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Year-End Fundraising Plan for Nonprofits: Your 10-Week Countdown to December 31

December 31 is coming. Is your nonprofit ready?

Here we are again. October. The holidays are around the corner, Giving Tuesday is approaching, and if you're like most nonprofit leaders, you have about 77 things on your to-do list. Somewhere on that list is your year-end fundraising campaign.

Maybe you've started planning. Maybe you've been meaning to start. Or maybe you're hoping you'll somehow find a few extra hours in the day between now and December. Sound familiar?

Here's the good news. You still have time, and you don't need a complicated fundraising strategy, a huge development team, or a massive marketing budget to have a successful year-end campaign. What you do need is a clear plan. You need to know who you're asking, what you're asking for, and why someone should care.

In this post, I'm going to walk you through a practical, 10-week year-end fundraising plan that you can actually follow. I've also included some AI prompts to help you save time along the way, because I know you've got plenty of other things on your plate.

Why Year-End Fundraising Matters So Much

Let's start with a few numbers that should get your attention. According to the M+R Benchmarks 2026 report, nonprofits received 37% of their annual online fundraising revenue in December 2025. That's more than one-third of their online fundraising revenue in a single month! And 10% of their annual online revenue arrived during the final week of the year.

Meanwhile, the Fundraising Effectiveness Project reported that total dollars raised increased in 2025, even as the number of donors declined. What does that mean for your nonprofit? It means your relationships with your existing donors are more important than ever.

Of course, you want new donors. We all do! But please don't get so caught up in finding new supporters that you forget about the people who have already demonstrated that they believe in your mission. Those relationships are worth their weight in gold, and year-end fundraising is one of your best opportunities to strengthen them.

Here's something else I want you to remember. Year-end fundraising isn't about sending a desperate email on December 30 and crossing your fingers. It's about building relationships, sharing your impact, and giving people multiple opportunities to support a mission they care about.

So let's talk about how to make that happen.

Step 1: Set a Fundraising Goal That Actually Means Something

October 22–28

Before you write an appeal, design a graphic, or start planning your Giving Tuesday social media posts, I want you to answer one question. What are you trying to accomplish?

And please don't tell me your goal is to raise as much money as possible. That's not a fundraising goal. That's wishful thinking.

Your goal needs to be specific, measurable, and connected to something your donors understand. For example, instead of simply saying, "We want to raise $50,000 by December 31," try something like, "We need to raise $50,000 to provide 200 families with emergency housing assistance."

See the difference? One tells donors how much money you want. The other tells donors what their money will accomplish. And that's what people care about.

Start by reviewing last year's campaign. How much did you raise? How many people donated? What was your average gift? Which donors gave larger gifts? Were there donors who gave the previous year but didn't give last year?

Use that information to establish a realistic goal. If you raised $30,000 last year, setting a goal of $150,000 without identifying where those additional donations will come from probably isn't your best strategy. Could you raise that much? Maybe. But your goal needs to be supported by an actual plan, not just enthusiasm.

Once you've established your goal, create a simple case for support that explains what you're raising money for and why it matters. This message should guide everything you communicate throughout your campaign, from emails and social media posts to personal conversations with donors.

Your Action Steps

  • Review last year's year-end fundraising results.
  • Set one clear financial goal.
  • Identify what those dollars will support.
  • Write a compelling statement explaining why the campaign matters.
  • Share your goal and campaign message with your staff and board.

Let AI Help You Set Your Fundraising Goal

AI Assist: Copy and Paste This Prompt

Act as an experienced nonprofit fundraising consultant. Help me develop a realistic year-end fundraising goal for [ORGANIZATION NAME].

Here is what we raised in last year's year-end campaign: [AMOUNT] from [NUMBER] donors. Our average gift was [AMOUNT], and our largest gifts were [AMOUNTS]. About [NUMBER] of those donors have given to us in more than one year.

This year, we want to raise money for [PROGRAM OR NEED], and we need [AMOUNT] by December 31.

Please do the following:

1. Recommend a realistic goal, plus a minimum goal and a stretch goal, and explain your reasoning.

2. Create a gift range chart showing how many gifts we need at each level to reach the goal.

3. Tell me if any of my numbers look unrealistic and why.

4. Write three one-sentence campaign messages that explain why donors should support us, in plain language a donor could repeat to a friend.

Do not invent information. If you use a benchmark, tell me it is an estimate and where I can verify it. Ask me questions if you need additional details.

AI can help you organize your information and consider different scenarios, but make sure you review the numbers. The final goal needs to make sense for your organization.

Step 2: Stop Treating All Your Donors the Same

October 29–November 4

I want you to think about two donors. One has supported your organization for ten years and gives $5,000 annually. The other made their very first $25 donation three months ago. Should they receive exactly the same year-end fundraising appeal?

Probably not. Yet I see nonprofits do this all the time. They export their entire donor database, write one fundraising email, send it to everyone, and hope for the best.

Here's a better approach. Divide your donors into a few manageable groups based on their giving history and relationship with your organization. You don't need expensive fundraising software or a complicated system to do this. Even a basic spreadsheet can help you be more intentional about your outreach.

Five Donor Groups to Consider

1. Major and mid-level donors

These supporters deserve personal attention. Pick up the phone, schedule a visit, or send a handwritten note. Talk about what their previous support has accomplished and invite them to consider another meaningful gift. For donors who use donor-advised funds, make sure they know your organization can accept those grants, if applicable.

2. Loyal annual donors

These are the people who have consistently supported your mission, sometimes for years. Make sure they know how much you appreciate that loyalty. Remind them what their gifts have made possible and invite them to renew their support.

3. Monthly donors

Your monthly donors are already demonstrating an ongoing commitment to your organization. Thank them for being there month after month, and consider inviting them to make an additional year-end gift. Just remember that these supporters are already giving. Don't make them feel like their regular contributions aren't enough.

4. Lapsed donors

Somewhere along the way, these supporters stopped giving. Maybe their circumstances changed. Maybe they became interested in another cause. Or maybe your organization simply stopped communicating with them. Whatever the reason, reach out and reconnect. A thoughtful message about the impact of their past support is a much better approach than making them feel guilty for not giving.

5. First-time donors

These donors are still getting to know your organization. Your first priority should be helping them feel appreciated and connected to your mission. Share the impact of their first gift and invite them to continue being part of your work.

You don't have to create five completely different fundraising campaigns, but you should make an effort to personalize your communications. Even small changes in your messaging can help donors feel recognized and valued.

And here's one more thing. If you haven't spoken to a major donor all year, please don't make your first conversation a request for money. Relationships need attention before you need something.

Your Action Steps

  • Review and update your donor database.
  • Divide donors into a few manageable groups.
  • Identify supporters who deserve personal outreach.
  • Tailor your campaign messages to each group.
  • Assign responsibility for donor communications.

Let AI Help You Personalize Your Outreach

AI Assist: Copy and Paste This Prompt

Act as an experienced nonprofit development director. Help me create a year-end fundraising outreach strategy for [ORGANIZATION NAME].

Our fundraising goal is [AMOUNT] by December 31, and our campaign supports [PROGRAM OR NEED].

Our donor groups are: major donors ([NUMBER]), loyal annual donors ([NUMBER]), monthly donors ([NUMBER]), lapsed donors ([NUMBER]), and first-time donors from this year ([NUMBER]).

For each group, recommend the best communication method, an appropriate fundraising request with a suggested gift range, the most important message to communicate, and a realistic follow-up strategy.

Then tell me which group to contact first and why, and give me a simple timeline from now through December 31.

Our team is [NUMBER] staff and volunteers with about [HOURS] hours a week for fundraising, and we already use [EMAIL PLATFORM OR DONOR DATABASE]. Keep every recommendation practical for that capacity.

Do not invent information. Ask me questions if you need additional details.

AI can give you a starting plan, but you know your donors. Adjust the asks and the timing to match your real relationships. And keep donor names, contact information, and giving records out of any AI tool. Counts and general descriptions are enough.

Step 3: Give Your Board Something Specific to Do

November 5–11

Ah, board fundraising. One of my favorite topics, and one of the biggest headaches for nonprofit leaders everywhere.

Let me guess. You've told your board how important fundraising is. You've reminded them that they have a responsibility to support the organization. Maybe you've even included fundraising expectations in your board member agreement. And yet, when it's time to actually raise money, you hear crickets.

Here's something I've learned after years of working with nonprofit boards. Many board members aren't unwilling to help with fundraising. They're afraid of it.

They're uncomfortable asking their friends for money. They don't want to appear pushy, they're worried about being rejected, or they simply don't know what to say. And sometimes, we make the situation worse by telling them to "help with fundraising" without explaining exactly what that means.

So let's change that. Instead of giving board members a vague fundraising responsibility, give them a menu of specific activities they can choose from.

Ways Your Board Can Support Year-End Fundraising

  • Make a personally meaningful year-end donation.
  • Call five donors to thank them for their support.
  • Send personal emails to friends and colleagues who may be interested in the mission.
  • Introduce the organization to two potential supporters.
  • Share campaign posts with a personal message explaining why they serve on the board.
  • Help write handwritten thank-you cards.
  • Participate in donor appreciation activities.

Notice that not every activity involves asking someone for money. That's intentional. Thanking donors, making introductions, and sharing impact stories are all important fundraising activities, and they're often excellent starting points for board members who are uncomfortable making direct asks.

But here's the catch. You can't simply hand out a list at a board meeting and expect everything to magically happen. Ask each board member to select an activity, provide the tools they need, establish a deadline, and follow up. And when they participate, acknowledge their efforts.

Your goal should be to build a board that becomes increasingly comfortable and confident participating in fundraising, not one that dreads hearing the word.

Your Action Steps

  • Ask every board member to make a personally meaningful gift.
  • Create a menu of realistic fundraising activities.
  • Let board members choose how they'll participate.
  • Provide sample messages, scripts, and talking points.
  • Set deadlines and follow up on commitments.

Let AI Create Board Fundraising Scripts

AI Assist: Copy and Paste This Prompt

Act as an experienced nonprofit fundraising consultant. Create three short, friendly scripts that nonprofit board members can use during our year-end fundraising campaign.

Our organization is [NAME], and we're raising [AMOUNT] by December 31 to support [PROGRAM OR NEED]. Our most important impact message is [SPECIFIC OUTCOME].

Please create:

1. A 60-second phone script for thanking a donor, plus a 20-second voicemail version. The thank-you call should not ask for another gift.

2. A personal email of no more than 150 words that a board member can send to friends and colleagues, with a clear invitation to give at [DONATION LINK].

3. A text message of no more than 40 words inviting someone to support our organization.

In each script, mark one or two spots where the board member can add a personal sentence about why they care. Use warm, conversational language that sounds natural, not scripted or pushy.

Do not invent facts. If you need more information, ask me first.

Remind your board members that they don't need to memorize anything. The most meaningful conversations usually happen when people simply speak from the heart about why they care.

Step 4: Write Your Campaign Before December Arrives

November 12–22

I'm going to make a suggestion that could save you a whole lot of stress. Write your fundraising emails before Thanksgiving.

Yes, before Thanksgiving. Not December 15. Not Christmas Eve. Before Thanksgiving.

I know you're busy, but imagine heading into December knowing your campaign emails are already written, your social media posts are scheduled, and your donation page has been tested. Wouldn't that be nice?

One of the biggest mistakes nonprofits make is treating their year-end fundraising campaign like a single event rather than an ongoing series of communications. They send an appeal, wait for donations, and maybe send another email if the response is disappointing.

Your donors need multiple opportunities to hear from you, understand the impact of your work, and make a gift. That doesn't mean you should flood their inboxes with the same message every other day. It means creating a thoughtful communication plan that gives each message a purpose.

A Simple Five-Email Fundraising Campaign

Email 1: Tell a compelling story. Introduce supporters to a real person, family, or community your organization serves. Help them understand the need and the difference their support can make.

Email 2: Show the impact. Explain what donations accomplish. If possible, connect different gift amounts to specific outcomes based on your actual program costs.

Email 3: Share your progress. Let donors know how the campaign is going and what remains to be accomplished. If you have a legitimate matching gift opportunity, this is a great time to share it.

Email 4: Send a friendly reminder. Keep this message short and focused. Revisit the need and remind supporters how they can help.

Email 5: Make your final year-end appeal. On December 31, send a clear message explaining that it's the last day of your campaign and inviting donors to participate.

As you develop these messages, remember to focus on the donor's role in making your work possible. Yes, your organization needs funding, but people give because they want to make a difference. Show them how they can do that.

Don't Forget Your Donation Page

While you're planning your campaign, I want you to do something that may seem obvious but is often overlooked. Pull out your phone and make a donation to your own organization.

Seriously. Go through the entire process and pay attention to the experience. Is your donation button easy to find? Does the page load quickly? Can donors complete their gifts without creating an account or filling out unnecessary information? Is monthly giving an option?

If making a donation feels like applying for a mortgage, you have some work to do.

You should also make sure your automated receipts are working properly and that someone is responsible for monitoring online donations throughout the campaign. The last thing you want is to discover on December 31 that your donation form stopped working three days earlier.

Your Action Steps

  • Draft your year-end fundraising appeal.
  • Prepare a series of fundraising emails.
  • Create and schedule social media posts.
  • Test your donation page on a mobile device.
  • Confirm that donation receipts are working.
  • Assign responsibility for monitoring campaign responses.

Let AI Help Write Your Fundraising Emails

AI Assist: Copy and Paste This Prompt

Act as an experienced nonprofit fundraising copywriter. Help me write a five-email year-end fundraising campaign for [ORGANIZATION NAME].

Our fundraising goal is [AMOUNT] by December 31, and the money will support [PROGRAM OR NEED]. The emails will be signed by [NAME AND TITLE] and sent on or near these dates: [SEND DATES].

Our audience is [DONOR SEGMENT], and here is a real story we can share: [STORY].

Here are specific outcomes that donations can support: [IMPACT INFORMATION].

Match or deadline: [DETAILS, OR NONE]. Only mention a match or deadline if it is real.

Write five emails: 1. a story email, 2. a donor impact email that includes a short invitation to give monthly, 3. a campaign progress update with a clear placeholder for our real total raised, 4. a reminder written for people who did not open or respond to the earlier emails, and 5. a final December 31 appeal.

For each email, provide three subject line options under 50 characters, one preheader, a message of approximately 100 to 175 words, and a clear call to action linking to [DONATION LINK].

Use warm, conversational language, short paragraphs, and compelling but honest fundraising messages. Avoid jargon, guilt, and exaggerated claims. Do not invent facts, outcomes, or donor stories.

AI is a wonderful tool for getting past the blank page, but please don't copy, paste, and send without reviewing the content. Make sure it sounds like your organization and reflects the relationships you've worked so hard to build.

Step 5: Make Giving Tuesday Work for Your Nonprofit

December 1, 2026

Let's talk about Giving Tuesday. This year's Giving Tuesday falls on December 1, and it's a wonderful opportunity to encourage generosity, engage supporters, and introduce new people to your mission.

In fact, GivingTuesday reported that Americans donated approximately $4 billion on Giving Tuesday in 2025. That's an impressive demonstration of generosity, and it's easy to understand why nonprofits want to participate.

But here's something I want every nonprofit leader to hear. You do not have to create an entirely separate Giving Tuesday campaign.

Especially if you're a small nonprofit with limited staff and resources. You don't need to exhaust yourself trying to organize an elaborate 24-hour fundraising event just because other organizations are doing one.

Instead, consider using Giving Tuesday as the official kickoff for your year-end fundraising campaign. Share a compelling story, invite supporters to make a gift, ask board members to participate, and create some excitement around your fundraising goal.

If you have a major donor or local business willing to provide a matching gift, that's another great way to encourage participation. Just be sure the match is real, the terms are clear, and you explain exactly how it works.

Giving Tuesday is a great opportunity, but it's one day. Your year-end campaign is an entire season. Don't use up all your energy on December 1 and forget about the other 30 days.

Step 6: Don't Miss the Final Days of the Year

December 29–31

Here's something that surprises many nonprofit leaders. Some of your supporters are going to wait until the very last minute to make their year-end donations. Not because they don't care, but because they're busy, they're traveling, they're distracted, or they simply keep meaning to get around to it.

That's why the final days of December deserve special attention. According to M+R Benchmarks 2026, approximately 10% of annual online fundraising revenue in 2025 arrived during the final week of the year, with 4% arriving on December 31 alone.

If your nonprofit stops communicating after Christmas, you could be missing an important fundraising opportunity. Instead, plan a focused series of year-end reminders that make it easy for supporters to take action.

Your Final Three-Day Fundraising Plan

December 29: Send an email reminding supporters of your campaign goal, the progress you've made, and what their donation can accomplish.

December 30: Share another brief message with a compelling impact story or campaign update. Consider having board members personally reach out to supporters who may still want to participate.

December 31: Send your final appeal with a clear donation link and a straightforward reminder that your year-end campaign closes today.

During these final days, make sure someone is monitoring your online donation system and responding to donor questions. You should also be prepared to acknowledge donations promptly, especially larger gifts from donors who may appreciate a personal confirmation.

And please don't manufacture urgency. December 31 is already a legitimate campaign deadline. You don't need to invent a fake matching gift or pretend your programs are closing tomorrow.

Tell donors the truth about what you're trying to accomplish, where you stand, and how they can help. A compelling mission and an honest request are powerful fundraising tools.

Step 7: Please Don't Forget to Say Thank You

December through January

Can we talk about something that drives me a little crazy? Nonprofits work incredibly hard to get donations. They send emails, make phone calls, organize events, write appeals, and share stories. Then someone makes a gift, and what do they receive?

An automated tax receipt. That's it.

Please don't let that be your nonprofit. A tax receipt is not donor stewardship. It's documentation of a transaction, and while it's important, it's not the same as making someone feel genuinely appreciated.

When donors support your organization, they're telling you something important. They believe in your mission, they trust you to use their money wisely, and they want to be part of making something good happen. That's a relationship worth nurturing.

You don't need an elaborate donor appreciation program to make people feel valued. Sometimes a heartfelt phone call, a handwritten note, or a personal email can make a bigger impression than an expensive recognition event.

Simple Ways to Thank Your Donors

  • Send a warm, personal thank-you message promptly after receiving a gift.
  • Ask board members to make donor appreciation calls.
  • Personally contact major donors within 48 hours whenever possible.
  • Share your campaign results and celebrate what donors helped accomplish.
  • Provide meaningful updates about the impact of their support.
  • Continue communicating throughout the year, not just when you need another donation.

And please pay special attention to your first-time donors. You worked hard to introduce these people to your organization, so don't disappear after they make their first gift.

Help them feel connected to your mission, show them how their support is making a difference, and continue building the relationship. When the time is right, you can invite them to consider becoming monthly donors.

Because sustainable fundraising isn't about constantly finding new people to ask for money. It's also about taking good care of the people who already believe in what you're doing.

Let AI Help Create Your Donor Follow-Up Plan

AI Assist: Copy and Paste This Prompt

Act as an experienced nonprofit donor stewardship specialist. Help me create a realistic 90-day donor follow-up plan for our year-end fundraising campaign.

Our organization is [NAME], and our campaign supports [PROGRAM]. We define a major donor as someone who gave [AMOUNT] or more.

Create separate strategies for first-time donors, returning donors, major donors, and monthly supporters.

Include thank-you communications, donor appreciation activities, opportunities to share real impact, and appropriate invitations for future giving. Recommend what should happen within 48 hours, 30 days, 60 days, and 90 days of each gift. For each action, tell me who should do it, such as staff, the executive director, or a board member.

The first two touches after a gift should be gratitude only, with no new ask. Invite one-time donors to give monthly only after they have heard from us at least twice.

Keep the plan manageable for a small nonprofit team with [NUMBER] staff members, [NUMBER] board members, and about [HOURS] hours a week for stewardship. We use [EMAIL PLATFORM OR DONOR DATABASE].

Present the plan as a short checklist for each group. Do not invent impact or results. Ask me questions if you need additional details.

Use this as a starting plan, then add the personal details only you know about each donor. A thank-you that sounds like you will always beat one that sounds like a template.

Your 10-Week Year-End Fundraising Checklist

Feeling a little overwhelmed? Don't be. You don't have to accomplish everything at once, and you certainly don't have to do it all yourself.

The key is to break your campaign into manageable activities, put them on the calendar, and make sure someone is responsible for getting them done.

WhenWhat to Do
October 22 to 28Set your fundraising goal and develop your campaign message.
October 29 to November 4Segment donors and identify personal outreach opportunities.
November 5 to 11Get your board involved and assign specific fundraising activities.
November 12 to 22Write appeals, emails, and social media posts. Test your donation page.
November 23 to 30Schedule communications and prepare for your campaign launch.
December 1Launch your Giving Tuesday or year-end fundraising campaign.
December 2 to 20Share impact stories, connect with donors, and continue making asks.
December 21 to 28Thank donors, share campaign progress, and prepare your final appeals.
December 29 to 31Make your final fundraising push.
JanuaryThank supporters, report results, and strengthen donor relationships.

I encourage you to share this checklist with your staff and board. Assign names to tasks, set realistic deadlines, and review your progress each week.

Remember, a simple fundraising plan that actually gets implemented is far more valuable than an elaborate strategy that sits in a folder somewhere.

Five Year-End Fundraising Mistakes I Want You to Avoid

Before we wrap up, let's talk about a few common mistakes that can cost nonprofits valuable donations. I've seen organizations make every one of these mistakes, and the good news is that they're all preventable.

1. Waiting until December to get started. I know you're busy, but the longer you wait, the fewer opportunities you have to connect with your supporters. Even if you can't accomplish everything on this list, start with the most important activities and build from there.

2. Making your entire appeal about your nonprofit. Your donors already know your organization needs money. What they really want to understand is why their support matters. Show them the difference they can make and give them a reason to feel excited about participating.

3. Forgetting about your current donors. Please don't spend all your energy trying to attract new donors while your loyal supporters feel ignored. Your existing donors have already demonstrated their commitment, and those relationships deserve continued attention.

4. Expecting your board to fundraise without guidance. If you want board members to participate, give them clear expectations, practical tools, and activities that match their comfort levels. Help them become successful fundraising partners rather than assuming they already know what to do.

5. Going silent after donations arrive. Your year-end campaign may end on December 31, but your relationships with donors shouldn't. A thoughtful stewardship plan helps turn one-time gifts into lasting support.

Frequently Asked Questions About Year-End Fundraising

When should nonprofits start planning their year-end fundraising campaigns?

Ideally, nonprofits should begin planning in September so they have enough time to set goals, prepare donor communications, involve their boards, and organize their campaigns. But if you're reading this in late October, you're not too late. Start with your fundraising goal, identify your donor audiences, and create a simple calendar outlining what needs to happen between now and December 31.

How much of annual fundraising happens at the end of the year?

According to M+R Benchmarks 2026, nonprofits received approximately 37% of their annual online fundraising revenue in December 2025, with 10% arriving during the final week of the year. Results vary by organization and fundraising channel, but the data demonstrates why December is such an important month for many nonprofits.

What's the best day to send a year-end fundraising appeal?

There isn't one perfect day that works for every nonprofit. Giving Tuesday and the final days of December are important fundraising opportunities, but your results will depend on your donors, messaging, and communication strategy. Rather than relying on a single email, develop a series of thoughtful appeals that give supporters multiple opportunities to participate.

How many year-end fundraising emails should we send?

There's no magic number, but five thoughtfully planned emails between Giving Tuesday and December 31 can be a reasonable starting point for many nonprofits. Each message should have a purpose, whether that's sharing an impact story, providing a campaign update, or making a final appeal. Pay attention to how your audience responds and adjust your communication frequency accordingly.

Do we have to participate in Giving Tuesday?

Absolutely not. Giving Tuesday is an opportunity, not an obligation. If your organization doesn't have the capacity to organize a separate campaign, consider using December 1 as the kickoff for your overall year-end fundraising efforts. The important thing is choosing a strategy that makes sense for your organization and its resources.

Can we use AI to help with our year-end fundraising campaign?

Absolutely! AI can help you brainstorm campaign ideas, develop fundraising messages, create donor communications, and organize your campaign calendar. Just remember that AI is a tool, not a replacement for your experience and relationships. Review everything for accuracy, avoid sharing confidential donor information, and make sure your final communications reflect your organization's authentic voice. For more ready-to-use prompts, see 5 AI Prompts Every Nonprofit Fundraiser Should Be Using.

What if our nonprofit has a very small staff and almost no marketing budget?

Keep it simple and focus on what matters most. Choose one clear fundraising goal, connect personally with your existing supporters, involve your board, and create a manageable communications plan. You don't need an elaborate campaign to be effective. Sometimes a thoughtful email, a meaningful phone call, or a handwritten note can make a tremendous difference.

What if we don't reach our year-end fundraising goal?

First, don't panic. Review your results and look at what worked, what didn't, and what you can improve next year. Be transparent with your supporters about what you accomplished, and continue thanking the people who contributed. A missed fundraising goal doesn't erase the generosity of your donors or the impact of the money you did raise. Use the experience to build a stronger campaign next year.

One Final Thought: You Don't Need a Perfect Campaign

I've worked with enough nonprofits to know how easy it is to get caught up in everything you think you're supposed to be doing. You see what larger organizations are doing, compare their fundraising campaigns to yours, and start worrying that you don't have enough staff, money, or time to compete.

But here's what I want you to remember. Your nonprofit has something far more important than a fancy fundraising campaign. You have a mission that matters, people whose lives are better because your organization exists, and supporters who want to be part of making that work possible.

Your job is to connect those three things.

That means telling compelling stories, making clear fundraising requests, engaging your board, and showing donors how much their support matters. It also means having a plan and following through, even when things get busy.

You don't need to do everything. You just need to do the right things, consistently and well.

So take this 10-week fundraising plan, put the dates on your calendar, and start having conversations with the people who believe in your mission. Don't wait until everything is perfect, because let's face it, in the nonprofit world, there's always something else that needs your attention.

December 31 will be here before you know it. Let's make these next ten weeks count!

Ready to get started? Share this year-end fundraising plan with your staff and board, choose your first three action steps, and get moving. Your next successful fundraising campaign starts with the decisions you make today.

Nonprofit Grants For Education And Youth Services

Nonprofit Weekly Grant Roundup – This week we’re focusing on programs for education and youth services. Every week, we gather the latest grant opportunities so you don’t have to. Whether you're looking for funding for programs, operations, or special projects, this list is designed to help you stay on top of what’s available.

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

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National Alliance for Children’s Grief

Provides grants to nonprofits expanding school-based bereavement programming so grieving children can receive support in their school communities. Must file an eligibility form by November 20, 2026 prior to application.

Deadline: November 30, 2026

https://nacg.org/grants/grief-reach/

 

JAMS Foundation/Association for Conflict Resolution

Provides support to programs advancing school-based conflict resolution approaches that help students and school personnel address conflict and reduce stressors affecting student mental health.

Deadline: January 8, 2027

https://www.jamsadr.com/acr

 

KidsGardening Youth Garden Grants

Supports nonprofits and other youth-served organizations to create and maintain gardens where kids learn, grow, and connect with their communities.

Deadline: December 11, 2026

https://kidsgardening.org/grants/grant-opportunities/youth-garden-grant/

 

Office of Juvenile Justice and Delinquency Prevention

Two programs:

1) Offers grants to community-based programs serving youth with substance use or co-occurring mental health and substance use disorders, aiming to improve access to treatment and prevent reoffending.

Deadline: November 16, 2026

https://www.grants.gov/search-results-detail/364040

 

2) Provides funding to support violent crime reduction strategies and strengthen community efforts to help children exposed to violence in the U.S.

Deadline: November 16, 2026

https://www.grants.gov/search-results-detail/364056

 

Max and Victoria Dreyfus Foundation

Supports U.S. nonprofits for which a relatively small amount of funding will make a large difference. The Foundation supports educational and skills-training programs for youth and persons with disabilities; cultural and performing arts programs; and other community-based organizations and programs. 

Deadline: November 10, 2026 (for Spring 2027 grant awards)

https://www.mvdreyfusfoundation.org/

 

Cisco

Provides first-time grants up to $100,000 to nonprofits for innovative, technology-enabled programs that advance education, economic opportunity, crisis response, or climate resilience for economically underserved communities.

Deadline: Rolling

https://www.cisco.com/site/us/en/about/purpose/community-resilience/investments/global-impact-cash-grants.html

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How to Find the Right Nonprofit Board Members: Start with a Strong Application

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Let’s talk about your nonprofit’s board development strategy. You don’t just need warm bodies in seats. You need champions. Ambassadors. People who will roll up their sleeves, open doors, and bring their A-game to the mission.

And that starts with a rock-solid board application.

Now, I know what you’re thinking—“Ugh, paperwork.” But this isn’t about bureaucracy. It’s about setting the stage for real, meaningful engagement. A thoughtful application isn’t just a filter for weeding out “not-quite-the-right-fit” folks; it’s your first shot at showing potential board members that you mean business. It clarifies expectations, outlines responsibilities, and makes it crystal clear what kind of commitment they’re signing up for.

Bottom line? A great board doesn’t happen by accident. It starts with intention. So let’s get serious about finding the right people—because when you do, your nonprofit gets the leadership it truly deserves.

Why Use a Board Member Application?

You might wonder, “Do we really need a formal application process?” Absolutely.

A well-designed application template:

  • Helps you identify candidates with the right skills and commitment.
  • Clarifies expectations upfront, reducing misunderstandings later.
  • Sets the tone for a professional and engaged relationship.

It’s your first step toward building a board that’s ready to make a difference.

What to Include in Your Board Member Application (A Brief Nonprofit Board Template)

1. Introduction & Overview

Begin with a warm welcome and an overview of your nonprofit. This sets the stage and gives applicants a sense of your mission and the role they’d play as a board member.

Example:

“Thank you for your interest in joining the board of [Your Nonprofit Name]. Our mission is to [insert mission here], and our board is an essential part of achieving that goal. We’re looking for passionate, skilled individuals ready to contribute their time, expertise, and energy to our cause.”

2. Contact Information

Keep it simple:

  • Full name
  • Preferred pronouns
  • Phone number
  • Email address
  • Mailing address

3. Professional Background

Ask for key details that highlight their experience:

  • Current role and employer
  • Areas of expertise (e.g., finance, legal, fundraising, marketing)
  • Relevant certifications or professional memberships

4. Connection to Your Mission

Understanding why they’re interested in your organization helps ensure alignment. Include open-ended questions like:

  • What inspires you about our mission?
  • How do you see yourself contributing to our work?
  • Have you been involved with our organization before?

5. Board Member Expectations

Be upfront about what you’re looking for. Share the responsibilities and commitments of board members, such as:

  • Number of meetings per year
  • Fundraising involvement
  • Committee participation
  • Estimated time commitment

Then, ask questions to gauge their readiness:

  • Are you available for the required meetings?
  • Are you comfortable with fundraising?
  • Do you have any potential conflicts that could limit your participation?

6. Skills & Expertise Checklist

Provide a checklist of skills you’re seeking. For example:

  • Financial management
  • Fundraising
  • Strategic planning
  • Event planning
  • Community outreach

This helps you balance your board’s collective strengths.

7. References

Request 2-3 references who can vouch for their qualifications, leadership abilities, or previous board experience.

8. Statement of Commitment

End with a section where candidates acknowledge their understanding of the role and their commitment to fulfilling it.

Example:

“By signing below, I confirm my understanding of the responsibilities of serving on the board of [Your Nonprofit Name] and my commitment to contributing to the success of this organization.”

Tips for a Successful Process

  • Keep It Clear: Avoid unnecessary complexity. Make the application easy to understand and complete.
  • Use Technology: Consider online tools like Google Forms or JotForm to streamline the process.
  • Follow Up: Acknowledge receipt of applications and provide a timeline for next steps.

Conclusion

A strong board member application template is more than just a form—it’s your chance to set the stage for meaningful collaboration. By asking the right questions and clearly outlining expectations, you’ll attract candidates who are aligned with your mission and ready to make an impact.

Need more tools and tips for building your dream board? Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it.

Visit us today!

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Your mission deserves a board that’s ready to rise to the challenge—start building it today!

The Ultimate Guide to Nonprofit Bylaws: What You Need To Know

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Legal

So, you’re learning how to start a nonprofit. Or maybe you’ve been running one for a while. Either way, let’s talk about something that doesn’t always get the spotlight but is absolutely essential: bylaws. Yes, I know—bylaws aren’t exactly the sexy side of nonprofit work. They don’t tug at heartstrings or inspire viral fundraising campaigns. But trust me when I say that well-crafted bylaws can save you from a world of confusion, conflict, and legal headaches.

Think of bylaws as the operating manual for your nonprofit. They spell out how decisions get made, who’s responsible for what, and how to handle issues before they become full-blown crises. They ensure transparency, accountability, and legal compliance—three things every nonprofit needs to function smoothly.

So let’s break it down, step by step, and demystify the world of nonprofit bylaws.

Why Nonprofit Bylaws Matter

Bylaws aren’t just bureaucratic red tape. They serve as the foundation of your organization’s governance, keeping everything from board meetings to membership requirements in check. Here’s why they’re a big deal:

  • They establish clarity – Everyone (board members, staff, volunteers) knows the rules of the road.
  • They boost credibility – Funders, donors, and potential partners look for strong governance structures.
  • They help resolve conflicts – A good set of bylaws prevents disagreements from turning into disasters.
  • They ensure legal compliance – Many states and funders require bylaws, and having them protects your nonprofit from legal trouble.

Now that we’ve covered why they matter, let’s dive into the key elements every nonprofit’s bylaws should include.

The Key Elements of Nonprofit Bylaws

Your bylaws should be clear, comprehensive, and tailored to your nonprofit’s needs. Here’s what they should cover:

1. Organizational Structure

  • Your nonprofit’s official name and purpose.
  • The type of nonprofit (e.g., charitable, educational, religious).
  • The structure of your board and leadership team.

2. Board of Directors

  • How many board members you’ll have.
  • Their roles, responsibilities, and term limits.
  • How new board members are elected or removed.
  • Meeting requirements and decision-making processes.

3. Membership (If Applicable)

  • Who qualifies as a member and their rights.
  • Membership dues (if any).
  • How members are admitted or removed.

4. Meetings

  • How often your board meets.
  • Quorum requirements (the minimum number of people needed to make a decision).
  • Notice requirements for meetings.

5. Voting

  • How decisions get made (majority vote? two-thirds? unanimous?).
  • Rules around proxy voting and absentee ballots.

6. Amendments

  • How and when bylaws can be updated.
  • Who has the authority to propose changes.
  • The process for approval.

How to Create and Draft Effective Bylaws

Writing bylaws doesn’t have to be overwhelming. Here’s a step-by-step process to make it manageable:

1. Research and Benchmark

  • Look at the bylaws of similar nonprofits for inspiration.
  • Use templates from reputable nonprofit support organizations. You can purchase a template HERE that contains a set of bylaws with the IRS 501(c)(3) required language.

2. Engage Key Stakeholders

  • Get input from board members, staff, and key volunteers.
  • Make sure the bylaws reflect your nonprofit’s specific needs and mission.

3. Consult a Legal Expert

  • Nonprofit laws vary by state, so a lawyer can ensure compliance.
  • They can also flag any language that might create legal gray areas.

4. Keep It Clear and Concise

  • Avoid overly complex language—bylaws should be easy to understand.
  • Focus on what’s essential; too much detail can create inflexibility.

5. Review, Finalize, and Approve

  • Circulate a draft for feedback.
  • Once finalized, the board should formally approve the bylaws.
  • Keep them in an accessible place for easy reference.

Bylaws Aren’t Set in Stone—Review and Update as Needed

Your nonprofit will evolve, and your bylaws should, too. Regular reviews (every couple of years) ensure they stay relevant. Here’s when you might need an update:

  • Changes in governance laws – Stay up to date on nonprofit legal requirements.
  • Organizational growth – Expanding programs? Bringing in new leadership? Time for a review.
  • Lessons learned – If your bylaws aren’t working well in practice, tweak them.
  • Board transitions – New leadership brings fresh perspectives that can improve governance.

Common Bylaws Mistakes to Avoid

Even the best-intentioned nonprofit leaders can trip up when drafting bylaws. Here are some common pitfalls:

  • Vague or confusing language – Be clear and specific.
  • Overly rigid rules – Allow for flexibility when necessary.
  • Failure to reflect mission and values – Make sure bylaws align with your nonprofit’s purpose.
  • No conflict resolution process – Disputes happen. Have a plan for handling them.

Bylaws vs. Articles of Incorporation: What’s the Difference?

People often confuse bylaws with articles of incorporation, but they serve different functions:

  • Articles of Incorporation – This is the legal document you file with the state to establish your nonprofit. Click HERE for suggested language from the IRS for your Articles of Incorporation.
  • Bylaws – These govern how your nonprofit operates internally.

Think of it this way: Articles of incorporation get you legally recognized, bylaws keep you running smoothly.

Final Thoughts: Your Bylaws Are Your Roadmap

Nonprofit bylaws aren’t just a formality. They’re a tool to keep your organization on track, prevent unnecessary drama, and reinforce good governance. They help your nonprofit stay transparent, accountable, and mission-focused—three things that will set you up for long-term success.

So, take the time to get them right. Keep them updated. And, most importantly, use them to guide your nonprofit toward a future where your mission thrives and your impact grows.

Because when your governance is strong, your nonprofit can focus on what truly matters: changing lives.

Ready to Make Nonprofit Leadership Easier?

Bylaws, policies, fundraising templates—you name it, we’ve got it in our Etsy shop. O gives you instan access to done-for-you resources that save you time, keep you compliant, and help your nonprofit thrive. Don’t reinvent the wheel—join today and get the templates, guidance, and support you need to lead with confidence!

👉 Shop Now and start simplifying your nonprofit success!

Setting Fundraising Expectations: How to Build a Culture of Accountability on Your Nonprofit Board

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Fundraising
Board Members

Let’s be honest: asking your nonprofit board leaders to fundraise can feel like pulling teeth. You’ve got the one board member who’s “not really a fundraiser,” the one who’s “just too busy,” and the one who flat-out avoids the conversation altogether. Sound familiar?

Here’s the truth—and it’s time we all faced it head-on: if your board isn’t involved in fundraising, you’re leaving money on the table. Worse, you’re missing an opportunity to transform your board into the engaged, invested powerhouse it’s meant to be.

So, how do you fix it? By setting clear, realistic fundraising expectations and building a culture of accountability that gets everyone on board (pun intended).

Why Fundraising Is Non-Negotiable for Your Board

Fundraising for nonprofits isn’t just about dollars; it’s about commitment. When your board steps up to fundraise, they’re sending a powerful message: We believe in this mission so much that we’re willing to do the work to make it thrive.

But here’s the kicker: if you don’t set expectations, your board members will assume one of two things:

  1. Fundraising is optional.
  2. Fundraising is someone else’s job.

Neither is true, and both will keep your nonprofit stuck in neutral. Let’s change that.

Step 1: Start With Realistic, Measurable Goals

Before you can hold your board accountable, you need to define what success looks like. This means setting clear, measurable fundraising goals that align with your organization’s needs and your board’s capacity.

Here’s a simple framework to get started:

  • Individual Contributions: Each board member commits to giving a specific amount annually. (This doesn’t have to be the same for everyone—equity matters.)
  • Participation in Fundraising Events: Expect attendance at events, and where appropriate, encourage board members to bring a guest or two.
  • Engagement in Campaigns: Whether it’s making donor thank-you calls, hosting a small gathering, or promoting campaigns on social media, every board member can contribute in ways that suit their strengths.

Pro Tip: Make these expectations part of your board member agreement. If it’s in writing, it’s real.

Step 2: Onboard With Fundraising Front and Center

If you’re not talking about fundraising during your board recruitment and onboarding process, you’re setting yourself up for frustration later.

When you bring on new board members, be crystal clear about the role they’ll play in fundraising for nonprofits. Here are a few tips:

  • Share Success Stories: Show them how past board fundraising efforts have impacted your organization.
  • Provide Training: Not everyone is born knowing how to fundraise. Offer workshops or resources to help your board build confidence.
  • Pair Them With a Mentor: A seasoned board member can guide new recruits and make fundraising feel less intimidating.

Step 3: Create Tools to Track and Celebrate Progress

Accountability doesn’t have to feel punitive. In fact, when done right, it can feel empowering. The key is to provide tools that track progress and celebrate wins.

  • Use a Scorecard: Create a simple, transparent way to track each board member’s contributions—both financial and non-financial.
  • Report Regularly: Share progress updates at every board meeting. Celebrate milestones, like reaching 75% of your annual fundraising goal.
  • Recognize Effort: Publicly thank board members for their fundraising efforts. A little acknowledgment goes a long way.

Step 4: Build a Culture of Accountability (With a Side of Grace)

Accountability isn’t about wagging fingers or shaming anyone. It’s about creating a shared commitment to your mission and holding each other to a standard that makes your nonprofit stronger.

Here’s how to do it:

  • Lead By Example: If you’re expecting your board to fundraise, you need to be in the trenches with them.
  • Encourage Peer Accountability: Pair board members into fundraising teams. It’s a lot harder to dodge your responsibilities when your teammate is counting on you.
  • Offer Grace: Life happens. If a board member can’t meet their fundraising goal this year, work with them to find other ways they can contribute.

The Big Picture: Fundraising as a Team Sport

Fundraising for nonprofits is not a solo act—it’s a team sport. When your board understands their role, feels supported, and is held accountable, they’ll step up in ways that will surprise and delight you.

Setting expectations isn’t about making fundraising a chore. It’s about showing your board the joy and fulfillment that comes from investing in your mission and watching it flourish.

Are you ready to build a culture of accountability and turn your board into fundraising rockstars? Sign up for my nonprofit course, How To Get Your Nonprofit Board To Fundraise, and learn how to empower your board to embrace fundraising with confidence.

Nonprofit Board Fundraising: The Power of a Give-and-Get Policy

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Board Members
Fundraising

Why Your Nonprofit Needs a Give-and-Get Policy to Thrive

Running a nonprofit without a give-and-get policy is like hosting a potluck where no one brings a dish. Sure, people show up, but the table looks a little... empty. A thriving nonprofit needs a well-fed table of resources, and your board members are in the best position to bring those “dishes” to the party.

Let’s talk about what a give-and-get policy is, why it’s non-negotiable for nonprofit success, and how you can implement one without alienating your board (spoiler: it’s easier than you think).

What Is a Give-and-Get Policy?

A give-and-get policy is a structured expectation that every board member contributes to the financial health of your organization. It boils down to this:

  1. Give: Board members personally donate to the organization.
  2. Get: Board members secure donations from others, whether through sponsorships, event ticket sales, or plain ol’ fundraising magic.

This policy ensures that every board member has skin in the game, aligning their actions with your mission in a tangible way.

Why Is a Give-and-Get Policy Crucial?

Here’s the hard truth: A board that doesn’t prioritize fundraising is like a car stuck in neutral. It’s working hard but not going anywhere. A give-and-get policy shifts the focus, creating momentum and driving your mission forward.

1. It Sets the Tone for a Culture of Giving.

When board members personally invest in your cause, they send a powerful message: We believe in this mission. This inspires staff, donors, and other stakeholders to do the same.

2. It Levels the Playing Field.

Let’s face it—fundraising can feel intimidating. A give-and-get policy provides clear expectations and practical tools to help everyone contribute in ways that play to their strengths.

3. It Attracts Mission-Aligned Board Members.

When your board has a clear give-and-get policy, you naturally attract members who are ready to roll up their sleeves and make a difference. It’s a self-fulfilling prophecy: motivated people do great things.

How to Implement a Give-and-Get Policy Without Losing Your Board

You might be thinking, Won’t this scare people off? Not if you roll it out the right way. Here’s how:

1. Be Clear About Expectations From Day One.

Discuss the give-and-get policy during the recruitment process. Explain why it’s important and how it helps the organization achieve its mission.

2. Offer Flexibility.

Not every board member has deep pockets, and that’s okay. The “get” part of the policy ensures that everyone can contribute meaningfully, whether by securing sponsorships, organizing fundraisers, or tapping into their networks.

3. Provide Training and Support.

Fundraising is a skill, and not everyone comes to the table with experience. Equip your board with the tools they need to succeed, like templates, scripts, and guidance from your development team.

4. Celebrate Contributions.

Acknowledge and celebrate every effort, big or small. Public recognition and gratitude go a long way in reinforcing a culture of giving.

Real Talk: What Happens Without a Give-and-Get Policy

Without a give-and-get policy, nonprofits risk:

  • Financial Instability: If your board isn’t contributing, who is?
  • Burnout Among Staff: When fundraising falls solely on staff, it leads to exhaustion and high turnover.
  • Lost Opportunities: Without sufficient funds, programs stagnate, and your mission suffers.

Ready to Get Started?

A give-and-get policy isn’t about squeezing money out of your board—it’s about empowering them to be true champions of your mission. It aligns their passion with your purpose and sets your nonprofit up for long-term success. You've got this!

If you’re ready to transform your board into a fundraising dream team and learn even more about Give AND Get Policies, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.

10 Simple Ways Your Nonprofit Board Can Boost Fundraising (Without Asking for a Dime)

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Board Members
Fundraising

If you’ve ever found yourself frustrated by a board that seems allergic to fundraising, you’re not alone. The most common gripe I hear from nonprofit leaders? “My board just won’t help with fundraising.”

Here’s the thing: most board members don’t dislike fundraising. What they dislike is asking for money. So, let’s reframe the conversation. What if your board could make a massive impact on your fundraising without ever making a direct ask? Sound good? Read on.

Why Fundraising Feels So Hard

When board members balk at fundraising, it’s usually because they think it means begging their friends for money or approaching strangers with hat in hand. Spoiler alert: fundraising isn’t about that. It’s about sharing passion, building relationships, and making connections.

Even if you’ve provided training and tools, not everyone will feel comfortable asking. And that’s okay. There are plenty of ways to engage your board in fundraising that don’t involve “the ask.”

Here are 10 ways to get them involved—and loving it.

1. Say Thank You (A Lot)

Gratitude matters. In fact, it’s critical for donor retention. Your board members can:

  • Make heartfelt thank-you calls.
  • Write personal notes on thank-you letters.
  • Send thank-you emails.
  • Thank donors in person at events or virtual gatherings.

Gratitude is an easy, meaningful way to deepen donor relationships.

2. Share Their Networks

Your board members know people you don’t. They can:

  • Introduce friends, colleagues, and family members to your mission.
  • Invite potential supporters to events.
  • Arrange coffee chats or tours with your Executive Director.

Connections build community and open doors.

3. Add a Personal Touch to Letters

Personal notes go a long way. Whether it’s a thank-you letter, appeal, or newsletter, a quick handwritten message from a board member can make all the difference.

4. Forward Emails to Their Contacts

Encourage your board to forward your emails—whether it’s an appeal, event invitation, or newsletter—to their networks. Messages from someone you know are much more likely to get opened.

5. Bring Guests to Events

Board members should always have a +1 (or more!) for your events. Every new face is a potential supporter. And don’t worry—they don’t have to pay for their guests unless they want to.

6. Give a Tour

Ask your board members to lead tours of your organization. It’s a great way to deepen their connection to your work while sharing it with others. Bonus points if they bring friends along.

7. Host a Friend-Raiser

What’s a friend-raiser? Think casual gathering, not gala. Board members can host informal receptions in their homes to introduce people to your mission. No fundraising ask—just storytelling and connection-building.

8. Share on Social Media

Your board members can amplify your message by sharing your posts, events, and campaigns on their social media. Bonus: it’s free and easy.

9. Help with Grant Writing

Got a board member who’s a wordsmith? They can help research and write grants. Even small contributions to this labor-intensive task can make a big difference.

10. Advocate for Your Organization

Your board members are your biggest champions. They can:

  • Speak at community events.
  • Advocate for your cause with local leaders.
  • Write op-eds or letters to the editor about your work.

Advocacy builds awareness and credibility, setting the stage for future fundraising success.

Pick a Few and Start Small

Don’t overwhelm your board. Share this list and ask each member to choose one or two ways to get involved. By starting small, you’ll build confidence and momentum—and before you know it, you’ll have a board that’s excited about fundraising.

Let’s Take It to the Next Level

If you’re ready to transform your board into a fundraising dream team, my course, “How to Get Your Nonprofit Board to Fundraise,” has everything you need—practical strategies, time-saving tools, and step-by-step guidance.

Enroll now and start turning ‘I can’t’ into ‘I’ll try’ (and eventually into ‘I did’)!

‍

The Nonprofit Board Fundraising Nightmare (And How to Wake Up)

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Board Members
Fundraising

Let's get real for a moment. You know that sinking feeling when your board meeting rolls around? That moment when you realize – once again – that your board members would rather do literally anything else than raise money for the organization they claim to care about?

I've seen it a thousand times. Brilliant, passionate board members who turn into deer in headlights at the mere mention of fundraising. They're suddenly checking their phones, rearranging papers, avoiding eye contact – anything to escape the fundraising conversation.

This isn't just frustrating. This is an organizational death sentence.

The Real Cost of Fundraising Silence

Imagine the potential of your nonprofit, suffocated by board members who refuse to step up. Every networking event they attend, every board meeting they sit through – wasted opportunities. Your staff is working overtime, stretching every dollar, while board members sit comfortably, completely disconnected from the financial realities of your mission.

The pain is real. And it's expensive.

Why Good People Become Fundraising Ghosts

Board members aren't bad people. They're terrified people. Fundraising feels like:

  • Walking into a shark tank
  • Risking personal relationships
  • Performing an impossible task
  • Potentially looking foolish

But here's the thing: Your mission is too important to let fear win.

The Transformation Roadmap

  1. Rewrite the Fundraising Story: Fundraising isn't a scary ask. It's an invitation to create change. Your board members aren't selling – they're connecting passionate people to a mission that matters.
  2. Create a Fundraising Buffet: Not everyone will be a direct-ask champion. Some board members can:
    • Host intimate gatherings
    • Make strategic introductions
    • Share powerful impact stories
    • Write heartfelt thank-you notes
  3. Training That Actually Works: Forget boring presentations. Create experiences that:
    • Build confidence
    • Provide real-world scripts
    • Demystify the fundraising process
  4. Set Expectations with Compassion: Fundraising involvement should be:
    • Clear from day one
    • Supported, not punitive
    • Tailored to individual strengths
  5. Celebrate Every Single Effort: Recognition is your secret weapon. Applaud board members who step outside their comfort zone, no matter the immediate outcome.

The Hard Truth

Your board's fundraising paralysis isn't just inconvenient. It's slowly starving your mission of the resources it needs to create real, lasting change.

But here's the good news: This can change. And I'm going to show you exactly how.

My course, "How to Get Your Nonprofit Board to Fundraise," is your roadmap out of this nightmare. We're not just talking theory – we're delivering practical, actionable strategies that transform reluctant board members into confident fundraising advocates. You can find out more about this course here: https://www.successfornonprofits.com/offers/how-to-get-your-nonprofit-board-to-fundraise

Because your mission deserves more than wishful thinking. It deserves committed, engaged board members who understand that fundraising is the lifeline of nonprofit work.

Are you ready to change everything?

Nonprofit Funding Opportunities For Health And Social Justice Programs

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

‍

UVA Health

UVA Community Health, part of UVA Health, is offering two different types of grants:  Healthy Spark Grants are for organizations that focus on the needs outlined in the community health needs assessment, as well as on social determinants of health; Community Strong Grants are larger grants offered to organizations that UVA Community Health partnered with for more than two years. Must serve communities of UVA Health.

Deadline: April 10, 2025

https://newsroom.uvahealth.com/2025/03/11/uva-community-health-uva-health-grant-applications-2025/

 

South Asian Bar Association Foundation of North America

The Foundation is offering a Community Grants Program to support access to justice for South Asian communities in the U.S. and to advance causes important to the communities they serve.  

Deadline: April 11, 2025

https://www.sabalegalfdn.org/apply-for-a-grant

 

Weyerhaeuser Family Foundation

The Foundation’s Youth Initiative supports direct service programs to U.S. nonprofits that promote resilience, stability, and pyscho-social health for youth ages 14-21 who have experienced trauma by adverse childhood experiences, including mental illness in the household, emotional, sexual, or physical abuse, and others.

Deadline: June 15, 2025 (Letters of inquiry accepted beginning May 1)

https://wfamilyfoundation.org/what-we-fund/youth-initiative/

  

Caplan Foundation for Early Childhood

The Foundation is providing seed money to implement imaginative proposals that exhibit the greatest chance of improving the lives of young children, from infancy to 7 years, on a national scale. Areas of support include parenting education, early childhood welfare, and early childhood education and play. Submit Letter of Inquiry online.

Deadline: May 31, 2025

https://earlychildhoodfoundation.org/#application-process

  

Scherman Foundation

Applications are now open for its Reproductive Rights and Justice Program in the reproductive health and rights fields. The Foundation maintains its commitment to general operating support, especially for state-based and local organizations. 

Deadline: No deadline

https://www.scherman.org/reproductive-justice

 

Nathan Cummings Foundation

The Foundation supports U.S. nonprofits working to address inequality, particularly for women and people of color. Apply online through one of several focus areas. 

Deadline: No deadline

https://nathancummings.org

  

 

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Upcoming Spring Grant Funding Opportunities For Community Programs

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Read Time
Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

‍

J.W. Couch Foundation

The Foundation supports U.S. nonprofits for programs to combat various mental health issues, including depression, anxiety, bi-polar, PTSD, and more. Other funding areas available.

Deadline: March 28, 2025

https://jwcouchfoundation.org/apply

 

T-Mobile Hometown Grants Program

Grants support community projects in small towns (population less than 50,000 people) across the U.S. Projects can occur in all fields of interest, including the environment and animal welfare, and are open to nonprofits to lead projects.

Deadline: March 31, 2025

https://www.t-mobile.com/brand/hometown-grants

 

Internet Society

The Society’s Connecting the Unconnected funding program supports communities and local organizations working to build and expand Internet infrastructure to connect people living in rural, remote, and low-income areas.

Deadline: March 31, 2025

https://www.internetsociety.org/funding-areas/connecting-the-unconnected/

  

ProLiteracy

ProLiteracy is seeking applications for its Literacy Opportunity Fund to meet the needs of U.S. nonprofits that are doing direct work with adult students. Funded by the Nora Roberts Foundation.

Deadline: April 1, 2025

https://www.proliteracy.org/Literacy-Opportunity-Fund

 

Pfizer Healthcare Charitable Contributions Program

Pfizer supports U.S. nonprofits that provide broad public benefit, advance medical care, and improve patient outcomes. Grant making areas of interest include patient education, including health screening; patient advocacy for disease awareness; and improving patient access to care.

Deadline: April 15, 2025 (check website for updates)

https://www.pfizer.com/about/responsibility/global-impact/charitable-contributions

  

Burroughs Wellcome Fund

The Fund’s Climate Change and Human Health Seed Grants promotes growth of new connections between scholars, practitioners, educators, and/or communicators working to understand, spread the word about, and mitigate the impacts of climate change on human health.

Deadline: April 24, 2025

https://www.bwfund.org/funding-opportunities/climate-change-and-human-health/climate-change-and-human-health-seed-grants/

 

Lawrence Foundation

The Foundation is offering its grant funding to U.S. nonprofits in the following areas of interest: environment, human services, disaster relief, and more.

Deadline: April 30, 2025

 https://thelawrencefoundation.org/application-process/

 

Dennis Schuman Charitable Foundation

The Foundation awards grants predominantly to qualified U.S. Jewish organizations and charities exclusively for charitable, religious, scientific, arts and cultural, literary or educational purposes.

 Deadline: May 1, 2025

https://www.wellsfargo.com/private-foundations/schuman-charitable-foundation/

 

Sparkplug Foundation

The Foundation prioritizes grassroots organizing and innovation as the key for creating change and supports projects that engage individuals who have been excluded or marginalized. Funding supports U.S. nonprofits for community organizing projects, education initiatives, and music.

Deadline: May 2, 2025

https://www.sparkplugfoundation.org/apply/

 

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Tiktok for Nonprofits: From Viral Videos to Social Impact

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Social Media
Fundraising

In the dynamic world of social media, TikTok has evolved from its roots in music and dancing videos to become a global sensation, with over three billion downloads worldwide. As leaders in the nonprofit sector, it's essential for us to recognize the tremendous potential this platform holds.


TikTok is not merely a source of entertainment; it's a powerful tool for nonprofits to connect with a vast and engaged audience. The magic of TikTok lies in its ability to make content go viral. It offers unique opportunities for building awareness and raising donations, making it an attractive platform for organizations like ours.


Furthermore, TikTok has become a vibrant community, fostering creativity, meaningful connections, and opportunities for learning. It is shaping a new generation of activists, making it a prime choice for nonprofits looking to expand their reach, fundraise, and create compelling content without the need for advanced technical skills or production capabilities.

Launched in 2016, TikTok surged in popularity in the United States in June 2020 as young people sought entertainment during the pandemic. Today, it boasts a global presence in more than 150 countries, surpassing even Google and its services like Google Maps and Gmail in terms of accessibility. TikTok's popularity now rivals Instagram and is on the verge of overtaking Facebook.


While initially associated with a youthful audience, TikTok has transcended age barriers, captivating adults with its short, visually appealing content, especially videos. This is where our nonprofit organizations can make a significant impact.

Let's explore four essential steps for nonprofits to leverage this influential social media platform:


Immerse Yourself in TikTok's World

Dive into TikTok to observe emerging trends, the creative use of music, and the content that garners the most engagement. TikTok is a platform where people often follow trends, be it dances, music, or audio clips, and adding their unique twist to resonate with their audience. Additionally, voiceovers, where audio clips are overlaid onto videos, are both popular and straightforward to create. Nonprofits like the Catskills Animal Sanctuary, Jacksonville Humane Society, Nashville Humane Association, United Way, and the American Red Cross have effectively used such videos to raise awareness and tell their stories. While TikTok content is relatively easy to produce, investing in basic equipment like dedicated cellphones for video creation and different types of lighting can enhance the quality of your content.

 

Highlight Impactful Stories and Messages that Drive Donations

As nonprofits begin creating content on TikTok, they should integrate it into their existing social media strategy and communication campaigns. Explore ways to share your TikTok content across multiple platforms. Features like auto-captioning and text-to-speech conversion can make your videos more accessible. Consider creating challenges, providing informative videos, collaborating with marketing partners, and launching fundraising campaigns to leverage TikTok's potential. For example, the Movember Foundation has successfully used TikTok to promote its awareness campaigns, maintaining a consistent message and imagery across all marketing channels.

 

Explore Fundraising Opportunities

Once your nonprofit has established a following on TikTok, however modest, investigate the platform's fundraising features. TikTok offers donation stickers that can be added to videos and live streams to collect donations. You can also display "Fundraiser" tags, allowing users to link your nonprofit in their profile. To use these features, organizations need to create profiles on platforms like Tiltify and Benevity Causes to ensure that donations reach the right destination.

 

Engage with Millennials and Gen Z

TikTok's audience is predominantly younger, with over 50% under the age of 34. This demographic, comprising Millennials and Gen Zers, is digitally savvy, socially conscious, and passionate about various causes, including the environment, social justice, animal rights, and freedom of expression. They represent the future wave of donors. Engaging with these generations, particularly through TikTok, is an opportunity to tap into a passionate, tech-savvy, and socially active audience. For example, nonprofits like Diversability, focused on individuals with disabilities, have found success on TikTok by sharing videos created by and for people with different abilities.

 

These steps are just the beginning for nonprofits looking to harness the power of TikTok. It's clear that TikTok is here to stay, and investing time and effort in this platform can yield significant benefits for organizations like ours. Many nonprofit social media teams are already integrating TikTok into their strategies, alongside platforms like Facebook, Instagram, and Twitter, to expand their audience, raise awareness, and thrive in the digital age.

Unlocking the Secrets to a Spectacular Giving Tuesday

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Giving Tuesday

Giving Tuesday is an excellent opportunity to boost your organization's fundraising efforts, and with the right strategies, you can make the most of this day. Here are some key tips to ensure your Giving Tuesday campaign is a success:



Countdown to Giving Tuesday:

Build anticipation and excitement by starting your campaign countdown early. Create engaging teasers to get your supporters in the giving spirit.

 

Develop a Compelling Story:

Storytelling is crucial in fundraising. Craft a compelling narrative that illustrates the impact of your nonprofit's work. Make sure it resonates with your target audience and elicits an emotional response. Highlight success stories, show the human faces behind your cause, and explain how donations will make a difference. Be sure to highlight the impact your nonprofit has made while making donors the heroes of your stories. 

 

Leverage Multichannel Marketing:

Utilize various communication channels to reach your supporters effectively. These may include email marketing, social media, your website, and even traditional media like press releases or radio spots. Coordinate your messaging across these platforms to maximize your reach.


Giving Tuesday is BIG on social media, so be sure to share compelling visuals, using catchy hashtags, and creating shareable content. Encourage your supporters to join the conversation.

 

Segment Your Audience:

Tailor your messages and outreach to specific donor segments. Different donors may have varying interests, preferences, and giving capacities. Personalize your communication to make your supporters feel valued and understood.

 

Create a Sense of Urgency:

One of the advantages of Giving Tuesday is the sense of urgency it creates. Encourage your donors to take action on this specific day by emphasizing the time-limited nature of the opportunity.

 

Set Fundraising Goals:

Set clear and achievable fundraising goals for Giving Tuesday. Donors like to know what their contributions will accomplish. Be transparent about how the funds will be used and what impact they will have.


Your fundraising goals should be ambitious but attainable. Let your supporters know you're aiming high and need their help to reach the stars.

 

Challenge and Match Excitement:

Leverage matching grants or challenges to incentivize giving. When donors know their contributions will be doubled or matched in some way, it can motivate them to give more generously.

 

Turn Donors into Advocates:

Encourage your donors to be advocates for your cause. Provide them with tools to share your campaign on social media and engage with their networks.

 

Provide Multiple Giving Options:

Make it easy for donors to give by offering various donation options, such as one-time gifts, monthly recurring donations, and the option to give in honor of or in memory of someone.

 

Say Thank You with Heart:

Don't forget to express your gratitude. Send thank-you emails, acknowledge donors on social media, and follow up with impact reports to show the difference their donations have made.


Maintain Post-Giving Tuesday Engagement:

Keep the momentum going by sharing updates, stories, and achievements with your supporters. Maintain their interest in your cause beyond Giving Tuesday.

 

Learn and Improve:

After the campaign, analyze the data to understand what worked and what didn't. Use these insights to improve your strategies for future campaigns.



Remember that Giving Tuesday is just one piece of your fundraising strategy. Building relationships with your donors, engaging them in your mission, and providing transparency are essential for long-term success. Good luck with your Giving Tuesday campaign, and I hope these tips help you raise the funds you need to make a lasting impact!

The Nonprofit Business Plan: Your Roadmap to Impact

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Administration

You're passionate, driven, and fueled by a desire to make a difference. You've got a big vision for your nonprofit, but translating that into a concrete plan can feel overwhelming. Enter the nonprofit business plan: your roadmap to success.

Whether your nonprofit is just starting out, facing challenges, or thriving with years of success, crafting a nonprofit business plan is an absolute must! Why, you ask?

By developing a nonprofit business plan, you're not just creating a document; you're igniting the dynamic roadmap for your organization's journey. It defines the who, what, and how of your nonprofit's operations, assigning responsibilities and charting the exhilarating course towards your ambitious goals!

With your nonprofit business plan, your team is crystal clear on your goals, challenges, and path forward. It sets achievable targets for the next few years, keeping you focused and accountable. It's also your touchstone, revisited throughout the year to ensure your actions align with your vision. No more drifting off course, unsure if you're making a real difference. This plan reminds you and your donors what you're about and, more importantly, what you're not.

Your nonprofit organization also needs a business plan to best secure support of any kind, this is true whether you are seeking monetary donations, in-kind donations, recruiting volunteers, etc. 

Why a nonprofit business plan is your secret weapon:

Unlike for-profits targeting investors, nonprofits appeal to a diverse audience: donors, volunteers, foundations, and clients - all with a vested interest in your "why" and "how." You need to understand how to speak to each of them, and building your plan will help you do that.‍

Ready to write your nonprofit business plan? Here's your 7-step guide:

  1. ‍Mind your audience: Avoid jargon and acronyms. Write for everyone, not just experts.‍
  2. Outline your plan: Know what information you need to gather before you start writing.‍
  3. Keep it simple: 12-point font, Times New Roman, readable margins, and white space are your friends.‍
  4. Divide and conquer: Use clear headings and separate pages for each section.‍
  5. Data with pizazz: Charts and graphs make your facts sing.‍
  6. Proofread like a pro: Even the best writers need an editor.‍
  7. Stay positive: Highlight your solutions, not just the problems you tackle.

Now, let's dissect the sections:

Executive Summary: This is your elevator pitch, the most read section. Tell your story of change, mission, vision and goals.

Products, programs, and services: Dive deep into what you offer. Detail the need you address and your unique approach. Highlight your impact on your community, both now and in the future.

Operations: This is where you showcase your organizational muscle. Mention your nonprofit's areas of focus, your team, and how you're structured for success. Don't forget your location(s) and past accomplishments if you're established.

Marketing: It's not just about good deeds. Tell everyone about them! Explain your branding, online reach (website, social media, SEO), and how you plan to get noticed.

Operational plan: Daily duties meet long-term dreams. Show your practical side and your big-picture vision. Include daily operations, costs, expansion plans, and how you'll get there.

Finances: Be transparent. Lay out your funding projections and expected expenses. Use tables for easy reading.

Appendix: This is your catch-all for anything extra: board member bios, research papers, or anything relevant that doesn't fit elsewhere.

Remember, your plan is a living document. Use it, update it, and let it guide you towards the impact you were born to make.

Feeling inspired?  Check out our Etsy for One-pager templates and start writing! Your community is counting on your impact and success!

Missing in Action: Reconnecting with Lapsed Donors

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Fundraising
Donor Programs

Have you ever felt a pang of awkwardness when reaching out to a donor after a long silence? You're not alone. But what if I told you a simple "hello" could have a bigger impact than you think?

A recent study published in the Journal of Personality and Social Psychology explored the power of casual check-ins. Researchers found that even brief interactions – a phone call, a quick email, a thoughtful text – can significantly strengthen connections.

This might seem counterintuitive, especially with donors you haven't spoken to in a while. But the study revealed an interesting twist: the more unexpected the outreach, the greater the positive impact. So, that donor you haven't heard from in years? They might be pleasantly surprised to hear from you!

Why does this work? Remember, humans are social creatures who crave connection. Peggy Liu, the study's lead author, points out that initiating contact, even after a gap, can feel daunting because we worry about how it will be received. But the research suggests our fears are often unfounded. In most cases, people appreciate being remembered and reached out to.

So, how can you apply this to your donor relationships? Here are a few tips:

  • Personalize your message: Go beyond a generic template. Mention something specific about their past support or interests.
  • Keep it brief and informal: A quick email or text expressing your appreciation and curiosity about their well-being is enough.
  • Focus on connection, not just fundraising: While you can mention your organization's current initiatives, prioritize rekindling the relationship.

By reaching out with genuine warmth and interest, you can remind your donors why they connected with your cause in the first place. And who knows, they might just surprise you with their renewed engagement!

Remember, every donor is worth the effort. Don't be afraid to break the silence and build bridges of understanding. You might just discover that a simple connection can pave the way for future support and lasting relationships.

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