Let’s be honest. A fundraising event without sponsors is like a cake without frosting—technically edible, but why would you want to? Sponsors bring the frosting, the sprinkles, and sometimes even the fancy little gold candles.

If you're in the nonprofit leadership space and you’re planning an event, corporate sponsors aren’t just nice to have—they’re essential. They bring in dollars, expand your reach, and lend credibility. But this isn’t a one-and-done transaction. This is relationship-building, people! You’re looking to create partnerships, not just snag checks.

Let’s talk about how to do that—with grace, with clarity, and without losing your mind.

So, What Exactly Does a Sponsor Do?

Think of a sponsor as that generous friend who shows up to your party with three bottles of wine, helps set the table, and tells everyone how fabulous you are. Sponsors provide financial or in-kind support—money, auction items, maybe a spread from the local bakery—and in return, they get recognition, visibility, and all the warm fuzzies of supporting a cause that matters.

For them, it’s not just altruism—it’s smart business. They want to build their brand, align with community values, and yes, maybe even reach some new customers along the way.

Why Sponsors Matter (Like, a Lot)

Let’s break it down. Here’s why sponsorships are the secret sauce to nonprofit events:

• Cold, hard cash: They help you pay for the venue, food, printing, signage, and maybe even that live band you’ve been dreaming of.
• Built-in audience: They introduce you to their networks. You get to crash their party in the best way.
• Credibility boost: People take you more seriously when they see a trusted brand standing with you.
• New tools and connections: Their Rolodex (yes, that’s a throwback) becomes yours.
• Feel-good ripple effects: Their involvement enriches your community. Period.
• Long-term love: A well-nurtured sponsor might just become your ride-or-die for the next event—and the one after that.

Finding the Right Sponsors (Without Selling Your Soul)

You don’t need to chase every business in town. You need the right ones. Here’s where to start:

• Check your guest list from past events. Someone’s cousin might run a business that’s dying to support you.
• Google is your friend. Research companies whose missions align with yours. You’re looking for a values match, not just a logo.
• Tap your network. Board members, volunteers, that donor who knows everyone—ask around.
• Scour your donor database. You may have hidden gems in there who own businesses and love what you do.
• Go local. Look at community-minded businesses in your own backyard. They’re often the most loyal.
• Talk to your vendors. Your caterer or printer might be thrilled to be a sponsor and already know your vibe.

Now Let’s Talk About The Ask

Cue the sweaty palms, right? Don’t worry. You’ve got this. Here’s how to approach sponsorship with confidence and class.

1. Build a killer sponsorship packet

This is your pitch deck, your calling card, your love letter. It should include:

• A short, powerful summary of your mission and event goals
• Who your audience is and why it matters
• What sponsors get in return (visibility, leads, hugs)
• Sponsorship levels or custom opportunities
• Your contact info and next steps

Pro tip: Make it look good. Canva is your bestie.

2. Make it personal

Don’t just mass-email your sponsor packet into the void. Reach out directly. Send a warm, personalized note. Reference why you thought of them. If you’ve met before, remind them where. Show them you’ve done your homework.

3. Keep the communication flowing

Once they say yes (yay!), don’t ghost them. Update them. Thank them. Ask for their logo. Tell them what to expect at the event. Post-event, send results and a heartfelt thank-you.

Making Your Sponsors Fall in Love with You (and Come Back Again)

Want to turn a one-time sponsor into a forever partner? Here’s how:

• Deliver on what you promised. This isn’t optional. If you offered stage time, give them the mic. If you promised their logo on a banner, it better be there.
• Show them the love. Thank them in person, in writing, online, and in your printed program.
• Make it fun. Give them unique experiences—VIP access, speaking opportunities, fun photo ops, or post-event shout-outs.
• Keep them in the loop. Let them know how the event went. Share impact stories. Make them feel like insiders.
• Ask for feedback. Not only does this make them feel valued, but it also gives you gold for your next sponsorship strategy.

Sweetening the Deal: What to Offer Sponsors

Don’t just slap their logo on a flyer and call it a day. Offer things that matter. Here are some ideas:

1. Branded giveaways
2. Shout-outs on social media and your website
3. Meet & greets or exclusive access
4. Custom activations at the event (a photo booth, anyone?)
5. Warm leads or data about attendees (where appropriate)
6. Post-event coverage and sponsor highlights
7. Opportunities to match donations or double impact

The Bottom Line

Sponsors aren’t just ATM machines. They’re partners. They want to be part of something meaningful. Your job? Show them the heart of your mission, make their involvement easy and joyful, and follow through with integrity and flair.

Nail this, and you’ll not only raise more money—you’ll build relationships that fuel your mission long after the last folding chair is stacked.

Want some ready-to-go sponsorship templates and email scripts that actually sound like a human wrote them? Our Success For Nonprofits Etsy Store has you covered: https://www.etsy.com/shop/SuccessForNonprofits

Let’s go get those sponsors. You’ve got this.

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Does this sound familiar? Your team bends over backward to bring new donors through the door. You host events. You post. You email. You charm. And then... crickets. A bunch of those first-time donors disappear without a trace.

If you’ve ever felt like you’re on a never-ending hamster wheel of donor acquisition, you’re not alone. But here’s the good news: some nonprofits have figured out how to stop chasing and start keeping. They’re not hunting down new donors every five minutes. Instead, they’re doubling down on loyalty. And guess what? It’s working.

Let’s talk about three surprisingly simple strategies you can put to work right now—no smoke, no mirrors, no magic wand required.

1. Make Giving So Easy It Feels Like Breathing

(Surprising? Only because we forget that convenience drives nearly everything else in our lives.)

Let’s get real for a second. You buy your latte on an app before you even leave the house. You tap your phone to pay for groceries. But when it’s time to make a donation? Suddenly we’re asking folks to fill out a form longer than a tax return.

Why are we making giving harder than it needs to be?

Here’s what the data says: nearly a quarter of donors prefer to give via things like PayPal, Venmo, or Apple Pay. But only 3% of nonprofits prioritize offering those options. That’s not just a gap—that’s a canyon.

Every step you remove from the donation process increases the chances a donor will actually complete their gift. Think of it like online shopping—the fewer clicks, the better.

Bonus tip: Offer monthly giving right at checkout. It’s simple, it’s intuitive, and it builds long-term donor loyalty on autopilot.

Bottom line: Your donors live in a frictionless world. If giving to you feels like work, they’ll move on. Make it easy, and they’ll stick around.

2. Ask What They Want. Then Actually Listen.

(Surprising? Only because we treat donor surveys like New Year’s resolutions—great in theory, but rarely done.)

Imagine buying your best friend a birthday gift without having any idea what they like. No hints. No list. Just vibes.

That’s how too many nonprofits approach their donor relationships.

Only 14% of organizations regularly survey their supporters. And yet, one of the top reasons donors stop giving? They don’t feel heard. Ouch. (For more cool and interesting facts about Nonprofit Fundraising Statistics check out this great blog post by Double The Donation here: https://doublethedonation.com/nonprofit-fundraising-statistics/)

Let’s flip that script. Send a quick survey after a donation. Add a one-question poll to your next email. Ask: “What inspired your gift today?” Then—stay with me here—use what they tell you. That feedback is pure gold.

Bottom line: Listening is your superpower. Ask. Respond. Reflect. Build trust. That’s the stuff of real relationships—and real relationships keep donors coming back.

3. Reconnect With Donors Who’ve Drifted Away

(Surprising? Only because we act like lapsed donors are ghosts. Spoiler alert: they’re not.)

You know that friend you’ve been meaning to text for ages? The one you really do care about, even though it’s been a while?

Your nonprofit has those friends, too. They’re not gone. They’re just waiting for a good reason to come back.

We spend so much time and money finding new donors, and almost none on re-engaging the ones who already said yes. But did you know it can cost five times less to re-engage a former donor than to find a new one?

Start small. Use your CRM to find folks who gave a year ago but haven’t been back. Send a warm, personalized message. Remind them why they gave. Tell them what their support made possible. Make it about them, not just your next campaign.

Bottom line: Past donors aren’t lost—they’re just waiting to be remembered. A heartfelt, thoughtful message might be all it takes to bring them home.

Let’s Wrap This Up (with a Bow of Authenticity)

Keeping donors isn’t some complex algebra equation. It’s not about shiny tech or the perfect email subject line. It’s about building real, human relationships.

You know how to be a good friend. You show up. You make things easy. You listen. You remind people they matter.

Do the same with your donors.

Make giving simple. Ask thoughtful questions. Respond with heart. Stay in touch—even when it feels like they’ve drifted. Because when you treat donors like real people (spoiler: they are), they don’t just stick around. They become champions for your cause.

And that? That’s how you build a thriving, generous community—one loyal donor at a time.

🎯 Want to Keep Donors Coming Back? Make It Ridiculously Easy to Say Yes.

You just read about the power of simplicity—how making things easy is the secret sauce to donor retention. Want a quick win? Start with your messaging.

✨ Enter the Nonprofit One-Pager—your go-to resource for crystal-clear communication. It’s the cheat sheet every donor (and board member, and potential sponsor, and media contact...) wishes you had.

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Your mission matters. Now make it easy for people to get it—and give because of it.

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Let’s talk about one of the least glamorous but most powerful tools in your nonprofit development plan toolbox: GuideStar.

I know. The name alone sounds like something out of a 2002 GPS system. But don’t let that fool you—GuideStar is the gold standard when it comes to nonprofit visibility and credibility.

So, if your profile is outdated, half-finished, or (gasp) you haven’t claimed it at all, let me explain why that’s costing you real money, real opportunities, and real trust.

What Is GuideStar, Anyway?

GuideStar (now part of Candid) is a massive database of every IRS-recognized nonprofit in the United States. It’s where funders, donors, grantmakers, and government agencies go when they want to learn more about your organization before making decisions.

In other words: it’s your nonprofit’s digital résumé. And if you’re applying for grants or trying to build donor trust, it better be polished.

Why You Need to Be Listed—and Updated

1. Funders Are Already Looking

Before a funder even visits your website, they’re likely pulling your GuideStar profile. Foundations and corporate grantmakers use it to:

• Confirm your 501(c)(3) status
• Check financial info (like your 990s)
• Review your mission and programs
• See who’s running the show

If your profile is incomplete, it makes you look disorganized. And that’s a hard first impression to undo.

2. Your GuideStar Profile Powers Other Donation Platforms

GuideStar isn’t just its own thing—it’s the backbone of many other platforms that support donations and donor-advised funds. It fuels donor-facing tools like:

• Network for Good
• JustGiving
• Fidelity Charitable
• Schwab Charitable
• Facebook Fundraisers (yes, those birthday fundraisers too)

So when you update GuideStar, you’re actually updating your info across multiple giving platforms at once. Talk about a time-saver.

3. You Can Earn a Transparency Seal

GuideStar offers transparency seals (Bronze, Silver, Gold, and Platinum) based on how much information you share. These little digital badges do big things:

• They make you stand out in search results.
• They show you’re serious about accountability.
• Some funders require a minimum seal level just to apply for grants.

The higher the seal, the more you’re communicating: “We’ve got nothing to hide—and a lot to be proud of.”

4. It’s 100% Free

Yes, free. Claiming and updating your profile costs nothing but a bit of time. You don’t need to pay for the bells and whistles—just getting your profile to Bronze or Silver can already boost your credibility and search visibility.

How to Get Started

1. Visit www.guidestar.org
2. Search for your organization and claim your profile.
3. Fill in the Basics: Mission, programs, leadership team, 990s, and contact info.
4. Level Up Your Seal: Add metrics, board info, and DEI policies to unlock higher transparency levels.
5. Update Annually: Make it a habit—set a calendar reminder and treat it like an annual checkup.

Final Word: Don’t Sleep on This

You can have the best programs, the most passionate staff, and the cutest therapy dogs in your newsletter photos—but if you’re invisible on GuideStar (or look like a ghost town), you're losing opportunities before they even reach your inbox.

So take 30 minutes this week. Claim your profile. Update your info. Show the world—and your future funders—that you’re the real deal.

Because you are.

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Hiring an Executive Director is one of the most important decisions your nonprofit board will ever make. No pressure, right?

The right ED will steer your organization toward long-term impact, stronger programs, better fundraising, and a team that actually likes coming to work. But before they can do any of that, you have to get them in the door—and that starts with a solid job description.

If your current job post is just a list of buzzwords and vague responsibilities, it’s time for an upgrade. This sample Executive Director job description is written with clarity, structure, and real-life nonprofit expectations in mind. Use it as-is, or tweak it to fit your organization’s size, mission, and culture.

Executive Director Job Description Sample

Position Title: Executive Director
Location: [City, State]
Reports to: Board of Directors
Employment Type: Full-time, Exempt

About the Organization

[Insert your nonprofit’s name] is a mission-driven organization focused on [insert your mission in plain, inspiring language]. We serve [target population or community] through programs such as [list key services or initiatives], and we’re proud to be known for our commitment to [insert distinguishing characteristic: innovation, grassroots leadership, equity, etc.].

Our values—[insert 3–4, e.g., accountability, transparency, equity, boldness]—aren’t just words on a wall. They guide our decisions, how we work together, and how we show up for our community.

We are in a period of [growth/consolidation/strategic planning/etc.] and are seeking a visionary Executive Director who is equally passionate about people and process—someone who can lead with purpose, partner with the Board, and build on a strong foundation to take us to the next level.

Position Summary

The Executive Director (ED) will serve as the chief executive and face of the organization, providing strategic leadership, operational oversight, and external representation. They will work collaboratively with the Board of Directors to set priorities, manage resources, and ensure mission alignment in all aspects of the organization’s work.

This position requires a leader who is equally comfortable managing a budget as they are mentoring a staff member, or speaking at a public forum. The ED will cultivate a values-driven workplace, build and maintain relationships with key stakeholders, and ensure the organization remains financially healthy and programmatically effective.

Key Responsibilities

Strategic Leadership & Governance

• Lead the organization in pursuit of its mission and strategic goals, ensuring alignment between daily operations and long-term vision.
• Partner with the Board of Directors to review and refresh strategic plans, policies, and organizational benchmarks.
• Support board development and engagement by preparing clear reports, advising on governance best practices, and helping recruit new board members with diverse perspectives.

Organizational Management

• Oversee all day-to-day operations of the organization, ensuring efficient processes, team alignment, and consistent execution across departments or functions.
• Maintain clear systems for internal communication, decision-making, and project accountability.
• Implement and monitor internal policies and procedures that reflect nonprofit compliance and support a healthy, inclusive workplace culture.

Team Leadership & Staff Development

• Supervise and mentor staff members; provide regular performance feedback and opportunities for growth.
• Promote professional development and a culture of mutual support, learning, and collaboration.
• Ensure the organization’s compensation, benefits, and HR policies reflect sector standards and support employee retention.

Fundraising & Development

• Develop and execute a multi-pronged fundraising strategy, including individual giving, major gifts, corporate sponsorships, grant writing, and events.
• Build and sustain relationships with donors, funders, and institutional partners through thoughtful stewardship and regular engagement.
• Collaborate with the Board and staff to create a culture of philanthropy and maximize fundraising potential across the organization.

Financial Oversight

• Lead financial planning and management, including development of the annual budget in collaboration with relevant staff and the Board’s finance committee.
• Monitor and analyze financial performance, ensuring timely reporting, fiscal responsibility, and compliance with all legal requirements.
• Ensure that financial controls and procedures are in place and aligned with best practices.

Program Oversight & Evaluation

• Oversee design, delivery, and evaluation of all programs and services, ensuring alignment with community needs and strategic goals.
• Use data and community feedback to continuously improve the quality and impact of the organization’s work.
• Stay informed of developments and trends in the field to ensure that the organization remains innovative and responsive.

Communications, Marketing & Advocacy

• Serve as the public face of the organization and lead external communications.
• Develop a consistent voice across all marketing channels—social media, newsletters, website, annual reports, etc.
• Represent the organization in public forums, coalitions, and media opportunities to advocate for the mission and elevate visibility.

Qualifications

Minimum Requirements:

• Bachelor’s degree in a related field; advanced degree preferred.
• At least [insert #] years of senior-level nonprofit management experience.
• Demonstrated success in staff leadership, fundraising, and financial management.
• Strong written and verbal communication skills; capable of engaging a wide range of audiences.
• Experience working with or on a nonprofit Board of Directors.

Preferred Attributes:

• Authentic passion for the mission and an understanding of the organization’s target community.
• Comfort with ambiguity, change management, and organizational growth.
• Familiarity with nonprofit finance systems, donor databases, and program evaluation tools.
• Ability to navigate interpersonal dynamics with empathy, accountability, and integrity.

Compensation & Benefits

[Insert salary range or “competitive salary commensurate with experience”]
Benefits include [healthcare, retirement, PTO, hybrid work schedule, etc.]. We are committed to offering a compensation package that reflects our values and supports the well-being of our team.

How to Apply

Please submit a resume and thoughtful cover letter explaining your interest and fit for the role to [insert email or link]. Include “Executive Director Application – [Your Name]” in the subject line. Applications will be reviewed on a rolling basis until the position is filled.

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Let’s talk about something thrilling.

Nonprofit bylaws.

(Okay, I lied. But stay with me.)

They might not be sexy, but bylaws are the foundation of your organization’s structure. They answer big questions like:

• Who’s in charge of what?
• What happens if a board member disappears mid-term?
• How many board members is too many?
• And yes, what to do when things go sideways and you need a formal way to clean up the mess.

Whether you’re just starting out or realizing it’s time to revise those dusty old bylaws that mention fax machines (yikes), this post will walk you through what you need to know—and offer a done-for-you bylaws template that will save you hours of frustration.

What Are Nonprofit Bylaws Anyway?

Bylaws are the rulebook for your nonprofit. They define how decisions are made, who has authority, how meetings are run, and how new board members are elected (or removed, if necessary—because, let’s be real, that’s a thing).

They’re legally important. But more than that, they’re practically important. Strong bylaws reduce drama, build trust, and help everyone on your team stay in their lane.

What Should Be in Your Nonprofit Bylaws?

Glad you asked. A solid bylaws template for nonprofits should include the following sections:

• Name and Purpose – Who are you and what are you trying to do?
• Board Structure – How many board members, what are their roles, and how long do they serve?
• Meetings – How often do you meet, how is quorum defined, and what counts as official business?
• Officers – Who holds what officer positions and what are they responsible for?
• Committees – Are they required? Optional? Can your board form a task force on “snack quality at events”? (Hey, maybe.)
• Conflict of Interest Policy – Yes, you need this.
• Amendment Process – How do you make changes to your bylaws without causing a mutiny?

And remember: your bylaws are a living document. If you wrote them 10 years ago and they still reference pagers… it’s time for an update.

Why You Shouldn’t Start from Scratch

You could build your bylaws from the ground up.

But why would you? You’ve got enough on your plate—like fundraising, community engagement, board wrangling, and the thousand other things on your “nonprofit leader” to-do list.

That’s why I created a fully editable nonprofit bylaws template—to take the guesswork out of the process and help you get it right the first time.

Purchase The Template Here: (It is discounted right now!)

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👉 Nonprofit Bylaws Template (Editable + Instant Download) on Etsy

It’s designed for small and mid-sized nonprofits and includes:

• Clear section headings
• Easy-to-understand language (no legalese that makes your eyes cross)
• Built-in flexibility so you can customize based on your board structure and state requirements

Final Thoughts

Bylaws aren’t just a hoop you jump through when incorporating. They’re a vital leadership tool that helps your nonprofit stay focused, legally compliant, and drama-free (or at least drama-lite).

If you’re starting a nonprofit or revisiting your governance documents, don’t wing it. Use a proven bylaws template for nonprofits to save time, avoid headaches, and start strong.

Because nonprofits deserve fewer migraines and more momentum.

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Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

T-Mobile Hometown Grants Program

Grants support community projects in small towns, villages, and territories across the U.S. T-Mobile awards up to $50,000 for shovel-ready projects that foster local connections, such as technology upgrades, outdoor spaces, the arts, and community centers.

Deadline: June 30, 2025

https://www.t-mobile.com/brand/hometown-grants

ISTAT Foundation

The Foundation is offering grant funding to organizations that advance commercial aviation or engage in aviation-related humanitarian efforts, including projects focused on education and efforts to promote human welfare.

Deadline: May 26, 2025

https://foundation.istat.org/Programs/Grants

Spencer Foundation

The Large Research Grants on Education Program supports education research projects that will contribute to the improvement of education, including (for example) anthropology, philosophy, psychology, sociology, law, economics, history, or neuroscience, among others.

Deadline: May 14, 2025

https://www.spencer.org/grant_types/large-research-grant

Russell Sage Foundation

The Russell Sage Foundation’s Program on the Future of Work supports innovative research on the causes and consequences of changes in the quality of jobs for low and moderately paid workers and their families in the U.S.

Deadline: July 16, 2025

https://www.russellsage.org/research/funding/future-work 

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Good Food Institute

The Institute is requesting research proposals aimed at tackling urgent scientific and technological challenges within the alternative protein industry.

Deadline: May 15, 2025

https://gfi.org/researchgrants/

W.K. Kellogg Foundation

The Foundation supports communities, children, and families as they strengthen and create conditions that propel vulnerable children to achieve success. Funding priorities include programs focused on thriving children, working families, and building equitable communities. Submit letter of inquiry.

No Deadline

 www.wkkf.org

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Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Third Wave Fund

Submissions are now open for the Mobilize Power Fund Program, a rapid response fund that resources gender justice organizations to adapt or pivot their work when met with unanticipated, time-sensitive opportunities or threats.

Deadline: May 6, 2025

https://www.thirdwavefund.org/mobilize-power-fund

White Feather Foundation

The Foundation supports environmental and humanitarian issues and helps to raise funds for the betterment of all life. Applications are now open for environmental projects that have a definite outcome or result.

Deadline: April 30, 2025

https://whitefeatherfoundation.com/news/applications-now-open-for-2025-environmental-projects/

Righteous Persons Foundation

The Foundation’s Grant Program supports efforts to build a vibrant, just, and inclusive Jewish community in the U.S. The Foundation is currently focused on projects that are national in scope and focus on the vibrancy, complexity, and diversity of Jewish life; build relationships across religious divides; and strengthen faith-rooted moral leadership and advance social justice.

Deadline: August 8, 2025

https://www.righteouspersons.org/letters-of-inquiry/ 

Spencer Foundation

The Foundation is seeking applications for its Racial Equity Research Grants Program to support education research projects that will contribute to understanding and ameliorating racial inequality in education. Focus areas include mental health, DEI challenges, and youth civic engagement.

Deadline: May 5, 2025

https://www.spencer.org/grant_types/racial-equity-special-research-grants

Impact Fund

The Fund is providing grants to legal services nonprofits who seek to confront social, economic, and environmental injustice. The Fund supports social, economic, and environmental justice cases that affect groups, including LGBT rights, human and civil rights, gender equity, and more. Submit Letter of Inquiry.

Deadline: July 1, 2025

https://www.impactfund.org/legal-grants/application-requirements

Russell Sage Foundation

The Foundation is accepting letters of inquiry under the core program for Social, Political, and Economic Inequality to support originalr research on the factors that contribute to social, political, and economic inequalities in the U.S.

Deadline: July 16, 2025

https://www.russellsage.org/research/funding/social-inequality

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Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

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Home Depot Foundation

The Foundation’s Veteran Housing Grants Program will award grants to nonprofits for the new construction or rehabilitation of permanent supportive housing for veterans. Rural areas will be considered, but priority will be given to “large cities” defined as populations over 300,000 people. Target cities include Los Angeles, San Diego, New York, Chicago, Seattle, Houston, and others.

Deadline: July 3, 2025

https://corporate.homedepot.com/page/veteran-housing-grants

Milbank Foundation

The Foundation supports nonprofits for programs integrating people with disabilities into all aspects of life, including veterans with disabilities and seniors.

 No Deadline: Letters of inquiry only. 

https://milbankfoundation.net/grant-guidelines/

Infinite Hero Foundation

The Foundation supports nonprofits that offer innovative and effective programs or treatments for service-related mental and physical injuries. Letters of Interest only.

Deadline: June 15, 2025

https://www.infinitehero.org/grants/

Archstone Foundation

The Foundation supports nonprofits to help meet the needs of an aging population. Priorities include equitable, coordinated care, justice, equity, diversity, inclusion, and capacity building.

 See guidelines for info by program.

https://archstone.org/what-we-fund/

NextFifty Initiative

NextFifty Initiative funds new and/or ongoing projects that demonstrate innovative efforts to improve and sustain the quality of life for people in their next 50 years, specifically projects changing aging.

Schedule call to determine eligibility.

https://next50foundation.org/for-grant-seekers/

Pfizer Healthcare Charitable Contributions Program

Pfizer supports nonprofits that provide broad public benefit, advance medical care, and improve patient outcomes, including seniors. Quarterly deadlines.

Next Deadline: July 15, 2025

https://www.pfizer.com/about/responsibility/global-impact/charitable-contributions

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Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

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Spencer Foundation

The Foundation is seeking applications for its Racial Equity Research Grants Program to support education research projects that will contribute to understanding and ameliorating racial inequality in education. Focus areas include mental health, DEI challenges, and youth civic engagement.

Deadline: May 5, 2025

 https://www.spencer.org/grant_types/racial-equity-special-research-grants

Centers for Disease Control

Applications are now open for the CDC's Drug-Free Communities Support Program to establish and strengthen collaboration to support the efforts of community coalitions working to prevent youth substance use.

Deadline: May 5, 2025

https://www.grants.gov/search-results-detail/355753

WITH Foundation

The Foundation’s Open Grant Program will provide financial support to organizations that promote comprehensive healthcare for adults with developmental disabilities.

Deadline: April 17, 2025

https://withfoundation.org/current-grant-cycle/

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Learning Disabilities Foundation

The Foundation is offering grants to support charitable, scientific, literary or educational purposes or for the identification, ongoing evaluation, education of and services for adults (and children) with learning disabilities.

Deadline: September 15, 2025

https://www.ldfamerica.org/grant-guidelines.html

Kars4Kids

Kars4Kids is supporting educational initiatives around the country from nonprofits whose work is impacting children. This grant program reaches more diverse populations by lending support to local charities doing great work for children in their communities. Focus areas include youth development, mentorship, and education. Previous grantees include Girls on the Run, Big Brothers BigSisters, Boys & Girls Clubs, Treasures 4 Teachers, and many more.

No Deadline

https://www.kars4kidsgrants.org/

NBA Foundation

The Foundation’s Grant Program is supporting organizations that provide skills training, mentorship, professional coaching, and pipeline development to foster employment and career advancement for under-resourced youth ages 14-24.

Applications accepted July 1 to August 15, 2025

https://nbafoundation.nba.com/grants/

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Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

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National Trust Preservation

The National Trust for Historic Preservation is accepting applications for its funding opportunity to encourage preservation at the local level by supporting on-going preservation work and by providing seed money for preservation projects.

Deadline: June 2, 2025

https://savingplaces.org/preservation-funds

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Water Research Foundation

The Foundation is seeking proposals for the Smart and Connected Energy Management project to develop a comprehensive understanding of the current state of smart and connected energy management in water and wastewater utilities and to recommend tools and guidance to improve energy efficiency.  

Deadline: May 7, 2025

https://www.waterrf.org/serve-file/RFP_5296.pdf

Foodservice Packaging Institute

The Institute’s Foam Recycling Coalition Grant Program is open to organizations who operate a material recovery facility, manage residential curbside recycling programs, or manage drop-off or convenience site recycling programs.

Deadline: April 15, 2025

https://www.recyclefoam.org/grants 

Max and Victoria Dreyfus Foundation

The Foundation is accepting applications for its grant program to support organizations and programs for which a relatively small amount of funding might make a large difference. The Foundation supports environmental and wildlife protection activities, arts, education, and other community-based organizations and programs. 

Deadline: May 12, 2025

https://www.mvdreyfusfoundation.org/

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Cisco

The Cisco Product Grant Program focuses on social investment areas, which include disaster relief, shelter, water, and food; education; economic empowerment; and climate impact and regeneration. Through this program, Cisco donates networking technology to nonprofits to help them realize significant gains in productivity, scalability, and cost efficiency.

 No Deadline

https://www.cisco.com/c/en/us/about/csr/community/nonprofits/product-grant-program.html#~overview

T-Mobile Hometown Grants Program

Grants support community projects in small towns (population less than 50,000 people) across the U.S. Projects can occur in all fields of interest, including the environment and animal welfare, and are open to nonprofits to lead projects.

Deadline: June 30, 2025

https://www.t-mobile.com/brand/hometown-grants

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You’ve done the work. The social media posts. The emails. The perfectly worded text messages. You’ve even wrangled your board to share the link (miracles happen). And then—finally!—your donor clicks that glorious “Donate Now” button.

Now what?

If your donation page is clunky, cluttered, or confusing, here’s what happens: they bounce. They ghost you. They vanish into the internet ether. And just like that, your potential donor becomes a cautionary tale.

Here’s the truth: the hardest part is getting folks to your donation page. Once they’re there, it should feel like a red carpet moment. Easy. Inviting. Painless. Even joyful.

But not all donation pages are created equal. Some look like a Mad Libs form from 2003. Others? They sing. They inspire. They convert.

If you’re ready to spruce things up this spring (because yes, spring cleaning applies to fundraising, too), I’ve got six simple but powerful fundraising strategies for seasoned and new nonprofits to help you turn your donation page into a fundraising powerhouse.

1. Add Suggested Giving Amounts (Because Most People Are Just Guessing)

Let’s be honest: most donors have no clue what amount will make a meaningful impact. That’s where you come in.

Suggested giving levels act like a friendly nudge: “Hey, this is what other awesome humans like you are giving!”

Pro tip: Use your average donation size as a guide. Then offer three options: a starting point, your average gift, and a stretch amount. Make it concrete. “$50 = one week of groceries for a family of four” is much more compelling than “$50.”

Help your donor see the impact. And don’t be afraid to dream bigger—sometimes just listing $100 inspires someone to say, “Sure, I can do that.”

2. Cut the Clutter (Seriously, Marie Kondo That Thing)

You don’t need sparkles. Or pop-ups. Or a photo gallery of last year’s pancake breakfast.

Your donation page has one job: to make giving easy.

Strip it down. Clean it up. Focus the eye on the action:

• One inspiring photo, tops.
• No pop-ups.
• Minimal form fields. (Yes, we love to know how people heard about us, but it’s not more important than closing the gift.)

Think clean, mobile-friendly, and clearly branded. A donation page should feel like the rest of your site—not a detour to the DMV.

3. Accept More Than Just Cash (Yes, Really)

We’ve been living in a Venmo world, and your donation page needs to catch up.

The average cash gift on a form is $128. Not bad. But a stock donation? Around $8,000. A DAF gift? $12,000.

Here’s what this means: If your page only takes credit cards, you’re leaving serious money on the table.

Invest in tools that allow donors to give stock, crypto, or recommend DAF grants. These high-capacity donors want to give big—and they love the tax perks. Make it seamless and they’ll make it generous.

4. Make Recurring Giving a No-Brainer

You want to build stability. Predictability. A revenue stream you can count on even when your gala gets rained out or your appeal email lands in spam. (Hey, it happens.)

Recurring giving is your BFF.

Here’s how to make it irresistible:

• Let donors check a box to “make this monthly.” Easy peasy.
• Show side-by-side comparisons: $25 one-time vs. $10/month recurring.
• After a one-time donation, ask: “Want to make this monthly?” It’s like asking, “Would you like fries with that?”—but for impact.

Bonus points if donors can easily manage their recurring gift on their own with emailing you and waiting a week.

5. Promote Matching Gifts (Because Two is Better Than One)‍

If I told you a donor could double their impact with zero extra effort, would you shout it from the rooftops? You should.

Corporate matching gifts are free money—but only if your donors know they exist.

Add a searchable matching gift database right on your donation page. Let folks look up their employer and see if their donation qualifies. Remind them during the gift, after the gift, and even in your thank-you email.

One in three donors say they’ll give more if a match is available. Let’s give them a reason to say yes.

6. Make It Mobile Friendly (Because That's Where Donors Are)

More than half of all nonprofit website traffic is coming from mobile devices. If your donation page isn’t mobile-optimized, you’re basically hanging a “Closed” sign on your virtual front door.

Fix it. Yesterday.

That means:

• Big, tappable buttons
• Limited scrolling
• Drop-downs and multiple choice options instead of free-form fields
• Fast load times (because no one waits anymore)

Also consider adding a QR code to your direct mail or event signage that takes people right to your donation form. Instant access = instant action.

7. Say Thank You—Like You Really Mean It

I know what you’re thinking: This isn’t about the donation page itself!

Ah, but it is.

Because the donor journey doesn’t end when someone clicks “Submit.” That confirmation screen? That email receipt? Those are golden opportunities to cement a relationship—and tee up the next gift.

Here’s how to make your gratitude count:

• Customize your confirmation page. Include a short thank-you video from your ED, a powerful image, or a quick impact stat that makes them feel like a hero.
• Ditch the robotic receipt. Use warm, authentic language in your confirmation email—something that sounds like it was written by a human who actually cares. Because, well, it was, right?
• Add next steps. Invite them to follow you on social media, sign up for your newsletter, or share their gift with friends (hello, peer-to-peer opportunity!).
• Personalize when you can. A first-time $10 donor deserves the same love and appreciation as your major donor—just in a way that fits. Gratitude is scalable, folks.

A thank-you that feels sincere is more than just manners. It’s strategy.

Because donors who feel seen? They come back.

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The Bottom Line

Your donation page is not just a form. It’s a welcome mat. A trust-builder. A closer.

So go ahead. Trim the fluff. Boost the features. Make it easy, warm, and reflective of the amazing work you do.

Because when your donation page works harder, you can focus on what really matters: changing the world.

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For more fundraising strategies for new nonprofits, check out our resources!

Creating content and posting on social media for your nonprofit can feel like taming a wild beast, especially for organizations with limited resources. But fear not—you're in control, and with the right strategies, you can master this ever-evolving digital landscape.

The average social media user juggles seven platforms, from Facebook to TikTok, each demanding its own approach. As daunting as that may seem, this blog post breaks down practical tips to help you reach and retain your audience without getting lost in the minutiae. Whether your organization is tip-toeing into social media or needs a total makeover, it’s a manageable task when you lean into a handful of effective strategies.

Let’s dive in:

Who Are “Your People”?

The foundation of a successful social media strategy lies in understanding who your audience is. Knowing your audience and what they want to see is key to creating content that they will like, comment on, and share.It’s also critical for planning how to turn followers into supporters and donors.

One of the easiest ways to do this is to take a look at your existing supporters, donors, and social audience. If you aren’t sure, consider doing quick, informal surveys at events or via email. While it won’t give you hard data, it can still provide valuable insights into what your audience enjoys and how they engage online.

You can also use social media analytics tools to gain insights into your current followers and identify potential supporters.

For more information on Instagram analytics, click HERE.  

For more information on Facebook analytics, click HERE.  

For more information on TikTok analytics, click HERE.

“Nope” Is Okay

You can’t be everything to everyone. If a particular platform is not a fit for your audience and your nonprofit brand,you don’t need to frantically launch a presence there. Running too many social media channels will lead to overwhelm and fatigue and result in neglect. It is better to well-rounded content on fewer social media platforms than it is to have multiple social media platforms that look like they are abandoned.

Voice Lessons

Social media provides a platform to share a personalized and unique perspective of your organization. Be sure to spend time on your profile because it is what people initially respond to. You want clear and concise information on your profile that makes it easy to say yes to following your account.

A well-crafted profile can set the tone for potential followers, providing them with a snapshot of your mission, values, and the impact of your work. Include a compelling bio, high-quality profile and cover images, and relevant links to your website or other important resources.Utilize keywords that resonate with your audience and succinctly convey what your organization stands for. Highlight your achievements and make your mission statement prominent to inspire confidence and interest. By investing time in creating an engaging and informative profile, you can attract and retain a loyal and supportive online community.

Look Around

You might be surprised at what’s of interest to others. Nonprofits have many interesting content opportunities on social media. Here are some types of posts you can share to engage your audience and advance your mission:

1. Success Stories and Testimonials

• Impact Stories: Share stories of individuals or communities who have benefited from your nonprofit’s good work.
• Donor Spotlights: Highlight the contributions of key donors and how their support has made a difference.

2. Educational Content

• Infographics and Fact Sheets: Provide easy-to-digest information related to your cause. (Use Canva to easily create this content.)
• How-To Guides: Create and offer step-by-step guides or tips on issues relevant to your mission.
• Research and Reports: Share findings from studies or reports that support your cause. You can set Google Alerts for your issues relevant to your mission. For instructions on how to set up Google Alerts, click HERE.

3. Behind-the-Scenes

• Daily Operations: Show day-to-day activities within your organization.
• Event Preparations: Offer a glimpse into the preparations for upcoming events or initiatives.
• Staff and Volunteer Highlights: Introduce your team members and volunteers, sharing their stories and roles.

4. Calls to Action

• Fundraising Appeals:  Encourage donations with compelling reasons why support is needed for your     nonprofit.
• Volunteer Opportunities: Inform your audience about ways they can get involved.
• Petitions and Advocacy:  Mobilize your followers to support legislative changes or community actions.

5. Events and Announcements

• Event Invitations: Promote upcoming events and fundraisers.
• Live Updates: Post real-time updates during events to engage those who can’t attend in person. Make these updates lively and fun, so they won’t want to miss out on your next event!
• Milestones and Achievements: Celebrate significant milestones for your nonprofit and share progress updates.

6. User-Generated Content

• Reposts from Followers: Share content created by your supporters, such as photos or stories. Make sure you are asking volunteers and other supporters to tag you when they  share content on social media.
• Contests and Challenges: Host social media challenges or contests to encourage engagement and participation.

7. Inspirational Quotes and Messages

• Quotes from Leaders:  Share inspiring quotes from leaders related to your cause.
• Motivational Messages: Post messages that motivate and inspire your followers to support your mission.

8. Interactive Content

• Polls and Surveys: Engage your audience with questions and polls to gather their opinions and insights.
• Q&A Sessions: Host live Q&A sessions with staff members or experts in your field.

9. Partnerships and Collaborations

• Collaborative Projects: Highlight partnerships with other organizations and the outcomes of these collaborations.
• Guest Posts: Feature content from guest bloggers or influencers who support your cause.

10. Seasonal and Timely Content

• Holiday Greetings: Post messages related to holidays and how your organization celebrates or works during these times.
• Awareness Days: Participate in relevant awareness days and campaigns to highlight important issues.

11. Visual and Multimedia Content

• Photos and Videos: Use compelling visuals to tell your story, showcase events, and highlight your work.
• Live Streams: Go live to share events, updates, or interviews in real-time. Don’t worry about being perfect! Just go for it. You can do it.

By mixing these types of content, you will keep your social media channels vibrant, informative, and engaging, ultimately building a stronger connection with your audience which will bring you more supporters and donors.

Social Media Is An Organic, “Living” Thing

Never be afraid to change.

When it comes to your profile, swap out your cover or profile photo frequently. It needn’t always be your logo. It can be a photo of a recent event…a photographic collage of clients, staff or Board members, or even a meaningful, metaphorical banner that aligns with your mission.

Never miss the chance to create a Facebook Event for anything your organization has organized or is staging. Invite the maximum permitted daily. This is free to do, and it can be very impactful. For instructions on how to create a Facebook Event, click HERE.

Batch and Schedule Your Posts

Planning social media content helps thwart hurried,last-minute posts. Create a simple calendar of what needs to happen and when. Always aim for quality over quantity and take time to perfect your content with collaboration from your Board and staff.

We have a FREE social media content calendar for you to make things easier. Click HERE or on the image below to get it now. 

Housekeeping

You should engage in regular "housekeeping" efforts to maintain a strong and effective social media presence for your nonprofit. Here are some key activities:

1. Profile Maintenance

• Update Information Regularly: Ensure that your contact information, bio, mission statement, and links are current and accurate.
• Refresh Visuals: As stated above, be sure to update profile pictures, cover images, and any other visual elements to keep them in line with your branding and recent events.

2. Content Audit

• Review Past Posts:  Regularly review older posts to ensure they are still relevant and reflect your current messaging.
• Re-purpose Content:  Identify high-performing content that can be updated or re-shared to maximize its reach.

3. Engagement Management

• Respond to Comments  and Messages: Regularly check for and respond to comments and direct messages to maintain engagement and show that you value your  followers' input.
• Monitor Mentions:  Keep an eye on mentions of your organization and engage where appropriate to build relationships and manage your reputation.

4. Analytics Review

• Track Performance  Metrics: Regularly review analytics to understand which types of content are performing well and which aren’t.
• Adjust Strategy:  Use insights from your analytics to refine your content strategy, posting schedule, and engagement tactics.

5. Security Checks

• Update Passwords:  Regularly change passwords and ensure they are strong to protect your accounts from unauthorized access.
• Review Account  Permissions: Check who has access to your social media accounts and adjust permissions as needed to maintain security.

6. Platform Updates

• Stay Informed:  Keep up with changes and updates to social media platforms to take advantage of new features and avoid any pitfalls. Check our blog frequently for social media updates to makes this easier for you. We know     you are busy, and we are here to help you!
• Adapt Strategies: Adjust your social media strategies to align with new platform features or algorithm changes.

7. Content Planning

• Maintain a Content  Calendar: Keep a content calendar updated with upcoming posts, events, and campaigns. (Remember, we shared where you can get our FREE social media content calendar for nonprofits ABOVE.)
• Plan Ahead: Schedule posts in advance to ensure consistent activity, especially during busy periods or holidays.

8. Hashtag and Keyword Optimization

• Update Hashtags: Regularly review and update the hashtags you use to ensure they are still relevant and effective.
• Optimize Keywords: Use keywords that resonate with your audience and align with current trends in your nonprofit field.

9. Collaboration and Training

• Team Coordination: Ensure your team is aligned and aware of your social media strategy and any upcoming campaigns.
• Provide Training: Offer training for team members on best practices, new tools, and platform updates to keep your social media efforts effective.

Regularly engaging in these housekeeping activities can help nonprofit you maintain a polished, effective, and secure social media presence, ultimately enhancing your ability to connect with and inspire your audience!

Spoiler Alert: Some Folks Just Aren’t Nice

Sometimes you will encounter tricky situations and they might become public, or you might just run across a troll who likes to post mean things. When this happens, don’t quarrel, dispute, disparage or otherwise engage with criticism. Instead, invite the individual to Direct or Private Message their concerns to you so you can address them. Professionally managing unpleasant feedback is essential. Being proactive will ward off further negative reactions. Consistency and timeliness is important, so always respond to comments (good or bad) as soon as possible.

If things get really ugly, feel free to report the troll to the social media channel they are trolling you on. You can also block them.

 The Bottom Line Is…

Relax. Social media isn’t about mastering every algorithm; it’s about mastering your rhythm. Think of it as having a conversation with your community—be genuine, be passionate, and let your mission shine. You don’t need to be a tech wizard; you just need to be yourself. Connect with the people in your city, state, or county by sharing your unique story and inviting them to be a part of it. Remember, you’re not just building followers; you’re building a community of supporters who believe in your cause. So, take a deep breath, have fun with it, and watch your nonprofit’s impact grow, one post at a time.

When we said handful, that’s what we meant.

There’s plenty more information on this topic and so much more at our Etsy shop with our top selling item, 335 Nonprofit Social Media Templates: https://successfornonprofits.etsy.com/listing/1545647923/nonprofit-social-media-templates-non