Blog

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

‍

National Trust Preservation

The National Trust for Historic Preservation is accepting applications for its funding opportunity to encourage preservation at the local level by supporting on-going preservation work and by providing seed money for preservation projects.

Deadline: June 2, 2025

https://savingplaces.org/preservation-funds

‍

Water Research Foundation

The Foundation is seeking proposals for the Smart and Connected Energy Management project to develop a comprehensive understanding of the current state of smart and connected energy management in water and wastewater utilities and to recommend tools and guidance to improve energy efficiency.  

Deadline: May 7, 2025

https://www.waterrf.org/serve-file/RFP_5296.pdf

Foodservice Packaging Institute

The Institute’s Foam Recycling Coalition Grant Program is open to organizations who operate a material recovery facility, manage residential curbside recycling programs, or manage drop-off or convenience site recycling programs.

Deadline: April 15, 2025

https://www.recyclefoam.org/grants 

Max and Victoria Dreyfus Foundation

The Foundation is accepting applications for its grant program to support organizations and programs for which a relatively small amount of funding might make a large difference. The Foundation supports environmental and wildlife protection activities, arts, education, and other community-based organizations and programs. 

Deadline: May 12, 2025

https://www.mvdreyfusfoundation.org/

‍

Cisco

The Cisco Product Grant Program focuses on social investment areas, which include disaster relief, shelter, water, and food; education; economic empowerment; and climate impact and regeneration. Through this program, Cisco donates networking technology to nonprofits to help them realize significant gains in productivity, scalability, and cost efficiency.

 No Deadline

https://www.cisco.com/c/en/us/about/csr/community/nonprofits/product-grant-program.html#~overview

T-Mobile Hometown Grants Program

Grants support community projects in small towns (population less than 50,000 people) across the U.S. Projects can occur in all fields of interest, including the environment and animal welfare, and are open to nonprofits to lead projects.

Deadline: June 30, 2025

https://www.t-mobile.com/brand/hometown-grants

‍

You’ve done the work. The social media posts. The emails. The perfectly worded text messages. You’ve even wrangled your board to share the link (miracles happen). And then—finally!—your donor clicks that glorious “Donate Now” button.

Now what?

If your donation page is clunky, cluttered, or confusing, here’s what happens: they bounce. They ghost you. They vanish into the internet ether. And just like that, your potential donor becomes a cautionary tale.

Here’s the truth: the hardest part is getting folks to your donation page. Once they’re there, it should feel like a red carpet moment. Easy. Inviting. Painless. Even joyful.

But not all donation pages are created equal. Some look like a Mad Libs form from 2003. Others? They sing. They inspire. They convert.

If you’re ready to spruce things up this spring (because yes, spring cleaning applies to fundraising, too), I’ve got six simple but powerful fundraising strategies for seasoned and new nonprofits to help you turn your donation page into a fundraising powerhouse.

1. Add Suggested Giving Amounts (Because Most People Are Just Guessing)

Let’s be honest: most donors have no clue what amount will make a meaningful impact. That’s where you come in.

Suggested giving levels act like a friendly nudge: “Hey, this is what other awesome humans like you are giving!”

Pro tip: Use your average donation size as a guide. Then offer three options: a starting point, your average gift, and a stretch amount. Make it concrete. “$50 = one week of groceries for a family of four” is much more compelling than “$50.”

Help your donor see the impact. And don’t be afraid to dream bigger—sometimes just listing $100 inspires someone to say, “Sure, I can do that.”

2. Cut the Clutter (Seriously, Marie Kondo That Thing)

You don’t need sparkles. Or pop-ups. Or a photo gallery of last year’s pancake breakfast.

Your donation page has one job: to make giving easy.

Strip it down. Clean it up. Focus the eye on the action:

• One inspiring photo, tops.
• No pop-ups.
• Minimal form fields. (Yes, we love to know how people heard about us, but it’s not more important than closing the gift.)

Think clean, mobile-friendly, and clearly branded. A donation page should feel like the rest of your site—not a detour to the DMV.

3. Accept More Than Just Cash (Yes, Really)

We’ve been living in a Venmo world, and your donation page needs to catch up.

The average cash gift on a form is $128. Not bad. But a stock donation? Around $8,000. A DAF gift? $12,000.

Here’s what this means: If your page only takes credit cards, you’re leaving serious money on the table.

Invest in tools that allow donors to give stock, crypto, or recommend DAF grants. These high-capacity donors want to give big—and they love the tax perks. Make it seamless and they’ll make it generous.

4. Make Recurring Giving a No-Brainer

You want to build stability. Predictability. A revenue stream you can count on even when your gala gets rained out or your appeal email lands in spam. (Hey, it happens.)

Recurring giving is your BFF.

Here’s how to make it irresistible:

• Let donors check a box to “make this monthly.” Easy peasy.
• Show side-by-side comparisons: $25 one-time vs. $10/month recurring.
• After a one-time donation, ask: “Want to make this monthly?” It’s like asking, “Would you like fries with that?”—but for impact.

Bonus points if donors can easily manage their recurring gift on their own with emailing you and waiting a week.

5. Promote Matching Gifts (Because Two is Better Than One)‍

If I told you a donor could double their impact with zero extra effort, would you shout it from the rooftops? You should.

Corporate matching gifts are free money—but only if your donors know they exist.

Add a searchable matching gift database right on your donation page. Let folks look up their employer and see if their donation qualifies. Remind them during the gift, after the gift, and even in your thank-you email.

One in three donors say they’ll give more if a match is available. Let’s give them a reason to say yes.

6. Make It Mobile Friendly (Because That's Where Donors Are)

More than half of all nonprofit website traffic is coming from mobile devices. If your donation page isn’t mobile-optimized, you’re basically hanging a “Closed” sign on your virtual front door.

Fix it. Yesterday.

That means:

• Big, tappable buttons
• Limited scrolling
• Drop-downs and multiple choice options instead of free-form fields
• Fast load times (because no one waits anymore)

Also consider adding a QR code to your direct mail or event signage that takes people right to your donation form. Instant access = instant action.

7. Say Thank You—Like You Really Mean It

I know what you’re thinking: This isn’t about the donation page itself!

Ah, but it is.

Because the donor journey doesn’t end when someone clicks “Submit.” That confirmation screen? That email receipt? Those are golden opportunities to cement a relationship—and tee up the next gift.

Here’s how to make your gratitude count:

• Customize your confirmation page. Include a short thank-you video from your ED, a powerful image, or a quick impact stat that makes them feel like a hero.
• Ditch the robotic receipt. Use warm, authentic language in your confirmation email—something that sounds like it was written by a human who actually cares. Because, well, it was, right?
• Add next steps. Invite them to follow you on social media, sign up for your newsletter, or share their gift with friends (hello, peer-to-peer opportunity!).
• Personalize when you can. A first-time $10 donor deserves the same love and appreciation as your major donor—just in a way that fits. Gratitude is scalable, folks.

A thank-you that feels sincere is more than just manners. It’s strategy.

Because donors who feel seen? They come back.

‍

The Bottom Line

Your donation page is not just a form. It’s a welcome mat. A trust-builder. A closer.

So go ahead. Trim the fluff. Boost the features. Make it easy, warm, and reflective of the amazing work you do.

Because when your donation page works harder, you can focus on what really matters: changing the world.

‍

For more fundraising strategies for new nonprofits, check out our resources!

Creating content and posting on social media for your nonprofit can feel like taming a wild beast, especially for organizations with limited resources. But fear not—you're in control, and with the right strategies, you can master this ever-evolving digital landscape.

The average social media user juggles seven platforms, from Facebook to TikTok, each demanding its own approach. As daunting as that may seem, this blog post breaks down practical tips to help you reach and retain your audience without getting lost in the minutiae. Whether your organization is tip-toeing into social media or needs a total makeover, it’s a manageable task when you lean into a handful of effective strategies.

Let’s dive in:

Who Are “Your People”?

The foundation of a successful social media strategy lies in understanding who your audience is. Knowing your audience and what they want to see is key to creating content that they will like, comment on, and share.It’s also critical for planning how to turn followers into supporters and donors.

One of the easiest ways to do this is to take a look at your existing supporters, donors, and social audience. If you aren’t sure, consider doing quick, informal surveys at events or via email. While it won’t give you hard data, it can still provide valuable insights into what your audience enjoys and how they engage online.

You can also use social media analytics tools to gain insights into your current followers and identify potential supporters.

For more information on Instagram analytics, click HERE.  

For more information on Facebook analytics, click HERE.  

For more information on TikTok analytics, click HERE.

“Nope” Is Okay

You can’t be everything to everyone. If a particular platform is not a fit for your audience and your nonprofit brand,you don’t need to frantically launch a presence there. Running too many social media channels will lead to overwhelm and fatigue and result in neglect. It is better to well-rounded content on fewer social media platforms than it is to have multiple social media platforms that look like they are abandoned.

Voice Lessons

Social media provides a platform to share a personalized and unique perspective of your organization. Be sure to spend time on your profile because it is what people initially respond to. You want clear and concise information on your profile that makes it easy to say yes to following your account.

A well-crafted profile can set the tone for potential followers, providing them with a snapshot of your mission, values, and the impact of your work. Include a compelling bio, high-quality profile and cover images, and relevant links to your website or other important resources.Utilize keywords that resonate with your audience and succinctly convey what your organization stands for. Highlight your achievements and make your mission statement prominent to inspire confidence and interest. By investing time in creating an engaging and informative profile, you can attract and retain a loyal and supportive online community.

Look Around

You might be surprised at what’s of interest to others. Nonprofits have many interesting content opportunities on social media. Here are some types of posts you can share to engage your audience and advance your mission:

1. Success Stories and Testimonials

• Impact Stories: Share stories of individuals or communities who have benefited from your nonprofit’s good work.
• Donor Spotlights: Highlight the contributions of key donors and how their support has made a difference.

2. Educational Content

• Infographics and Fact Sheets: Provide easy-to-digest information related to your cause. (Use Canva to easily create this content.)
• How-To Guides: Create and offer step-by-step guides or tips on issues relevant to your mission.
• Research and Reports: Share findings from studies or reports that support your cause. You can set Google Alerts for your issues relevant to your mission. For instructions on how to set up Google Alerts, click HERE.

3. Behind-the-Scenes

• Daily Operations: Show day-to-day activities within your organization.
• Event Preparations: Offer a glimpse into the preparations for upcoming events or initiatives.
• Staff and Volunteer Highlights: Introduce your team members and volunteers, sharing their stories and roles.

4. Calls to Action

• Fundraising Appeals:  Encourage donations with compelling reasons why support is needed for your     nonprofit.
• Volunteer Opportunities: Inform your audience about ways they can get involved.
• Petitions and Advocacy:  Mobilize your followers to support legislative changes or community actions.

5. Events and Announcements

• Event Invitations: Promote upcoming events and fundraisers.
• Live Updates: Post real-time updates during events to engage those who can’t attend in person. Make these updates lively and fun, so they won’t want to miss out on your next event!
• Milestones and Achievements: Celebrate significant milestones for your nonprofit and share progress updates.

6. User-Generated Content

• Reposts from Followers: Share content created by your supporters, such as photos or stories. Make sure you are asking volunteers and other supporters to tag you when they  share content on social media.
• Contests and Challenges: Host social media challenges or contests to encourage engagement and participation.

7. Inspirational Quotes and Messages

• Quotes from Leaders:  Share inspiring quotes from leaders related to your cause.
• Motivational Messages: Post messages that motivate and inspire your followers to support your mission.

8. Interactive Content

• Polls and Surveys: Engage your audience with questions and polls to gather their opinions and insights.
• Q&A Sessions: Host live Q&A sessions with staff members or experts in your field.

9. Partnerships and Collaborations

• Collaborative Projects: Highlight partnerships with other organizations and the outcomes of these collaborations.
• Guest Posts: Feature content from guest bloggers or influencers who support your cause.

10. Seasonal and Timely Content

• Holiday Greetings: Post messages related to holidays and how your organization celebrates or works during these times.
• Awareness Days: Participate in relevant awareness days and campaigns to highlight important issues.

11. Visual and Multimedia Content

• Photos and Videos: Use compelling visuals to tell your story, showcase events, and highlight your work.
• Live Streams: Go live to share events, updates, or interviews in real-time. Don’t worry about being perfect! Just go for it. You can do it.

By mixing these types of content, you will keep your social media channels vibrant, informative, and engaging, ultimately building a stronger connection with your audience which will bring you more supporters and donors.

Social Media Is An Organic, “Living” Thing

Never be afraid to change.

When it comes to your profile, swap out your cover or profile photo frequently. It needn’t always be your logo. It can be a photo of a recent event…a photographic collage of clients, staff or Board members, or even a meaningful, metaphorical banner that aligns with your mission.

Never miss the chance to create a Facebook Event for anything your organization has organized or is staging. Invite the maximum permitted daily. This is free to do, and it can be very impactful. For instructions on how to create a Facebook Event, click HERE.

Batch and Schedule Your Posts

Planning social media content helps thwart hurried,last-minute posts. Create a simple calendar of what needs to happen and when. Always aim for quality over quantity and take time to perfect your content with collaboration from your Board and staff.

We have a FREE social media content calendar for you to make things easier. Click HERE or on the image below to get it now. 

Housekeeping

You should engage in regular "housekeeping" efforts to maintain a strong and effective social media presence for your nonprofit. Here are some key activities:

1. Profile Maintenance

• Update Information Regularly: Ensure that your contact information, bio, mission statement, and links are current and accurate.
• Refresh Visuals: As stated above, be sure to update profile pictures, cover images, and any other visual elements to keep them in line with your branding and recent events.

2. Content Audit

• Review Past Posts:  Regularly review older posts to ensure they are still relevant and reflect your current messaging.
• Re-purpose Content:  Identify high-performing content that can be updated or re-shared to maximize its reach.

3. Engagement Management

• Respond to Comments  and Messages: Regularly check for and respond to comments and direct messages to maintain engagement and show that you value your  followers' input.
• Monitor Mentions:  Keep an eye on mentions of your organization and engage where appropriate to build relationships and manage your reputation.

4. Analytics Review

• Track Performance  Metrics: Regularly review analytics to understand which types of content are performing well and which aren’t.
• Adjust Strategy:  Use insights from your analytics to refine your content strategy, posting schedule, and engagement tactics.

5. Security Checks

• Update Passwords:  Regularly change passwords and ensure they are strong to protect your accounts from unauthorized access.
• Review Account  Permissions: Check who has access to your social media accounts and adjust permissions as needed to maintain security.

6. Platform Updates

• Stay Informed:  Keep up with changes and updates to social media platforms to take advantage of new features and avoid any pitfalls. Check our blog frequently for social media updates to makes this easier for you. We know     you are busy, and we are here to help you!
• Adapt Strategies: Adjust your social media strategies to align with new platform features or algorithm changes.

7. Content Planning

• Maintain a Content  Calendar: Keep a content calendar updated with upcoming posts, events, and campaigns. (Remember, we shared where you can get our FREE social media content calendar for nonprofits ABOVE.)
• Plan Ahead: Schedule posts in advance to ensure consistent activity, especially during busy periods or holidays.

8. Hashtag and Keyword Optimization

• Update Hashtags: Regularly review and update the hashtags you use to ensure they are still relevant and effective.
• Optimize Keywords: Use keywords that resonate with your audience and align with current trends in your nonprofit field.

9. Collaboration and Training

• Team Coordination: Ensure your team is aligned and aware of your social media strategy and any upcoming campaigns.
• Provide Training: Offer training for team members on best practices, new tools, and platform updates to keep your social media efforts effective.

Regularly engaging in these housekeeping activities can help nonprofit you maintain a polished, effective, and secure social media presence, ultimately enhancing your ability to connect with and inspire your audience!

Spoiler Alert: Some Folks Just Aren’t Nice

Sometimes you will encounter tricky situations and they might become public, or you might just run across a troll who likes to post mean things. When this happens, don’t quarrel, dispute, disparage or otherwise engage with criticism. Instead, invite the individual to Direct or Private Message their concerns to you so you can address them. Professionally managing unpleasant feedback is essential. Being proactive will ward off further negative reactions. Consistency and timeliness is important, so always respond to comments (good or bad) as soon as possible.

If things get really ugly, feel free to report the troll to the social media channel they are trolling you on. You can also block them.

 The Bottom Line Is…

Relax. Social media isn’t about mastering every algorithm; it’s about mastering your rhythm. Think of it as having a conversation with your community—be genuine, be passionate, and let your mission shine. You don’t need to be a tech wizard; you just need to be yourself. Connect with the people in your city, state, or county by sharing your unique story and inviting them to be a part of it. Remember, you’re not just building followers; you’re building a community of supporters who believe in your cause. So, take a deep breath, have fun with it, and watch your nonprofit’s impact grow, one post at a time.

When we said handful, that’s what we meant.

There’s plenty more information on this topic and so much more at our Etsy shop with our top selling item, 335 Nonprofit Social Media Templates: https://successfornonprofits.etsy.com/listing/1545647923/nonprofit-social-media-templates-non 

You know that moment when you’re presenting at a board meeting and you look around the room (or the Zoom)? One board member’s answering emails, another looks genuinely surprised to learn your nonprofit runs on donations, and someone just asked if the gala theme could be “Casino Royale” again.

Yup. You’ve got board problems.

Let’s say it together: It’s not just you. Almost every nonprofit leader I know has had at least one sleepless night wondering if their board was more harm than help.

So let’s break down some of the most common nonprofit board struggles—so you can name them, claim them, and start doing something about them.

1. “We Didn’t Know We Were Supposed to Fundraise”

This one’s a doozy. You think it's clear. They think it's optional. Cue: confusion, resentment, and that one board member who swears their “network” is donation enough.

Why it happens: Board recruitment is often rushed or reactive. Expectations aren’t clearly laid out. The word “fundraising” makes people break out in hives.

What to do: Fix your onboarding. Spell out expectations—especially around fundraising—in writing. Give them the tools (and confidence) to do it well. Don’t assume they know how to ask for money. Teach them.

2. The Disappearing Board Member Act

They're full of enthusiasm at their first meeting—and then vanish into the nonprofit void. Emails go unanswered. Committee work? Forget it.

Why it happens: Life gets busy, yes. But more often? Lack of engagement. They don’t see how their presence actually matters.

What to do: Reignite the spark. Remind them why your mission matters. Ask for specific, time-limited help. Make board service feel less like a monthly obligation and more like a front-row seat to changing the world.

3. Too Much In the Weeds, Not Enough in the Strategy

You present a new program idea, and suddenly half the board is editing your budget line by line. Or debating the font on the brochure. Meanwhile, big-picture decisions sit untouched.

Why it happens: Many board members come from business or operations backgrounds and feel most comfortable in the details.

What to do: Set clear roles. Staff manages the day-to-day. The board looks at the horizon. Reinforce this gently—and often. Use dashboards and summaries to steer them toward strategic thinking.

4. The Boardroom Power Struggle

Ah yes—the board chair who thinks they’re the ED. Or the board member with big ideas and zero filter. Meetings feel like political warfare. You leave exhausted.

Why it happens: Power imbalances, unclear roles, and sometimes... just plain ego.

What to do: Go back to your bylaws. Clarify roles in your board manual. Build a strong relationship with your board chair—they should be your thought partner, not your micromanager.

5. Lack of Diversity—and We’re Not Just Talking About Race

Many boards are made up of the “usual suspects.” You know who I mean—same professions, same zip codes, same age range.

Why it happens: Board recruitment often happens through personal networks, and let’s be honest—people tend to recruit folks who look and think like them.

What to do: Get strategic about recruitment. Think about who you need to reflect your community and why their voices matter. Create a matrix. Fill in the gaps. And don’t just invite them to the table—make sure they feel heard once they’re there.

Final Thought: Progress, Not Perfection

Here’s the truth: No board is perfect. The goal isn’t perfection. It’s progress.

Start where you are. Name the problem out loud. And take one step at a time to make your board stronger, more engaged, and more aligned with your mission.

Your board isn’t just another task on your to-do list. With the right guidance and a clear path forward, they can become one of your greatest assets—energized, aligned, and ready to lead alongside you.

‍

Need more help turning your board from meh to mighty? Check out our toolkit of resources in our Etsy Shop. EBecause when your board works, your whole mission gets stronger.

Visit our shop here: https://www.etsy.com/shop/SuccessForNonprofits

‍

‍

Let me paint a picture for you: Imagine a steady stream of donations coming into your nonprofit every month. No more scrambling to meet quarterly goals, no more sleepless nights worrying about cash flow. That’s the magic of recurring giving. But starting a program can feel overwhelming, right? Don’t worry—we’ve got you covered.

This guide will help you plan, launch, and manage your recurring giving program. It's not about reinventing the wheel; it’s about building a program that fits your nonprofit’s unique personality and community.

Step 1: Dream Big and Set Goals

Start by asking yourself: What do I want to achieve with this program? Sure, you want financial sustainability, but what else? Perhaps you want to build a tight-knit donor community or create deeper engagement.

• Choose a name for your recurring donor group. Think of something that reflects your mission. Maybe it’s “Friends of YOUR NONPROFIT NAME GOES HERE" or “Kid's Heroes.” Make it personal and meaningful.
• Set a target. How many recurring donors are you aiming for? Dream big but stay realistic.
• Craft your message. Why should someone become a recurring donor? Highlight the impact their support will have. For example: “Your $25 a month provides meals for 10 families in need.”

Step 2: Plan the Launch

Timing is everything. Pick a launch date that aligns with your fundraising calendar and gives you enough runway to prepare.

• Segment your audience. Tailor your message for current donors, lapsed donors, and new prospects.
• Use multiple channels. Think email, direct mail, social media, and even phone calls. Each channel should echo the same message but be tailored to its audience.
• Optimize your website. Make sure your donation form is user-friendly, branded, and ready for recurring gifts. Add a case for support and remove distractions—no external links or unnecessary fields.

Step 3: Focus on the Donor Experience

Donor retention strategies for small nonprofits is about relationships. It starts with the giving process and continues long after the first donation.

• Test your donation page. Make sure it works seamlessly on every device.
• Create automated follow-ups. Send thank-you emails, reminders for expiring cards, and updates about their impact.
• Welcome them with open arms. Develop a multi-email welcome series to introduce new recurring donors to your community. Share stories, invite them to events, and let them know they’re part of something bigger.

Step 4: Build Relationships That Last

Recurring donors aren’t just supporters; they’re champions for your cause. Treat them like the VIPs they are.

• Celebrate milestones. Send anniversary cards or handwritten notes.
• Engage them regularly. Offer dedicated newsletters, exclusive updates, and special event invitations.
• Ask for their input. Surveys can help you understand their motivations and improve their experience.

Step 5: Measure Success and Refine

What gets measured gets improved. Keep tabs on these metrics:

• Retention rate. Are donors sticking around year after year?
• Engagement. How are they interacting with your communications?
• Growth. Are new recurring donors joining consistently?

Ready to Take the Next Step?

Recurring giving isn’t just a strategy; it’s a game-changer. It’s about creating a community of loyal, passionate supporters who believe in your mission. And the best part? It’s entirely within your reach.

Turn your vision into reality with our Success For Nonprofits Etsy Shop! Our resourse marketplace for nonprofits is packed with the tools, templates, and actionable items you need to build and grow a thriving monthly giving program. From step-by-step guides to donor engagement, grant writing workbooks for nonprofits, and fundraising strategies for new nonprofits, we’ve got everything you need to make recurring giving a cornerstone of your nonprofit’s success.

Let’s make your recurring giving program a reality. Your mission deserves nothing less!

Planning a fundraiser can feel like a full-contact sport. There are countless moving pieces, all demanding your attention. And then there’s the lingering question: Will people actually show up?

The truth is, there’s no magic wand for ensuring a packed house at your next nonprofit event. But don’t worry—that doesn’t mean you’re out of options. With the right strategy, you can increase ticket sales and make your fundraiser the talk of the town (and maybe even the year).

Here are 10 tried-and-true tactics to help you craft a plan that works for your nonprofit and drives ticket sales like never before.

1. Offer a Variety of Ticket Types

Your supporters are as diverse as your cause, so why offer them only one ticket option? Different ticket types not only cater to varying budgets and preferences but also make your fundraiser accessible to a wider audience.

Consider these options:

• General Admission: Keep it simple and affordable.
• VIP Tickets: Early access, prime seating, or exclusive perks can attract higher donations.
• Early Bird Discounts: Create urgency and lock in attendees early.
• Group Tickets: Offer discounts for groups to encourage social attendance.
• Donation Tickets: Let attendees contribute beyond the basic ticket price.
• Raffle Tickets: Bundle these with event tickets or sell separately as an extra revenue stream. (Check the laws in your state regarding raffles!)

By giving attendees options, you increase the likelihood they’ll find a ticket that suits them—and boost your overall sales in the process.

2. Create a Stunning Online Event Page

Your event needs a digital home, and it needs to shine. Think of your event page as the virtual front door to your fundraiser. Make it impossible for people to look away.

Key elements to include:

• Event date, time, location, and ticket prices.
• A clear, bold “Buy Tickets” button.
• High-quality visuals that tell your story.
• Integration with your CRM to seamlessly capture attendee info.

A polished, easy-to-navigate event page signals professionalism and builds excitement, making it easier for attendees to commit.

3. Simplify the Ticket-Buying Process

Nothing kills excitement faster than a clunky checkout experience. If buying tickets feels like solving a Rubik’s Cube, your attendees might just give up.

Here’s how to keep things smooth:

• Offer secure, user-friendly payment options.
• Email digital tickets instantly.
• Use software to track and analyze sales, helping you refine your strategy in real time.

The easier it is to buy a ticket, the more likely people are to click that “Buy” button.

4. Leverage Digital Marketing

If your audience is online (hint: they are), your marketing should be too. Use digital channels to spread the word and make purchasing tickets a no-brainer.

• Website: Feature the event prominently on your homepage with a “Buy Tickets” button front and center.
• Email Campaigns: Segment your list and send tailored invitations.
• Social Media: Share updates, behind-the-scenes content, and testimonials to build excitement.

Meet your supporters where they already are—on their phones and laptops.

5. Go Old School to Stand Out

Don’t underestimate the power of offline marketing. In today’s digital world, a tangible flyer or a radio ad can be refreshingly unique.

• Distribute eye-catching flyers and posters around town.
• Pitch your event to local media outlets for extra coverage.
• Collaborate with a designer (hello, in-kind donation!) to create memorable event branding.

Sometimes, the best way to get noticed is to zig when everyone else zags.

6. Activate Your Network

Your board members, volunteers, and supporters are your secret weapon. They already believe in your mission—now ask them to help spread the word.

Encourage them to:

• Sell tickets to their friends, family, and colleagues.
• Share your event on social media.
• Leverage their own networks to expand your reach.

Consider adding a referral program with fun incentives like exclusive perks or recognition to motivate your network to go the extra mile.

7. Partner with Local Businesses

Team up with local businesses to amplify your reach. Restaurants, shops, and other nonprofits are excellent partners.

Offer them perks like event visibility or discounted tickets for their staff and customers in exchange for promoting your fundraiser. And don’t forget—local businesses may also be interested in sponsoring your event!

8. Build Buzz with Storytelling

Every great event needs a great story. Share compelling narratives about your cause to create emotional connections with potential attendees.

Use countdowns, teasers, and testimonials from past events to build anticipation. Show your supporters why this fundraiser is a can’t-miss opportunity to make a difference.

9. Engage Your Audience Before the Event

The relationship with your attendees starts long before they walk through the door. Keep them engaged with regular updates, behind-the-scenes content, and sneak peeks at what’s in store.

Excitement is contagious, so give your audience plenty to talk about—and share with their networks.

10. Tap into FOMO (Fear of Missing Out)

Scarcity and exclusivity can be powerful motivators. Emphasize limited availability or special perks for early ticket buyers to drive urgency.

Highlight unique aspects of your event that attendees won’t want to miss—like exclusive experiences, networking opportunities, or the chance to make a real impact.

With these 10 strategies in your toolkit, you’re well on your way to selling more tickets and hosting a fundraiser that your supporters will be talking about for years to come. Ready to get started? It’s time to put these tips into action and watch your event thrive.

Want More Nonprofit Tips, Tricks, and Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

‍

Yes, Your Nonprofit Can Afford Broadcast Advertising (No, Really!)

You know the ones—those massive national nonprofits with tear-jerking TV spots and polished radio ads that make you stop in your tracks. It’s easy to think that kind of advertising is for the ‘big guys’ with sky-high budgets. But here’s the deal: you don’t need deep pockets to get your nonprofit on the airwaves. With the right approach, even small and mid-sized organizations can make an impact using TV and radio. It’s not about budget—it’s about strategy.

Why Broadcast Advertising is More Accessible Than You Think

It used to be that TV and radio ads required a ‘go big or go home’ mindset. National campaigns with sky-high costs? No, thank you. But times have changed. Now, nonprofits can leverage targeted media buys, community-based programming, and digital TV placements to get their message to the right audience without emptying the bank account.

That being said, advertising is an investment, not an expense. And like any investment, you need a plan. A good rule of thumb? Allocate 5% to 15% of your budget to digital marketing strategies, communications, and nonprofit fundraising. The trick is making every dollar count—because let’s be honest, most donors prefer their gifts to go straight to your mission, not to your ad budget.

So, how do you do this without breaking the bank? Buckle up. Here’s how.

Stretching Your Budget: Creative Ways to Get on the Air (Without Going Broke)

Before you write off TV or radio ads as “too pricey,” let’s get creative. There are plenty of ways to get airtime without paying top dollar:

• Co-Branding Partnerships – Find a local business that supports your mission. They get feel-good exposure, you get airtime at a fraction of the cost. Win-win!
• In-Kind Donations – Ask media outlets to donate airtime in exchange for recognition, sponsorship, or goodwill. You’d be surprised how many community-driven stations are happy to help.
• Public Service Announcements (PSAs) – The FCC requires TV and radio stations to air PSAs, which means they’re actively looking for nonprofit partners. Keep your pitch short, compelling, and impossible to say no to.
• Community Access Television – Your local cable provider likely has free or low-cost airtime for nonprofits. If you’ve got a good message, this is a great way to get local exposure.
• Negotiate, Negotiate, Negotiate – Just like in fundraising, everything is negotiable. Ask for nonprofit discounts or bonus placements. Many media outlets are willing to throw in extra airtime for free if you ask.

Let’s Talk Production: Keeping Costs (and Stress) Low

Buying airtime is only half the battle. You also need a great ad—which means production costs, scripting, media placement, and maybe even talent fees. Before you dive in, ask yourself: does my team have the bandwidth to manage an ad campaign?

The secret to a powerful digital marketing strategy for nonprofit ads? Authenticity. Your audience doesn’t need Hollywood-level production—they want real stories, real voices, and a message that sticks. No fancy effects required.

Pro Tips for Keeping Production Affordable:

• Use real people—volunteers, beneficiaries, and staff. No need for professional actors.
• If making a video ad, try DIY tools like Canva, iMovie, or Adobe Premiere Rush.
• Partner with local film students or media professionals who may offer discounts for a good cause.
• Repurpose content—use footage from past events, social media clips, or existing testimonials.

TV vs. Radio: Which One is Right for You?

🎙 Radio:

• More affordable, flexible, and hyper-local.
• Many stations will help write and produce your ad as part of your media buy.
• Perfect for reaching commuters (think morning and afternoon drive times).
• A great option if your message can be told without visuals.

📺 TV:

• Visual storytelling = major emotional impact.
• Standard ad lengths: 15, 30, or 60 seconds.
• Digital TV ads (like those on streaming services) allow for hyper-targeting.
• If you’re new to video production, outsourcing may be worth it—but DIY options work, too.

Measuring Your Impact (Because ROI Matters!)

Like any good fundraising campaign, if you don’t track it, it didn’t happen. You need to know what’s working (and what’s not) so you can refine your approach. Here’s how:

• Watch your website traffic before, during, and after your ad runs.
• Track donations, event sign-ups, and volunteer inquiries tied to your ad.
• Engage your audience—ask donors and volunteers how they heard about you.
• Use direct response tactics—a unique URL, QR codes, or special phone numbers can help track ad performance.

The Bottom Line? You Can Do This.

You don’t need a seven-figure budget to make an impact. With a little creativity, smart partnerships, and some scrappy nonprofit hustle, you can absolutely leverage broadcast advertising to raise awareness, engage donors, and grow your mission.

So whether you’re using radio to promote an upcoming event or crafting a TV ad to tug at heartstrings, be strategic, be authentic, and be resourceful. You have an important message to share—now make sure it gets heard.

Want to learn more?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

Let’s be real—finding new donors can feel like trying to get someone to swipe right on your nonprofit. It’s nerve-wracking. Will they like us? Will they commit? Or will they ghost us after one gift?

But here’s the thing: new donors are the lifeblood of your nonprofit. Without them, your donor base shrinks, and so does your impact. So, how do you bring new folks into your circle and—more importantly—keep them around for the long haul? It starts with building relationships, not transactions.

Here’s how to make it happen:

1. Make Your Current Supporters Your Hype Team

Your most passionate supporters—your donors, volunteers, board members—already love you. So why not turn them into your recruitment squad? Ask them to invite friends, family, and coworkers to get involved. A personal invitation from someone they trust is worth way more than a slick email campaign.

And hey, a little incentive never hurts. Maybe a free tote bag, a shoutout on social media, or a “bring-a-friend” night at a volunteer event. People love to feel like insiders.

2. Build Your Email List (And Actually Use It Well)

Email is gold—when done right. Start collecting emails at every opportunity: at events, on your website, via social media.

But here’s the kicker: don’t just send boring newsletters. Welcome new subscribers with a killer email series that tells them who you are, why your work matters, and how they can be part of the magic. Make them feel like VIPs.

3. Your Website Shouldn’t Be a Maze

If someone lands on your website and has to dig through three menus to find the “donate” button, you’re losing them. Make it stupidly easy to give.

Pro tips:
✅ Mobile-friendly is non-negotiable.
✅ Keep your donation form short and sweet.
✅ Use pop-ups (sparingly!) to offer free resources in exchange for an email.

4. Use Social Media to Tell Stories, Not Just Ask for Money

If your social media posts are just “Donate now!” on repeat, you’re doing it wrong. Instead, tell stories. Show impact. Engage.

Find out where your audience hangs out (TikTok? LinkedIn? Facebook?) and focus your energy there. And for the love of all things good, don’t post and disappear. Reply to comments. Reshare posts from supporters. Treat it like a conversation, not a megaphone.

5. Do Your Homework: Prospect Research 101

Not all donors are created equal. Some might love your cause but only be able to give $10. Others could write a check that makes your jaw drop. How do you tell the difference? Research.

Look at who’s giving to similar organizations. Check public donor lists. But most importantly, start with your own donors. Who’s been consistently giving over time? Who’s engaged beyond just writing a check? Those are the folks you want to cultivate into major donors.

6. Partner with Businesses Who Actually Care

Corporate giving isn’t just for the mega-nonprofits. Small and mid-sized businesses in your community are often looking for ways to give back, and they’re much more approachable than, say, Apple.

Start small. Ask for in-kind donations, event sponsorships, or matching gifts. And don’t be shy about reminding them that good PR is part of the deal. Businesses love to be seen supporting local causes—help them help you.

7. Team Up with Other Nonprofits

No, the nonprofit next door isn’t your competition. They’re your potential collaborator. If your missions align, why not join forces for a fundraising event, a community initiative, or a social media campaign?

Example: An animal shelter and a local environmental group could team up to promote sustainable pet care. Cross-promotion = double the audience.

8. Don’t Forget About Your “One-and-Done” Donors

Ever had someone donate once and then disappear? Don’t assume they’re gone forever. They may just need a nudge.

Reach out with something meaningful:

• A quick story about how their past donation made a difference
• An invite to an event or volunteer opportunity
• A personal thank-you message that isn’t just a form letter

Show them that they weren’t just a dollar sign to you.

9. Host Events That Don’t Scream “Fundraiser”

New donors don’t want to feel like they’re walking into a high-pressure sales pitch. Instead, invite them to a “getting-to-know-you” event. Think open house, community panel, or even a low-key coffee chat. The goal? Let them see your work in action and connect with the people behind it.

Bonus tip: Follow up personally. A “thanks for coming” email is great, but a real conversation is better. Reference something they said at the event to show you were actually listening.

10. Treat Your Volunteers Like Future Donors

Did you know nearly half of all donors start out as volunteers? That’s because people give their time first, and when they see the impact firsthand, they’re more likely to give financially, too.

Make your volunteers feel valued. Tell them how their work is making a difference. Then, when the time is right, invite them to deepen their impact with a donation.

11. Your Board Members Should Be Door Openers

Your board isn’t just there to approve budgets—they’re your best networkers. They have connections to potential donors, corporate partners, and other big players in your community.

Give them tools to spread the word—talking points, success stories, even a simple email template they can send to their networks. Make it easy for them to champion your cause.

12. Get Your Nonprofit in the News

Local media loves a good story. Pitch a feel-good feature about your work to the newspaper, radio station, or even a local blogger. Highlight real people—your beneficiaries, your volunteers, your impact.

Don’t overthink it. “Nonprofit does good” is always a headline people want to read.

Final Thoughts

Finding new donors isn’t just about casting a wide net—it’s about making real, human connections. When people feel like they’re part of something bigger, they don’t just donate once. They stick around.

So, start with relationships. Build trust. Show impact. The money will follow.

And if all else fails? Remember: ask, ask again, and then ask one more time (nicely). Because your mission is worth it.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

‍

Let’s be real: Most nonprofit newsletters are snooze-fests. They’re too long, too generic, or worse—so boring they get deleted before they’re even opened. But a great newsletter? Now, that’s a game-changer. Done right, it strengthens relationships, builds awareness, and inspires action.

So how do you create a newsletter that people actually want to read? Here’s the roadmap.

Step 1: Get Clear on Your Newsletter’s Purpose

Your newsletter shouldn’t just be a box you check off. Every issue needs a clear purpose tied to your nonprofit’s mission. Is it to:

• Keep donors engaged with impact stories?
• Recruit and retain volunteers?
• Rally support for an upcoming campaign?

If your newsletter doesn’t move the needle on your goals, it’s time to rethink it.

Step 2: Name It With Intention

“Monthly Bulletin” or “Nonprofit Newsletter” won’t cut it. Give it a name that reflects your organization’s personality and purpose. Make it memorable. And when it lands in someone’s inbox, they should immediately know it’s from you—so brand it with your logo and colors front and center.

Step 3: Craft Content That Captivates

People open newsletters for value, not fluff. Here’s what works:

• Compelling Stories: Bring your mission to life with real people and real impact. Instead of saying, “Our program helped 500 people,” tell the story of one person whose life was changed.
• Behind-the-Scenes: Show donors and volunteers what happens behind closed doors—whether it’s a day in the life of a staff member, an upcoming initiative, or a sneak peek at an event.
• Calls to Action: Every newsletter should give readers something to do. Donate, sign up, share—make the ask clear and easy.
• Milestones & Wins: Celebrate progress. Share anniversary moments, program growth, and major achievements. People want to see success.
• Faces, Not Just Facts: Highlight board members, staff, or volunteers with short, engaging bios and a great photo. Human connection matters.

Step 4: Find the Right Frequency

Consistency is more important than frequency. A well-crafted newsletter every two months beats a rushed one every month. Pick a cadence you can maintain—whether it’s monthly, bi-monthly, or quarterly—and stick to it.

Step 5: Make It Easy to Read (and Act On!)

People don’t read—they skim. Make it effortless:

• Keep text short, punchy, and scannable.
• Use high-quality images to break up content.
• Choose clean, easy-to-read fonts that reflect your brand.
• Format it for mobile. If it’s clunky on a phone, no one’s reading it.

Step 6: Get It in Front of the Right People

Don’t let your newsletter disappear into the void. Get strategic with distribution:

• Email it with an engaging subject line—no one’s opening “Our October Update.”
• Share excerpts on social media to drive traffic to the full version.
• Print copies for in-person events or leave them in high-traffic community spaces.

Step 7: Be Patient—Engagement Takes Time

Your first few newsletters might not be blockbusters. That’s normal. Consistency builds trust, and over time, your audience will come to expect—and look forward to—your updates.

The bottom line? A newsletter isn’t just an email blast—it’s a relationship builder. Make it worth their time, and you’ll see the results.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

‍

Let’s talk about your nonprofit’s board development strategy. You don’t just need warm bodies in seats. You need champions. Ambassadors. People who will roll up their sleeves, open doors, and bring their A-game to the mission.

And that starts with a rock-solid board application.

Now, I know what you’re thinking—“Ugh, paperwork.” But this isn’t about bureaucracy. It’s about setting the stage for real, meaningful engagement. A thoughtful application isn’t just a filter for weeding out “not-quite-the-right-fit” folks; it’s your first shot at showing potential board members that you mean business. It clarifies expectations, outlines responsibilities, and makes it crystal clear what kind of commitment they’re signing up for.

Bottom line? A great board doesn’t happen by accident. It starts with intention. So let’s get serious about finding the right people—because when you do, your nonprofit gets the leadership it truly deserves.

Why Use a Board Member Application?

You might wonder, “Do we really need a formal application process?” Absolutely.

A well-designed application template:

• Helps you identify candidates with the right skills and commitment.
• Clarifies expectations upfront, reducing misunderstandings later.
• Sets the tone for a professional and engaged relationship.

It’s your first step toward building a board that’s ready to make a difference.

What to Include in Your Board Member Application (A Brief Nonprofit Board Template)

1. Introduction & Overview

Begin with a warm welcome and an overview of your nonprofit. This sets the stage and gives applicants a sense of your mission and the role they’d play as a board member.

Example:

“Thank you for your interest in joining the board of [Your Nonprofit Name]. Our mission is to [insert mission here], and our board is an essential part of achieving that goal. We’re looking for passionate, skilled individuals ready to contribute their time, expertise, and energy to our cause.”

2. Contact Information

Keep it simple:

• Full name
• Preferred pronouns
• Phone number
• Email address
• Mailing address

3. Professional Background

Ask for key details that highlight their experience:

• Current role and employer
• Areas of expertise (e.g., finance, legal, fundraising, marketing)
• Relevant certifications or professional memberships

4. Connection to Your Mission

Understanding why they’re interested in your organization helps ensure alignment. Include open-ended questions like:

• What inspires you about our mission?
• How do you see yourself contributing to our work?
• Have you been involved with our organization before?

5. Board Member Expectations

Be upfront about what you’re looking for. Share the responsibilities and commitments of board members, such as:

• Number of meetings per year
• Fundraising involvement
• Committee participation
• Estimated time commitment

Then, ask questions to gauge their readiness:

• Are you available for the required meetings?
• Are you comfortable with fundraising?
• Do you have any potential conflicts that could limit your participation?

6. Skills & Expertise Checklist

Provide a checklist of skills you’re seeking. For example:

• Financial management
• Fundraising
• Strategic planning
• Event planning
• Community outreach

This helps you balance your board’s collective strengths.

7. References

Request 2-3 references who can vouch for their qualifications, leadership abilities, or previous board experience.

8. Statement of Commitment

End with a section where candidates acknowledge their understanding of the role and their commitment to fulfilling it.

Example:

“By signing below, I confirm my understanding of the responsibilities of serving on the board of [Your Nonprofit Name] and my commitment to contributing to the success of this organization.”

Tips for a Successful Process

• Keep It Clear: Avoid unnecessary complexity. Make the application easy to understand and complete.
• Use Technology: Consider online tools like Google Forms or JotForm to streamline the process.
• Follow Up: Acknowledge receipt of applications and provide a timeline for next steps.

Conclusion

A strong board member application template is more than just a form—it’s your chance to set the stage for meaningful collaboration. By asking the right questions and clearly outlining expectations, you’ll attract candidates who are aligned with your mission and ready to make an impact.

Need more tools and tips for building your dream board? Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it.

Visit us today!

‍

Your mission deserves a board that’s ready to rise to the challenge—start building it today!

So, you’re learning how to start a nonprofit. Or maybe you’ve been running one for a while. Either way, let’s talk about something that doesn’t always get the spotlight but is absolutely essential: bylaws. Yes, I know—bylaws aren’t exactly the sexy side of nonprofit work. They don’t tug at heartstrings or inspire viral fundraising campaigns. But trust me when I say that well-crafted bylaws can save you from a world of confusion, conflict, and legal headaches.

Think of bylaws as the operating manual for your nonprofit. They spell out how decisions get made, who’s responsible for what, and how to handle issues before they become full-blown crises. They ensure transparency, accountability, and legal compliance—three things every nonprofit needs to function smoothly.

So let’s break it down, step by step, and demystify the world of nonprofit bylaws.

Why Nonprofit Bylaws Matter

Bylaws aren’t just bureaucratic red tape. They serve as the foundation of your organization’s governance, keeping everything from board meetings to membership requirements in check. Here’s why they’re a big deal:

• They establish clarity – Everyone (board members, staff, volunteers) knows the rules of the road.
• They boost credibility – Funders, donors, and potential partners look for strong governance structures.
• They help resolve conflicts – A good set of bylaws prevents disagreements from turning into disasters.
• They ensure legal compliance – Many states and funders require bylaws, and having them protects your nonprofit from legal trouble.

Now that we’ve covered why they matter, let’s dive into the key elements every nonprofit’s bylaws should include.

The Key Elements of Nonprofit Bylaws

Your bylaws should be clear, comprehensive, and tailored to your nonprofit’s needs. Here’s what they should cover:

1. Organizational Structure

• Your nonprofit’s official name and purpose.
• The type of nonprofit (e.g., charitable, educational, religious).
• The structure of your board and leadership team.

2. Board of Directors

• How many board members you’ll have.
• Their roles, responsibilities, and term limits.
• How new board members are elected or removed.
• Meeting requirements and decision-making processes.

3. Membership (If Applicable)

• Who qualifies as a member and their rights.
• Membership dues (if any).
• How members are admitted or removed.

4. Meetings

• How often your board meets.
• Quorum requirements (the minimum number of people needed to make a decision).
• Notice requirements for meetings.

5. Voting

• How decisions get made (majority vote? two-thirds? unanimous?).
• Rules around proxy voting and absentee ballots.

6. Amendments

• How and when bylaws can be updated.
• Who has the authority to propose changes.
• The process for approval.

How to Create and Draft Effective Bylaws

Writing bylaws doesn’t have to be overwhelming. Here’s a step-by-step process to make it manageable:

1. Research and Benchmark

• Look at the bylaws of similar nonprofits for inspiration.
• Use templates from reputable nonprofit support organizations. You can purchase a template HERE that contains a set of bylaws with the IRS 501(c)(3) required language.

2. Engage Key Stakeholders

• Get input from board members, staff, and key volunteers.
• Make sure the bylaws reflect your nonprofit’s specific needs and mission.

3. Consult a Legal Expert

• Nonprofit laws vary by state, so a lawyer can ensure compliance.
• They can also flag any language that might create legal gray areas.

4. Keep It Clear and Concise

• Avoid overly complex language—bylaws should be easy to understand.
• Focus on what’s essential; too much detail can create inflexibility.

5. Review, Finalize, and Approve

• Circulate a draft for feedback.
• Once finalized, the board should formally approve the bylaws.
• Keep them in an accessible place for easy reference.

Bylaws Aren’t Set in Stone—Review and Update as Needed

Your nonprofit will evolve, and your bylaws should, too. Regular reviews (every couple of years) ensure they stay relevant. Here’s when you might need an update:

• Changes in governance laws – Stay up to date on nonprofit legal requirements.
• Organizational growth – Expanding programs? Bringing in new leadership? Time for a review.
• Lessons learned – If your bylaws aren’t working well in practice, tweak them.
• Board transitions – New leadership brings fresh perspectives that can improve governance.

Common Bylaws Mistakes to Avoid

Even the best-intentioned nonprofit leaders can trip up when drafting bylaws. Here are some common pitfalls:

• Vague or confusing language – Be clear and specific.
• Overly rigid rules – Allow for flexibility when necessary.
• Failure to reflect mission and values – Make sure bylaws align with your nonprofit’s purpose.
• No conflict resolution process – Disputes happen. Have a plan for handling them.

Bylaws vs. Articles of Incorporation: What’s the Difference?

People often confuse bylaws with articles of incorporation, but they serve different functions:

• Articles of Incorporation – This is the legal document you file with the state to establish your nonprofit. Click HERE for suggested language from the IRS for your Articles of Incorporation.
• Bylaws – These govern how your nonprofit operates internally.

Think of it this way: Articles of incorporation get you legally recognized, bylaws keep you running smoothly.

Final Thoughts: Your Bylaws Are Your Roadmap

Nonprofit bylaws aren’t just a formality. They’re a tool to keep your organization on track, prevent unnecessary drama, and reinforce good governance. They help your nonprofit stay transparent, accountable, and mission-focused—three things that will set you up for long-term success.

So, take the time to get them right. Keep them updated. And, most importantly, use them to guide your nonprofit toward a future where your mission thrives and your impact grows.

Because when your governance is strong, your nonprofit can focus on what truly matters: changing lives.

Ready to Make Nonprofit Leadership Easier?

Bylaws, policies, fundraising templates—you name it, we’ve got it in our Etsy shop. O gives you instan access to done-for-you resources that save you time, keep you compliant, and help your nonprofit thrive. Don’t reinvent the wheel—join today and get the templates, guidance, and support you need to lead with confidence!

👉 Shop Now and start simplifying your nonprofit success!

Let’s be honest: asking your nonprofit board leaders to fundraise can feel like pulling teeth. You’ve got the one board member who’s “not really a fundraiser,” the one who’s “just too busy,” and the one who flat-out avoids the conversation altogether. Sound familiar?

Here’s the truth—and it’s time we all faced it head-on: if your board isn’t involved in fundraising, you’re leaving money on the table. Worse, you’re missing an opportunity to transform your board into the engaged, invested powerhouse it’s meant to be.

So, how do you fix it? By setting clear, realistic fundraising expectations and building a culture of accountability that gets everyone on board (pun intended).

Why Fundraising Is Non-Negotiable for Your Board

Fundraising for nonprofits isn’t just about dollars; it’s about commitment. When your board steps up to fundraise, they’re sending a powerful message: We believe in this mission so much that we’re willing to do the work to make it thrive.

But here’s the kicker: if you don’t set expectations, your board members will assume one of two things:

1. Fundraising is optional.
2. Fundraising is someone else’s job.

Neither is true, and both will keep your nonprofit stuck in neutral. Let’s change that.

Step 1: Start With Realistic, Measurable Goals

Before you can hold your board accountable, you need to define what success looks like. This means setting clear, measurable fundraising goals that align with your organization’s needs and your board’s capacity.

Here’s a simple framework to get started:

• Individual Contributions: Each board member commits to giving a specific amount annually. (This doesn’t have to be the same for everyone—equity matters.)
• Participation in Fundraising Events: Expect attendance at events, and where appropriate, encourage board members to bring a guest or two.
• Engagement in Campaigns: Whether it’s making donor thank-you calls, hosting a small gathering, or promoting campaigns on social media, every board member can contribute in ways that suit their strengths.

Pro Tip: Make these expectations part of your board member agreement. If it’s in writing, it’s real.

Step 2: Onboard With Fundraising Front and Center

If you’re not talking about fundraising during your board recruitment and onboarding process, you’re setting yourself up for frustration later.

When you bring on new board members, be crystal clear about the role they’ll play in fundraising for nonprofits. Here are a few tips:

• Share Success Stories: Show them how past board fundraising efforts have impacted your organization.
• Provide Training: Not everyone is born knowing how to fundraise. Offer workshops or resources to help your board build confidence.
• Pair Them With a Mentor: A seasoned board member can guide new recruits and make fundraising feel less intimidating.

Step 3: Create Tools to Track and Celebrate Progress

Accountability doesn’t have to feel punitive. In fact, when done right, it can feel empowering. The key is to provide tools that track progress and celebrate wins.

• Use a Scorecard: Create a simple, transparent way to track each board member’s contributions—both financial and non-financial.
• Report Regularly: Share progress updates at every board meeting. Celebrate milestones, like reaching 75% of your annual fundraising goal.
• Recognize Effort: Publicly thank board members for their fundraising efforts. A little acknowledgment goes a long way.

Step 4: Build a Culture of Accountability (With a Side of Grace)

Accountability isn’t about wagging fingers or shaming anyone. It’s about creating a shared commitment to your mission and holding each other to a standard that makes your nonprofit stronger.

Here’s how to do it:

• Lead By Example: If you’re expecting your board to fundraise, you need to be in the trenches with them.
• Encourage Peer Accountability: Pair board members into fundraising teams. It’s a lot harder to dodge your responsibilities when your teammate is counting on you.
• Offer Grace: Life happens. If a board member can’t meet their fundraising goal this year, work with them to find other ways they can contribute.

The Big Picture: Fundraising as a Team Sport

Fundraising for nonprofits is not a solo act—it’s a team sport. When your board understands their role, feels supported, and is held accountable, they’ll step up in ways that will surprise and delight you.

Setting expectations isn’t about making fundraising a chore. It’s about showing your board the joy and fulfillment that comes from investing in your mission and watching it flourish.

Are you ready to build a culture of accountability and turn your board into fundraising rockstars? Sign up for my nonprofit course, How To Get Your Nonprofit Board To Fundraise, and learn how to empower your board to embrace fundraising with confidence.