staff, and a nagging feeling of “We should be doing better.” Sound familiar? It doesn’t have to be that way.

Let’s talk about creating a rock-solid fundraising plan that’s as effective as it is easy to use. This isn’t some pie-in-the-sky, feel-good exercise. This is the real deal. Your roadmap to getting more donations, engaging more supporters, and, most importantly, making a bigger impact.

Why You Need a Fundraising Plan

I get it. You’re busy. You have events to plan, donor meetings to attend, and, let’s face it, emails to answer. But without a plan, your fundraising efforts are a bit like throwing spaghetti at the wall and hoping something sticks. A well-thought-out fundraising plan will:

  • Align your team: Everyone knows the goals, the timeline, and who’s responsible for what. No more last-minute panics.
  • Keep you on track: You’ll have clear benchmarks and timelines, so you’re not scrambling at the end of the year to hit your goals.
  • Show donors you’re serious: A strong plan signals to donors that you’re not just winging it—you’re strategic, thoughtful, and driven.

The 7 Key Elements of a Great Fundraising Plan

Ready to dive in? Here’s what every killer fundraising plan needs.

1. Set Clear Fundraising Goals

What’s the dream? And I don’t just mean, “Raise a million dollars.” What exactly will that money achieve? Be specific. Will it fund 100 new scholarships? Provide shelter to 1,000 families? Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Pro Tip: Break it down. Don’t just have one big, scary number. Create mini-goals along the way, like “raise $50,000 by the end of Q1.” Celebrate the wins as they come.

2. Know Your Audience

Who’s opening their wallets for you, and why? Existing donors, new supporters, corporate sponsors, or grants? Create donor personas to get crystal clear on who you’re talking to. The more you know about your audience, the better you can craft messages that resonate.

Pro Tip: Survey your donors. Ask why they give and what they care about. Their answers will guide your messaging and your ask.

3. Craft Your Fundraising Message

This isn’t about jargon or slick marketing speak. It’s about telling a story that connects. Your message should make donors feel something. Make it about them and the impact they’re making by supporting your cause.

Pro Tip: Use testimonials, real stories, and compelling data to make your case. And ditch the buzzwords—talk like a human, not a robot.

4. Choose Your Fundraising Strategies

Events, grant writing, monthly giving, peer-to-peer fundraising, corporate sponsorships—you name it. But here’s the catch: You can’t do it all, and you shouldn’t. Pick the strategies that align with your strengths, your audience, and your goals.

Pro Tip: Diversify, but don’t overwhelm. Aim for 3-4 core strategies you can really knock out of the park.

5. Create a Detailed Action Plan

Who’s doing what, and by when? This is where you get down to brass tacks. Create a timeline with all the nitty-gritty details: deadlines, tasks, and who’s responsible. It’s like the GPS that gets you from point A to point B.

Pro Tip: Use project management tools like Trello or Asana to keep everyone accountable and on the same page.

6. Develop Your Budget

No, you don’t have an unlimited budget, and yes, fundraising costs money. Be honest about what you’ll need—printing, marketing, software, staff time—and budget for it. A well-planned budget prevents those “Oh no, we need how much?!” moments.

Pro Tip: Don’t forget to allocate funds for donor stewardship. Keeping donors happy is just as important as acquiring new ones.

7. Measure and Evaluate

What worked, what didn’t, and why? You should be tracking your progress regularly, not just at the end of the year. Adjust your plan as needed—this is a living document, not something you write and forget.

Pro Tip: Have a debrief after every major campaign or event. What went well? What could you do better next time? Write it all down so you’re not making the same mistakes twice.

Download Your Free Fundraising Plan Template

Feeling a little overwhelmed? Don’t worry, I’ve got your back. I’ve put together a free, easy-to-use fundraising plan template that includes all the sections we just talked about. It’s designed to keep you focused, organized, and on track, without spending hours at your desk buried under spreadsheets.

Click Here To Download The Template

Final Thoughts: Make Your Plan Work for You

A fundraising plan isn’t a magic wand—it’s a tool. And like any tool, it works best when you actually use it. Review it regularly, adapt it as needed, and keep your team in the loop. Remember, fundraising isn’t just about dollars and cents—it’s about connection, storytelling, and making a real difference. And with the right plan in place, you’re well on your way to doing just that.

Got questions? Need a little extra help? You know where to find me. Let’s get your nonprofit the funding it deserves.

20 Fresh Fundraising Ideas to Ignite Your Nonprofit’s Mission

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Feeling stuck in the same fundraising rut? It’s time to shake things up! Your nonprofit deserves better, and so do your donors. Fundraising can be fun, engaging, and—dare I say—profitable without the snooze-fest. Let’s dive into fresh, easy-to-implement ideas that will have your donors excited to contribute, and you, the nonprofit hero, will feel like a rockstar.

1. Virtual Wine Tasting

Why not bring the Napa Valley experience to your donor’s living room? Partner with a local winery, send out tasting kits, and host an expert-led virtual session. Bonus: Encourage donors to “toast” their support on social media for added visibility. You could do this fundraiser in person as well!

2. Peer-to-Peer Fundraising

Let your supporters do the heavy lifting. Launch a campaign that empowers your donors to rally their friends and family. The more personal the story, the more powerful the impact.

3. Themed Online Auctions

Think outside the box—how about a “Self-Care Sunday” auction with donated spa kits or exclusive Zoom experiences? Your supporters get something special, and you get the funds to keep your programs alive.

4. Community Challenges

Everybody loves a good challenge, especially one that’s fun. Host a walk-a-thon, virtual dance-off, or even a “Clean Your Closet for a Cause” drive. Challenges create buzz, build community, and bring in those dollars.

5. Giving Days

Piggyback on days like #GivingTuesday, but don’t stop there. Create your own special giving day, unique to your cause. Maybe a “Support-a-Scholar Saturday” or “Feed-a-Family Friday.” You get the idea.

6. Monthly Giving Program

This isn’t just a fundraising tactic; it’s the gift that keeps on giving. Create a monthly giving club with special perks for your members—behind-the-scenes access, exclusive updates, or even a members-only Zoom Q&A with your Executive Director.

7. Pop-Up Events

No one can resist a good pop-up. Host a pop-up gallery, market, or mini-concert featuring local artists and makers. Think outside the physical venue—online pop-ups can be just as engaging and require far fewer logistics.

8. Social Media Takeovers

Give your Instagram account to an influencer or a passionate volunteer for the day. They’ll bring their followers to your page, spreading the word far and wide. The more authentic, the better.

9. DIY Fundraising Kits

Empower your supporters to host their own mini-fundraisers. Provide them with easy-to-use kits for everything from bake sales to trivia nights. Make it simple, and they’ll make it successful.

10. Matching Gift Campaigns

There’s nothing like a dollar-for-dollar match to get people excited. Reach out to local businesses or generous donors who are willing to match contributions. Highlight the urgency and make it a win-win for all.

11. Partner with Local Businesses

Whether it’s a “dine and donate” night at a local restaurant or a percentage of sales from a local shop, collaborating with businesses can be a powerful way to raise funds and build community.

12. Trivia Night Extravaganza

Go beyond the bar. Host themed trivia nights—think ‘90s nostalgia, “Friends” fanatics, or “Harry Potter” house battles. Charge a fee, offer some fun prizes, and let the competition fuel your cause.

13. Donation Drive Thru

Get creative with a drive-thru donation station. Set up in a high-traffic area and encourage people to swing by to donate items or funds, all from the comfort of their cars. Think easy, fun, and COVID-safe.

14. Art From the Heart

Whether it’s a kids’ art show or a local artist gallery, turn creativity into cash. Sell the art, auction it, or ask for donations in exchange for viewing access. It’s beautiful, it’s engaging, and it’s meaningful.

15. Text-to-Give Campaigns

It’s 2024, and everyone’s on their phone. Text-to-give campaigns are quick, efficient, and perfect for on-the-go donors. Promote it everywhere—from your social media pages to the back of your event tickets.

16. Pet Photo Contest

People love their pets—like, a lot. Host a pet photo contest with a small entry fee. Share the submissions on your social media, and let the public vote with their dollars. The fluffier, the better!

17. Pop-Up Fitness Classes

Partner with local fitness instructors for pop-up yoga, dance, or boot camp classes. Offer these sessions online or in person, and have the class fees go directly to your cause.

18. Board Member Fundraising Challenge

Get your board involved with a friendly fundraising competition. Offer a prize for the board member who brings in the most funds. Nothing wrong with a little healthy competition, right?

19. Gift Wrapping Services

Perfect for the holiday season. Set up a gift-wrapping station at a local mall or partner with a bookstore. Charge per gift, and you’ll be amazed at how quickly those donations add up.

20. Creative Crowdfunding Campaigns

Crowdfunding isn’t just a numbers game; it’s about storytelling. Use platforms like GoFundMe or Kickstarter to tell your nonprofit’s story in a way that’s compelling, urgent, and relatable. Highlight individual stories to make it personal.

Remember, it’s not about reinventing the wheel; it’s about making it roll a little smoother. Start with one or two ideas, measure what works, and keep your community engaged. Happy fundraising!

Nonprofit Board Survey Questions: Your Secret Weapon for a High-Performing Board

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Running a nonprofit can often feel like juggling on a unicycle—there’s never a dull moment, but there’s always something precarious about to tip. One of the most essential yet overlooked elements of this balancing act is your board of directors. These individuals aren’t just names on a roster; they’re the backbone of your organization. But how do you make sure they’re fully engaged, aligned with your mission, and ready to step up when needed? That’s where board surveys come in.

Why Survey Your Board?

Board surveys aren’t just another box to check off your to-do list—they’re a powerful tool to assess how your board is functioning and how you can make it better. A well-crafted survey provides valuable insights into board members’ perceptions, identifies areas for improvement, and helps set a path toward becoming a high-performing board. Think of it as a diagnostic tool for the health of your board. When done right, surveys can reveal where the wheels are coming off before the whole thing crashes.

What Should Your Board Survey Ask?

When you’re crafting your nonprofit board survey, it’s tempting to stick to the basics: “Do you attend meetings regularly?” or “Are you satisfied with your role on the board?” But let’s be honest—these questions won’t spark the kind of feedback that leads to meaningful change. We need to dig deeper. Below are some categories and specific questions that will help you get to the heart of what’s really going on in that boardroom.

  1. Board Engagement and Participation
    • How often do you feel fully prepared for board meetings?
    • Do you feel your voice is heard during discussions?
    • What barriers prevent you from being more engaged with the organization?
  2. Board Roles and Responsibilities
    • Are the roles and responsibilities of board members clear and well-defined?
    • Do you feel that your skills and expertise are being utilized effectively?
    • How comfortable are you with your understanding of the organization’s mission, vision, and strategic plan?
  3. Board-Executive Director Relationship
    • How would you describe the relationship between the board and the executive director?
    • Do you feel that the executive director provides the board with the information needed to make informed decisions?
    • What suggestions do you have for improving communication between the board and executive director?
  4. Fundraising and Financial Stewardship
    • How comfortable are you with your role in fundraising?
    • Do you feel adequately trained to participate in financial oversight?
    • How confident are you in the organization’s financial health?
  5. Board Meetings
    • Are board meetings structured in a way that maximizes your time and input?
    • Do you feel that meetings are focused and productive?
    • What would you change about the way board meetings are conducted?
  6. Board Dynamics and Culture
    • How would you describe the culture of the board? (Inclusive? Collaborative? Competitive?)
    • Are there any conflicts or tensions among board members that need addressing?
    • Do you feel a sense of camaraderie and shared purpose with other board members?
  7. Personal Experience and Satisfaction
    • Are you satisfied with your overall experience as a board member?
    • What’s one thing that would make your board service more fulfilling?
    • Would you recommend serving on this board to others?

How to Use the Survey Results

You’ve sent out the survey, and now you’re staring at a pile of data. The key is not just to collect the feedback but to act on it. Start by sharing the results with the board, discussing key takeaways, and setting clear, actionable steps to address any issues that arise. Remember, transparency is your friend here. Your board members will appreciate knowing that their feedback isn’t just vanishing into the ether.

Final Thoughts: Make It Routine

One survey isn’t going to magically fix all your board issues. Make surveys a regular part of your board’s annual routine. Use them to track progress, celebrate successes, and course-correct when needed. Remember, the goal is not perfection; it’s continuous improvement. Your board deserves that, and so does your mission.

So, let’s get those survey questions out there, listen closely to what your board is telling you, and work together to build a board that’s not just functional but fabulous. Because a great board doesn’t just happen—it’s cultivated, nurtured, and, yes, sometimes nudged along with the right questions.

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