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How Nonprofits Can Find New Donors (and Actually Keep Them)

You need new donors. Of course you do. Every nonprofit does.

But here is the part nobody likes to say out loud: getting new donors will not fix a fundraising system that cannot keep them.

That is the nonprofit version of pouring water into a bucket, watching it leak all over the floor, and deciding the solution is a bigger hose. Respectfully, no. Fix the bucket.

THE 2026 REALITY CHECK: The Fundraising Effectiveness Project reported in April 2026 that giving grew in 2025, but donor counts still fell. Overall retention edged up only slightly to 43.3%, while new donor retention stayed essentially flat. Translation: the sector is raising more money from fewer people, and first-time donor conversion is still a major problem.

That does not mean you should stop looking for new donors. It means acquisition and retention have to be treated as one connected system. New people need to find you, understand you, trust you, give, feel thanked, see impact, and be invited into a deeper relationship.

Most nonprofits are not failing because their mission is weak. They are failing because the follow-up is weak. Or random. Or trapped in someone's head. Or happening only when there is an appeal going out.

This post covers both sides: how to find new donors and how to keep them once they say yes.

Why Donor Acquisition Fails

Most nonprofits do not have a donor pipeline. They have names scattered across event lists, board contacts, newsletter subscribers, volunteers, lapsed donors, and that one spreadsheet nobody wants to open because it has 47 tabs and no mercy.

A donor pipeline is not a list. It is a process.

It answers simple questions:

·      Who are we trying to reach?

·      How are new people hearing about us?

·      What is the first easy step we invite them to take?

·      Who follows up?

·      When do they follow up?

·      How do we move someone from interested to invested?

·      What happens after the first gift?

If your organization cannot answer those questions, donor acquisition will feel like luck. And luck is not a fundraising strategy. It is a casino with a mission statement.

The good news is that you do not need a giant budget to build a stronger pipeline. You need clearer actions, consistent follow-up, and fewer vague asks.

FREE RESOURCE: Need a simple way to see your donor pipeline more clearly? I created a free Donor Pipeline Tracker to help you organize warm prospects, board introductions, first-time donors, follow-up steps, pipeline stage, status, priority, source, and relationship owner. You can use it alongside your donor software, or as a starting point if you do not have donor software yet. Download it HERE.

How to Find New Donors for Your Nonprofit

These are practical strategies nonprofits of almost any size can use. No magic. No “go viral” nonsense. Just relationship-first work that actually makes sense.

1. Ask current donors for specific introductions

Your current donors know people who may care about your mission. But most nonprofits ask for help in the weakest possible way.

“Please introduce us to people who might care” is too vague.

Try this instead:

“Would you be willing to introduce me to two people who care about this issue and might want to learn more about our work?”

That is specific. It is reasonable. It gives the donor a clear next step.

Do this one-on-one with board members, loyal donors, volunteers, and community partners. Not as a mass email. Not as a rushed agenda item at the end of a board meeting when everyone is already mentally in the parking lot.

2. Host a no-ask introduction event

A no-ask event gives new people a chance to understand your work before you ask them for money. This could be a short tour, coffee with the executive director, a lunch-and-learn, a mission moment, a small house gathering, or a behind-the-scenes conversation with program staff.

The goal is not to impress people with a giant production.The goal is to make your mission feel real.

The follow-up matters more than the event. Everyone who attends should receive a personal note or call within a few days. Ask what stood out. Ask what questions they have. Invite them to take one next step.

Do not skip this. The event opens the door. The follow-up is what keeps it from closing.

3. Capture every guest at every event

Many nonprofits track the person who bought the table but not the people sitting at it. That is a missed opportunity wearing a name tag.

Sponsors bring colleagues. Donors bring friends. Board members bring spouses, neighbors, business contacts, and people who politely clap during the appeal and then disappear forever because nobody captured their information.

Build guest information into registration. Collect names and emails for every attendee. Then follow up with something personal and useful: a thank-you, a short impact story, a photo from the event, or an invitation to learn more.

Warm prospects are expensive to ignore.

4. Give board members a fundraising menu, not a guilt trip

Board members often freeze because “help us fundraise” sounds enormous and uncomfortable. They think you are asking them to pressure their friends for money, make awkward asks, or suddenly become professional fundraisers overnight.

That is not what you need from them.

You need introductions. You need opened doors. You need them to help bring the right people closer to the mission.

Give them options instead:

·      Introduce the executive director to two people.

·      Bring one guest to a no-ask event.

·      Make three thank-you calls to donors.

·      Share a specific campaign with a personal note.

·      Host a small gathering with staff support.

·      Review their network list with the development team.

Specific beats vague every time. A board member who will not “fundraise” may absolutely be willing to make introductions, thank donors, or bring someone to a mission moment. Start there.

5. Mine the people already in your database

Before you spend money trying to find strangers, look at the people who already know you.

Pull lists of:

·      Lapsed donors

·      Event attendees who never gave

·      Volunteers who have not donated

·      Newsletter subscribers who engage regularly

·      Former board members

·      Peer-to-peer fundraisers

·      People who gave once and never heard anything meaningful again

These people are not cold prospects. They already know something about your organization. That gives you a starting point, and in fundraising, a starting point is gold.

Create a reactivation plan before you launch another broad acquisition campaign. A personal message to a lapsed donor will often outperform a generic appeal to people who have never heard of you.

6. Use visibility as a donor acquisition tool

Visibility is not fluff. It is how people find you before they give.

Press coverage, podcast interviews, community presentations, LinkedIn posts, partner newsletters, local awards, speaking opportunities, and opinion pieces can all put your organization in front of new people. But visibility only becomes fundraising when you have a next step.

Every visibility opportunity should answer this question:

Where do interested people go next?

That next step could be joining your email list, attending an intro event, downloading a guide, volunteering, touring your program, or making a first gift. Do not let public attention float around with nowhere to land.

How to Keep the Donors You Worked So Hard to Find

Now for the part that quietly decides whether your fundraising grows or keeps starting over.

Retention is where the money lives. The 2026 CCS Philanthropy Pulse report found that nonprofits still identify donor acquisition and donor retention as major challenges. It also found that 69% of organizations use targeted digital communications to retain new donors. That tells us something important: nonprofits know retention matters, but many are still trying to figure out how to do it well.

Here is the simplest truth: donors do not leave because you failed to send enough appeals. They leave because they do not feel connected enough to say yes again.

The first gift is not the finish line

A first gift is a hand raised. It means the donor is interested. It does not mean they are loyal yet.

The 2026 Virtuous Nonprofit Benchmark Report found that 3 out of 4 first-time donors never make a second gift. In plain English, most new donors are not becoming repeat donors, which means the first 30 to 60 days after a gift matter more than many nonprofits realize.

That should make every fundraiser sit up straighter.

The most important donor journey in your organization may be the path from gift one to gift two.

If you improve that one thing, you strengthen the entire pipeline. You reduce churn. You increase lifetime value. You make acquisition worth the effort.

Build a first 90 days donor welcome system

The first 90 days after a gift should not be improvised. New donors should receive a simple, warm, human welcome sequence that tells them they made a good decision.

At minimum, build this:

·      Within 48 hours: Send a personal thank-you from a real person. Not just a receipt.

·      Within 7 days: Share one specific thing their gift helps make possible.

·      Within 30 days: Send a short impact story or program update.

·      Within 60 days: Invite them to take a low-pressure next step, such as a tour, event, volunteer opportunity, or behind-the-scenes update.

·      Within 90 days: Make a meaningful second contact  that is not only another ask.

This does not need to be fancy. Fancy is optional. Follow-up is not.

Write better thank-you messages

A donor thank-you should not sound like it was assembled by a committee trapped in a beige conference room.

Weak thank-you:

“Thank you for your generous donation. Your support helps us continue our mission.”

Better thank-you:

“Thank you for your $50 gift. Because of you, a family can receive the first hour of support they need instead of waiting alone and overwhelmed. We are grateful you chose to be part of this work.”

Specific wins. Human wins. Impact wins.

Create a stewardship calendar, not just an appeal calendar

Most nonprofits have an appeal calendar. Fewer have a stewardship calendar.

An appeal calendar asks, “When are we asking for money?”

A stewardship calendar asks, “How are we showing donors their gift mattered?”

Your stewardship calendar should include:

·      Thank-you calls

·      Impact emails

·      Program updates

·      Short videos or photos from the work

·      Donor spotlights

·      Behind-the-scenes notes

·      Small gatherings

·      Volunteer invitations

·      Reports back after campaigns

·      Personal check-ins with major and mid-level donors

If donors only hear from you when you need money, do not act shocked when they treat you like a bill. Relationships need more than invoices with feelings.

Segment donors so your follow-up makes sense

Not every donor should receive the same communication.

Start with simple segments:

·      First-time donors: welcome them and show immediate impact.

·      Repeat donors: recognize their ongoing commitment.

·      Monthly donors: remind them they are part of the dependable base that keeps the work moving.

·      Mid-level donors: give them more personal attention before they drift away or before they are ready for a larger conversation.

·      Lapsed donors: reconnect with humility, not guilt.

·      Major donors: provide personal, strategic updates and meaningful access to leadership.

Segmentation does not have to be complicated. It just has to be more thoughtful than blasting everyone with the same “Dear Friend” email and hoping nobody notices.

Make monthly giving easier to choose

If recurring giving is buried on your donation page, you are making donors work too hard.

Monthly giving helps retention because it turns one-time generosity into an ongoing relationship. It also gives your organization more predictable revenue, which means you can spend less time scrambling for the next appeal and more time building real donor loyalty.

Make monthly giving visible. Give it a name if that fits your brand. Explain what monthly gifts make possible. Offer realistic amounts.Thank monthly donors differently. Report back to them regularly.

Do not treat monthly donors like small donors. Treat them like reliable donors. There is a difference.

What to Stop Doing

Some donor acquisition and retention advice sounds good but does not hold up. Here is what I would cut.

·      Stop chasing new donors before you know your retention rate.

·      Stop treating the donation receipt as the  thank-you.

·      Stop asking board members to “fundraise” without giving them a specific action.

·      Stop hosting events without a follow-up plan.

·      Stop ignoring the guests at sponsor tables.

·      Stop sending the same message to every donor.

·      Stop assuming donors remember why they gave. Remind them.

The Simple Donor Pipeline Every Nonprofit Needs

If you want to make this manageable, build the pipeline in five stages:

1. Visibility: New people hear about your work.

2. Invitation: They are invited to take a low-pressure next step.

3. Connection: Someone follows up personally.

4. First gift: They are asked clearly and given an easy way to give.

5. Retention: They are thanked, shown impact, and invited deeper.

That is the system. Not complicated. Not easy either, because consistency is where good intentions go to be tested.

But once this is documented, assigned, and measured, fundraising starts to feel less chaotic. You stop reinventing the wheel every quarter. You stop treating every appeal like an emergency. You start building something that can actually grow.

Before You Spend Another Dollar on Acquisition

Calculate your donor retention rate.

Here is the formula:

Donors who gave both last year and this year ÷ donors who gave last year × 100 = donor retention rate

Then calculate your first-to-second gift conversion rate. That number may be even more important if you are actively bringing in new donors.

If your retention rate is weak, do not panic. Fix the system: thank faster, follow up better, segment smarter, and show impact more often.

New donors matter. But keeping donors is how fundraising becomes sustainable.

Your donors came to you because they believed something good could happen through your organization. Your job is to prove them right.

Build the pipeline. Fix the follow-up. Keep the people you worked so hard to earn.

Free Resource: Donor Pipeline Tracker This is not a replacement for your donor software. It is a simple planning tool your team can use before the next appeal, board meeting, or follow-up push.
Already have donor software? Use this tracker to step back, look at the bigger picture, and quickly identify who needs attention right now.
Do not have donor software yet? Use this as a starting point to organize your warm prospects, board introductions, first-time donors, follow-up steps, pipeline stage, status, priority, source, and relationship owner.
Because knowing who is in your pipeline is not enough. Someone still has to move the relationship forward. Download it HERE.

Frequently Asked Questions

How do nonprofits find new donors?

Nonprofits find new donors by building visibility, using board and donor introductions, hosting low-pressure introductory events,following up with event guests, reactivating warm contacts, and making it easy for interested people to take a first step. The key is having a documented pipeline, not a pile of random tactics.

What is donor acquisition?

Donor acquisition is the process of finding people who may care about your mission, building trust with them, and inviting them to make a first gift. Strong acquisition includes visibility, personal introductions, clear messaging, follow-up, and an easy giving experience.

What is a good nonprofit donor retention rate?

The Fundraising Effectiveness Project reported in April 2026 that overall retention edged up from 43.1% to 43.3%. A retention rate above that benchmark is better than average, but the real goal is steady improvement, especially with first-time donors.

Why do so many first-time donors not give again?

Many first-time donors do not give again because the organization does not follow up in a meaningful way. A receipt is not enough. Donors need a prompt thank-you, a clear impact update, and a reason to feel connected before the next ask arrives.

How quickly should nonprofits thank donors?

As quickly as possible. A donor should receive an automatic receipt immediately, but that should be followed by a personal thank-you from areal person. For first-time, mid-level, and major donors, faster and more personal follow-up can make a major difference.

How can nonprofit board members help find new donors?

Board members can help by making introductions, bringing guests to no-ask events, hosting small gatherings, thanking donors, sharing campaigns with personal notes, and helping identify people in their networks who may care about the mission. The ask must be specific and supported by staff.

Is donor acquisition or donor retention more important?

Both matter. But if donors are leaving quickly, acquisition alone will not solve the problem. Nonprofits need to bring new people in and build a stewardship system that keeps them connected after the first gift.

How do nonprofits keep donors longer?

Nonprofits keep donors longer by thanking them quickly, showing impact clearly, communicating consistently between appeals, segmenting messages, inviting donors into the work, and making them feel like partners rather than transactions.

Nonprofit Funding Opportunities For General Operating Support

Nonprofit Weekly Grant Roundup – This week we’re focusing on funding for general operating support. Every week, we gather the latest grant opportunities so you don’t have to. Whether you're looking for funding for programs, operations, or special projects, this list is designed to help you stay on top of what’s available.

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Roy A. Hunt Foundation

Supports organizations working to improve quality of life through general operating support and direct service programs.

Deadline: August 3, 2026

https://rahuntfdn.org/general/

(If you can't access the site, please copy and paste the link in a separate tab or different browser.)

 

Singing for Change Charitable Foundation

Provides $1,000 to $10,000 in operating support to nonprofits helping underserved individuals and families overcome barriers to education, employment, and economic stability through programs that promote long-term self-sufficiency and community empowerment.

Rolling Deadline

https://www.singingforchange.org/guidelines

 

Wallace Foundation

Focuses on the arts, education, and community development, providing operational funding to support nonprofits to develop their capacity and leadership.

Rolling Deadline

https://www.wallacefoundation.org/

 

Kresge Foundation

Provides general operating grants in sectors including health, arts, education, and human services. Focuses on nonprofits helping build equitable communities.

Rolling Deadline

https://kresge.org/

 

W.K. Kellogg Foundation

Supports communities, children, and families as they strengthen and create conditions that propel vulnerable children to achieve success. Funding priorities include programs focused on thriving children, working families, and building equitable communities. Submit letter of inquiry.

Rolling Deadline

www.wkkf.org

 

William and Flora Hewlett Foundation

The Foundation supports nonprofits working to drive systemic change in the areas of education, the environment, and global development.

Rolling Deadline

https://hewlett.org/

 

Ben & Jerry’s Foundation

National Grassroots Organizing Program offers unrestricted, general operating support grants of up to $30,000 to small (budgets under $350,000), constituent-led grassroots organizations throughout the U.S. The Foundation funds organizations working to confront social and environmental injustice by empowering those most directly impacted to lead meaningful change.

Deadline: February 2027 (check website for updates; the 2026 deadline has passed)

https://benandjerrysfoundation.org/national-grants/

 

How to Write a Standout Nonprofit Board Member Bio: Examples and Tips

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Creating a bio for your nonprofit’s board members is more than just listing titles and accomplishments. It’s about showcasing the passion, skills, and humanity behind the people guiding your organization. An engaging board member bio can build credibility, inspire confidence, and even encourage others to get involved. But writing one? Well, that can feel like trying to find the perfect blend of business formal and Sunday brunch casual. Don’t worry—we’ve got you covered with tips, examples, and the must-haves for crafting bios that shine.

Why Your Nonprofit Board Member Bio Matters

Board member bios are often the first impression donors, volunteers, and community members have of your nonprofit’s leadership. A great bio tells a story, builds trust, and connects on a human level. The goal is to highlight what makes your board members not just experienced professionals but passionate advocates for your cause.

Key Elements of an Effective Nonprofit Board Member Bio

  1. A Compelling Opening: Start strong with a sentence or two that captures the essence of the person. Avoid jargon and keep it relatable.
  2. Highlight Relevant Experience: Focus on the skills, past roles, and accomplishments that directly contribute to your organization’s mission.
  3. Show Their Why: Why are they passionate about your cause? This is the heart of the bio—don’t skip it!
  4. Personal Touch: A little personal detail—like a hobby, a favorite book, or why they love their dog—is the cherry on top that makes a bio memorable.
  5. Call to Action (CTA): If appropriate, end with an invitation, like, “Reach out to Sarah to learn more about our programs,” to keep the reader engaged.

Nonprofit Board Member Bio Template

Here's a template to guide you, with each section pulling in the elements listed above:

[Board Member Name]
Role: Board Member

Opening Statement:
[Name] is a seasoned [profession] with over [number] years of experience in [industry]. As a passionate advocate for [your cause], [Name] brings a unique blend of expertise and enthusiasm to [Your Nonprofit].

Professional Background:
With a background in [industry/sector], [Name] has held leadership roles at [Company/Organization], where they [insert key achievement or project]. Their strategic vision and commitment to [specific aspect of your nonprofit’s mission] have been invaluable assets to our team.

Why They Serve:
[Name] joined [Your Nonprofit] because they believe that [insert personal connection to the cause]. From childhood experiences to professional milestones, their dedication to [specific cause or mission] is deeply rooted in their journey.

Personal Touch:
Outside of the boardroom, [Name] enjoys [personal hobby/interest] and is an avid [reader/runner/gardener—whatever fits]. They are also deeply connected to [community or personal anecdote].

Call to Action:
[Name] is always eager to connect and share more about the work of [Your Nonprofit]. You can reach them at [contact details].

Nonprofit Board Member Bio Example

Let’s take this template and bring it to life with a fictional example:

Sarah Johnson
Role: Board Chair

Opening Statement:
Sarah Johnson is a dedicated community leader and nonprofit strategist with a heart for service. With over 15 years in the nonprofit sector, Sarah’s journey with [Your Nonprofit] began with a simple belief: that every child deserves a safe place to learn and grow.

Professional Background:
Sarah’s career has spanned roles in program management, fundraising, and executive leadership at organizations like [Past Organization]. Her ability to drive strategic initiatives has helped secure millions in funding, transforming communities one project at a time.

Why They Serve:
Sarah’s passion for [Your Cause] stems from her own experiences growing up in an underserved community. She knows firsthand the impact that dedicated nonprofits can have, and she’s committed to ensuring [Your Nonprofit] reaches even more families in need.

Personal Touch:
When she’s not advocating for [Your Cause], you can find Sarah volunteering at her local animal shelter, hiking with her two rescue dogs, or curled up with a good mystery novel.

Call to Action:
Sarah welcomes conversations about how we can better serve our community. Reach out to her at [contact details] to connect.

Common Mistakes to Avoid When Writing Board Member Bios

  • Too Much Jargon: Keep it simple. Your bio should be accessible to all, not just industry insiders.
  • Overloading on Titles: Titles are great, but they’re not the whole story. Focus on contributions, not just credentials.
  • Forgetting the Human Element: Bios aren’t resumes. Share why your board members care about your cause.

Final Thoughts

Your nonprofit board member bios are a chance to put a face to the names guiding your organization. Keep them fresh, keep them real, and remember that a little personality goes a long way. By highlighting the passion and expertise of your board members, you’re not just listing qualifications—you’re building a bridge between your mission and the community that supports it.

The Ultimate Fundraising Plan Template for Your Nonprofit: A Step-by-Step Guide

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Does your nonprofit need a solid fundraising plan? Of course, it does. Just like you wouldn’t build a house without a blueprint, you shouldn’t jump into fundraising without a plan. Yet so many nonprofit leaders dive headfirst into fundraising without a strategy, hoping for the best and burning out fast. I’ve seen it time and time again: scrambling to hit fundraising goals, overworked staff, and a nagging feeling of “We should be doing better.” Sound familiar? It doesn’t have to be that way.

Let’s talk about creating a rock-solid fundraising plan that’s as effective as it is easy to use. This isn’t some pie-in-the-sky, feel-good exercise. This is the real deal. Your roadmap to getting more donations, engaging more supporters, and, most importantly, making a bigger impact.

Why You Need a Fundraising Plan

I get it. You’re busy. You have events to plan, donor meetings to attend, and, let’s face it, emails to answer. But without a plan, your fundraising efforts are a bit like throwing spaghetti at the wall and hoping something sticks. A well-thought-out fundraising plan will:

  • Align your team: Everyone knows the goals, the timeline, and who’s responsible for what. No more last-minute panics.
  • Keep you on track: You’ll have clear benchmarks and timelines, so you’re not scrambling at the end of the year to hit your goals.
  • Show donors you’re serious: A strong plan signals to donors that you’re not just winging it—you’re strategic, thoughtful, and driven.

The 7 Key Elements of a Great Fundraising Plan

Ready to dive in? Here’s what every killer fundraising plan needs.

1. Set Clear Fundraising Goals

What’s the dream? And I don’t just mean, “Raise a million dollars.” What exactly will that money achieve? Be specific. Will it fund 100 new scholarships? Provide shelter to 1,000 families? Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Pro Tip: Break it down. Don’t just have one big, scary number. Create mini-goals along the way, like “raise $50,000 by the end of Q1.” Celebrate the wins as they come.

2. Know Your Audience

Who’s opening their wallets for you, and why? Existing donors, new supporters, corporate sponsors, or grants? Create donor personas to get crystal clear on who you’re talking to. The more you know about your audience, the better you can craft messages that resonate.

Pro Tip: Survey your donors. Ask why they give and what they care about. Their answers will guide your messaging and your ask.

3. Craft Your Fundraising Message

This isn’t about jargon or slick marketing speak. It’s about telling a story that connects. Your message should make donors feel something. Make it about them and the impact they’re making by supporting your cause.

Pro Tip: Use testimonials, real stories, and compelling data to make your case. And ditch the buzzwords—talk like a human, not a robot.

4. Choose Your Fundraising Strategies

Events, grant writing, monthly giving, peer-to-peer fundraising, corporate sponsorships—you name it. But here’s the catch: You can’t do it all, and you shouldn’t. Pick the strategies that align with your strengths, your audience, and your goals.

Pro Tip: Diversify, but don’t overwhelm. Aim for 3-4 core strategies you can really knock out of the park.

5. Create a Detailed Action Plan

Who’s doing what, and by when? This is where you get down to brass tacks. Create a timeline with all the nitty-gritty details: deadlines, tasks, and who’s responsible. It’s like the GPS that gets you from point A to point B.

Pro Tip: Use project management tools like Trello or Asana to keep everyone accountable and on the same page.

6. Develop Your Budget

No, you don’t have an unlimited budget, and yes, fundraising costs money. Be honest about what you’ll need—printing, marketing, software, staff time—and budget for it. A well-planned budget prevents those “Oh no, we need how much?!” moments.

Pro Tip: Don’t forget to allocate funds for donor stewardship. Keeping donors happy is just as important as acquiring new ones.

7. Measure and Evaluate

What worked, what didn’t, and why? You should be tracking your progress regularly, not just at the end of the year. Adjust your plan as needed—this is a living document, not something you write and forget.

Pro Tip: Have a debrief after every major campaign or event. What went well? What could you do better next time? Write it all down so you’re not making the same mistakes twice.

Download Your Free Fundraising Plan Template

Feeling a little overwhelmed? Don’t worry, I’ve got your back. I’ve put together a free, easy-to-use fundraising plan template that includes all the sections we just talked about. It’s designed to keep you focused, organized, and on track, without spending hours at your desk buried under spreadsheets.

Click Here To Download The Template

Final Thoughts: Make Your Plan Work for You

A fundraising plan isn’t a magic wand—it’s a tool. And like any tool, it works best when you actually use it. Review it regularly, adapt it as needed, and keep your team in the loop. Remember, fundraising isn’t just about dollars and cents—it’s about connection, storytelling, and making a real difference. And with the right plan in place, you’re well on your way to doing just that.

Got questions? Need a little extra help? You know where to find me. Let’s get your nonprofit the funding it deserves.

20 Fresh Fundraising Ideas to Ignite Your Nonprofit’s Mission

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Feeling stuck in the same fundraising rut? It’s time to shake things up! Your nonprofit deserves better, and so do your donors. Fundraising can be fun, engaging, and—dare I say—profitable without the snooze-fest. Let’s dive into fresh, easy-to-implement ideas that will have your donors excited to contribute, and you, the nonprofit hero, will feel like a rockstar.

1. Virtual Wine Tasting

Why not bring the Napa Valley experience to your donor’s living room? Partner with a local winery, send out tasting kits, and host an expert-led virtual session. Bonus: Encourage donors to “toast” their support on social media for added visibility. You could do this fundraiser in person as well!

2. Peer-to-Peer Fundraising

Let your supporters do the heavy lifting. Launch a campaign that empowers your donors to rally their friends and family. The more personal the story, the more powerful the impact.

3. Themed Online Auctions

Think outside the box—how about a “Self-Care Sunday” auction with donated spa kits or exclusive Zoom experiences? Your supporters get something special, and you get the funds to keep your programs alive.

4. Community Challenges

Everybody loves a good challenge, especially one that’s fun. Host a walk-a-thon, virtual dance-off, or even a “Clean Your Closet for a Cause” drive. Challenges create buzz, build community, and bring in those dollars.

5. Giving Days

Piggyback on days like #GivingTuesday, but don’t stop there. Create your own special giving day, unique to your cause. Maybe a “Support-a-Scholar Saturday” or “Feed-a-Family Friday.” You get the idea.

6. Monthly Giving Program

This isn’t just a fundraising tactic; it’s the gift that keeps on giving. Create a monthly giving club with special perks for your members—behind-the-scenes access, exclusive updates, or even a members-only Zoom Q&A with your Executive Director.

7. Pop-Up Events

No one can resist a good pop-up. Host a pop-up gallery, market, or mini-concert featuring local artists and makers. Think outside the physical venue—online pop-ups can be just as engaging and require far fewer logistics.

8. Social Media Takeovers

Give your Instagram account to an influencer or a passionate volunteer for the day. They’ll bring their followers to your page, spreading the word far and wide. The more authentic, the better.

9. DIY Fundraising Kits

Empower your supporters to host their own mini-fundraisers. Provide them with easy-to-use kits for everything from bake sales to trivia nights. Make it simple, and they’ll make it successful.

10. Matching Gift Campaigns

There’s nothing like a dollar-for-dollar match to get people excited. Reach out to local businesses or generous donors who are willing to match contributions. Highlight the urgency and make it a win-win for all.

11. Partner with Local Businesses

Whether it’s a “dine and donate” night at a local restaurant or a percentage of sales from a local shop, collaborating with businesses can be a powerful way to raise funds and build community.

12. Trivia Night Extravaganza

Go beyond the bar. Host themed trivia nights—think ‘90s nostalgia, “Friends” fanatics, or “Harry Potter” house battles. Charge a fee, offer some fun prizes, and let the competition fuel your cause.

13. Donation Drive Thru

Get creative with a drive-thru donation station. Set up in a high-traffic area and encourage people to swing by to donate items or funds, all from the comfort of their cars. Think easy, fun, and COVID-safe.

14. Art From the Heart

Whether it’s a kids’ art show or a local artist gallery, turn creativity into cash. Sell the art, auction it, or ask for donations in exchange for viewing access. It’s beautiful, it’s engaging, and it’s meaningful.

15. Text-to-Give Campaigns

It’s 2024, and everyone’s on their phone. Text-to-give campaigns are quick, efficient, and perfect for on-the-go donors. Promote it everywhere—from your social media pages to the back of your event tickets.

16. Pet Photo Contest

People love their pets—like, a lot. Host a pet photo contest with a small entry fee. Share the submissions on your social media, and let the public vote with their dollars. The fluffier, the better!

17. Pop-Up Fitness Classes

Partner with local fitness instructors for pop-up yoga, dance, or boot camp classes. Offer these sessions online or in person, and have the class fees go directly to your cause.

18. Board Member Fundraising Challenge

Get your board involved with a friendly fundraising competition. Offer a prize for the board member who brings in the most funds. Nothing wrong with a little healthy competition, right?

19. Gift Wrapping Services

Perfect for the holiday season. Set up a gift-wrapping station at a local mall or partner with a bookstore. Charge per gift, and you’ll be amazed at how quickly those donations add up.

20. Creative Crowdfunding Campaigns

Crowdfunding isn’t just a numbers game; it’s about storytelling. Use platforms like GoFundMe or Kickstarter to tell your nonprofit’s story in a way that’s compelling, urgent, and relatable. Highlight individual stories to make it personal.

Remember, it’s not about reinventing the wheel; it’s about making it roll a little smoother. Start with one or two ideas, measure what works, and keep your community engaged. Happy fundraising!

Nonprofit Board Survey Questions: Your Secret Weapon for a High-Performing Board

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Running a nonprofit can often feel like juggling on a unicycle—there’s never a dull moment, but there’s always something precarious about to tip. One of the most essential yet overlooked elements of this balancing act is your board of directors. These individuals aren’t just names on a roster; they’re the backbone of your organization. But how do you make sure they’re fully engaged, aligned with your mission, and ready to step up when needed? That’s where board surveys come in.

Why Survey Your Board?

Board surveys aren’t just another box to check off your to-do list—they’re a powerful tool to assess how your board is functioning and how you can make it better. A well-crafted survey provides valuable insights into board members’ perceptions, identifies areas for improvement, and helps set a path toward becoming a high-performing board. Think of it as a diagnostic tool for the health of your board. When done right, surveys can reveal where the wheels are coming off before the whole thing crashes.

What Should Your Board Survey Ask?

When you’re crafting your nonprofit board survey, it’s tempting to stick to the basics: “Do you attend meetings regularly?” or “Are you satisfied with your role on the board?” But let’s be honest—these questions won’t spark the kind of feedback that leads to meaningful change. We need to dig deeper. Below are some categories and specific questions that will help you get to the heart of what’s really going on in that boardroom.

  1. Board Engagement and Participation
    • How often do you feel fully prepared for board meetings?
    • Do you feel your voice is heard during discussions?
    • What barriers prevent you from being more engaged with the organization?
  2. Board Roles and Responsibilities
    • Are the roles and responsibilities of board members clear and well-defined?
    • Do you feel that your skills and expertise are being utilized effectively?
    • How comfortable are you with your understanding of the organization’s mission, vision, and strategic plan?
  3. Board-Executive Director Relationship
    • How would you describe the relationship between the board and the executive director?
    • Do you feel that the executive director provides the board with the information needed to make informed decisions?
    • What suggestions do you have for improving communication between the board and executive director?
  4. Fundraising and Financial Stewardship
    • How comfortable are you with your role in fundraising?
    • Do you feel adequately trained to participate in financial oversight?
    • How confident are you in the organization’s financial health?
  5. Board Meetings
    • Are board meetings structured in a way that maximizes your time and input?
    • Do you feel that meetings are focused and productive?
    • What would you change about the way board meetings are conducted?
  6. Board Dynamics and Culture
    • How would you describe the culture of the board? (Inclusive? Collaborative? Competitive?)
    • Are there any conflicts or tensions among board members that need addressing?
    • Do you feel a sense of camaraderie and shared purpose with other board members?
  7. Personal Experience and Satisfaction
    • Are you satisfied with your overall experience as a board member?
    • What’s one thing that would make your board service more fulfilling?
    • Would you recommend serving on this board to others?

How to Use the Survey Results

You’ve sent out the survey, and now you’re staring at a pile of data. The key is not just to collect the feedback but to act on it. Start by sharing the results with the board, discussing key takeaways, and setting clear, actionable steps to address any issues that arise. Remember, transparency is your friend here. Your board members will appreciate knowing that their feedback isn’t just vanishing into the ether.

Final Thoughts: Make It Routine

One survey isn’t going to magically fix all your board issues. Make surveys a regular part of your board’s annual routine. Use them to track progress, celebrate successes, and course-correct when needed. Remember, the goal is not perfection; it’s continuous improvement. Your board deserves that, and so does your mission.

So, let’s get those survey questions out there, listen closely to what your board is telling you, and work together to build a board that’s not just functional but fabulous. Because a great board doesn’t just happen—it’s cultivated, nurtured, and, yes, sometimes nudged along with the right questions.

Duties Of A Nonprofit Board

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Serving on a nonprofit board isn’t a seat to fill—it’s a responsibility. A commitment. It’s the moment where passion meets purpose. But here’s the kicker: being a board member in a nonprofit leadership program isn’t just about sitting in on quarterly meetings, nodding in agreement, and then heading home. It’s about rolling up your sleeves and getting to work for the cause you believe in. So, let’s take a deep dive into what that work actually looks like.

1. The Duty of Care

Your nonprofit’s mission? You’re in charge of safeguarding it. Board members have a duty of care, which means you’ve got to be hands-on. Know what’s happening in the organization. Ask tough questions. Read the financials before the meeting, not during. If something seems off, speak up. Care isn’t passive. It’s action-oriented. If the ship goes down, you should have been the one steering to avoid the iceberg in the first place. This hands-on approach is a cornerstone of effective nonprofit leadership programs.

2. The Duty of Loyalty

Loyalty goes beyond just showing up and smiling for the group photo. It means being all in. Your loyalty should lie squarely with the nonprofit, not your personal agenda or side hustle. Conflicts of interest? They need to be called out, addressed, and avoided. Loyalty also means putting the nonprofit’s best interests above your own and making decisions with integrity. Understanding this duty is essential for those who aspire to become a board member.

3. The Duty of Obedience

Now, I get it—no one likes the word “obedience.” It feels too much like a dog following orders, right? But this is important. Obedience, in this context, means keeping the nonprofit on track with its mission. As a board member in a nonprofit leadership program, you’re there to ensure the organization doesn’t drift. That means knowing the bylaws, keeping an eye on the mission, and ensuring the nonprofit’s activities align with both.

4. Fundraising

Let's tackle the elephant in the room. Fundraising. Yes, it's your job when you become a board member. Yes, it's important. I know, I know—people don't join nonprofit leadership programs because they want to ask their friends for money. But here's the thing: you believe in this mission, right? So why wouldn't you want to share it with others and ask them to support it? Fundraising isn't just shaking a tin cup. It's opening doors, making introductions, leveraging your network, and yes, sometimes writing a check yourself. It's part of your duty as a board member, and there's no way around it.

5. Financial Oversight

The financials aren’t just for the accountants. Board members are tasked with overseeing the nonprofit’s finances, ensuring the organization is fiscally sound and responsible. This doesn’t mean you need to be a financial wizard, but you do need to understand the basics: budget, cash flow, income sources, expenses. If something doesn’t add up, it’s your job to ask questions, dig deeper, and protect the nonprofit’s resources.

6. Strategic Planning

A nonprofit can’t survive on passion alone. It needs direction, goals, and a clear plan for the future. That’s where strategic planning comes into play. Board members help chart the course, ensuring that the nonprofit is moving toward long-term sustainability. This isn’t just about what’s happening now—it’s about vision. Are you thinking about the next five, ten years? Where is the nonprofit headed? It’s your job to make sure there’s a roadmap to get there.

7. Hiring and Evaluating Leadership

A nonprofit is only as strong as its leadership, and hiring an executive director is one of the most critical roles a board plays in its nonprofit leadership program. Once the leader is in place, it's not a "set it and forget it" situation. Evaluating their performance, supporting their development, and holding them accountable is key. But remember: this doesn't mean micromanaging. There's a balance. The board hires, guides, and supports, but it doesn't run the day-to-day operations.

8. Advocacy and Ambassadorship

You’ve got the nonprofit’s name behind yours, and that comes with a responsibility to be an ambassador. This means championing the organization, promoting its work, and raising awareness. Whether you’re at a cocktail party, community event, or on social media, your role as a board member is to be a constant advocate. Your voice is powerful—use it.

9. Compliance and Legal Responsibility

Nonprofits are subject to laws and regulations, and when you become a board member, it's your job to ensure the organization stays compliant. This can be everything from filing tax forms on time to adhering to nonprofit laws in your state. Ignoring these responsibilities can put your nonprofit at risk—and nobody wants that.  Understanding these legal aspects is crucial for those who want to become a board member and is a key focus in many nonprofit leadership programs so stay on top of it.

10. Fostering Organizational Culture

Lastly, but certainly not least, board members help shape the culture of the organization. It starts with the boardroom. Are you fostering collaboration, transparency, and respect? The tone you set trickles down to staff and volunteers. A healthy organizational culture is the bedrock of a successful nonprofit, and the board plays a significant role in maintaining it.

In Conclusion: Being a Board Member Is a Privilege—Treat It That Way

When you become a board member, you’re not just filling a seat. You’re holding the reins of an organization's nonprofit leadership program that’s trying to make the world better in some way. Don’t take that lightly. Understand your duties, embrace your responsibilities, and remember why you’re there: to serve a mission greater than yourself. Because at the end of the day, it’s not about you—it’s about the work, the impact, and the people who rely on the nonprofit to make a difference.

So go ahead, roll up your sleeves. There’s work to be done, and you’re just the person to do it.

Do Nonprofit Board Members Get Paid?

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Here’s a question that can spark some serious debate: should nonprofit board members get paid a salary? At first glance, it seems like the answer should be simple—nonprofit boards are volunteer-based, right? But hold on. The nonprofit world isn’t always black and white, and this is one of those gray areas where you’ve got to ask yourself: what’s really best for the organization? Before you jump to conclusions, let’s dig a little deeper into the pros, cons, and what it all really means for your nonprofit.

The Traditional View: No Pay, All Heart

Traditionally, nonprofit boards consist of volunteer board members who serve without compensation. And that’s for good reason. Serving on a board is supposed to be a labor of love, a way to give back to a cause you’re passionate about. It’s a role of stewardship, not a gig to make a quick buck or earn a board member salary.

Here’s the deal: the nonprofit sector thrives on people who are willing to give their time, talents, and yes, even treasure (we’re looking at you, fundraising duty). Paying board members could shift that dynamic. If you start cutting checks, does the motivation change? Are people still serving because they care, or because they’re looking for some extra income? These are real questions nonprofits wrestle with when considering whether to pay their boards.

The Case For Paying Board Members: Time Is Money

Now, let’s flip the script for a second. Nonprofit board members put in serious work—strategic planning, financial oversight, fundraising, hiring executive leadership. Sometimes, it feels like a part-time job. So why shouldn’t they get compensated with a board member salary for their time and effort?

Paying board members could attract highly qualified individuals who might otherwise pass on the opportunity because they simply can’t afford to be volunteer board members. In fact, some larger nonprofits with complex financial structures or significant fundraising goals do pay their board members. These organizations argue that it helps them recruit top-tier talent and keeps their boards engaged and accountable.

But here’s the kicker—if you pay board members, you’ve got to be really clear about what that means. Are you paying for their expertise? Their time? Their leadership? If you’re going to write a check, you’d better have crystal-clear expectations in place for the board member salary.

The IRS, State Laws, and All That Fun Legal Stuff

Of course, it wouldn’t be a nonprofit topic if we didn’t talk about regulations, right? Whether or not board members can receive a salary—and how much—varies depending on state laws and IRS regulations. The IRS doesn’t flat-out forbid nonprofits from paying board members, but it has some pretty strict rules about what’s considered “reasonable compensation.”

In plain English? If you’re paying board members, the amount has to be justifiable and not excessive. The IRS frowns upon paying nonprofit boards too much because, let’s face it, that’s money that could be going toward the mission. Plus, there’s always the risk of damaging the public’s trust. People want to know that their donations are going toward making a difference, not lining the pockets of board members with hefty salaries.

The Cons: Losing Sight of the Mission

Here’s a big concern that gets tossed around when you talk about paying nonprofit board members: mission drift. Will paying your board shift the focus from the cause to compensation? Nonprofits run on heart. They’re fueled by passion, dedication, and a deep commitment to solving real-world problems. There’s a worry that once you introduce financial compensation, you start running the risk of attracting folks who are in it for the wrong reasons rather than dedicated volunteer board members.

And then there’s the budget. Every dollar spent on board member salaries is a dollar not spent on programs, services, or staff. Can your nonprofit afford to pay board members, or is that money better used elsewhere? It’s a tough call, and one that has to be weighed carefully.

What’s Right For Your Nonprofit?

At the end of the day, there’s no one-size-fits-all answer to whether or not nonprofit board members should get paid. For some organizations, especially small grassroots groups, it would feel downright strange to offer board compensation. For larger organizations with complex structures and big budgets, paying board members might make sense.

The key is transparency. Whatever decision you make, it has to be above-board (pun intended). You’ve got to be clear about why you’re doing it, how much you’re paying, and what you expect in return. And, of course, you need to stay compliant with state laws and IRS guidelines regarding board member salaries.

My Two Cents

If you ask me, nonprofit board members should serve out of passion for the mission, often as volunteer board members. But I also get that sometimes, a nonprofit needs to compensate board members to attract the talent and expertise it needs to thrive. If you go the route of paying your board, make sure it’s done thoughtfully, legally, and with the nonprofit’s best interest at heart. After all, the mission is what matters most.

So, should nonprofit board members get paid? It depends. What works for one organization might not work for another. Just make sure that whatever you decide about board member salaries, it helps your nonprofit stay mission-driven, financially sound, and focused on doing good in the world. Because that’s why we’re all here, right?

How to Create Nonprofit Bylaws That Set You Up for Success

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Every nonprofit needs a solid foundation, and one of the cornerstones of that foundation is your bylaws. Think of bylaws as your organization’s rulebook—a document that keeps everything running smoothly and helps your board navigate tricky situations with clarity and confidence. Whether you’re starting a new nonprofit or revisiting your existing bylaws, having a well-crafted template can make this daunting task much more manageable.

In this blog post, I’ll walk you through the key components of nonprofit bylaws and offer a template to help you get started. Let’s ensure your organization is set up for long-term success.

What Are Nonprofit Bylaws, and Why Do They Matter?

Bylaws are the internal rules that govern your nonprofit—from how decisions are made to how conflicts are resolved. They:

  • Provide Structure: Bylaws define roles, responsibilities, and processes, ensuring everyone understands their part in the organization.
  • Ensure Compliance: Most states require nonprofits to have bylaws, and they’re often needed for tax-exempt status with the IRS.
  • Prevent Conflicts: When disagreements arise, your bylaws act as the final word, reducing confusion and potential power struggles.

Think of your bylaws as both a roadmap and a safety net—they keep your organization on track while protecting it from avoidable pitfalls.

Key Sections to Include in Your Bylaws

Here are the essential components to cover when drafting or updating your nonprofit bylaws:

  1. Name and Purpose
    • Clearly state your organization’s name and its mission or purpose. Keep this section concise but impactful.
  2. Membership
    • Specify whether your nonprofit will have members. If so, outline eligibility criteria, rights, and responsibilities.
  3. Board of Directors
    • Detail the composition, roles, and responsibilities of your board. Include:
      • Minimum and maximum number of directors
      • Length of terms and term limits
      • Election and removal processes
      • Officer roles (e.g., president, secretary, treasurer)
  4. Meetings
    • Define how and when meetings will be held, including:
      • Frequency (e.g., monthly, quarterly)
      • Quorum requirements
      • Rules for special or emergency meetings
  5. Committees
    • Describe any standing or ad hoc committees, their purposes, and how members are appointed.
  6. Conflict of Interest Policy
    • Include guidelines for identifying and managing conflicts of interest to ensure transparency and integrity.
  7. Fiscal Matters
    • Address financial management practices, such as:
      • Fiscal year designation
      • Budget approval
      • Requirements for audits or financial reviews
  8. Amendments
    • Outline the process for making changes to the bylaws, including who can propose amendments and how they are approved.
  9. Dissolution
    • Include a plan for what happens to the organization’s assets if it ceases operations, ensuring compliance with state and federal laws.

A Template for Nonprofit Bylaws

Here’s a simple template to guide you as you draft or revise your bylaws:

[Your Nonprofit’s Name] Bylaws

Article I: Name and Purpose
This organization shall be known as [Name of Nonprofit]. The purpose of [Name] is to [state mission/purpose].

Article II: Membership
[Specify membership details or state “This organization shall not have members.”]

Article III: Board of Directors

  • The Board of Directors shall consist of [minimum/maximum number] members.
  • Directors shall serve [length of term] and may serve no more than [term limits, if applicable].
  • Elections will be held [frequency and method].

Article IV: Meetings

  • Regular meetings shall be held [frequency].
  • A quorum shall consist of [number or percentage].

Article V: Committees

  • Standing committees include [list committees]. Additional committees may be established as needed.

Article VI: Conflict of Interest Policy
[Include conflict of interest language.]

Article VII: Fiscal Matters

  • The fiscal year of the organization shall begin on [start date] and end on [end date].
  • An annual budget shall be approved by the Board.

Article VIII: Amendments

  • These bylaws may be amended by [process for amendments].

Article IX: Dissolution

  • Upon dissolution, assets shall be distributed to [recipient organization or purpose].

Final Thoughts

Your nonprofit bylaws should reflect your organization’s unique mission and values. While templates like this are helpful starting points, remember to tailor them to fit your specific needs. And don’t hesitate to consult with an attorney or nonprofit expert to ensure your bylaws comply with state and federal requirements.

By taking the time to create thoughtful, comprehensive bylaws, you’re setting your nonprofit up for smooth operations and sustainable success—and that’s a win for everyone.

If you want to get a more complete nonprofit bylaws template that contain the IRS 501(c)(3) required language, visit my Etsy shop! You can see the listing here:

https://www.etsy.com/listing/1541223489/nonprofit-bylaws-template-editable

How To Write A Nonprofit Thank-You Letter That Keeps Donors Coming Back

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You know what makes a donor feel like they’re truly part of your mission? A killer thank-you letter. Not the kind that sounds like it came from a tax receipt, but one that makes your supporters feel like heroes. A well-crafted thank-you note isn’t just a formality; it’s your chance to show your donors the incredible impact they’re making and to build the kind of connection that keeps them coming back.

Let’s break it down, piece by piece.

1. Start Strong: The Introduction
Think of the introduction as your warm, heartfelt hug through words. This is where you grab your donor’s attention and make them feel like the hero they are.

Here’s how to nail it:

  • Personalized Salutation: No “Dear Friend” nonsense here. Use their name! It’s a simple way to show they’re more than just a number to you.
  • Gratitude That Shines: Dive into a specific example that connects their gift to real-life impact. For example:
    • Compelling: “Thanks to your generosity, little Lucy finally got the life-saving surgery she needed. Your $100 gift didn’t just help a child; it gave her a chance at a bright future.”
    • Less Compelling: “Thank you for your $100 donation. Please keep this letter for your records.”

See the difference? One feels like a hug, the other feels like a bill.

2. Build Connection: The Body
Now that you’ve got their attention, it’s time to deepen the connection. This is where you get specific and show your donor the true impact of their gift.

  • Tell a Story: Forget the generic “your donation helps our mission” lines. Instead, share a powerful, personal story. Talk about one family, one animal, or one individual whose life has been changed because of their support. People remember stories, not stats.
  • Make It Easy to Read:
    • Use a clean, simple font and plenty of white space.
    • Add bolded text, bullet points, or quotes to highlight key points.
  • Add Impact Data: Wrap up your story with a relevant stat that shows the bigger picture. For example: “Last year, thanks to supporters like you, we served over 5,000 meals to families in need.”

3. End with Gratitude: The Conclusion
Wrap up your letter by doubling down on your gratitude and leaving your donor with a warm, fuzzy feeling. Here’s how:

  • Restate Your Thanks: Reiterate the incredible difference their gift made. Make it personal and heartfelt.
  • Soft Call to Action: Instead of asking for more money, invite them to engage further. For instance: “Check out our Instagram to see more stories of lives you’ve changed.”
  • Contact Info: Let them know how they can reach you if they have questions or want to get involved.

4. Don’t Skip the Signature and P.S.
Did you know that most donors skim your letter, heading straight for the signature and postscript? Use these areas to shine.

  • Signature: Choose someone relatable and recognizable, like your executive director or a program leader. Bonus points if you include a small photo to add a personal touch.
  • Postscript (P.S.): This is prime real estate. Use it to share a final heartfelt note or invite them to an event. For example: “P.S. We’d love to meet you! Join us for our annual open house on March 15 to see your impact in action.”


A great thank-you letter isn’t just about saying thanks. It’s about showing your donors they’re an essential part of your mission. By personalizing your message, telling impactful stories, and leaving them with an open invitation to stay connected, you’ll transform a simple note into a relationship-building powerhouse.

Take Your Donor Communications to the Next Level!

Want to make donor stewardship a breeze? Check out our Etsy Shop for exclusive resources, templates, and insider tips that save you time and boost donor retention.

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Memorial Giving: A Meaningful Way to Support Your Nonprofit

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Fundraising
Donor Programs
Memorial Fundraising

Let’s talk about something deeply personal and incredibly powerful: memorial giving.

When someone loses a loved one, they often want to do something—anything—that feels meaningful in the face of grief. And for many, that means giving back. A well-structured memorial giving program allows people to honor their loved ones while supporting a cause they believe in. It’s a win-win—heartfelt philanthropy meets the vital needs of your nonprofit.

So, if your nonprofit hasn’t tapped into memorial giving yet, it’s time. Let’s walk through how to do it with heart, intention, and impact.

What Is Memorial Giving?

Memorial giving (sometimes called tribute giving) is when people make donations in honor of someone who has passed away. It can take different forms:

  • One-time gifts made in memory of a loved one.
  • Recurring donations—a lasting tribute that continues year after year.
  • Legacy funds set up in someone’s name to support a cause they loved.
  • Peer-to-peer fundraising where friends and family raise money collectively.
  • Memorial events like charity walks, scholarship funds, or annual giving days dedicated to a lost loved one.

Nonprofits that do this well make it easy for grieving families to direct donations their way—and provide meaningful recognition in return.

Why Memorial Giving Matters

Memorial gifts are not just donations. They are acts of remembrance, love, and legacy. When done thoughtfully, they:

  • Provide comfort to grieving families by giving them a way to channel their loss into impact.
  • Build long-term donor relationships—many people who give in memory of a loved one become lifelong supporters.
  • Create a deeper connection between donors and your cause. A tribute gift isn’t just another transaction—it’s a heartfelt act that strengthens donor loyalty.
  • Encourage legacy giving. Someone who donates in memory of a loved one may eventually decide to leave a bequest or establish a named fund.

The potential here is enormous—but only if your nonprofit sets up the right framework.

How to Set Up a Memorial Giving Program That Works

1. Make It Easy to Give

Grieving families don’t have time to dig through your website looking for donation options. They need a simple, clear pathway.

  • Create a dedicated memorial giving page. Include an easy-to-use donation form and instructions on how to set up tribute gifts.
  • Offer suggested wording so families can include donation instructions in obituaries and memorial announcements. Example:

In lieu of flowers, donations may be made to [Nonprofit Name] in memory of [Loved One’s Name]. Visit [yourwebsite.org/memorialgiving] to donate.

  • Make sure it’s mobile-friendly. When someone reads an obituary and clicks the link, your site should work seamlessly on their phone.

2. Recognize Memorial Gifts Thoughtfully

A standard donation receipt? Not enough. These gifts are deeply personal, and your acknowledgment should be, too.

  • Send a personalized thank-you note. Mention the loved one by name and share how the gift will make a difference.
  • Notify the family (if appropriate). Offer to send them a list of donors who gave in memory of their loved one.
  • Consider permanent recognition. A memorial wall, digital tribute page, or named fund can offer long-lasting acknowledgment.

3. Offer Families a Personalized Giving Experience

Some donors may want to do more than just make a one-time gift. Give them options.

  • Set up tribute funds. This allows families to create a legacy in their loved one’s name.
  • Encourage peer-to-peer fundraising. Let friends and family set up personal fundraising pages to collect donations.
  • Offer a way to give annually. Some people may want to make a memorial gift every year on their loved one’s birthday or anniversary.

4. Spread the Word (With Sensitivity!)

Memorial giving should feel personal, not like a marketing campaign. That said, you need to make sure people know it’s an option.

  • Share stories. If a family is comfortable, highlight their loved one’s story on your website or in a newsletter.
  • Include memorial giving in your annual appeal. Mention it as a meaningful way to give.
  • Partner with local funeral homes. Some will include your nonprofit in their suggested charities for memorial gifts.

5. Build Relationships With Memorial Donors

These donors have given in an incredibly personal way—don’t let the relationship end with a tax receipt.

  • Check in with the family later. A simple note on the anniversary of their loved one’s passing can mean a lot.
  • Invite them to events. Whether it’s a remembrance gathering or just an annual donor appreciation event, keep them connected.
  • Offer legacy giving opportunities. Many memorial donors are open to discussing long-term giving when the time is right.

Final Thoughts

Memorial giving isn’t just about fundraising—it’s about honoring lives, strengthening donor relationships, and offering a meaningful way for people to support your cause.

If you don’t have a structured tribute giving program yet, start small. Create a dedicated webpage, refine your acknowledgment process, and make sure families know this is an option. Over time, this will grow into a deeply impactful part of your nonprofit’s fundraising strategy.

And who knows? That one gift in memory of a loved one could be the start of a lifelong partnership with your nonprofit.

Need Help Setting Up a Memorial Giving Program?

If you’re wondering how to integrate memorial giving into your fundraising strategy, we’ve got you covered. Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

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Nonprofit Funding Opportunities For Programs In Health and Human Services

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

John and Maria Laffin Trust

The Trust provides grants to qualified nonprofits supporting education, animal welfare, medical research, and human services. No geographical limitations for medical research or human services grants. Grants for education and animal welfare are restricted to Los Angeles and LA County.

Deadline: July 31, 2025

https://www.wellsfargo.com/private-foundations/laffin-trust/

 

 Gamma Mu Foundation

The Foundation is committed to empowering LGBTQ+ communities by supporting organizations and initiatives that create lasting, positive change. Applications are now open for the grant program to address the unique challenges faced by rural and underserved populations, funding programs that promote health, education, social support, and equality.

Deadline: March 31, 2025

https://www.gammamufoundation.org/grant-proposal-guidelines---application-info

 

Sparkplug Foundation

The Foundation prioritizes grassroots organizing and innovation as the key for creating change and supports projects that engage individuals who have been excluded or marginalized. Funding supports U.S.nonprofits for community organizing projects, education initiatives, and music.

Deadline: May 2, 2025

https://www.sparkplugfoundation.org/apply/

J.W. Couch Foundation

The Foundation supports U.S. nonprofits for programs to combat various mental health issues, including depression, anxiety, bi-polar, PTSD, and more. Other funding areas available.

Next Deadline: March 28, 2025

https://jwcouchfoundation.org/apply

  

Howe Foundation

The Foundation’s Grant Program makes contributions to U.S. charitable organizations whose principal purposes are in the areas of health, education, or medical advancements.

 Deadline: August 1, 2025

https://www.wellsfargo.com/private-foundations/howe-foundation/

 

Pfizer Healthcare Charitable Contributions Program

Pfizer supports U.S. nonprofits that provide broad public benefit, advance medical care, and improve patient outcomes. Grant making areas of interest include patient education, including health screening; patient advocacy for disease awareness; and improving patient access to care.

Next deadline: April 15, 2025 (check website for updates)

https://www.pfizer.com/about/responsibility/global-impact/charitable-contributions

 

 

 

 

Grant Funding Opportunities For Arts And Literacy Programs

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

National Endowment for the Arts (NEA)

The NEA’s Grants for Arts Projects provides funding for public engagement with the arts and arts education, the integration of the arts in communities, and for the improvement of capacity of organizations. Grants available for Artist Communities, Arts Education, Dance, Design, Film & Media Arts, Folk & Traditional Arts, Literary Arts, Local Arts Agencies, Museums, Music, Musical Theater, Opera, Presenting & Multidisciplinary Works, Theater, and Visual Arts.

Deadline: March 11, 2025

https://grants.gov/search-results-detail/358418

 

ProLiteracy

ProLiteracy is seeking applications for its Literacy Opportunity Fund to meet the needs of U.S. nonprofits that are doing direct work with adult students. Funded by the Nora Roberts Foundation.

Upcoming quarterly deadlines: April 1 and July 1, 2025

https://www.proliteracy.org/Literacy-Opportunity-Fund

 

Hearst Foundations

The Hearst Foundations fund cultural institutions that offer meaningful programs in the arts and sciences, prioritizing those that enable engagement by young people and create a lasting and measurable impact. Supported organizations include arts schools, ballets, museums, operas, performing arts centers, symphonies and theaters.

No Deadline

https://www.hearstfdn.org/faq

 

Barnes & Noble Charitable Donations Program

Barnes & Noble, the bookstore chain with stores throughout the U.S., supports nonprofit organizations that focus on literacy, the arts, or education (pre-K-12), at both local and national levels. The company also considers sponsorship opportunities with organizations that focus on higher learning, literacy, and the arts. Barnes & Noble funds nonprofits in communities with company stores.

No Deadline

https://www.barnesandnobleinc.com/about-bn/sponsorships-charitable-donations/

 

Wish You Well Foundation

The Foundation supports U.S. nonprofits that teach adults the literacy skills they need to communicate, grow, and thrive within their communities. The focus is on fostering new and promoting existing adult literacy and educational programs.

No Deadline

https://www.wishyouwellfoundation.org/apply-for-funding

 

National Endowment for the Arts (NEA)

The Research Grants in the Arts Program supports research studies that investigate the value and/or impact of the arts, either as individual components of the U.S. arts ecosystem or as they interact with each other and/or with other domains of American life.

Deadline: March 24, 2025

https://grants.gov/search-results-detail/358398

 

National Film Preservation Foundation

The Foundation’s Matching Grant Program funds preservation, reconstruction, or restoration projects involving a single film or film collection of special cultural, historic, or artistic significance.

Deadline: March 21, 2025

https://www.filmpreservation.org/nfpf-grants/matching-grants

 

Dennis Schuman Charitable Foundation

The Foundation awards grants predominantly to qualified U.S. Jewish organizations and charities exclusively for charitable, religious, scientific, arts and cultural, literary or educational purposes.

Deadline: May 1, 2025

https://www.wellsfargo.com/private-foundations/schuman-charitable-foundation/

 

 

Grant Funding Opportunities For Disaster Relief And Environmental Issues

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Read Time
Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Department of Homeland Security (DHS)

DHS is seeking applications for theBuilding Resilient Infrastructure and Communities Grant program that provide funding for hazard mitigation activities and climate adaptation measures.

Deadline: April 18, 2025

https://grants.gov/search-results-detail/358006

 

New Earth Foundation

The Foundation funds innovative projects that enhancel ife on the planet, including environmental initiatives working to help eliminate pollution and to save ecosystems, community efforts that create models of social sustainability, and more. 

Deadline: Letter of Inquiry by July 1, 2025

https://www.newearthfoundation.org/apply.html

  

Cisco

The Cisco Technology Grant Program focuses on disaster relief, shelter, water, and food; education; economic empowerment; and climatei mpact and regeneration. Through this program, Cisco donates networking technology to nonprofits to help them realize significant gains in productivity, scalability, and cost efficiency. 

No Deadline

https://www.cisco.com/c/en/us/about/csr/community/nonprofits/product-grant-program.html#~overview

US Fish and Wildlife Service

The Partners for Fish and Wildlife Program provides technical help and financial support to restore and conserve fish and wildlifehabitats for the benefit of federal trust resources. Areas: species conservation, habitat connectivity, resilient ecosystems.

Deadline: On a rolling basis until May 30, 2025 for FY25funding 

https://grants.gov/search-results-detail/358381

 

Quadratec

 Quadratec Cares ‘Energize the Environment’ Grant Program supports nonprofit programs or initiatives to benefit our environment,including trail improvements, litter prevention, park beautification, community environmental efforts, and more.

Next deadline: June 30, 2025

 https://www.quadratec.com/page/quadratec-cares-grant-program

 

T-Mobile Hometown Grants Program

Grants support community projects in small towns(population less than 50,000 people) across the U.S. Projects can occur in all fields of interest, including the environment and animal welfare, and are open to nonprofits to lead projects.

 Deadline: Quarterly, with next deadline of March 31, 2025

https://www.t-mobile.com/brand/hometown-grants

 

Federal Emergency Management Assistance (FEMA)

FEMA’s Public Assistance Program provides supplemental grants to nonprofits, state, tribal, territorial, and local governments, so communities help to cover their costs for debris removal, life-saving emergency protective measures, and restoring public infrastructure. Online application and tutorials.

No deadline

https://www.fema.gov/assistance/public

 

 

 

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