Blog

Inspiration, insight, news, and training resources for nonprofits

20 Fresh Fundraising Ideas to Ignite Your Nonprofit’s Mission

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time

Feeling stuck in the same fundraising rut? It’s time to shake things up! Your nonprofit deserves better, and so do your donors. Fundraising can be fun, engaging, and—dare I say—profitable without the snooze-fest. Let’s dive into fresh, easy-to-implement ideas that will have your donors excited to contribute, and you, the nonprofit hero, will feel like a rockstar.

1. Virtual Wine Tasting

Why not bring the Napa Valley experience to your donor’s living room? Partner with a local winery, send out tasting kits, and host an expert-led virtual session. Bonus: Encourage donors to “toast” their support on social media for added visibility. You could do this fundraiser in person as well!

2. Peer-to-Peer Fundraising

Let your supporters do the heavy lifting. Launch a campaign that empowers your donors to rally their friends and family. The more personal the story, the more powerful the impact.

3. Themed Online Auctions

Think outside the box—how about a “Self-Care Sunday” auction with donated spa kits or exclusive Zoom experiences? Your supporters get something special, and you get the funds to keep your programs alive.

4. Community Challenges

Everybody loves a good challenge, especially one that’s fun. Host a walk-a-thon, virtual dance-off, or even a “Clean Your Closet for a Cause” drive. Challenges create buzz, build community, and bring in those dollars.

5. Giving Days

Piggyback on days like #GivingTuesday, but don’t stop there. Create your own special giving day, unique to your cause. Maybe a “Support-a-Scholar Saturday” or “Feed-a-Family Friday.” You get the idea.

6. Monthly Giving Program

This isn’t just a fundraising tactic; it’s the gift that keeps on giving. Create a monthly giving club with special perks for your members—behind-the-scenes access, exclusive updates, or even a members-only Zoom Q&A with your Executive Director.

7. Pop-Up Events

No one can resist a good pop-up. Host a pop-up gallery, market, or mini-concert featuring local artists and makers. Think outside the physical venue—online pop-ups can be just as engaging and require far fewer logistics.

8. Social Media Takeovers

Give your Instagram account to an influencer or a passionate volunteer for the day. They’ll bring their followers to your page, spreading the word far and wide. The more authentic, the better.

9. DIY Fundraising Kits

Empower your supporters to host their own mini-fundraisers. Provide them with easy-to-use kits for everything from bake sales to trivia nights. Make it simple, and they’ll make it successful.

10. Matching Gift Campaigns

There’s nothing like a dollar-for-dollar match to get people excited. Reach out to local businesses or generous donors who are willing to match contributions. Highlight the urgency and make it a win-win for all.

11. Partner with Local Businesses

Whether it’s a “dine and donate” night at a local restaurant or a percentage of sales from a local shop, collaborating with businesses can be a powerful way to raise funds and build community.

12. Trivia Night Extravaganza

Go beyond the bar. Host themed trivia nights—think ‘90s nostalgia, “Friends” fanatics, or “Harry Potter” house battles. Charge a fee, offer some fun prizes, and let the competition fuel your cause.

13. Donation Drive Thru

Get creative with a drive-thru donation station. Set up in a high-traffic area and encourage people to swing by to donate items or funds, all from the comfort of their cars. Think easy, fun, and COVID-safe.

14. Art From the Heart

Whether it’s a kids’ art show or a local artist gallery, turn creativity into cash. Sell the art, auction it, or ask for donations in exchange for viewing access. It’s beautiful, it’s engaging, and it’s meaningful.

15. Text-to-Give Campaigns

It’s 2024, and everyone’s on their phone. Text-to-give campaigns are quick, efficient, and perfect for on-the-go donors. Promote it everywhere—from your social media pages to the back of your event tickets.

16. Pet Photo Contest

People love their pets—like, a lot. Host a pet photo contest with a small entry fee. Share the submissions on your social media, and let the public vote with their dollars. The fluffier, the better!

17. Pop-Up Fitness Classes

Partner with local fitness instructors for pop-up yoga, dance, or boot camp classes. Offer these sessions online or in person, and have the class fees go directly to your cause.

18. Board Member Fundraising Challenge

Get your board involved with a friendly fundraising competition. Offer a prize for the board member who brings in the most funds. Nothing wrong with a little healthy competition, right?

19. Gift Wrapping Services

Perfect for the holiday season. Set up a gift-wrapping station at a local mall or partner with a bookstore. Charge per gift, and you’ll be amazed at how quickly those donations add up.

20. Creative Crowdfunding Campaigns

Crowdfunding isn’t just a numbers game; it’s about storytelling. Use platforms like GoFundMe or Kickstarter to tell your nonprofit’s story in a way that’s compelling, urgent, and relatable. Highlight individual stories to make it personal.

Remember, it’s not about reinventing the wheel; it’s about making it roll a little smoother. Start with one or two ideas, measure what works, and keep your community engaged. Happy fundraising!

Nonprofit Board Survey Questions: Your Secret Weapon for a High-Performing Board

Your board isn’t just there for rubber-stamping and small talk—it’s the engine that drives your mission forward. But how do you gauge if your board is truly firing on all cylinders? The answer lies in the questions you ask. A well-crafted board survey can shine a light on what's working, what’s not, and where the real opportunities lie. From assessing engagement to understanding board dynamics, asking the right questions is the first step in turning a good board into a great one.

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time

Running a nonprofit can often feel like juggling on a unicycle—there’s never a dull moment, but there’s always something precarious about to tip. One of the most essential yet overlooked elements of this balancing act is your board of directors. These individuals aren’t just names on a roster; they’re the backbone of your organization. But how do you make sure they’re fully engaged, aligned with your mission, and ready to step up when needed? That’s where board surveys come in.

Why Survey Your Board?

Board surveys aren’t just another box to check off your to-do list—they’re a powerful tool to assess how your board is functioning and how you can make it better. A well-crafted survey provides valuable insights into board members’ perceptions, identifies areas for improvement, and helps set a path toward becoming a high-performing board. Think of it as a diagnostic tool for the health of your board. When done right, surveys can reveal where the wheels are coming off before the whole thing crashes.

What Should Your Board Survey Ask?

When you’re crafting your nonprofit board survey, it’s tempting to stick to the basics: “Do you attend meetings regularly?” or “Are you satisfied with your role on the board?” But let’s be honest—these questions won’t spark the kind of feedback that leads to meaningful change. We need to dig deeper. Below are some categories and specific questions that will help you get to the heart of what’s really going on in that boardroom.

  1. Board Engagement and Participation
    • How often do you feel fully prepared for board meetings?
    • Do you feel your voice is heard during discussions?
    • What barriers prevent you from being more engaged with the organization?
  2. Board Roles and Responsibilities
    • Are the roles and responsibilities of board members clear and well-defined?
    • Do you feel that your skills and expertise are being utilized effectively?
    • How comfortable are you with your understanding of the organization’s mission, vision, and strategic plan?
  3. Board-Executive Director Relationship
    • How would you describe the relationship between the board and the executive director?
    • Do you feel that the executive director provides the board with the information needed to make informed decisions?
    • What suggestions do you have for improving communication between the board and executive director?
  4. Fundraising and Financial Stewardship
    • How comfortable are you with your role in fundraising?
    • Do you feel adequately trained to participate in financial oversight?
    • How confident are you in the organization’s financial health?
  5. Board Meetings
    • Are board meetings structured in a way that maximizes your time and input?
    • Do you feel that meetings are focused and productive?
    • What would you change about the way board meetings are conducted?
  6. Board Dynamics and Culture
    • How would you describe the culture of the board? (Inclusive? Collaborative? Competitive?)
    • Are there any conflicts or tensions among board members that need addressing?
    • Do you feel a sense of camaraderie and shared purpose with other board members?
  7. Personal Experience and Satisfaction
    • Are you satisfied with your overall experience as a board member?
    • What’s one thing that would make your board service more fulfilling?
    • Would you recommend serving on this board to others?

How to Use the Survey Results

You’ve sent out the survey, and now you’re staring at a pile of data. The key is not just to collect the feedback but to act on it. Start by sharing the results with the board, discussing key takeaways, and setting clear, actionable steps to address any issues that arise. Remember, transparency is your friend here. Your board members will appreciate knowing that their feedback isn’t just vanishing into the ether.

Final Thoughts: Make It Routine

One survey isn’t going to magically fix all your board issues. Make surveys a regular part of your board’s annual routine. Use them to track progress, celebrate successes, and course-correct when needed. Remember, the goal is not perfection; it’s continuous improvement. Your board deserves that, and so does your mission.

So, let’s get those survey questions out there, listen closely to what your board is telling you, and work together to build a board that’s not just functional but fabulous. Because a great board doesn’t just happen—it’s cultivated, nurtured, and, yes, sometimes nudged along with the right questions.

Reconnecting with Lapsed Donors

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Donor Programs

As a nonprofit fundraiser and leader, when you review your donor database management system throughout the year, you may come across the absence of donors who have supported your cause in the past. While many lapsed donors have drifted away for reasons beyond your control, it's crucial to recognize that some of them can be re-engaged, and these supporters are well worth your attention.


THE IMPORTANCE OF RE-ENGAGING LAPSED DONORS

Reconnecting with lapsed donors is not only easier but also more cost-effective than acquiring new ones. Lapsed donors are not "cold" prospects. They are already familiar with your cause and organization, and you don't need to convince them of your legitimacy.

These individuals have supported your mission before, and it's highly likely that they still share a commitment to your cause. Furthermore, lapsed donors offer valuable insights into why donors lapse and at which stage in your year or donor cultivation cycle it occurred.

While some may have lapsed due to factors beyond your control, others might have lost interest because of infrequent communication, excessive solicitations, or a lack of recognition for their contributions. Gathering this feedback can significantly improve your donor retention strategies in the future.


STRATEGIES FOR RE-ENGAGING LAPSED DONORS

PERSONAL CONNECTIONS:

Consider in-person meetings, such as coffee dates, especially for VIP or major donors with whom you've had a personal connection.

Utilize phone calls and face-to-face Zoom sessions as efficient alternatives to update lapsed donors on your recent achievements.

At the very least, express your gratitude with a handwritten note, thanking them for their past support and expressing your hope for future engagement.


PERSONALIZED EMAILS:

Segment your email list to target lapsed supporters who haven't engaged recently.

Seek their input and preferences regarding the content they'd like to receive from you and implement their feedback.


Personalize all communications by addressing donors by their name in the greeting and strategically throughout the email. Avoid generic salutations like "Dear Friend.”


ACKNOWLEDGE GIVING ANNIVERSARIES:

Keep track of the last donation date for lapsed donors.

Send a letter or email expressing gratitude for their past contributions and highlight the impact their donations had on your organization's accomplishments since their last gift.


DEVELOP A PLAN:

Create a comprehensive strategy for re-engaging lapsed donors, just as you would for your active donors.

Make a genuine effort to understand their preferences and interests in your organization.

Even if they can no longer donate, consider how they can continue supporting your cause through volunteering, providing feedback, or promoting your nonprofit to their social circles.


REKINDLING OLD FRIENDSHIPS

In the realm of nonprofit development, it's fundamentally about connecting with those who support your organization's work. Think of lapsed donors as old friends who may have gone without communication for a while. The relationship remains open, and with the right approach, you can rekindle their support for your cause.

Nonprofit Board Responsibilities: Navigating Challenges and Ensuring Organizational Success

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Board Members

As the backbone of any nonprofit organization, the board of directors plays a critical role in its success. However, navigating the challenges and ensuring organizational success is no easy feat. From fundraising to governance, from strategic planning to financial oversight, nonprofit boards have a vast array of responsibilities to fulfill.


In this article, we will explore the key responsibilities that nonprofit boards must undertake to ensure the smooth functioning and achievement of their organization's objectives. We will delve into the various challenges that board members commonly face and provide insights on how to effectively navigate them. Whether you are a current or aspiring board member, nonprofit executive, or simply interested in the world of nonprofit governance, this article will equip you with valuable knowledge and tools to excel in your roles.


Join us as we explore the multifaceted world of nonprofit board responsibilities and discover the secrets to fostering organizational success. From building strong relationships with stakeholders to making strategic decisions, this article will empower you to make a lasting impact in the nonprofit sector.

Roles and responsibilities of nonprofit board members

As the backbone of any nonprofit organization, the board of directors plays a critical role in its success. However, navigating the challenges and ensuring organizational success is no easy feat. From fundraising to governance, from strategic planning to financial oversight, nonprofit boards have a vast array of responsibilities to fulfill.


In this article, we will explore the key responsibilities that nonprofit boards must undertake to ensure the smooth functioning and achievement of their organization's objectives. We will delve into the various challenges that board members commonly face and provide insights on how to effectively navigate them. Whether you are a current or aspiring board member, nonprofit executive, or simply interested in the world of nonprofit governance, this article will equip you with valuable knowledge and tools to excel in your roles.


Join us as we explore the multifaceted world of nonprofit board responsibilities and discover the secrets to fostering organizational success. From building strong relationships with stakeholders to making strategic decisions, this article will empower you to make a lasting impact in the nonprofit sector.

Key challenges faced by nonprofit boards

Nonprofit board members have a wide range of roles and responsibilities that are essential to the organization's success. Firstly, they are responsible for setting the organization's mission and strategic direction. This involves working collaboratively with the executive director and other board members to develop a clear and compelling vision for the organization's future. By setting strategic goals and objectives, the board provides guidance and direction to ensure the organization stays focused on its mission.


Secondly, nonprofit board members are responsible for ensuring financial sustainability. This includes overseeing the organization's budget and financial management, as well as participating in fundraising efforts. Board members should actively contribute to fundraising activities, whether through personal donations, securing sponsorships, or leveraging their networks to bring in new donors.


Lastly, nonprofit board members are responsible for governance and compliance. This involves establishing and monitoring policies, ensuring legal and ethical compliance, and providing oversight of the organization's operations. Board members should actively participate in board meetings, review financial reports, and engage in discussions surrounding governance matters.


Overall, nonprofit board members play a crucial role in providing leadership, guidance, and oversight to ensure the organization's success and impact.

Ensuring organizational success through effective board governance

While nonprofit boards have a noble purpose, they often encounter various challenges along the way. One common challenge is a lack of resources, both financial and human. Nonprofit organizations typically operate on limited budgets, making it challenging to attract and retain top talent. Board members often have to wear multiple hats and take on additional responsibilities to compensate for resource constraints.


Another challenge faced by nonprofit boards is maintaining stakeholder engagement. Due to the nature of nonprofit work, it can be challenging to keep stakeholders, such as donors, volunteers, and community members, actively involved and committed to the organization's mission. Board members must develop strategies to continuously engage and communicate with stakeholders, ensuring their ongoing support.


Additionally, board members may face conflicts of interest or power struggles within the board. These conflicts can arise due to differences in opinions, personal agendas, or competing priorities. It is crucial for board members to navigate these challenges with transparency, open communication, and a focus on the organization's best interests.


Navigating these challenges requires strong leadership, effective communication, and a deep understanding of the organization's mission and goals. By addressing these challenges head-on, nonprofit boards can overcome obstacles and drive meaningful change.

Building a diverse and inclusive board

Effective board governance is crucial for the long-term success of a nonprofit organization. It involves establishing clear roles and responsibilities, as well as effective decision-making processes. By adopting best practices in board governance, nonprofit boards can ensure that they are functioning at their highest potential.


One key aspect of effective board governance is defining clear expectations for board members. This includes outlining their roles, responsibilities, and time commitments. By setting clear expectations from the outset, board members can better understand their responsibilities and contribute effectively to the organization.


Another important element of effective board governance is fostering open communication and transparency. Board members should feel comfortable expressing their opinions, raising concerns, and engaging in constructive discussions. Regular board meetings should be held to provide opportunities for updates, discussions, and decision-making. Additionally, board members should have access to relevant information and reports to make informed decisions.


Furthermore, effective board governance involves having a diverse and inclusive board. By bringing together individuals with diverse backgrounds, experiences, and perspectives, nonprofit boards can benefit from a wide range of ideas and insights. This diversity can lead to more robust decision-making and a better understanding of the communities and stakeholders served by the organization.


In summary, effective board governance is essential for ensuring organizational success. By establishing clear expectations, promoting open communication, and embracing diversity, nonprofit boards can create an environment that fosters collaboration, innovation, and impact.

Board recruitment and onboarding best practices

A diverse and inclusive board is crucial for the success of a nonprofit organization. By bringing together individuals from different backgrounds, ethnicities, genders, and ages, nonprofit boards can benefit from a wide range of perspectives and ideas. This diversity can lead to more innovative solutions, better decision-making, and a stronger connection to the communities served.


To build a diverse and inclusive board, it is important to have a clear understanding of the organization's mission and the communities it serves. By aligning board recruitment efforts with the organization's mission and goals, nonprofit boards can attract individuals who are passionate about the cause and bring unique perspectives to the table.


Additionally, it is essential to create a welcoming and inclusive board culture. This involves fostering an environment where all board members feel valued, respected, and heard. Board meetings should be conducted in a manner that encourages open dialogue and allows for different opinions to be expressed. By actively seeking out diverse perspectives and actively addressing any biases or prejudices, nonprofit boards can create a culture of inclusivity and collaboration.


Furthermore, it is important to remove any barriers that may prevent individuals from diverse backgrounds from joining the board. This includes addressing financial constraints, providing mentorship opportunities, and offering training and development programs to help individuals from underrepresented groups build the necessary skills and knowledge to serve on a nonprofit board.


In conclusion, building a diverse and inclusive board is crucial for the long-term success and impact of a nonprofit organization. By embracing diversity and creating an inclusive board culture, nonprofit boards can tap into a wealth of talent, perspectives, and ideas that can drive meaningful change.

Board meetings and decision-making processes

Recruiting and onboarding new board members is a critical process that can shape the future of a nonprofit organization. By attracting individuals who are passionate about the mission and align with the organization's values, nonprofit boards can strengthen their capacity and effectiveness.


To recruit the right board members, it is important to have a clear understanding of the skills, expertise, and experiences needed to advance the organization's goals. By conducting a skills assessment and identifying any gaps in the board's composition, nonprofit boards can develop a targeted recruitment strategy.


One effective way to attract potential board members is through networking and outreach. Board members should leverage their personal and professional networks to identify individuals who may be interested in serving on the board. Additionally, nonprofit organizations can reach out to community organizations, professional networks, and online platforms to promote board opportunities.


Once potential board members have been identified, it is important to have a comprehensive onboarding process in place. This process should provide new board members with the necessary information, resources, and support to understand their roles and responsibilities. It should also include an orientation session, where new board members can learn about the organization's mission, history, programs, and strategic goals.


During the onboarding process, it is important to foster a sense of belonging and engagement. New board members should be encouraged to ask questions, share their perspectives, and contribute to discussions. Assigning a mentor to new board members can also help them navigate their roles and build meaningful relationships with other board members.


By following best practices in board recruitment and onboarding, nonprofit organizations can ensure that new board members are well-prepared, engaged, and ready to contribute to the organization's success.

Financial oversight and fundraising responsibilities of nonprofit boards

Board meetings are a key forum for nonprofit boards to discuss important matters, make decisions, and provide oversight. Effective board meetings require careful planning, active participation, and a focus on achieving the organization's goals.


To ensure productive board meetings, it is important to have a clear agenda and distribute it in advance. The agenda should include the topics to be discussed, any supporting materials or reports, and the expected outcomes. By setting clear expectations, board members can come prepared and contribute effectively to the discussions.


During board meetings, it is essential to foster an environment that encourages open dialogue and respectful debate. Board members should feel comfortable expressing their opinions, challenging assumptions, and asking questions. The board chair or facilitator should ensure that all board members have an opportunity to contribute and that discussions stay focused and productive.


When making decisions, it is important to consider the organization's mission, strategic goals, and the best interests of the stakeholders. Board members should base their decisions on relevant information, data, and expert advice. By taking a collaborative approach and seeking consensus whenever possible, nonprofit boards can ensure that decisions are well-informed and supported by the majority.


After board meetings, it is important to follow up on action items and decisions. Board members should receive meeting minutes or summaries, outlining the key discussions, decisions, and next steps. By holding board members accountable for their commitments and regularly reviewing progress, nonprofit boards can ensure that decisions are implemented effectively.


In summary, effective board meetings and decision-making processes are crucial for the success of nonprofit organizations. By setting clear agendas, fostering open dialogue, and making well-informed decisions, nonprofit boards can drive meaningful change and achieve their organizational goals.

Evaluating board performance and addressing conflicts

Financial oversight and fundraising are critical responsibilities of nonprofit boards. By ensuring sound financial management and securing adequate resources, nonprofit boards can support the organization's programs, initiatives, and impact.


Financial oversight involves monitoring the organization's financial health, reviewing financial reports, and ensuring compliance with legal and ethical standards. Board members should actively engage with the organization's financial statements, budgets, and audits. They should also establish policies and procedures to safeguard the organization's assets and ensure proper financial controls are in place.


Fundraising is another key responsibility of nonprofit boards. Board members should actively participate in fundraising activities, whether through personal donations, securing sponsorships, or leveraging their networks to bring in new donors. Additionally, board members should serve as ambassadors for the organization, promoting its mission and impact to potential donors and stakeholders.


To effectively fulfill their fundraising responsibilities, nonprofit boards should develop a comprehensive fundraising strategy. This strategy should outline the organization's fundraising goals, target audiences, and the strategies and tactics to be employed. Board members should actively contribute to the development and implementation of the fundraising strategy, ensuring that it aligns with the organization's mission and goals.


Furthermore, it is important for board members to understand the legal and ethical considerations surrounding fundraising. They should be familiar with relevant laws and regulations, such as those related to charitable solicitation and donor privacy. By ensuring compliance with these regulations, nonprofit boards can maintain the trust and support of their donors and stakeholders.


In summary, financial oversight and fundraising are critical responsibilities of nonprofit boards. By actively engaging in financial oversight, developing fundraising strategies, and ensuring compliance with legal and ethical standards, nonprofit boards can support the organization's financial sustainability and impact.

The importance of strong nonprofit board leadership

Evaluating board performance and addressing conflicts are important aspects of effective board governance. By regularly assessing board performance and addressing any conflicts or issues that arise, nonprofit boards can strengthen their effectiveness and ensure the organization's success.


To evaluate board performance, it is important to establish clear performance criteria and metrics. This can include factors such as attendance, participation, contribution to discussions, and adherence to board policies. Board members should have the opportunity to provide feedback on their own performance and the performance of their fellow board members. By conducting regular performance evaluations, nonprofit boards can identify areas for improvement and take necessary actions to enhance board effectiveness.


Addressing conflicts is another critical aspect of effective board governance. Conflicts can arise due to differences in opinions, personal agendas, or competing priorities. It is important for board members to address conflicts promptly and transparently, with a focus on finding a resolution that serves the best interests of the organization. This may involve engaging in open dialogue, seeking mediation or external support, or making changes to the board's composition or processes, if necessary.


Additionally, it is important to establish a code of conduct or ethics policy that outlines the expected behaviors and standards for board members. This can help prevent conflicts and ensure that board members adhere to high ethical standards in their roles and responsibilities.


By regularly evaluating board performance and addressing conflicts in a proactive and transparent manner, nonprofit boards can enhance their effectiveness and contribute to the organization's success.

Palm Spring Life: Local Heroes Recognized for National Philanthropy Day in the Desert

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Magazine

News Channel 3: National Philanthropy Day of the Desert

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Television

Nonprofit Board Survey Questions: Your Secret Weapon for a High-Performing Board

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Board Members
Leadership

Running a nonprofit can often feel like juggling on a unicycle—there’s never a dull moment, but there’s always something precarious about to tip. One of the most essential yet overlooked elements of this balancing act is your board of directors. These individuals aren’t just names on a roster; they’re the backbone of your organization. But how do you make sure they’re fully engaged, aligned with your mission, and ready to step up when needed? That’s where board surveys come in.

Why Survey Your Board?

Board surveys aren’t just another box to check off your to-do list—they’re a powerful tool to assess how your board is functioning and how you can make it better. A well-crafted survey provides valuable insights into board members’ perceptions, identifies areas for improvement, and helps set a path toward becoming a high-performing board. Think of it as a diagnostic tool for the health of your board. When done right, surveys can reveal where the wheels are coming off before the whole thing crashes.

What Should Your Board Survey Ask?

When you’re crafting your nonprofit board survey, it’s tempting to stick to the basics: “Do you attend meetings regularly?” or “Are you satisfied with your role on the board?” But let’s be honest—these questions won’t spark the kind of feedback that leads to meaningful change. We need to dig deeper. Below are some categories and specific questions that will help you get to the heart of what’s really going on in that boardroom.

  1. Board Engagement and Participation
    • How often do you feel fully prepared for board meetings?
    • Do you feel your voice is heard during discussions?
    • What barriers prevent you from being more engaged with the organization?
  2. Board Roles and Responsibilities
    • Are the roles and responsibilities of board members clear and well-defined?
    • Do you feel that your skills and expertise are being utilized effectively?
    • How comfortable are you with your understanding of the organization’s mission, vision, and strategic plan?
  3. Board-Executive Director Relationship
    • How would you describe the relationship between the board and the executive director?
    • Do you feel that the executive director provides the board with the information needed to make informed decisions?
    • What suggestions do you have for improving communication between the board and executive director?
  4. Fundraising and Financial Stewardship
    • How comfortable are you with your role in fundraising?
    • Do you feel adequately trained to participate in financial oversight?
    • How confident are you in the organization’s financial health?
  5. Board Meetings
    • Are board meetings structured in a way that maximizes your time and input?
    • Do you feel that meetings are focused and productive?
    • What would you change about the way board meetings are conducted?
  6. Board Dynamics and Culture
    • How would you describe the culture of the board? (Inclusive? Collaborative? Competitive?)
    • Are there any conflicts or tensions among board members that need addressing?
    • Do you feel a sense of camaraderie and shared purpose with other board members?
  7. Personal Experience and Satisfaction
    • Are you satisfied with your overall experience as a board member?
    • What’s one thing that would make your board service more fulfilling?
    • Would you recommend serving on this board to others?

How to Use the Survey Results

You’ve sent out the survey, and now you’re staring at a pile of data. The key is not just to collect the feedback but to act on it. Start by sharing the results with the board, discussing key takeaways, and setting clear, actionable steps to address any issues that arise. Remember, transparency is your friend here. Your board members will appreciate knowing that their feedback isn’t just vanishing into the ether.

Final Thoughts: Make It Routine

One survey isn’t going to magically fix all your board issues. Make surveys a regular part of your board’s annual routine. Use them to track progress, celebrate successes, and course-correct when needed. Remember, the goal is not perfection; it’s continuous improvement. Your board deserves that, and so does your mission.

So, let’s get those survey questions out there, listen closely to what your board is telling you, and work together to build a board that’s not just functional but fabulous. Because a great board doesn’t just happen—it’s cultivated, nurtured, and, yes, sometimes nudged along with the right questions.

20 Fresh Fundraising Ideas to Ignite Your Nonprofit’s Mission

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
No items found.

Feeling stuck in the same fundraising rut? It’s time to shake things up! Your nonprofit deserves better, and so do your donors. Fundraising can be fun, engaging, and—dare I say—profitable without the snooze-fest. Let’s dive into fresh, easy-to-implement ideas that will have your donors excited to contribute, and you, the nonprofit hero, will feel like a rockstar.

1. Virtual Wine Tasting

Why not bring the Napa Valley experience to your donor’s living room? Partner with a local winery, send out tasting kits, and host an expert-led virtual session. Bonus: Encourage donors to “toast” their support on social media for added visibility. You could do this fundraiser in person as well!

2. Peer-to-Peer Fundraising

Let your supporters do the heavy lifting. Launch a campaign that empowers your donors to rally their friends and family. The more personal the story, the more powerful the impact.

3. Themed Online Auctions

Think outside the box—how about a “Self-Care Sunday” auction with donated spa kits or exclusive Zoom experiences? Your supporters get something special, and you get the funds to keep your programs alive.

4. Community Challenges

Everybody loves a good challenge, especially one that’s fun. Host a walk-a-thon, virtual dance-off, or even a “Clean Your Closet for a Cause” drive. Challenges create buzz, build community, and bring in those dollars.

5. Giving Days

Piggyback on days like #GivingTuesday, but don’t stop there. Create your own special giving day, unique to your cause. Maybe a “Support-a-Scholar Saturday” or “Feed-a-Family Friday.” You get the idea.

6. Monthly Giving Program

This isn’t just a fundraising tactic; it’s the gift that keeps on giving. Create a monthly giving club with special perks for your members—behind-the-scenes access, exclusive updates, or even a members-only Zoom Q&A with your Executive Director.

7. Pop-Up Events

No one can resist a good pop-up. Host a pop-up gallery, market, or mini-concert featuring local artists and makers. Think outside the physical venue—online pop-ups can be just as engaging and require far fewer logistics.

8. Social Media Takeovers

Give your Instagram account to an influencer or a passionate volunteer for the day. They’ll bring their followers to your page, spreading the word far and wide. The more authentic, the better.

9. DIY Fundraising Kits

Empower your supporters to host their own mini-fundraisers. Provide them with easy-to-use kits for everything from bake sales to trivia nights. Make it simple, and they’ll make it successful.

10. Matching Gift Campaigns

There’s nothing like a dollar-for-dollar match to get people excited. Reach out to local businesses or generous donors who are willing to match contributions. Highlight the urgency and make it a win-win for all.

11. Partner with Local Businesses

Whether it’s a “dine and donate” night at a local restaurant or a percentage of sales from a local shop, collaborating with businesses can be a powerful way to raise funds and build community.

12. Trivia Night Extravaganza

Go beyond the bar. Host themed trivia nights—think ‘90s nostalgia, “Friends” fanatics, or “Harry Potter” house battles. Charge a fee, offer some fun prizes, and let the competition fuel your cause.

13. Donation Drive Thru

Get creative with a drive-thru donation station. Set up in a high-traffic area and encourage people to swing by to donate items or funds, all from the comfort of their cars. Think easy, fun, and COVID-safe.

14. Art From the Heart

Whether it’s a kids’ art show or a local artist gallery, turn creativity into cash. Sell the art, auction it, or ask for donations in exchange for viewing access. It’s beautiful, it’s engaging, and it’s meaningful.

15. Text-to-Give Campaigns

It’s 2024, and everyone’s on their phone. Text-to-give campaigns are quick, efficient, and perfect for on-the-go donors. Promote it everywhere—from your social media pages to the back of your event tickets.

16. Pet Photo Contest

People love their pets—like, a lot. Host a pet photo contest with a small entry fee. Share the submissions on your social media, and let the public vote with their dollars. The fluffier, the better!

17. Pop-Up Fitness Classes

Partner with local fitness instructors for pop-up yoga, dance, or boot camp classes. Offer these sessions online or in person, and have the class fees go directly to your cause.

18. Board Member Fundraising Challenge

Get your board involved with a friendly fundraising competition. Offer a prize for the board member who brings in the most funds. Nothing wrong with a little healthy competition, right?

19. Gift Wrapping Services

Perfect for the holiday season. Set up a gift-wrapping station at a local mall or partner with a bookstore. Charge per gift, and you’ll be amazed at how quickly those donations add up.

20. Creative Crowdfunding Campaigns

Crowdfunding isn’t just a numbers game; it’s about storytelling. Use platforms like GoFundMe or Kickstarter to tell your nonprofit’s story in a way that’s compelling, urgent, and relatable. Highlight individual stories to make it personal.

Remember, it’s not about reinventing the wheel; it’s about making it roll a little smoother. Start with one or two ideas, measure what works, and keep your community engaged. Happy fundraising!

The Ultimate Fundraising Plan Template for Your Nonprofit: A Step-by-Step Guide

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
No items found.

Does your nonprofit need a solid fundraising plan? Of course, it does. Just like you wouldn’t build a house without a blueprint, you shouldn’t jump into fundraising without a plan. Yet so many nonprofit leaders dive headfirst into fundraising without a strategy, hoping for the best and burning out fast. I’ve seen it time and time again: scrambling to hit fundraising goals, overworked staff, and a nagging feeling of “We should be doing better.” Sound familiar? It doesn’t have to be that way.

Let’s talk about creating a rock-solid fundraising plan that’s as effective as it is easy to use. This isn’t some pie-in-the-sky, feel-good exercise. This is the real deal. Your roadmap to getting more donations, engaging more supporters, and, most importantly, making a bigger impact.

Why You Need a Fundraising Plan

I get it. You’re busy. You have events to plan, donor meetings to attend, and, let’s face it, emails to answer. But without a plan, your fundraising efforts are a bit like throwing spaghetti at the wall and hoping something sticks. A well-thought-out fundraising plan will:

  • Align your team: Everyone knows the goals, the timeline, and who’s responsible for what. No more last-minute panics.
  • Keep you on track: You’ll have clear benchmarks and timelines, so you’re not scrambling at the end of the year to hit your goals.
  • Show donors you’re serious: A strong plan signals to donors that you’re not just winging it—you’re strategic, thoughtful, and driven.

The 7 Key Elements of a Great Fundraising Plan

Ready to dive in? Here’s what every killer fundraising plan needs.

1. Set Clear Fundraising Goals

What’s the dream? And I don’t just mean, “Raise a million dollars.” What exactly will that money achieve? Be specific. Will it fund 100 new scholarships? Provide shelter to 1,000 families? Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Pro Tip: Break it down. Don’t just have one big, scary number. Create mini-goals along the way, like “raise $50,000 by the end of Q1.” Celebrate the wins as they come.

2. Know Your Audience

Who’s opening their wallets for you, and why? Existing donors, new supporters, corporate sponsors, or grants? Create donor personas to get crystal clear on who you’re talking to. The more you know about your audience, the better you can craft messages that resonate.

Pro Tip: Survey your donors. Ask why they give and what they care about. Their answers will guide your messaging and your ask.

3. Craft Your Fundraising Message

This isn’t about jargon or slick marketing speak. It’s about telling a story that connects. Your message should make donors feel something. Make it about them and the impact they’re making by supporting your cause.

Pro Tip: Use testimonials, real stories, and compelling data to make your case. And ditch the buzzwords—talk like a human, not a robot.

4. Choose Your Fundraising Strategies

Events, grant writing, monthly giving, peer-to-peer fundraising, corporate sponsorships—you name it. But here’s the catch: You can’t do it all, and you shouldn’t. Pick the strategies that align with your strengths, your audience, and your goals.

Pro Tip: Diversify, but don’t overwhelm. Aim for 3-4 core strategies you can really knock out of the park.

5. Create a Detailed Action Plan

Who’s doing what, and by when? This is where you get down to brass tacks. Create a timeline with all the nitty-gritty details: deadlines, tasks, and who’s responsible. It’s like the GPS that gets you from point A to point B.

Pro Tip: Use project management tools like Trello or Asana to keep everyone accountable and on the same page.

6. Develop Your Budget

No, you don’t have an unlimited budget, and yes, fundraising costs money. Be honest about what you’ll need—printing, marketing, software, staff time—and budget for it. A well-planned budget prevents those “Oh no, we need how much?!” moments.

Pro Tip: Don’t forget to allocate funds for donor stewardship. Keeping donors happy is just as important as acquiring new ones.

7. Measure and Evaluate

What worked, what didn’t, and why? You should be tracking your progress regularly, not just at the end of the year. Adjust your plan as needed—this is a living document, not something you write and forget.

Pro Tip: Have a debrief after every major campaign or event. What went well? What could you do better next time? Write it all down so you’re not making the same mistakes twice.

Download Your Free Fundraising Plan Template

Feeling a little overwhelmed? Don’t worry, I’ve got your back. I’ve put together a free, easy-to-use fundraising plan template that includes all the sections we just talked about. It’s designed to keep you focused, organized, and on track, without spending hours at your desk buried under spreadsheets.

Click Here To Download The Template

Final Thoughts: Make Your Plan Work for You

A fundraising plan isn’t a magic wand—it’s a tool. And like any tool, it works best when you actually use it. Review it regularly, adapt it as needed, and keep your team in the loop. Remember, fundraising isn’t just about dollars and cents—it’s about connection, storytelling, and making a real difference. And with the right plan in place, you’re well on your way to doing just that.

Got questions? Need a little extra help? You know where to find me. Let’s get your nonprofit the funding it deserves.

How to Write a Standout Nonprofit Board Member Bio: Examples and Tips

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Board Members

Creating a bio for your nonprofit’s board members is more than just listing titles and accomplishments. It’s about showcasing the passion, skills, and humanity behind the people guiding your organization. An engaging board member bio can build credibility, inspire confidence, and even encourage others to get involved. But writing one? Well, that can feel like trying to find the perfect blend of business formal and Sunday brunch casual. Don’t worry—we’ve got you covered with tips, examples, and the must-haves for crafting bios that shine.

Why Your Nonprofit Board Member Bio Matters

Board member bios are often the first impression donors, volunteers, and community members have of your nonprofit’s leadership. A great bio tells a story, builds trust, and connects on a human level. The goal is to highlight what makes your board members not just experienced professionals but passionate advocates for your cause.

Key Elements of an Effective Nonprofit Board Member Bio

  1. A Compelling Opening: Start strong with a sentence or two that captures the essence of the person. Avoid jargon and keep it relatable.
  2. Highlight Relevant Experience: Focus on the skills, past roles, and accomplishments that directly contribute to your organization’s mission.
  3. Show Their Why: Why are they passionate about your cause? This is the heart of the bio—don’t skip it!
  4. Personal Touch: A little personal detail—like a hobby, a favorite book, or why they love their dog—is the cherry on top that makes a bio memorable.
  5. Call to Action (CTA): If appropriate, end with an invitation, like, “Reach out to Sarah to learn more about our programs,” to keep the reader engaged.

Nonprofit Board Member Bio Template

Here's a template to guide you, with each section pulling in the elements listed above:

[Board Member Name]
Role: Board Member

Opening Statement:
[Name] is a seasoned [profession] with over [number] years of experience in [industry]. As a passionate advocate for [your cause], [Name] brings a unique blend of expertise and enthusiasm to [Your Nonprofit].

Professional Background:
With a background in [industry/sector], [Name] has held leadership roles at [Company/Organization], where they [insert key achievement or project]. Their strategic vision and commitment to [specific aspect of your nonprofit’s mission] have been invaluable assets to our team.

Why They Serve:
[Name] joined [Your Nonprofit] because they believe that [insert personal connection to the cause]. From childhood experiences to professional milestones, their dedication to [specific cause or mission] is deeply rooted in their journey.

Personal Touch:
Outside of the boardroom, [Name] enjoys [personal hobby/interest] and is an avid [reader/runner/gardener—whatever fits]. They are also deeply connected to [community or personal anecdote].

Call to Action:
[Name] is always eager to connect and share more about the work of [Your Nonprofit]. You can reach them at [contact details].

Nonprofit Board Member Bio Example

Let’s take this template and bring it to life with a fictional example:

Sarah Johnson
Role: Board Chair

Opening Statement:
Sarah Johnson is a dedicated community leader and nonprofit strategist with a heart for service. With over 15 years in the nonprofit sector, Sarah’s journey with [Your Nonprofit] began with a simple belief: that every child deserves a safe place to learn and grow.

Professional Background:
Sarah’s career has spanned roles in program management, fundraising, and executive leadership at organizations like [Past Organization]. Her ability to drive strategic initiatives has helped secure millions in funding, transforming communities one project at a time.

Why They Serve:
Sarah’s passion for [Your Cause] stems from her own experiences growing up in an underserved community. She knows firsthand the impact that dedicated nonprofits can have, and she’s committed to ensuring [Your Nonprofit] reaches even more families in need.

Personal Touch:
When she’s not advocating for [Your Cause], you can find Sarah volunteering at her local animal shelter, hiking with her two rescue dogs, or curled up with a good mystery novel.

Call to Action:
Sarah welcomes conversations about how we can better serve our community. Reach out to her at [contact details] to connect.

Common Mistakes to Avoid When Writing Board Member Bios

  • Too Much Jargon: Keep it simple. Your bio should be accessible to all, not just industry insiders.
  • Overloading on Titles: Titles are great, but they’re not the whole story. Focus on contributions, not just credentials.
  • Forgetting the Human Element: Bios aren’t resumes. Share why your board members care about your cause.

Final Thoughts

Your nonprofit board member bios are a chance to put a face to the names guiding your organization. Keep them fresh, keep them real, and remember that a little personality goes a long way. By highlighting the passion and expertise of your board members, you’re not just listing qualifications—you’re building a bridge between your mission and the community that supports it.

Leading a Nonprofit: How to Be a Successful Nonprofit Leader

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Adminstration
Leadership

Running a nonprofit isn’t for the faint of heart. It’s like captaining a ship in choppy waters, trying to steer toward your mission while keeping the crew (staff, board members, volunteers) motivated and not seasick. And let’s not forget juggling all the hats—visionary, strategist, fundraiser, and sometimes even cheerleader-in-chief. But here’s the secret sauce: even when the seas are rough, a great leader doesn’t just hold the wheel. They inspire, strategize, and even make a little magic happen. So, how do you become the kind of leader your nonprofit needs? Grab your life jacket, and let’s dive into the top tips for leading with heart, smarts, and a healthy dose of humor.

1. Know Your Why: Staying Mission-Driven as a Nonprofit Leader

Your nonprofit’s mission is the North Star, the lighthouse guiding you home. But leading a nonprofit is like navigating fog—there are days when the goal is clear, and others when you can barely see the horizon. When you’re deep in the weeds of grant reports, staff turnover, and the latest funding crisis, it’s easy to lose sight of the big picture.

Pro tip: Regularly remind your team why you all signed up for this wild ride. Host mission moments at staff meetings, celebrate wins (big and small), and keep those client success stories front and center. When everyone is connected to the “why,” the work feels a lot less like a grind and more like a purpose-driven adventure.

2. How to Build a Strong Nonprofit Board That Supports You

Ah, the board of directors—a blessing and a curse all rolled into one. A strong board is your secret weapon; a disengaged one is dead weight. You need a board that’s not just filling seats but actively rowing the boat with you.

Action step: Set clear expectations right from the start. Board members should know their roles aren’t just honorary; they’re hands-on. Ask them to help open doors, make introductions, and yes, fundraise. Don’t be afraid to have the tough conversations when they’re not meeting expectations.

3. Leading a Nonprofit with Empathy: Why It Matters

The best nonprofit leaders aren’t just smart—they’re empathetic. Your team looks to you in moments of crisis, and they need to see a leader who cares about them as people, not just as cogs in the organizational machine. That means being approachable, listening (really listening), and showing vulnerability. Yes, vulnerability. It’s okay to admit when you don’t have all the answers (because who does?).

Quick tip: Start your meetings by checking in with your team. Ask how they’re doing—not just as employees but as humans. Your staff is juggling a lot, and showing that you care goes a long way. Empathy is the glue that keeps the team together, especially when things get rocky.

4. How to Innovate as a Nonprofit Leader and Drive Change

Running a nonprofit is like being in a constant state of adaptation. There’s always a new challenge, a new hurdle, and a new opportunity to make an impact. But here’s the thing: great leaders don’t just react; they innovate. They see opportunities where others see roadblocks.

Try this: Schedule time for big-picture thinking. It’s easy to get sucked into the day-to-day, but blocking out time to brainstorm new ideas, explore partnerships, or reimagine a program can open doors you didn’t even know existed. Encourage your team to bring their craziest ideas to the table—you never know what might turn into the next big thing.

5. Fundraising Leadership: How Nonprofit Leaders Can Get Everyone Involved

Let’s face it: fundraising is the heart and soul of your nonprofit. Without it, the ship doesn’t sail. But here’s the kicker—fundraising isn’t just the job of the development team; it’s everyone’s responsibility, including yours. And it’s your job to make it less about begging and more about inviting people to join a movement.

Leadership hack: Be the chief storyteller. No one should be able to talk about your nonprofit’s impact better than you. Use your platform to share stories, rally support, and make the case for why your cause matters. And don’t forget to coach your board and staff to do the same—when everyone becomes an ambassador, the fundraising magic happens.

6. Celebrating Wins and Learning from Losses in Nonprofit Leadership

In the nonprofit world, wins are often hard-fought and hard-won, so when you get one, celebrate like you just found buried treasure. But equally important are the losses—the grant that didn’t come through, the program that didn’t hit the mark. Great leaders own the failures, learn from them, and use them as fuel for the next challenge.

Real talk: Create a culture of learning, not blame. When something doesn’t go as planned, debrief with your team, identify what went wrong, and make a plan to improve. Every loss is just another chapter in your success story.

Final Thoughts: Nonprofit Leadership Tips for Navigating Challenges

Leading a nonprofit is one of the toughest jobs out there, but it’s also one of the most rewarding. You’re the captain of a ship that’s making real change in the world, and that’s no small feat. Stay true to your mission, lead with heart, and never be afraid to chart a new course. Because at the end of the day, the best leaders don’t just steer the ship—they make everyone onboard feel like they’re part of something bigger than themselves.

And that, my friend, is how you navigate the stormy seas of nonprofit leadership.

How to Recruit Nonprofit Board Members

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Board Members

Finding the Right People to Fuel Your Nonprofit's Mission

Recruiting board members for your nonprofit can feel like trying to find the perfect pair of jeans—frustrating, often overwhelming, and not something you want to do too often. But the right board members? Oh, they’re magic. They bring expertise, passion, and a commitment to your mission that feels like sunshine on a cloudy day. So let’s talk about how to find those people—the unicorns who will propel your nonprofit forward.

1. Start with Your Why: Identify Your Nonprofit’s Needs and Gaps

Before you even think about names, take a step back. What does your organization need right now? Maybe you need financial expertise, someone with marketing savvy, or a connector with a deep Rolodex of potential donors. Whatever the case, your board should be more than a group of nice people who like your cause. Define your nonprofit’s needs and gaps. When you’re clear on your “why,” you can start finding the “who.”

2. Recruit Like You Mean It: How to Target Ideal Board Members

Stop treating board recruitment like it’s something that happens to you. Be proactive! This isn’t about hoping someone magically appears at your gala who’s dying to join your board. It’s about targeted, intentional outreach. Create a list of dream candidates—people you’ve met at events, seen in the news, or know from your network. Be specific about what you’re looking for and why you think they’d be a good fit. You’re not just filling a seat; you’re building a team.

3. Get Personal: The Power of One-on-One Board Recruitment

Nothing says “you’re not special” like a mass email. If you want someone to feel excited about your mission, you need to engage with them one-on-one. Invite them to coffee, lunch, or a site visit. Show them the impact of your work, and then tell them why you think they’d be a game-changer for your board. It’s not about what they can do for you—it’s about what you can accomplish together.

4. Set Expectations Early: Clear Communication with Potential Board Members

One of the biggest mistakes nonprofits make? Being vague about what they expect from their board members. When you’re recruiting, be crystal clear about the time commitment, financial contributions, meeting frequency, and any other responsibilities. No surprises. Think of it as dating—you want both parties to know what they’re getting into. No bait and switch.

5. Look Beyond the Usual Suspects: Diversify Your Nonprofit Board

The truth? Many nonprofits recruit board members from the same small pool of candidates, over and over again. Expand your horizons. Look for diverse voices that reflect the community you serve. Seek out individuals who bring different perspectives, life experiences, and skills to the table. Not only does this make your board stronger, but it also makes your organization more relevant and impactful.

6. Activate Your Current Board Members as Recruiters

Your best recruiters are often the people already sitting around your board table. Encourage them to think about their networks—friends, colleagues, even family members who might be a great fit. Make sure they understand your board recruitment priorities, so they’re equipped to help you find the right people. It’s not just the CEO’s job; it’s everyone’s job.

7. Make It Easy to Say Yes: Streamline Your Board Recruitment Process

Joining a board should feel like an honor, not a chore. Make the onboarding process welcoming and engaging. Provide orientation, mentoring, and clear paths for involvement. You want your new board members to feel like they’ve joined a team, not an old boys’ club with an initiation ritual. Think about it: the easier it is to say yes, the more likely you are to get a yes.

8. Follow Up and Stay Engaged: Keep Potential Board Members in the Loop

Even if someone says no today, it doesn’t mean no forever. Stay in touch with those you admire. Invite them to your events, keep them on your newsletter list, and continue to show them why your mission matters. Timing is everything, and when the time is right, they’ll be ready to jump in.

Bringing It All Together

Recruiting board members is about more than just filling seats. It’s about finding people who believe in your mission and are willing to roll up their sleeves to help you achieve it. So be bold. Be strategic. And most of all, be honest about what you need and why you’re asking. Because at the end of the day, the right board members won’t just serve your organization—they’ll champion it.

Taming the Social Media Beast: A Nonprofit's Guide

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Social Media

Creating content and posting on social media for your nonprofit can feel like taming a wild beast, especially for organizations with limited resources. But fear not—you're in control, and with the right strategies, you can master this ever-evolving digital landscape.

The average social media user juggles seven platforms, from Facebook to TikTok, each demanding its own approach. As daunting as that may seem, this blog post breaks down practical tips to help you reach and retain your audience without getting lost in the minutiae. Whether your organization is tip-toeing into social media or needs a total makeover, it’s a manageable task when you lean into a handful of effective strategies.

Let’s dive in:

Who Are “Your People”?

The foundation of a successful social media strategy lies in understanding who your audience is. Knowing your audience and what they want to see is key to creating content that they will like, comment on, and share.It’s also critical for planning how to turn followers into supporters and donors.

One of the easiest ways to do this is to take a look at your existing supporters, donors, and social audience. If you aren’t sure, consider doing quick, informal surveys at events or via email. While it won’t give you hard data, it can still provide valuable insights into what your audience enjoys and how they engage online.

You can also use social media analytics tools to gain insights into your current followers and identify potential supporters.

For more information on Instagram analytics, click HERE.  

For more information on Facebook analytics, click HERE.  

For more information on TikTok analytics, click HERE.

“Nope” Is Okay

You can’t be everything to everyone. If a particular platform is not a fit for your audience and your nonprofit brand,you don’t need to frantically launch a presence there. Running too many social media channels will lead to overwhelm and fatigue and result in neglect. It is better to well-rounded content on fewer social media platforms than it is to have multiple social media platforms that look like they are abandoned.

Voice Lessons

Social media provides a platform to share a personalized and unique perspective of your organization. Be sure to spend time on your profile because it is what people initially respond to. You want clear and concise information on your profile that makes it easy to say yes to following your account.

A well-crafted profile can set the tone for potential followers, providing them with a snapshot of your mission, values, and the impact of your work. Include a compelling bio, high-quality profile and cover images, and relevant links to your website or other important resources.Utilize keywords that resonate with your audience and succinctly convey what your organization stands for. Highlight your achievements and make your mission statement prominent to inspire confidence and interest. By investing time in creating an engaging and informative profile, you can attract and retain a loyal and supportive online community.

Look Around

You might be surprised at what’s of interest to others. Nonprofits have many interesting content opportunities on social media. Here are some types of posts you can share to engage your audience and advance your mission:

1. Success Stories and Testimonials

  • Impact Stories: Share stories of individuals or communities who have benefited from your nonprofit’s good work.
  • Donor Spotlights: Highlight the contributions of key donors and how their support has made a difference.

2. Educational Content

  • Infographics and Fact Sheets: Provide easy-to-digest information related to your cause. (Use Canva to easily create this content.)
  • How-To Guides: Create and offer step-by-step guides or tips on issues relevant to your mission.
  • Research and Reports: Share findings from studies or reports that support your cause. You can set Google Alerts for your issues relevant to your mission. For instructions on how to set up Google Alerts, click HERE.

3. Behind-the-Scenes

  • Daily Operations: Show day-to-day activities within your organization.
  • Event Preparations: Offer a glimpse into the preparations for upcoming events or initiatives.
  • Staff and Volunteer Highlights: Introduce your team members and volunteers, sharing their stories and roles.

4. Calls to Action

  • Fundraising Appeals:  Encourage donations with compelling reasons why support is needed for your     nonprofit.
  • Volunteer Opportunities: Inform your audience about ways they can get involved.
  • Petitions and Advocacy:  Mobilize your followers to support legislative changes or community actions.

5. Events and Announcements

  • Event Invitations: Promote upcoming events and fundraisers.
  • Live Updates: Post real-time updates during events to engage those who can’t attend in person. Make these updates lively and fun, so they won’t want to miss out on your next event!
  • Milestones and Achievements: Celebrate significant milestones for your nonprofit and share progress updates.

6. User-Generated Content

  • Reposts from Followers: Share content created by your supporters, such as photos or stories. Make sure you are asking volunteers and other supporters to tag you when they  share content on social media.
  • Contests and Challenges: Host social media challenges or contests to encourage engagement and participation.

7. Inspirational Quotes and Messages

  • Quotes from Leaders:  Share inspiring quotes from leaders related to your cause.
  • Motivational Messages: Post messages that motivate and inspire your followers to support your mission.

8. Interactive Content

  • Polls and Surveys: Engage your audience with questions and polls to gather their opinions and insights.
  • Q&A Sessions: Host live Q&A sessions with staff members or experts in your field.

9. Partnerships and Collaborations

  • Collaborative Projects: Highlight partnerships with other organizations and the outcomes of these collaborations.
  • Guest Posts: Feature content from guest bloggers or influencers who support your cause.

10. Seasonal and Timely Content

  • Holiday Greetings: Post messages related to holidays and how your organization celebrates or works during these times.
  • Awareness Days: Participate in relevant awareness days and campaigns to highlight important issues.

11. Visual and Multimedia Content

  • Photos and Videos: Use compelling visuals to tell your story, showcase events, and highlight your work.
  • Live Streams: Go live to share events, updates, or interviews in real-time. Don’t worry about being perfect! Just go for it. You can do it.

By mixing these types of content, you will keep your social media channels vibrant, informative, and engaging, ultimately building a stronger connection with your audience which will bring you more supporters and donors.

Social Media Is An Organic, “Living” Thing

Never be afraid to change.

When it comes to your profile, swap out your cover or profile photo frequently. It needn’t always be your logo. It can be a photo of a recent event…a photographic collage of clients, staff or Board members, or even a meaningful, metaphorical banner that aligns with your mission.

Never miss the chance to create a Facebook Event for anything your organization has organized or is staging. Invite the maximum permitted daily. This is free to do, and it can be very impactful. For instructions on how to create a Facebook Event, click HERE.

Batch and Schedule Your Posts

Planning social media content helps thwart hurried,last-minute posts. Create a simple calendar of what needs to happen and when. Always aim for quality over quantity and take time to perfect your content with collaboration from your Board and staff.

We have a FREE social media content calendar for you to make things easier. Click HERE or on the image below to get it now. 

Housekeeping

You should engage in regular "housekeeping" efforts to maintain a strong and effective social media presence for your nonprofit. Here are some key activities:

1. Profile Maintenance
  • Update Information Regularly: Ensure that your contact information, bio, mission statement, and links are current and accurate.
  • Refresh Visuals: As stated above, be sure to update profile pictures, cover images, and any other visual elements to keep them in line with your branding and recent events.
2. Content Audit
  • Review Past Posts:  Regularly review older posts to ensure they are still relevant and reflect your current messaging.
  • Re-purpose Content:  Identify high-performing content that can be updated or re-shared to maximize its reach.
3. Engagement Management
  • Respond to Comments  and Messages: Regularly check for and respond to comments and direct messages to maintain engagement and show that you value your  followers' input.
  • Monitor Mentions:  Keep an eye on mentions of your organization and engage where appropriate to build relationships and manage your reputation.
4. Analytics Review
  • Track Performance  Metrics: Regularly review analytics to understand which types of content are performing well and which aren’t.
  • Adjust Strategy:  Use insights from your analytics to refine your content strategy, posting schedule, and engagement tactics.
5. Security Checks
  • Update Passwords:  Regularly change passwords and ensure they are strong to protect your accounts from unauthorized access.
  • Review Account  Permissions: Check who has access to your social media accounts and adjust permissions as needed to maintain security.
6. Platform Updates
  • Stay Informed:  Keep up with changes and updates to social media platforms to take advantage of new features and avoid any pitfalls. Check our blog frequently for social media updates to makes this easier for you. We know     you are busy, and we are here to help you!
  • Adapt Strategies: Adjust your social media strategies to align with new platform features or algorithm changes.
7. Content Planning
  • Maintain a Content  Calendar: Keep a content calendar updated with upcoming posts, events, and campaigns. (Remember, we shared where you can get our FREE social media content calendar for nonprofits ABOVE.)
  • Plan Ahead: Schedule posts in advance to ensure consistent activity, especially during busy periods or holidays.
8. Hashtag and Keyword Optimization
  • Update Hashtags: Regularly review and update the hashtags you use to ensure they are still relevant and effective.
  • Optimize Keywords: Use keywords that resonate with your audience and align with current trends in your nonprofit field.
9. Collaboration and Training
  • Team Coordination: Ensure your team is aligned and aware of your social media strategy and any upcoming campaigns.
  • Provide Training: Offer training for team members on best practices, new tools, and platform updates to keep your social media efforts effective.

Regularly engaging in these housekeeping activities can help nonprofit you maintain a polished, effective, and secure social media presence, ultimately enhancing your ability to connect with and inspire your audience!

Spoiler Alert: Some Folks Just Aren’t Nice

Sometimes you will encounter tricky situations and they might become public, or you might just run across a troll who likes to post mean things. When this happens, don’t quarrel, dispute,disparage or otherwise engage with criticism. Instead, invite the individual toDirect or Private Message their concerns to you so you can address them. Professionally managing unpleasant feedback is essential. Being proactive will ward off further negative reactions. Consistency and timeliness is important, so always respond to comments (good or bad) as soon as possible.

If things get really ugly, feel free to report thetroll to the social media channel they are trolling you on. You can also block them.

 The Bottom Line Is…

Relax. Social media isn’t about mastering every algorithm; it’s about mastering your rhythm. Think of it as having a conversation with your community—be genuine, be passionate, and let your mission shine. You don’t needt o be a tech wizard; you just need to be yourself. Connect with the people in your city, state, or county by sharing your unique story and inviting them to be a part of it. Remember, you’re not just building followers; you’re building a community of supporters who believe in your cause. So, take a deep breath,have fun with it, and watch your nonprofit’s impact grow, one post at a time.

When we said handful, that’s what we meant. There’s plenty more information on this topic and so much more inside o four membership platform. Click HERE to find out more.

 

Missing in Action: Reconnecting with Lapsed Donors

Book Icon Read Time - Brix Agency - Webflow Cloneable Template
Read Time
Fundraising
Donor Programs

Have you ever felt a pang of awkwardness when reaching out to a donor after a long silence? You're not alone. But what if I told you a simple "hello" could have a bigger impact than you think?

A recent study published in the Journal of Personality and Social Psychology explored the power of casual check-ins. Researchers found that even brief interactions – a phone call, a quick email, a thoughtful text – can significantly strengthen connections.

This might seem counterintuitive, especially with donors you haven't spoken to in a while. But the study revealed an interesting twist: the more unexpected the outreach, the greater the positive impact. So, that donor you haven't heard from in years? They might be pleasantly surprised to hear from you!

Why does this work? Remember, humans are social creatures who crave connection. Peggy Liu, the study's lead author, points out that initiating contact, even after a gap, can feel daunting because we worry about how it will be received. But the research suggests our fears are often unfounded. In most cases, people appreciate being remembered and reached out to.

So, how can you apply this to your donor relationships? Here are a few tips:

  • Personalize your message: Go beyond a generic template. Mention something specific about their past support or interests.
  • Keep it brief and informal: A quick email or text expressing your appreciation and curiosity about their well-being is enough.
  • Focus on connection, not just fundraising: While you can mention your organization's current initiatives, prioritize rekindling the relationship.

By reaching out with genuine warmth and interest, you can remind your donors why they connected with your cause in the first place. And who knows, they might just surprise you with their renewed engagement!

Remember, every donor is worth the effort. Don't be afraid to break the silence and build bridges of understanding. You might just discover that a simple connection can pave the way for future support and lasting relationships.

No Results found.

It looks like your search results turned up empty.

Clear All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join our mailing list

Get offers shipped right to your inbox

Stay up-to-date on the latest trends and strategies in the nonprofit sector. By subscribing, you'll gain access to valuable resources, educational content, and exclusive insights from an industry expert.

What are your interests? Check all that apply.

Thank you! Your submission has been received!

Add our email to your "safe sender" contact list to receive updates on time: team@successfornonprofits.com

Oops! Something went wrong while submitting the form.