Fundraising

Raise your hand if you’ve ever opened a blank Word doc to start a grant proposal and immediately decided to reorganize your sock drawer instead. We get it. Grant writing is one of the most necessary but mentally draining parts of nonprofit work.

Now AI is everywhere, promising to write your proposals faster than you can say “restricted funds.” So the question is not just can you use AI for nonprofit grant writing. The question is how do you use it well without losing your message, your mission, or your mind?

Let’s dig in.

What AI Can Actually Do for Grant Writers

AI is not a miracle. It cannot understand your community’s unique challenges or the heart behind your programs. But it can handle the stuff that bogs you down. Here's how smart nonprofits are using AI today:

• Writing first drafts of grant sections like mission statements, program descriptions, and community needs
• Summarizing long grant guidelines so you know what a funder really wants
• Brainstorming answers to repetitive application questions
• Editing for clarity, tone, and structure
• Rewriting content to fit a new grant with different word counts or formatting

If you have ever spent 90 minutes trying to find a more impressive way to say “we help people,” AI can help with that.

What AI Cannot Do

Let’s be clear. AI does not know your organization. It does not know what keeps your clients up at night. It does not know what makes your team special. That means AI cannot:

• Tell your impact story with any real emotion
• Build trust with a funder
• Strategically align your ask with a funder’s priorities
• Replace your judgment, your voice, or your nonprofit brain

So please do not let ChatGPT write and submit your grant proposal without you.

Using AI Well: A Success For Nonprofits Strategy

If you want to use AI the right way, here is your step-by-step:

1. Start with your real content
   Feed the tool your mission, past grant language, or program summaries. AI needs raw material. Give it something to work with.
2. Use it for structure or improvement
   Ask it to write a first draft or rewrite a section with a specific tone. For example, “Make this sound more persuasive” or “Cut this to 250 words.”
3. Layer in your voice and heart
   Always go back and revise. Add real stories, data, and insights that only you have.
4. Fact-check and personalize
   AI is confident and often wrong. Review everything before you hit submit.
5. Keep your funder in mind
   If it sounds like it could have come from anyone, it is not ready yet. Make sure it clearly speaks to that funder’s goals and values.

Our Take at Success For Nonprofits

We love tools that make nonprofit life easier. But we also know that people give to people. Funders invest in relationships, trust, and the real human work behind your mission. AI can save time. It can spark ideas. It can make a painful writing day a little smoother.

But AI will never replace your experience or your insight. That is your superpower!

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The headlines may change every hour, but your mission deserves a funding stream that doesn’t.

Between economic shifts, global challenges, and whatever curveball the news cycle throws next, it’s getting harder for nonprofits to plan ahead. Donors are pulled in a dozen directions. Funding sources are shifting. And your mission still needs to move forward.

So how do you keep your footing when everything else feels wobbly?

You build consistency. And one of the most powerful ways to do that is through monthly giving.

Monthly Giving Isn’t Flashy. It’s Foundational.

This isn’t about chasing trends. This is about stability. Monthly giving helps you create a reliable stream of support that keeps your work going, no matter what’s happening in the world.

It’s not just convenient for you. Donors love it too. Monthly donors are more committed, they give more over time, and they stay with you longer. It’s a win-win.

Why It Works

When you have a monthly giving program that runs like a well-oiled machine, you gain:

• Steady income you can actually count on
• A donor base that sticks with you year after year
• Less stress about hitting your goals in December
• More time to focus on impact instead of survival

It’s a strategy that reduces panic and increases planning. And that’s something every nonprofit needs more of right now.

How to Start Without Overhauling Everything

You don’t need a complicated rollout. You need a message that speaks to the moment. Something simple and heartfelt like:

“In times like these, dependable support means everything. Will you join our community of monthly donors and help us keep going strong?”

Make your donation form easy to use. Default to monthly giving. Create a thank-you flow that feels personal. And follow up regularly with quick updates about the impact those monthly gifts are making.

This Is About More Than Revenue

Yes, monthly giving helps your bottom line. But it also builds community. It brings people closer to your work. It gives donors a way to feel like they’re making a difference, even when the world feels uncertain.

And let’s face it. Consistency is comforting.

So if you’ve been putting off launching a monthly giving program, now is the time. Not because it’s urgent. But because it’s smart.

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A No-Fluff Guide to Grant Research That Won’t Make You Cry In Your Coffee

If you’ve worked in the nonprofit world for more than five minutes, you’ve no doubt heard someone’s great idea for funding: “Let’s just get a grant to pay for it!”

Sure, sounds easy enough… until the responsibility of finding that magical grant lands squarely in your lap.

Whether you’ve spent hours down the Google rabbit hole searching for funders or you’re staring at a blank screen wondering where to start, don’t worry, you’re not alone. The good news? You don’t need to be a pro researcher to find solid grant opportunities.

What you do need is a strategy, and a few tips on where to look. The goal isn’t to chase every dollar, it’s to find funders who actually want to support the kind of work your nonprofit does.

And that? That’s totally doable.

It might sound daunting, but with a few smart tips and tools, you’ll be uncovering potential funders faster, and with less frustration. Let’s dive into how to find the right grants without burning out.

Tip #1: Get Clear On What You Really Need (Before You Start Searching)

Before you jump into the world of grant research, take a step back and get clear on what you actually need funding for. Are you launching a new program? Expanding an existing service? Supporting work with a specific population, like youth or older adults?

Grants aren’t one-size-fits-all. Some fund programs, others fund capital projects, and many are targeted to specific issues or communities. That’s why it’s crucial to know your own goals before you start searching. Don’t just wing it. Write your needs down. Be specific.

Once you start exploring potential funders, check their eligibility requirements and funding priorities. Do they align with what you’re doing? If yes, great! Dig a little deeper into their application guidelines and make sure you can meet all the criteria.

One of the best ways to narrow your focus is to start small by targeting local funders. Tackling large government grants or national corporate requests can be overwhelming if you’re new to grant applications. Smaller local grants are often easier to achieve and less time-consuming, making them a smart place to get your foot in the door.

Local foundations and corporations often understand your community and its needs, and they may already know your nonprofit. Building relationships with these funders helps you establish a history of grant success, which can open doors to bigger opportunities later.

Getting clear on your needs will save you hours chasing the wrong leads and gives you a much better shot at finding the right match.

Tip #2: Work Smarter With Online Tools

Save yourself time by leaning on online tools to guide your grant search. Start with good old Google. Use specific keywords based on your goals and try the “advanced search” feature to narrow topics and limit your results even further.

Check free government sites like grants.gov and your city or state’s official pages. Grants.gov alone lists thousands of federal grants, many perfect for small nonprofits. Again, that search feature with key words will help narrow your search and save you from poring through thousands of opportunities.

See if your local library or nonprofit association partners offer free access to subscription-based databases like Foundation Directory Online, GrantStation, GrantWatch, Grant Gopher, or any of the many other paid databases that provide detailed information on funders. You can narrow by areas of interest, type of grant maker, types of support, geographic location, and other terms. Purchasing these databases may be expensive, so finding free access is a great way to get started.

Signing up for grant newsletters which provide ongoing lists of available grants is another great way to stay on top of current opportunities without hunting for them yourself.

And here’s a tip: don’t just stop at the basic search results. Go beyond the surface. Look at who’s funding nonprofits in your community and in your field. For example, if you’re a small arts group, check which local arts organizations are getting grants.

Community foundations are also great sources of support. They are often less competitive and really focused on local impact, so they’re worth a look.

Big retailers like Walmart also run local grant programs that fund neighborhood projects, another good place to explore.

Don’t forget about Google Ad Grants, either. If you qualify, Google will give you up to $10,000 a month in free search advertising. Think of the visibility boost that could bring without spending a dime!

Finally, pay attention to past deadlines and grant cycles. Many funders repeat similar deadlines every year, especially government programs. If you spot a good fit but missed this year’s deadline, mark your calendar and be ready to apply next time around.

Starting local and combining these tools with some thoughtful digging will help you find better matches faster, and set you up for success.

Tip #3: Keep Track – Don’t Let Leads Slip Away

Stay organized so you don’t lose valuable leads. Develop a system to track your research and follow-ups.

Here’s how:

• Log key info—record funder names, deadlines, requirements, and contact info.
• Use a spreadsheet—an Excel or Google Sheet works well for most organizations.
• Explore tools—consider grant tracking software if you want more features.
• Stay current—update your list regularly with new leads and status updates.
• Review often—revisit your list to prioritize strong matches and plan ahead.

A well-kept list can reveal more good opportunities than you expect.

The bottom line is that grant making is match making. It all starts with focused research, finding the funders whose goals align with yours and who are most likely to support your mission.

The key is having a clear strategy, knowing what you need, and targeting your efforts wisely. By following these steps, you’ll quickly identify the best funding matches for your nonprofit.

Then, when someone says, “Let’s get a grant for that new program,” you won’t have to lose your mind or cry in your coffee. You’ll already know where to go, and how to get that money.

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Ready to stop guessing and start winning grants? Download our free grant-writing checklist below and write your best proposal yet!

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Too many nonprofit leaders treat strategic planning like flossing, something they know they should do but somehow never get around to. The truth? A well-done strategic plan isn’t just a “nice to have.” It’s a powerhouse tool that can clarify your direction, fire up your team, and make fundraising a heck of a lot easier (and more successful).

Here are seven ways strategic planning can level-up your fundraising game, and how to get the most out of the process.

1. Prioritize What Actually Needs Funding

There’s nothing more chaotic than a fundraising team with no clear roadmap. You’ve got board members tossing out shiny new project ideas with zero budget, program staff lobbying for their own needs, and someone trying to pitch a “game-changing” new initiative that isn’t even real yet. Sound familiar?

A solid strategic developoment plan for nonprofits puts the brakes on this madness. It brings everyone together to co-create a shared vision and, more importantly, to prioritize what you’re raising money for and why. Once that’s clear, your fundraising team can stop chasing the shiny squirrels and start raising money with focus and confidence.

2. Design Programs Worth Funding

Donors are smart. They want to fund programs that deliver actual results, not just busywork in a pretty brochure. Strategic fundraising planning for nonpprofits forces you to step back and evaluate: Which programs are really moving the needle? Which are just...moving?

This process gives you the space to fine-tune or even overhaul your offerings so that everything you’re running aligns with your mission, delivers impact, and is fundraising-friendly. Strong programs = stronger case for support. Simple math.

3. Strengthen Operations That Support Fundraising

You can't raise major gifts on a foundation of chaos. If your database is a mess, your systems are duct-taped together, and no one knows where the latest donor report lives, you’re not set up for success.

Strategic planning shines a light on those internal operational gaps that are silently sabotaging your fundraising. It gives you the green light (and the plan!) to invest in infrastructure, like better donor management software, stronger reporting tools, and staff training, that makes fundraisers’ lives easier and donors more confident in your professionalism.

4. Get Your Board and Staff Aligned Around Fundraising

Fundraising is a team sport. If your development staff are working in a vacuum, you're leaving money on the table and probably burning them out.

A strong strategic planning process brings your board, staff, and leadership team into alignment around your mission, goals, and the role fundraising plays in achieving them. When everyone buys in, you can tap into your whole team for donor cultivation, outreach, and storytelling. Suddenly, it’s not just the development director asking for money, it’s a full-court press.

5. Cut Grant Writing and Pitch Time in Half

If you’ve ever found yourself rewriting the same mission paragraph for the 47th time, this one’s for you.

Strategic plans are gold mines when it comes to creating grant templates and donor pitch decks. Your vision, goals, and program strategy are all baked in saving your team hours of scrambling to piece things together from scattered documents and conflicting narratives. With a well-crafted plan, you can copy, paste, tweak, and hit send. Efficiency for the win.

6. Create a Culture of Accountability

We’ve all seen beautiful fundraising plans for nonprofits that go straight into a drawer and stay there until the next five-year cycle rolls around. That’s not the goal.

The real magic happens when strategic planning leads to clear, measurable goals and a developoment plan to actually track them. With an eye on implementation, your team knows what success looks like, how they’re progressing, and where they need to adjust. This kind of accountability is a gift for fundraisers. It gives them the data and confidence they need to report outcomes to funders and show that your nonprofit delivers.

7. Future-Proof Your Fundraising

Strategic planning isn’t just about fixing what’s broken today, it’s about setting your organization up to thrive tomorrow.

By scanning the landscape, exploring emerging trends, and thinking long-term, you’ll position your organization to stay ahead of the curve. Whether it’s diversifying revenue streams, experimenting with digital campaigns, or building a planned giving program, a strategic plan gives your fundraising team a roadmap for what’s next so they’re not just reacting to change but leading it.

Tips for Making Strategic Planning Count

Now that we’ve made the case, here are some quick tips to get the most out of your planning process:

• Focus on the process, not just the paper. The magic happens during the conversations, not in the final PDF.
• Invite fundraisers to the table. They bring critical insights on donor expectations, data realities, and revenue trends.
• Get perspectives from every level. Program staff, board members, volunteers, and even clients can help shape a more grounded, relevant plan.
• Be brave enough to kill your darlings. If something’s not working—even if you love it—it might be time to pivot.
• Plan for implementation. Build in checkpoints, align department goals, and make sure the plan actually gets used.

Strategic fundraising planning for nonprofits doesn’t have to be a dusty, painful process. Done right, it’s energizing, clarifying, and transformational, especially when it comes to fundraising. If you’re ready to raise more, stress less, and finally get everyone rowing in the same direction, this is the move. Your fundraisers will thank you. So will your bank account.

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Want more actionable strategies? Download the board diagnostics and development fundraising plan template below!

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Let’s be honest. A fundraising event without sponsors is like a cake without frosting—technically edible, but why would you want to? Sponsors bring the frosting, the sprinkles, and sometimes even the fancy little gold candles.

If you're in the nonprofit leadership space and you’re planning an event, corporate sponsors aren’t just nice to have—they’re essential. They bring in dollars, expand your reach, and lend credibility. But this isn’t a one-and-done transaction. This is relationship-building, people! You’re looking to create partnerships, not just snag checks.

Let’s talk about how to do that—with grace, with clarity, and without losing your mind.

So, What Exactly Does a Sponsor Do?

Think of a sponsor as that generous friend who shows up to your party with three bottles of wine, helps set the table, and tells everyone how fabulous you are. Sponsors provide financial or in-kind support—money, auction items, maybe a spread from the local bakery—and in return, they get recognition, visibility, and all the warm fuzzies of supporting a cause that matters.

For them, it’s not just altruism—it’s smart business. They want to build their brand, align with community values, and yes, maybe even reach some new customers along the way.

Why Sponsors Matter (Like, a Lot)

Let’s break it down. Here’s why sponsorships are the secret sauce to nonprofit events:

• Cold, hard cash: They help you pay for the venue, food, printing, signage, and maybe even that live band you’ve been dreaming of.
• Built-in audience: They introduce you to their networks. You get to crash their party in the best way.
• Credibility boost: People take you more seriously when they see a trusted brand standing with you.
• New tools and connections: Their Rolodex (yes, that’s a throwback) becomes yours.
• Feel-good ripple effects: Their involvement enriches your community. Period.
• Long-term love: A well-nurtured sponsor might just become your ride-or-die for the next event—and the one after that.

Finding the Right Sponsors (Without Selling Your Soul)

You don’t need to chase every business in town. You need the right ones. Here’s where to start:

• Check your guest list from past events. Someone’s cousin might run a business that’s dying to support you.
• Google is your friend. Research companies whose missions align with yours. You’re looking for a values match, not just a logo.
• Tap your network. Board members, volunteers, that donor who knows everyone—ask around.
• Scour your donor database. You may have hidden gems in there who own businesses and love what you do.
• Go local. Look at community-minded businesses in your own backyard. They’re often the most loyal.
• Talk to your vendors. Your caterer or printer might be thrilled to be a sponsor and already know your vibe.

Now Let’s Talk About The Ask

Cue the sweaty palms, right? Don’t worry. You’ve got this. Here’s how to approach sponsorship with confidence and class.

1. Build a killer sponsorship packet

This is your pitch deck, your calling card, your love letter. It should include:

• A short, powerful summary of your mission and event goals
• Who your audience is and why it matters
• What sponsors get in return (visibility, leads, hugs)
• Sponsorship levels or custom opportunities
• Your contact info and next steps

Pro tip: Make it look good. Canva is your bestie.

2. Make it personal

Don’t just mass-email your sponsor packet into the void. Reach out directly. Send a warm, personalized note. Reference why you thought of them. If you’ve met before, remind them where. Show them you’ve done your homework.

3. Keep the communication flowing

Once they say yes (yay!), don’t ghost them. Update them. Thank them. Ask for their logo. Tell them what to expect at the event. Post-event, send results and a heartfelt thank-you.

Making Your Sponsors Fall in Love with You (and Come Back Again)

Want to turn a one-time sponsor into a forever partner? Here’s how:

• Deliver on what you promised. This isn’t optional. If you offered stage time, give them the mic. If you promised their logo on a banner, it better be there.
• Show them the love. Thank them in person, in writing, online, and in your printed program.
• Make it fun. Give them unique experiences—VIP access, speaking opportunities, fun photo ops, or post-event shout-outs.
• Keep them in the loop. Let them know how the event went. Share impact stories. Make them feel like insiders.
• Ask for feedback. Not only does this make them feel valued, but it also gives you gold for your next sponsorship strategy.

Sweetening the Deal: What to Offer Sponsors

Don’t just slap their logo on a flyer and call it a day. Offer things that matter. Here are some ideas:

1. Branded giveaways
2. Shout-outs on social media and your website
3. Meet & greets or exclusive access
4. Custom activations at the event (a photo booth, anyone?)
5. Warm leads or data about attendees (where appropriate)
6. Post-event coverage and sponsor highlights
7. Opportunities to match donations or double impact

The Bottom Line

Sponsors aren’t just ATM machines. They’re partners. They want to be part of something meaningful. Your job? Show them the heart of your mission, make their involvement easy and joyful, and follow through with integrity and flair.

Nail this, and you’ll not only raise more money—you’ll build relationships that fuel your mission long after the last folding chair is stacked.

Want some ready-to-go sponsorship templates and email scripts that actually sound like a human wrote them? Our Success For Nonprofits Etsy Store has you covered: https://www.etsy.com/shop/SuccessForNonprofits

Let’s go get those sponsors. You’ve got this.

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Does this sound familiar? Your team bends over backward to bring new donors through the door. You host events. You post. You email. You charm. And then... crickets. A bunch of those first-time donors disappear without a trace.

If you’ve ever felt like you’re on a never-ending hamster wheel of donor acquisition, you’re not alone. But here’s the good news: some nonprofits have figured out how to stop chasing and start keeping. They’re not hunting down new donors every five minutes. Instead, they’re doubling down on loyalty. And guess what? It’s working.

Let’s talk about three surprisingly simple strategies you can put to work right now—no smoke, no mirrors, no magic wand required.

1. Make Giving So Easy It Feels Like Breathing

(Surprising? Only because we forget that convenience drives nearly everything else in our lives.)

Let’s get real for a second. You buy your latte on an app before you even leave the house. You tap your phone to pay for groceries. But when it’s time to make a donation? Suddenly we’re asking folks to fill out a form longer than a tax return.

Why are we making giving harder than it needs to be?

Here’s what the data says: nearly a quarter of donors prefer to give via things like PayPal, Venmo, or Apple Pay. But only 3% of nonprofits prioritize offering those options. That’s not just a gap—that’s a canyon.

Every step you remove from the donation process increases the chances a donor will actually complete their gift. Think of it like online shopping—the fewer clicks, the better.

Bonus tip: Offer monthly giving right at checkout. It’s simple, it’s intuitive, and it builds long-term donor loyalty on autopilot.

Bottom line: Your donors live in a frictionless world. If giving to you feels like work, they’ll move on. Make it easy, and they’ll stick around.

2. Ask What They Want. Then Actually Listen.

(Surprising? Only because we treat donor surveys like New Year’s resolutions—great in theory, but rarely done.)

Imagine buying your best friend a birthday gift without having any idea what they like. No hints. No list. Just vibes.

That’s how too many nonprofits approach their donor relationships.

Only 14% of organizations regularly survey their supporters. And yet, one of the top reasons donors stop giving? They don’t feel heard. Ouch. (For more cool and interesting facts about Nonprofit Fundraising Statistics check out this great blog post by Double The Donation here: https://doublethedonation.com/nonprofit-fundraising-statistics/)

Let’s flip that script. Send a quick survey after a donation. Add a one-question poll to your next email. Ask: “What inspired your gift today?” Then—stay with me here—use what they tell you. That feedback is pure gold.

Bottom line: Listening is your superpower. Ask. Respond. Reflect. Build trust. That’s the stuff of real relationships—and real relationships keep donors coming back.

3. Reconnect With Donors Who’ve Drifted Away

(Surprising? Only because we act like lapsed donors are ghosts. Spoiler alert: they’re not.)

You know that friend you’ve been meaning to text for ages? The one you really do care about, even though it’s been a while?

Your nonprofit has those friends, too. They’re not gone. They’re just waiting for a good reason to come back.

We spend so much time and money finding new donors, and almost none on re-engaging the ones who already said yes. But did you know it can cost five times less to re-engage a former donor than to find a new one?

Start small. Use your CRM to find folks who gave a year ago but haven’t been back. Send a warm, personalized message. Remind them why they gave. Tell them what their support made possible. Make it about them, not just your next campaign.

Bottom line: Past donors aren’t lost—they’re just waiting to be remembered. A heartfelt, thoughtful message might be all it takes to bring them home.

Let’s Wrap This Up (with a Bow of Authenticity)

Keeping donors isn’t some complex algebra equation. It’s not about shiny tech or the perfect email subject line. It’s about building real, human relationships.

You know how to be a good friend. You show up. You make things easy. You listen. You remind people they matter.

Do the same with your donors.

Make giving simple. Ask thoughtful questions. Respond with heart. Stay in touch—even when it feels like they’ve drifted. Because when you treat donors like real people (spoiler: they are), they don’t just stick around. They become champions for your cause.

And that? That’s how you build a thriving, generous community—one loyal donor at a time.

🎯 Want to Keep Donors Coming Back? Make It Ridiculously Easy to Say Yes.

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Let’s talk about one of the least glamorous but most powerful tools in your nonprofit development plan toolbox: GuideStar.

I know. The name alone sounds like something out of a 2002 GPS system. But don’t let that fool you—GuideStar is the gold standard when it comes to nonprofit visibility and credibility.

So, if your profile is outdated, half-finished, or (gasp) you haven’t claimed it at all, let me explain why that’s costing you real money, real opportunities, and real trust.

What Is GuideStar, Anyway?

GuideStar (now part of Candid) is a massive database of every IRS-recognized nonprofit in the United States. It’s where funders, donors, grantmakers, and government agencies go when they want to learn more about your organization before making decisions.

In other words: it’s your nonprofit’s digital résumé. And if you’re applying for grants or trying to build donor trust, it better be polished.

Why You Need to Be Listed—and Updated

1. Funders Are Already Looking

Before a funder even visits your website, they’re likely pulling your GuideStar profile. Foundations and corporate grantmakers use it to:

• Confirm your 501(c)(3) status
• Check financial info (like your 990s)
• Review your mission and programs
• See who’s running the show

If your profile is incomplete, it makes you look disorganized. And that’s a hard first impression to undo.

2. Your GuideStar Profile Powers Other Donation Platforms

GuideStar isn’t just its own thing—it’s the backbone of many other platforms that support donations and donor-advised funds. It fuels donor-facing tools like:

• Network for Good
• JustGiving
• Fidelity Charitable
• Schwab Charitable
• Facebook Fundraisers (yes, those birthday fundraisers too)

So when you update GuideStar, you’re actually updating your info across multiple giving platforms at once. Talk about a time-saver.

3. You Can Earn a Transparency Seal

GuideStar offers transparency seals (Bronze, Silver, Gold, and Platinum) based on how much information you share. These little digital badges do big things:

• They make you stand out in search results.
• They show you’re serious about accountability.
• Some funders require a minimum seal level just to apply for grants.

The higher the seal, the more you’re communicating: “We’ve got nothing to hide—and a lot to be proud of.”

4. It’s 100% Free

Yes, free. Claiming and updating your profile costs nothing but a bit of time. You don’t need to pay for the bells and whistles—just getting your profile to Bronze or Silver can already boost your credibility and search visibility.

How to Get Started

1. Visit www.guidestar.org
2. Search for your organization and claim your profile.
3. Fill in the Basics: Mission, programs, leadership team, 990s, and contact info.
4. Level Up Your Seal: Add metrics, board info, and DEI policies to unlock higher transparency levels.
5. Update Annually: Make it a habit—set a calendar reminder and treat it like an annual checkup.

Final Word: Don’t Sleep on This

You can have the best programs, the most passionate staff, and the cutest therapy dogs in your newsletter photos—but if you’re invisible on GuideStar (or look like a ghost town), you're losing opportunities before they even reach your inbox.

So take 30 minutes this week. Claim your profile. Update your info. Show the world—and your future funders—that you’re the real deal.

Because you are.

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You’ve done the work. The social media posts. The emails. The perfectly worded text messages. You’ve even wrangled your board to share the link (miracles happen). And then—finally!—your donor clicks that glorious “Donate Now” button.

Now what?

If your donation page is clunky, cluttered, or confusing, here’s what happens: they bounce. They ghost you. They vanish into the internet ether. And just like that, your potential donor becomes a cautionary tale.

Here’s the truth: the hardest part is getting folks to your donation page. Once they’re there, it should feel like a red carpet moment. Easy. Inviting. Painless. Even joyful.

But not all donation pages are created equal. Some look like a Mad Libs form from 2003. Others? They sing. They inspire. They convert.

If you’re ready to spruce things up this spring (because yes, spring cleaning applies to fundraising, too), I’ve got six simple but powerful fundraising strategies for seasoned and new nonprofits to help you turn your donation page into a fundraising powerhouse.

1. Add Suggested Giving Amounts (Because Most People Are Just Guessing)

Let’s be honest: most donors have no clue what amount will make a meaningful impact. That’s where you come in.

Suggested giving levels act like a friendly nudge: “Hey, this is what other awesome humans like you are giving!”

Pro tip: Use your average donation size as a guide. Then offer three options: a starting point, your average gift, and a stretch amount. Make it concrete. “$50 = one week of groceries for a family of four” is much more compelling than “$50.”

Help your donor see the impact. And don’t be afraid to dream bigger—sometimes just listing $100 inspires someone to say, “Sure, I can do that.”

2. Cut the Clutter (Seriously, Marie Kondo That Thing)

You don’t need sparkles. Or pop-ups. Or a photo gallery of last year’s pancake breakfast.

Your donation page has one job: to make giving easy.

Strip it down. Clean it up. Focus the eye on the action:

• One inspiring photo, tops.
• No pop-ups.
• Minimal form fields. (Yes, we love to know how people heard about us, but it’s not more important than closing the gift.)

Think clean, mobile-friendly, and clearly branded. A donation page should feel like the rest of your site—not a detour to the DMV.

3. Accept More Than Just Cash (Yes, Really)

We’ve been living in a Venmo world, and your donation page needs to catch up.

The average cash gift on a form is $128. Not bad. But a stock donation? Around $8,000. A DAF gift? $12,000.

Here’s what this means: If your page only takes credit cards, you’re leaving serious money on the table.

Invest in tools that allow donors to give stock, crypto, or recommend DAF grants. These high-capacity donors want to give big—and they love the tax perks. Make it seamless and they’ll make it generous.

4. Make Recurring Giving a No-Brainer

You want to build stability. Predictability. A revenue stream you can count on even when your gala gets rained out or your appeal email lands in spam. (Hey, it happens.)

Recurring giving is your BFF.

Here’s how to make it irresistible:

• Let donors check a box to “make this monthly.” Easy peasy.
• Show side-by-side comparisons: $25 one-time vs. $10/month recurring.
• After a one-time donation, ask: “Want to make this monthly?” It’s like asking, “Would you like fries with that?”—but for impact.

Bonus points if donors can easily manage their recurring gift on their own with emailing you and waiting a week.

5. Promote Matching Gifts (Because Two is Better Than One)‍

If I told you a donor could double their impact with zero extra effort, would you shout it from the rooftops? You should.

Corporate matching gifts are free money—but only if your donors know they exist.

Add a searchable matching gift database right on your donation page. Let folks look up their employer and see if their donation qualifies. Remind them during the gift, after the gift, and even in your thank-you email.

One in three donors say they’ll give more if a match is available. Let’s give them a reason to say yes.

6. Make It Mobile Friendly (Because That's Where Donors Are)

More than half of all nonprofit website traffic is coming from mobile devices. If your donation page isn’t mobile-optimized, you’re basically hanging a “Closed” sign on your virtual front door.

Fix it. Yesterday.

That means:

• Big, tappable buttons
• Limited scrolling
• Drop-downs and multiple choice options instead of free-form fields
• Fast load times (because no one waits anymore)

Also consider adding a QR code to your direct mail or event signage that takes people right to your donation form. Instant access = instant action.

7. Say Thank You—Like You Really Mean It

I know what you’re thinking: This isn’t about the donation page itself!

Ah, but it is.

Because the donor journey doesn’t end when someone clicks “Submit.” That confirmation screen? That email receipt? Those are golden opportunities to cement a relationship—and tee up the next gift.

Here’s how to make your gratitude count:

• Customize your confirmation page. Include a short thank-you video from your ED, a powerful image, or a quick impact stat that makes them feel like a hero.
• Ditch the robotic receipt. Use warm, authentic language in your confirmation email—something that sounds like it was written by a human who actually cares. Because, well, it was, right?
• Add next steps. Invite them to follow you on social media, sign up for your newsletter, or share their gift with friends (hello, peer-to-peer opportunity!).
• Personalize when you can. A first-time $10 donor deserves the same love and appreciation as your major donor—just in a way that fits. Gratitude is scalable, folks.

A thank-you that feels sincere is more than just manners. It’s strategy.

Because donors who feel seen? They come back.

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The Bottom Line

Your donation page is not just a form. It’s a welcome mat. A trust-builder. A closer.

So go ahead. Trim the fluff. Boost the features. Make it easy, warm, and reflective of the amazing work you do.

Because when your donation page works harder, you can focus on what really matters: changing the world.

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For more fundraising strategies for new nonprofits, check out our resources!

Let me paint a picture for you: Imagine a steady stream of donations coming into your nonprofit every month. No more scrambling to meet quarterly goals, no more sleepless nights worrying about cash flow. That’s the magic of recurring giving. But starting a program can feel overwhelming, right? Don’t worry—we’ve got you covered.

This guide will help you plan, launch, and manage your recurring giving program. It's not about reinventing the wheel; it’s about building a program that fits your nonprofit’s unique personality and community.

Step 1: Dream Big and Set Goals

Start by asking yourself: What do I want to achieve with this program? Sure, you want financial sustainability, but what else? Perhaps you want to build a tight-knit donor community or create deeper engagement.

• Choose a name for your recurring donor group. Think of something that reflects your mission. Maybe it’s “Friends of YOUR NONPROFIT NAME GOES HERE" or “Kid's Heroes.” Make it personal and meaningful.
• Set a target. How many recurring donors are you aiming for? Dream big but stay realistic.
• Craft your message. Why should someone become a recurring donor? Highlight the impact their support will have. For example: “Your $25 a month provides meals for 10 families in need.”

Step 2: Plan the Launch

Timing is everything. Pick a launch date that aligns with your fundraising calendar and gives you enough runway to prepare.

• Segment your audience. Tailor your message for current donors, lapsed donors, and new prospects.
• Use multiple channels. Think email, direct mail, social media, and even phone calls. Each channel should echo the same message but be tailored to its audience.
• Optimize your website. Make sure your donation form is user-friendly, branded, and ready for recurring gifts. Add a case for support and remove distractions—no external links or unnecessary fields.

Step 3: Focus on the Donor Experience

Donor retention strategies for small nonprofits is about relationships. It starts with the giving process and continues long after the first donation.

• Test your donation page. Make sure it works seamlessly on every device.
• Create automated follow-ups. Send thank-you emails, reminders for expiring cards, and updates about their impact.
• Welcome them with open arms. Develop a multi-email welcome series to introduce new recurring donors to your community. Share stories, invite them to events, and let them know they’re part of something bigger.

Step 4: Build Relationships That Last

Recurring donors aren’t just supporters; they’re champions for your cause. Treat them like the VIPs they are.

• Celebrate milestones. Send anniversary cards or handwritten notes.
• Engage them regularly. Offer dedicated newsletters, exclusive updates, and special event invitations.
• Ask for their input. Surveys can help you understand their motivations and improve their experience.

Step 5: Measure Success and Refine

What gets measured gets improved. Keep tabs on these metrics:

• Retention rate. Are donors sticking around year after year?
• Engagement. How are they interacting with your communications?
• Growth. Are new recurring donors joining consistently?

Ready to Take the Next Step?

Recurring giving isn’t just a strategy; it’s a game-changer. It’s about creating a community of loyal, passionate supporters who believe in your mission. And the best part? It’s entirely within your reach.

Turn your vision into reality with our Success For Nonprofits Etsy Shop! Our resourse marketplace for nonprofits is packed with the tools, templates, and actionable items you need to build and grow a thriving monthly giving program. From step-by-step guides to donor engagement, grant writing workbooks for nonprofits, and fundraising strategies for new nonprofits, we’ve got everything you need to make recurring giving a cornerstone of your nonprofit’s success.

Let’s make your recurring giving program a reality. Your mission deserves nothing less!

Planning a fundraiser can feel like a full-contact sport. There are countless moving pieces, all demanding your attention. And then there’s the lingering question: Will people actually show up?

The truth is, there’s no magic wand for ensuring a packed house at your next nonprofit event. But don’t worry—that doesn’t mean you’re out of options. With the right strategy, you can increase ticket sales and make your fundraiser the talk of the town (and maybe even the year).

Here are 10 tried-and-true tactics to help you craft a plan that works for your nonprofit and drives ticket sales like never before.

1. Offer a Variety of Ticket Types

Your supporters are as diverse as your cause, so why offer them only one ticket option? Different ticket types not only cater to varying budgets and preferences but also make your fundraiser accessible to a wider audience.

Consider these options:

• General Admission: Keep it simple and affordable.
• VIP Tickets: Early access, prime seating, or exclusive perks can attract higher donations.
• Early Bird Discounts: Create urgency and lock in attendees early.
• Group Tickets: Offer discounts for groups to encourage social attendance.
• Donation Tickets: Let attendees contribute beyond the basic ticket price.
• Raffle Tickets: Bundle these with event tickets or sell separately as an extra revenue stream. (Check the laws in your state regarding raffles!)

By giving attendees options, you increase the likelihood they’ll find a ticket that suits them—and boost your overall sales in the process.

2. Create a Stunning Online Event Page

Your event needs a digital home, and it needs to shine. Think of your event page as the virtual front door to your fundraiser. Make it impossible for people to look away.

Key elements to include:

• Event date, time, location, and ticket prices.
• A clear, bold “Buy Tickets” button.
• High-quality visuals that tell your story.
• Integration with your CRM to seamlessly capture attendee info.

A polished, easy-to-navigate event page signals professionalism and builds excitement, making it easier for attendees to commit.

3. Simplify the Ticket-Buying Process

Nothing kills excitement faster than a clunky checkout experience. If buying tickets feels like solving a Rubik’s Cube, your attendees might just give up.

Here’s how to keep things smooth:

• Offer secure, user-friendly payment options.
• Email digital tickets instantly.
• Use software to track and analyze sales, helping you refine your strategy in real time.

The easier it is to buy a ticket, the more likely people are to click that “Buy” button.

4. Leverage Digital Marketing

If your audience is online (hint: they are), your marketing should be too. Use digital channels to spread the word and make purchasing tickets a no-brainer.

• Website: Feature the event prominently on your homepage with a “Buy Tickets” button front and center.
• Email Campaigns: Segment your list and send tailored invitations.
• Social Media: Share updates, behind-the-scenes content, and testimonials to build excitement.

Meet your supporters where they already are—on their phones and laptops.

5. Go Old School to Stand Out

Don’t underestimate the power of offline marketing. In today’s digital world, a tangible flyer or a radio ad can be refreshingly unique.

• Distribute eye-catching flyers and posters around town.
• Pitch your event to local media outlets for extra coverage.
• Collaborate with a designer (hello, in-kind donation!) to create memorable event branding.

Sometimes, the best way to get noticed is to zig when everyone else zags.

6. Activate Your Network

Your board members, volunteers, and supporters are your secret weapon. They already believe in your mission—now ask them to help spread the word.

Encourage them to:

• Sell tickets to their friends, family, and colleagues.
• Share your event on social media.
• Leverage their own networks to expand your reach.

Consider adding a referral program with fun incentives like exclusive perks or recognition to motivate your network to go the extra mile.

7. Partner with Local Businesses

Team up with local businesses to amplify your reach. Restaurants, shops, and other nonprofits are excellent partners.

Offer them perks like event visibility or discounted tickets for their staff and customers in exchange for promoting your fundraiser. And don’t forget—local businesses may also be interested in sponsoring your event!

8. Build Buzz with Storytelling

Every great event needs a great story. Share compelling narratives about your cause to create emotional connections with potential attendees.

Use countdowns, teasers, and testimonials from past events to build anticipation. Show your supporters why this fundraiser is a can’t-miss opportunity to make a difference.

9. Engage Your Audience Before the Event

The relationship with your attendees starts long before they walk through the door. Keep them engaged with regular updates, behind-the-scenes content, and sneak peeks at what’s in store.

Excitement is contagious, so give your audience plenty to talk about—and share with their networks.

10. Tap into FOMO (Fear of Missing Out)

Scarcity and exclusivity can be powerful motivators. Emphasize limited availability or special perks for early ticket buyers to drive urgency.

Highlight unique aspects of your event that attendees won’t want to miss—like exclusive experiences, networking opportunities, or the chance to make a real impact.

With these 10 strategies in your toolkit, you’re well on your way to selling more tickets and hosting a fundraiser that your supporters will be talking about for years to come. Ready to get started? It’s time to put these tips into action and watch your event thrive.

Want More Nonprofit Tips, Tricks, and Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

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Let’s be real—finding new donors can feel like trying to get someone to swipe right on your nonprofit. It’s nerve-wracking. Will they like us? Will they commit? Or will they ghost us after one gift?

But here’s the thing: new donors are the lifeblood of your nonprofit. Without them, your donor base shrinks, and so does your impact. So, how do you bring new folks into your circle and—more importantly—keep them around for the long haul? It starts with building relationships, not transactions.

Here’s how to make it happen:

1. Make Your Current Supporters Your Hype Team

Your most passionate supporters—your donors, volunteers, board members—already love you. So why not turn them into your recruitment squad? Ask them to invite friends, family, and coworkers to get involved. A personal invitation from someone they trust is worth way more than a slick email campaign.

And hey, a little incentive never hurts. Maybe a free tote bag, a shoutout on social media, or a “bring-a-friend” night at a volunteer event. People love to feel like insiders.

2. Build Your Email List (And Actually Use It Well)

Email is gold—when done right. Start collecting emails at every opportunity: at events, on your website, via social media.

But here’s the kicker: don’t just send boring newsletters. Welcome new subscribers with a killer email series that tells them who you are, why your work matters, and how they can be part of the magic. Make them feel like VIPs.

3. Your Website Shouldn’t Be a Maze

If someone lands on your website and has to dig through three menus to find the “donate” button, you’re losing them. Make it stupidly easy to give.

Pro tips:
✅ Mobile-friendly is non-negotiable.
✅ Keep your donation form short and sweet.
✅ Use pop-ups (sparingly!) to offer free resources in exchange for an email.

4. Use Social Media to Tell Stories, Not Just Ask for Money

If your social media posts are just “Donate now!” on repeat, you’re doing it wrong. Instead, tell stories. Show impact. Engage.

Find out where your audience hangs out (TikTok? LinkedIn? Facebook?) and focus your energy there. And for the love of all things good, don’t post and disappear. Reply to comments. Reshare posts from supporters. Treat it like a conversation, not a megaphone.

5. Do Your Homework: Prospect Research 101

Not all donors are created equal. Some might love your cause but only be able to give $10. Others could write a check that makes your jaw drop. How do you tell the difference? Research.

Look at who’s giving to similar organizations. Check public donor lists. But most importantly, start with your own donors. Who’s been consistently giving over time? Who’s engaged beyond just writing a check? Those are the folks you want to cultivate into major donors.

6. Partner with Businesses Who Actually Care

Corporate giving isn’t just for the mega-nonprofits. Small and mid-sized businesses in your community are often looking for ways to give back, and they’re much more approachable than, say, Apple.

Start small. Ask for in-kind donations, event sponsorships, or matching gifts. And don’t be shy about reminding them that good PR is part of the deal. Businesses love to be seen supporting local causes—help them help you.

7. Team Up with Other Nonprofits

No, the nonprofit next door isn’t your competition. They’re your potential collaborator. If your missions align, why not join forces for a fundraising event, a community initiative, or a social media campaign?

Example: An animal shelter and a local environmental group could team up to promote sustainable pet care. Cross-promotion = double the audience.

8. Don’t Forget About Your “One-and-Done” Donors

Ever had someone donate once and then disappear? Don’t assume they’re gone forever. They may just need a nudge.

Reach out with something meaningful:

• A quick story about how their past donation made a difference
• An invite to an event or volunteer opportunity
• A personal thank-you message that isn’t just a form letter

Show them that they weren’t just a dollar sign to you.

9. Host Events That Don’t Scream “Fundraiser”

New donors don’t want to feel like they’re walking into a high-pressure sales pitch. Instead, invite them to a “getting-to-know-you” event. Think open house, community panel, or even a low-key coffee chat. The goal? Let them see your work in action and connect with the people behind it.

Bonus tip: Follow up personally. A “thanks for coming” email is great, but a real conversation is better. Reference something they said at the event to show you were actually listening.

10. Treat Your Volunteers Like Future Donors

Did you know nearly half of all donors start out as volunteers? That’s because people give their time first, and when they see the impact firsthand, they’re more likely to give financially, too.

Make your volunteers feel valued. Tell them how their work is making a difference. Then, when the time is right, invite them to deepen their impact with a donation.

11. Your Board Members Should Be Door Openers

Your board isn’t just there to approve budgets—they’re your best networkers. They have connections to potential donors, corporate partners, and other big players in your community.

Give them tools to spread the word—talking points, success stories, even a simple email template they can send to their networks. Make it easy for them to champion your cause.

12. Get Your Nonprofit in the News

Local media loves a good story. Pitch a feel-good feature about your work to the newspaper, radio station, or even a local blogger. Highlight real people—your beneficiaries, your volunteers, your impact.

Don’t overthink it. “Nonprofit does good” is always a headline people want to read.

Final Thoughts

Finding new donors isn’t just about casting a wide net—it’s about making real, human connections. When people feel like they’re part of something bigger, they don’t just donate once. They stick around.

So, start with relationships. Build trust. Show impact. The money will follow.

And if all else fails? Remember: ask, ask again, and then ask one more time (nicely). Because your mission is worth it.

Want More Nonprofit Growth Strategies?

Check out our Etsy Shop for exclusive resources and expert guidance from a nonprofit professional who gets it. Get access to trainings, templates, and strategies to help you grow, engage, and fundraise effectively.

Visit us today!

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Let’s be honest: asking your nonprofit board leaders to fundraise can feel like pulling teeth. You’ve got the one board member who’s “not really a fundraiser,” the one who’s “just too busy,” and the one who flat-out avoids the conversation altogether. Sound familiar?

Here’s the truth—and it’s time we all faced it head-on: if your board isn’t involved in fundraising, you’re leaving money on the table. Worse, you’re missing an opportunity to transform your board into the engaged, invested powerhouse it’s meant to be.

So, how do you fix it? By setting clear, realistic fundraising expectations and building a culture of accountability that gets everyone on board (pun intended).

Why Fundraising Is Non-Negotiable for Your Board

Fundraising for nonprofits isn’t just about dollars; it’s about commitment. When your board steps up to fundraise, they’re sending a powerful message: We believe in this mission so much that we’re willing to do the work to make it thrive.

But here’s the kicker: if you don’t set expectations, your board members will assume one of two things:

1. Fundraising is optional.
2. Fundraising is someone else’s job.

Neither is true, and both will keep your nonprofit stuck in neutral. Let’s change that.

Step 1: Start With Realistic, Measurable Goals

Before you can hold your board accountable, you need to define what success looks like. This means setting clear, measurable fundraising goals that align with your organization’s needs and your board’s capacity.

Here’s a simple framework to get started:

• Individual Contributions: Each board member commits to giving a specific amount annually. (This doesn’t have to be the same for everyone—equity matters.)
• Participation in Fundraising Events: Expect attendance at events, and where appropriate, encourage board members to bring a guest or two.
• Engagement in Campaigns: Whether it’s making donor thank-you calls, hosting a small gathering, or promoting campaigns on social media, every board member can contribute in ways that suit their strengths.

Pro Tip: Make these expectations part of your board member agreement. If it’s in writing, it’s real.

Step 2: Onboard With Fundraising Front and Center

If you’re not talking about fundraising during your board recruitment and onboarding process, you’re setting yourself up for frustration later.

When you bring on new board members, be crystal clear about the role they’ll play in fundraising for nonprofits. Here are a few tips:

• Share Success Stories: Show them how past board fundraising efforts have impacted your organization.
• Provide Training: Not everyone is born knowing how to fundraise. Offer workshops or resources to help your board build confidence.
• Pair Them With a Mentor: A seasoned board member can guide new recruits and make fundraising feel less intimidating.

Step 3: Create Tools to Track and Celebrate Progress

Accountability doesn’t have to feel punitive. In fact, when done right, it can feel empowering. The key is to provide tools that track progress and celebrate wins.

• Use a Scorecard: Create a simple, transparent way to track each board member’s contributions—both financial and non-financial.
• Report Regularly: Share progress updates at every board meeting. Celebrate milestones, like reaching 75% of your annual fundraising goal.
• Recognize Effort: Publicly thank board members for their fundraising efforts. A little acknowledgment goes a long way.

Step 4: Build a Culture of Accountability (With a Side of Grace)

Accountability isn’t about wagging fingers or shaming anyone. It’s about creating a shared commitment to your mission and holding each other to a standard that makes your nonprofit stronger.

Here’s how to do it:

• Lead By Example: If you’re expecting your board to fundraise, you need to be in the trenches with them.
• Encourage Peer Accountability: Pair board members into fundraising teams. It’s a lot harder to dodge your responsibilities when your teammate is counting on you.
• Offer Grace: Life happens. If a board member can’t meet their fundraising goal this year, work with them to find other ways they can contribute.

The Big Picture: Fundraising as a Team Sport

Fundraising for nonprofits is not a solo act—it’s a team sport. When your board understands their role, feels supported, and is held accountable, they’ll step up in ways that will surprise and delight you.

Setting expectations isn’t about making fundraising a chore. It’s about showing your board the joy and fulfillment that comes from investing in your mission and watching it flourish.

Are you ready to build a culture of accountability and turn your board into fundraising rockstars? Sign up for my nonprofit course, How To Get Your Nonprofit Board To Fundraise, and learn how to empower your board to embrace fundraising with confidence.