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5 AI Prompts Every Nonprofit Fundraiser Should Be Using

Fundraising Strategy | Success for Nonprofits

You typed "write me a fundraising email" into AI and got back three paragraphs of nothing. That is not an AI problem. That is a prompt problem.

Fundraising copywriting eats hours you do not have. This post hands you five ready-to-use AI prompts, one each for appeals, thank yous, email blasts, post-donation pages, and donation page copy, so you can go from blank page to strong draft in minutes instead of an afternoon.

Most AI fundraising copy falls flat for one reason: the prompt behind it. "Write me a fundraising email" is not a prompt. It is a wish. The prompts below are built differently, specific enough that AI has no choice but to give you something worth using, copy you would actually be proud to send, not the generic, robotic stuff that gives AI a bad name.

What Makes a Good AI Prompt for Nonprofit Fundraising?

Think of an AI prompt the same way you would brief a new staff member, a consultant, or a freelance copywriter. You would never just say, "write something about our program." You would explain who the audience is, what the goal is, what tone to use, what information matters, and what should never show up in the final draft.

AI needs that same level of direction. A strong fundraising prompt should usually include:

  •   The role you want AI to take
  •   The type of content you want created
  •   The audience
  •   The tone
  •   Your organizational and campaign context
  •   Specific impact information
  •   What AI should avoid
  •   The action you want the reader to take

The goal is not to make every prompt absurdly long. The goal is to give AI enough information that it does not have to guess. And in fundraising, guessing is where generic, bland copy goes to die.

REALITY CHECK

If you would not hand a new hire a one-line assignment and expect a great result, do not expect it from AI either. Garbage in, garbage out still applies, even to a language model.

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Prompt 1: Write a Fundraising Appeal That Actually Connects

A fundraising appeal needs more than a request for money. It needs a clear need, a human connection, a reason to act now, and a specific ask. Use this prompt for a fundraising letter, a longer email, or a full campaign appeal.

The Prompt

You are an experienced nonprofit fundraising professional. Write a compelling [EMAIL / LETTER / SOCIAL MEDIA POST] of no more than [WORD COUNT] words for [ORGANIZATION NAME] in support of [CAMPAIGN OR PROGRAM].

Audience: [DESCRIBE THE DONOR SEGMENT]
Tone: [WARM AND GRATEFUL / URGENT AND COMPELLING / HOPEFUL AND INSPIRING]

Include the following:
- Begin with one specific human story, moment, or situation that helps the reader understand the need.
- Clearly explain the problem and why support is needed now.
- Show what the donor can help make possible.
- Include specific gift amounts and impact when available.
- Create urgency without guilt or manipulation.
- Keep the donor at the center of the message.
- End with one clear call to action.

Organization and program context: [INSERT MISSION, PROGRAM DETAILS, IMPACT, AND OUTCOMES]

Avoid jargon, cliches, overly formal language, and invented facts. Use "gift" instead of "donation" when appropriate.

Why It Works

This prompt gives AI structure. It tells the tool who the audience is, what the appeal needs to accomplish, how it should sound, and what information it is allowed to use. Most importantly, it keeps the donor focused on what their gift can help make possible, not on your organization's needs.

If your prompt is vague, your fundraising copy will be vague. Donors do not respond to vague.

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Prompt 2: Write Donor Thank You Messages That Feel Personal

A receipt is not a thank you. A real thank you should make someone feel appreciated, connected, and confident that their support actually mattered. That matters most for retention. Your donor stewardship process should include intentional thank you and follow up steps, not just an automated receipt.

The Prompt

You are an experienced nonprofit fundraising professional writing a warm, personal donor thank-you message.

Create a [EMAIL / LETTER] of no more than [WORD COUNT] words for [DONOR NAME OR SEGMENT] on behalf of [ORGANIZATION NAME].

Gift details: [DESCRIBE THE GIFT]
Donor relationship: [ADD RELEVANT HISTORY OR CONNECTION]
Impact of the gift: [INSERT 1-2 SPECIFIC OUTCOMES]

The message should:
- Thank the donor specifically.
- Explain what their support helps make possible.
- Reference their relationship with the organization when appropriate.
- Sound warm and conversational.
- Reinforce their role as a partner in the work.
- End with gratitude, not another ask.

Do not invent information about the donor or ask for another gift.

Why It Works

It gives AI the details that make a thank you sound personal instead of mass produced. And it keeps the focus exactly where it belongs: gratitude, not the next ask.

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Prompt 3: Write a Fundraising Email Blast People Actually Read

Your email blast should not read like your annual report. Most donors are scanning. They are on their phones. They are deciding in seconds whether to keep reading. So keep it short and give it exactly one job.

The Prompt

You are an experienced nonprofit fundraising professional writing a short fundraising email blast.

Create an email for [ORGANIZATION NAME] supporting [CAMPAIGN, PROGRAM, OR NEED]. Keep the body between 100 and 175 words.

Audience: [DESCRIBE THE DONOR SEGMENT]
Primary goal: [DESCRIBE THE ONE ACTION YOU WANT THEM TO TAKE]
Key message or story: [INSERT ONE STORY, MOMENT, OR PROBLEM]
Impact of a gift: [ADD SPECIFIC GIFT AMOUNTS OR OUTCOMES]
Deadline or reason to act now: [INSERT REAL DEADLINE OR URGENCY]

Write:
- 5 subject line options
- 3 preheader options
- One email body
- One call to action button phrase

Keep paragraphs short. Focus on one message. Avoid jargon, guilt, and unnecessary explanation.

Why It Works

Because it forces AI to do one job: one audience, one message, one ask. That is exactly what a fundraising email blast needs, and exactly what most nonprofit email blasts fail to do.

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Prompt 4: Write a Post Donation Thank You Page That Builds the Relationship

The donor clicked. They gave. Now what? Please do not reward that moment with "Thank you. Your transaction has been completed." That is not stewardship. The page a donor sees immediately after giving is part of the donor experience, not an afterthought.

The Prompt

You are an experienced nonprofit fundraising professional writing the thank you message a donor sees immediately after completing an online gift.

Write a short post donation thank you message for [ORGANIZATION NAME] supporting [CAMPAIGN, PROGRAM, OR GENERAL FUND]. Keep the message between 50 and 100 words.

Audience: [DESCRIBE THE DONOR]
Gift impact: [INSERT 1-2 SPECIFIC EXAMPLES]
Tone: [WARM / GRATEFUL / HOPEFUL / PERSONAL]

The message should:
- Immediately thank the donor.
- Reinforce that their gift matters.
- Connect their generosity to the outcome they are helping create.
- Sound human, not transactional.
- End with appreciation.

Do not ask for another gift.

Why It Works

The fundraising experience does not end when the payment processes. This message reinforces the donor's decision and starts stewardship immediately. You want the donor leaving that page thinking, "I am glad I did that."

The donor experience does not end when the payment is processed. That is exactly where stewardship begins.

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Prompt 5: Write Donation Page Copy That Does Not Lose the Donor

You worked hard to get the donor to the donation page. Do not lose them there. Strong donation page copy is clear, emotional, easy to scan, and focused on one thing: completing the gift. Your donation page is not just a form. It is part of your case for support and part of the donor relationship, which is why reviewing it is one of the seven core fundraising systems every nonprofit needs.

The Prompt

You are an experienced nonprofit fundraising professional writing concise, persuasive copy for an online donation page.

Create donation page copy for [ORGANIZATION NAME] supporting [CAMPAIGN, PROGRAM, OR GENERAL FUND].

Audience: [DESCRIBE THE DONOR SEGMENT]
Primary need: [DESCRIBE THE FUNDING NEED]
Impact information: [INSERT SPECIFIC OUTCOMES]
Suggested gift amounts: [INSERT GIFT AMOUNTS]
Monthly giving option: [DESCRIBE WHY MONTHLY SUPPORT MATTERS]

Create:
- One short headline
- A 2-3 sentence impact statement
- Short impact descriptions for suggested gift amounts
- One monthly giving message
- One call to action button phrase
- One short reassurance statement

Keep the copy concise. Avoid jargon, organizational history, and generic phrases like "support our mission."

Why It Works

This prompt keeps AI focused on conversion instead of storytelling. It is not asking AI to write another appeal. It is asking AI to help the donor answer three questions fast: why does this matter, what will my gift help do, and what should I do next. That is the entire job of a donation page.

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One More Thing: AI Is Not the Fundraiser

These prompts can save you real time. They can help you get unstuck. They can hand you a stronger first draft than a blank page ever will. But do not copy, paste, and send without doing your job first.

  •   Check the facts.
  •   Make sure the stories are real.
  •   Make sure the language sounds like your organization, not a template.
  •   Add the details only you know.
  •   Never let AI invent donor history, outcomes, impact numbers, or personal stories.

Use AI to make your fundraising work more efficient. Do not use it to make your fundraising less human. The best fundraising still comes down to trust, relationships, gratitude, and consistent follow up. That is the same principle behind strong donor development overall: relationships deepen when organizations consistently communicate impact, steward donors well, and follow through on what they promised.

AI can help you do that work faster. You still have to make it matter.

Frequently Asked Questions About AI Prompts for Nonprofit Fundraisers

What is an AI prompt for nonprofit fundraising?

An AI prompt is the set of instructions you give a tool like ChatGPT or Claude before it writes something for you. A strong fundraising prompt tells the AI who it should sound like, who the audience is, what tone to use, what facts to include, and what to leave out. The more specific the prompt, the less generic the copy.

Which AI tool should nonprofits use for fundraising copy?

Any major AI tool, including ChatGPT, Claude, or Gemini, can work with the prompts in this post. The tool matters less than the prompt. A vague prompt produces vague copy no matter which AI you use. A specific prompt with real organizational context produces something you can actually work with.

Can AI write a full fundraising appeal from scratch?

AI can draft a strong first version of an appeal, but it cannot write your organization's story for you. You still need to supply the real details: the specific program, the actual impact numbers, and a true story about a person your work has affected. Treat the AI output as a first draft, not a final version.

Is it okay to use AI for donor thank you letters?

Yes, as long as you add the personal details yourself. AI can help you structure a warm thank you message quickly, but the donor's name, gift history, and specific impact need to be accurate and real. Never let AI invent details about a donor's giving history or relationship with your organization.

Will donors know if I used AI to write my fundraising email?

Donors will notice if your email sounds generic, robotic, or like it could have been sent by any nonprofit. They will not notice that AI helped you draft it, as long as you edit the output to sound like your organization and add real, specific details. The goal is a stronger draft, not a donor-facing disclosure.

What if the AI generated copy still sounds generic?

Generic output almost always means the prompt was missing context. Go back and add more specifics: real numbers, a real story, the actual donor segment, and the actual tone your organization uses. If the prompt only gives AI a topic instead of real information, it has no choice but to guess.

Do I need a paid AI subscription to use these prompts?

No. Free versions of most major AI tools can handle these prompts. A paid subscription may give you longer conversations, faster responses, or higher usage limits, but the prompts themselves work the same way on free and paid plans.

A vague prompt gets you vague copy. A specific prompt gets you a draft worth sending. Do the work of being specific, then let AI save you the time.

Grant Funding Opportunities For Arts And Community Service

Nonprofit Weekly Grant Roundup – This week we’re focusing on grants for arts and community service, with funding that supports creativity, volunteerism, and more. Every week, we gather the latest grant opportunities so you don’t have to. Whether you're looking for funding for programs, operations, or special projects, this list is designed to help you stay on top of what’s available.

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

AmeriCorps

Supports national service and volunteerism through evidence-based interventions addressing community needs.

Deadline: January 13, 2027

https://www.grants.gov/search-results-detail/363696

 

Foundation for Stage Managers

Supports organizations seeking funding for stage management education, research, conference participation, and community-focused programming.

Deadline: October 11, 2026

https://www.stagemanagersfoundation.com/guidelines

 

National Endowment for the Humanities

Public Humanities program supports projects for general audiences through public programming. Projects must engage humanities scholarship to analyze significant themes in disciplines such as history, literature, ethics, and art history. 

Deadline: December 9, 2026

https://www.neh.gov/grants/public/public-humanities-projects

 

Wish You Well Foundation

Supports nonprofits that teach adults the literacy skills they need to communicate, grow, and thrive within their communities. Focus on fostering new and promoting existing adult literacy and educational programs.

Rolling Deadline

https://www.wishyouwellfoundation.org/apply-for-funding

 

ProLiteracy

Through its Literacy Opportunity Fund, supports nonprofits doing direct work with adult students. Funded by the Nora Roberts Foundation; grants awarded quarterly.

Deadlines: October 1, 2026, and January 3, 2027

https://www.proliteracy.org/Literacy-Opportunity-Fund

 

Max and Victoria Dreyfus Foundation

Supports nonprofits for which a relatively small amount of funding might make a large difference. The Foundation supports museums, cultural and performing arts programs; schools and hospitals; educational and skills-training programs; and other community-based organizations and programs. 

Deadline: November 10, 2026

https://www.mvdreyfusfoundation.org/

 

Hearst Foundations

Supports well-established nonprofits in culture, education, health, and social services. Equipment or capital expenses may be eligible. Must primarily serve large geographic or demographic constituencies. 

Rolling Deadline

https://www.hearstfdn.org/applying-reporting/how-to-apply

 

 

Nonprofit Grants For Essential Services And Safety

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Office For Victims Of Crime

Two grant opportunities:

1) Supports nonprofits for programs providing prevention and early intervention services for girls who are at risk of or are victims of human trafficking. 

Deadline: September 29, 2026

https://www.grants.gov/search-results-detail/363668

2) Supports programs to develop, expand, and strengthen victim service programs for victims of human trafficking.

Deadline: September 29, 2026

https://www.grants.gov/search-results-detail/363669

 

Higher Hope Foundation

Supports nonprofits that assist victims of violent crime and their communities, enabling them to expand their impact and develop innovative support programs.

Deadline: January 1, 2027

https://higherhope.org/empower-grant/

 

Lawrence Foundation

Supports nonprofit programs for human services, the environment, and other causes.

Deadline: October 31, 2026

https://thelawrencefoundation.org/application-process

 

Moderna Foundation

Supports public health, STEM education, and community resilience initiatives.

Deadline: September 15, 2026

https://www.modernatx.com/responsibility/moderna-foundation

 

AEGON Transamerica Foundation

Supports community development, health, and financial well-being initiatives in areas including operational support, capital expansion, and community outreach. Priority in NY, MD, IA, CO, MA, TX, MN, and FL.

Deadline: November 1, 2026

https://www.transamerica.com/about-us/foundation-grant

 

Impact Fund

Supports legal services nonprofits confronting social, economic, and environmental injustice. Focus areas include human and civil rights, prisoners’ rights, voting rights, juvenile justice reform, gender equity, disability rights, immigrants’ rights, LGBT rights, combatting racism, and more. Submit online Letter of Inquiry.

Deadline: September 29, 2026

https://www.impactfund.org/legal-grants/application-requirements

The New Reality of Generating Publicity For Your Nonprofit

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Media Relations
Press
Television

Media Relations | Success for Nonprofits

Surprise. You are a journalist now. Not officially, but if you want press coverage for your nonprofit, you need to start thinking like one.

Feeling like your nonprofit is doing incredible work and somehow nobody knows about it?

You are not alone.

Getting media coverage today takes more strategy, more persistence, and a much better understanding of what reporters actually need. But here is the good news: newsrooms are still looking for strong stories.

Your job is to make sure yours is one they can actually use.

That means giving reporters a clear angle, a timely reason to care, credible people to talk to, and a story that matters beyond your organization.

Because “we are doing good work” is not the story.

Why that work matters right now is.

Why Getting Press Coverage Looks Different Now

Journalism has changed dramatically over the past two decades. The newspaper industry has lost more than half its newsroom jobs in a little over a decade, according to Pew Research Center. The people still standing are stretched thin, and a well-pitched story does their job for them. Fewer reporters means fewer people covering more ground.

That shrinking newsroom is exactly why your pitch has a better shot right now. Fewer journalists doing more work means a well-prepared, newsworthy pitch stands out more than it used to. Editors don't have a full newsroom generating story ideas anymore. You are the newsroom now.

Bring them the story.

Be useful. Be timely. Be ready.

Do that consistently, and you stop being another nonprofit asking for coverage. You become the source they actually want to hear from.

REALITY CHECK

You probably do not have the budget for a full-time communications director. Budget limitations are one of the most common PR challenges nonprofits report. That does not mean press coverage is out of reach, it means the story itself has to do more of the work.

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Do Your Homework Before You Pitch Anyone

Sending a press release and hoping for front-page coverage is not a media strategy. It is a wish.

Before you hit send, do your homework. Know the outlets you are pitching and, more importantly, know the reporters. Most journalists cover a specific beat, such as politics, business, health, education, arts, or local government. That is the lens they look through every single day.

Your job is not to convince every reporter that your story matters. Your job is to find the reporter who already cares about the kind of story you are telling.

If your local outlet does not label beats clearly, look for a pattern instead. Which reporter's byline keeps showing up on stories that align with your mission? That is who you want to know.

Making yourself available as a reliable, quotable source of information matters more than any single press release. Savvy reporters call the people they already know for the scoop. Make sure you are one of those people before you need to be.

Fewer journalists doing more work means a well-prepared pitch stands out more than it used to, not less.

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How to Write a Nonprofit Press Pitch That Actually Gets Read

Here is the first thing to know: most of your pitches will not get a response.

That is normal.

Media pitching is partly a numbers game, but blasting the same generic email to 50 reporters is not a strategy. Personal outreach works better because reporters can tell when you actually know what they cover.

Keep your pitch short. Make it timely. Get to the point quickly.

And skip the breathless headlines, exaggerated claims, and “you won’t believe this” nonsense. Reporters see hype all day long. It does not make you look interesting. It makes you look like marketing.

Your bigger goal is to become a reliable source.

Position yourself, or someone on your team, as the person a reporter can call when they need expertise, context, a quote, or a quick answer. Be knowledgeable. Be responsive. Be available when the story is moving fast.

You may not get coverage from the first pitch, or the fifth. But if you consistently send relevant ideas and prove that you are useful, you start building something much more valuable than one article.

You build a relationship.

What Belongs in the Pitch or Press Release Itself

  •   Lead with the most important information first, not background history
  •   Answer who, what, when, where, why, and how within the first hundred words
  •   Include a direct, attributed quote from a named spokesperson
  •   Pick one or two articulate spokespeople who are available for follow-up questions
  •   Never round up or approximate a number a fact-checker could disprove
  •   Proofread it, then hand it to a colleague for a second set of eyes

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Do Not Forget the Visuals

Give the media something they can actually use.

Send strong photos, graphics, or illustrations that are high enough quality to publish. Include clear captions and identify everyone pictured. And please, get written permission from people before you send their image to the media. A photo can look like an endorsement, whether you intended it that way or not.

Have a short, polished video? Even better. Make it easy for the reporter to access. Attach smaller files directly, and use Dropbox, WeTransfer, or another file-sharing service for larger ones.

The easier you make a journalist’s job, the better your chances of getting coverage. Some outlets may even use your photos or video online alongside the story.

Respect the Shelf Life of a Press Release

Timing matters. A lot.

You can write the most brilliant press release in nonprofit history, but if you send it after the reporter’s deadline, congratulations. You have written a very nice document that nobody is going to cover.

Every media outlet has a lead time, which is the amount of time between when they receive or select a story and when it actually runs. A daily news outlet may move quickly. A magazine, special publication, or event calendar may be planning weeks or even months ahead.

Pay attention to submission deadlines. Respect them. And whenever possible, send your story with enough breathing room for a reporter to actually do something with it.

Missing the window doesn’t just cost you coverage. Consistently sending things too late tells reporters that you don’t understand how their world works.

Good media relationships are built by making a reporter’s job easier, not by asking them to perform a deadline miracle.

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The Bottom Line on Nonprofit Press Coverage

Stop thinking like an organization begging for coverage and start thinking like a source worth calling.

The nonprofits that consistently get media attention understand something important: reporters need good stories, useful information, strong visuals, credible experts, and timely local angles. If you can provide those things, you become more than another press release clogging up an inbox. You become a resource.

That means your PR should read like news, not like marketing copy about how wonderful your organization is.

The goal is not to get lucky once. The goal is to become the nonprofit a reporter remembers when they need a quote, a story, an expert, or a local perspective.

That is when media coverage stops feeling like a crapshoot and starts becoming part of your communications strategy.

Frequently Asked Questions About Nonprofit Press Coverage

How do nonprofits get press coverage?

Nonprofits get press coverage by studying which reporters actually cover their sector, positioning a staff member as a go-to expert source, and pitching stories that lead with a compelling human element rather than an organizational announcement. Consistency and relationship building matter more than any single pitch.

Is it harder to get press coverage now than it used to be?

In some ways yes, since the number of local newsrooms and journalists in the U.S. has shrunk significantly over the past two decades. But fewer journalists also means less competition for a good story with a clear news angle, which can work in a well-prepared nonprofit's favor.

What should be in a nonprofit press release?

A strong press release leads with the most important information first, includes a direct quote from a named spokesperson, answers who, what, when, where, why, and how within the first hundred words, and is proofread carefully before it goes out. Save background details for the end.

How do you find the right journalist to pitch?

Look at what a reporter has recently covered, not just their job title. Reporters usually specialize in a beat, a specific issue or sector they focus on. If your local outlet does not label beats clearly, look for a byline pattern of stories that align with your mission.

What if a journalist never responds to a pitch?

Non-responses are extremely common, most pitches never get a reply. That does not mean the pitch failed. Building a relationship over multiple respectful touchpoints, and continuing to position your organization as a reliable expert source, tends to matter more than any single email.

Do small nonprofits without a communications budget have a shot at press coverage?

Yes. Budget limitations are one of the most common PR challenges nonprofits report, but press coverage is earned through a clear story and a well-timed pitch, not a paid budget. A well-written release from a small nonprofit can outperform a polished one from a larger organization if the story itself is stronger.

The newsroom shrank. Your story did not get any less important. Do the work to make it easy for a reporter to say yes.

Nonprofit Grants For Housing And The Environment

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Impact Funding Solutions

Supports nonprofits that drive positive change, support community impact, foster innovation, promote sustainability, encourage social responsibility, advance inclusivity, encourage collaboration, and create lasting progress for individuals and communities.

Deadline: September 30, 2026

https://impactfundingsolutions.com/impact-grant-application-for-nonprofit/

 

Truist Foundation

Supports nonprofits working with adults to strengthen communities through sustainable programs and strategic partnerships; focus on  building career pathways to economic mobility and strengthening small businesses.

Deadline: November 30, 2026

https://www.truistfoundation.org/grant-application

 

Bureau of Land Management

Supports partnerships and initiatives that strengthen native seed supply, restore public lands, and improve ecological resilience.

Deadline: September 28, 2026

https://www.grants.gov/search-results-detail/363355

 

Mzuri Wildlife Foundation

Supports projects in wildlife conservation and outdoor sports and education.

Deadline: September 15, 2026

https://mzuri.org/how-to-apply/

 

Rural Housing Service

Provides funding support to help improve housing conditions for low- and very low-income residents in rural areas through repair and rehabilitation activities.

Deadline: September 8, 2026

https://www.grants.gov/search-results-detail/363400

 

U.S. Forest Service

Supports communities in developing practical solutions that improve the economic, health, and environmental benefits of urban and community forests.

Deadline: October 12, 2026

https://www.grants.gov/search-results-detail/361315

T-Mobile

The Hometown Grants Program supports community projects in small towns, villages, and territories across the U.S. T-Mobile awards up to $50,000 for shovel-ready projects that foster local connections, such as technology upgrades, outdoor spaces, the arts, and community centers. Quarterly deadlines.

Deadline: September 30, 2026

https://www.t-mobile.com/brand/hometown-grants

 

How to Get Your Nonprofit Board to Fundraise (Finally)

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Board Members
Fundraising
Leadership
Marketing
Nonprofit Sustainability

Your Board Isn't Lazy. They're Just Untrained.

If you've ever sat in a board meeting watching everyone stare at their laps the second the word "fundraising" comes up, I want you to know something: it's not personal, and it's not laziness. Your board members didn't join to be your ATM or your telemarketing department. They joined because they believe in your mission. Somewhere between "yes, I'll join your board" and "please call five donors this month," something broke down, and I promise you it wasn't their character.

It was training. Or the lack of it.

I wrote How To Get Your Nonprofit Board To Fundraise because I got tired of watching brilliant, mission-driven leaders  burn themselves out doing 90% of the fundraising while their boards sat on the sidelines feeling guilty and useless. That guilt doesn't raise money. Confidence does. And confidence is a skill you can teach.

Here's what I've learned after a decade of training boards across the country, and what's inside the book.

Your board isn't dodging fundraising. They're dodging failure.

Most board members have never been taught how to ask for money. They've never seen a script, never practiced an elevator pitch, never been told what a "warm ask" even looks like. So when you hand them a list of names and say "just reach out," you're not giving them a task. You're handing them a fear.

The fix isn't a sterner memo at your next board meeting. It's education. Show your board what your organization's financial reality actually looks like, show them where the gaps are, and show them exactly what closing those gaps requires from them. People show up for problems they understand.

Stop asking. Start inviting.

There's a subtle but massive difference between asking someone to fundraise and inviting them into a role they can actually see themselves succeeding at. In the book, I walk through how to reframe board fundraising responsibilities so they feel less like an obligation and more like an opportunity to represent something they already care about.

This is also where a clear Give AND Get policy earns its keep. When expectations are spelled out in writing before someone joins your board, you skip the awkward mid-year ambush entirely. Everyone knows what "on board" actually means.

Hand them a toolkit, not a guilt trip

You cannot expect board members to fundraise with nothing but good intentions. They need scripts for donor calls. They need thank you note templates. They need a simple, repeatable process so fundraising doesn't feel like reinventing the wheel every single ask.

How To Get Your Nonprofit Board To Fundraise comes with the actual tools: donor call scripts, elevator pitch templates, social media content ideas, and a board fundraising toolkit your members can pick up and use immediately. No blank page. No guesswork. Just a system that works even for the board member who swears they "aren't a fundraising person."

Build a culture, not a campaign

A single training session will get you a short-term bump. A fundraising culture is what actually changes your organization long term. That means fundraising shows up in board job descriptions, in how you run meetings, in how you celebrate wins, and in how new board members are onboarded from day one. The book walks through how to build that culture step by step, so this isn't a fire drill you run once a year around your gala.

What's inside the book

How To Get Your Nonprofit Board To Fundraise covers:

  • Why boards avoid fundraising, and the real fix (it's not a stricter policy)
  • How to educate your board on your organization's financial needs without putting anyone to sleep
  • Practical engagement strategies that meet board members where they are
  • A full board fundraising toolkit, including scripts, templates, and social media tools
  • How to build fundraising into your board culture for the long haul

If you're a nonprofit leader who is exhausted from carrying your organization's fundraising alone, or a Development Director trying to get your board off the sidelines, this book was written for you.

Your board wants to help. They just need someone to show them how.

Get your copy of How To Get Your Nonprofit Board To Fundraise on Amazon.

Nonprofit Grant Opportunities For Health, Safety, And Family Support

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Higher Hope Foundation

The Hope Grant supports nonprofits that assist victims of violent crime and their communities, enabling them to expand their impact and develop innovative support programs.

Deadline: January 1, 2027

https://higherhope.org/empower-grant/

 

Pfizer

Supports independent initiatives that strengthen the delivery of maternal RSV immunization during pregnancy across healthcare systems in the U.S.

Deadline: September 10, 2026

https://cdn.pfizer.com/pfizercom/2026-07/2026_VAC_US_OptimizingMaternalRSVImmunizationDelivery.pdf?VersionId=WVD90q4.9PtvvptHrs00RWrOI4WNxP.E

 

Third Wave Fund

Provides rapid response support to gender justice organizations facing unexpected opportunities, threats, or changing circumstances that affect their movement-building work.

Deadline: September 8, 2026

https://www.thirdwavefund.org/mobilize-power-fund

Administration for Children and Families

Placement and Coordination Program supports nonprofits in administering refugee placement and coordination services to strengthen the national resettlement framework.

Deadline: September 17, 2026

https://www.grants.gov/search-results-detail/362962

 

TJX Foundation

Supports nonprofits helping vulnerable families and children access the resources and opportunities to build a better future, including basic needs, workforce readiness training, safety from domestic abuse, and others. (Must provide services within 15 miles of a TJX store, distribution center, or office.) Submit letter of inquiry.

Deadline: October 31, 2026

https://www.tjx.com/corporate-responsibility/communities/our-us-foundation

 

Johnson and Johnson/Janssen

Supports programs and services in areas including therapeutic giving, immunology, oncology, and others.

Rolling Deadline

https://www.jnj.com/innovativemedicine/us/grants-and-giving/charitable-contributions

 

W.K. Kellogg Foundation

Supports communities, children, and families, including programs focused on thriving children, working families, and building equitable communities. Submit letter of inquiry.

Rolling Deadline

www.wkkf.org

Grant Funding For Creativity And Culture

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

 

Graham Foundation

Supports projects that advance architecture and related fields through public engagement and creative programming, including exhibitions, film, video, new media, web projects, public programs, and publications.

Deadline: September 15, 2026

http://www.grahamfoundation.org/grant_programs?mode=organization

 

Bureau of Indian Affairs

Strengthens Tribal tourism by providing technical assistance and capacity-building support that expands cultural heritage tourism, increases visitation, and promotes sustainable tourism development.

Deadline: August 28, 2026

https://www.grants.gov/search-results-detail/363399

 

Amphion Foundation

Supports nonprofits engaged in the performance, presentation, and dissemination of contemporary concert music, with particular emphasis on works by American composers.

Deadline: September 24, 2026

https://amphionfoundation.org/programs/amphion-grant-program

 

Russell Sage Foundation

Supports research projects aligned with the foundation's research priorities and special initiatives.

Deadline: October 28, 2026

https://www.russellsage.org/apply/info

 

Villanova University

Supports public-facing history projects, particularly those that address issues of power, equity, sustainability, and justice.

Deadline: September 25, 2026

https://www.villanova.edu/university/liberal-arts-sciences/scholarship/centers/lepage-center/grants-outreach/proposals.html

 

Max and Victoria Dreyfus Foundation

Supports nonprofits for which a relatively small amount of funding might make a large difference. The Foundation supports museums, cultural and performing arts programs; schools and hospitals; educational and skills-training programs; and other community-based organizations and programs. 

Deadline: November 10, 2026

https://www.mvdreyfusfoundation.org/

 

Hearst Foundations

Supports well-established U.S. nonprofits in education, health, culture, and social services. Equipment or capital expenses may be eligible when aligned with the mission. Must primarily serve large geographic or demographic constituencies. 

Rolling Deadline

https://www.hearstfdn.org/applying-reporting/how-to-apply

 

ProLiteracy

Through its Literacy Opportunity Fund, supports the needs of U.S. nonprofits that are doing direct work with adult students. Funded by the Nora Roberts Foundation; grants awarded quarterly.

Deadline: October 1, 2026

https://www.proliteracy.org/Literacy-Opportunity-Fund

 

 

 

 

Donor Retention Strategies: How Nonprofits Can Keep More Donors

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Fundraising

Nonprofits spend a ridiculous amount of time trying to find new donors. They hold events, send appeals, post constantly on social media, apply for grants, and ask board members to introduce them to people with money.

Meanwhile, the people who have already donated are quietly walking out the back door.

According to the Fundraising Effectiveness Project, overall donor retention reached just 43.3% in 2025. That means nonprofits are losing more than half of their donors from one year to the next. Even though charitable dollars increased, the total number of donors continued to decline.

Think about that for a moment. You worked hard to get someone’s attention. You convinced them that your mission mattered, and they trusted you enough to make a gift.

Then, in many cases, they received an automated receipt, a generic thank-you email, and another request for money a few months later. And we wonder why they did not give again.

Getting the First Gift Is Only the Beginning

A first-time donation is not the end of the fundraising process. It is the beginning of a relationship.

The donor has raised their hand and said they care about the work, believe the mission matters, and are willing to help. Your nonprofit’s job is to show that person that their trust was well placed.

Unfortunately, many organizations treat donors like transactions instead of people. The gift is processed, recorded, deposited, and forgotten. Then the organization moves on to finding the next donor.

That is not a fundraising strategy. It is a revolving door.

Why Donors Stop Giving

There are many reasons someone may not donate again. Their financial situation may change, they may move, or their priorities may shift. You cannot control everything.

However, donors also disappear because the nonprofit gave them no compelling reason to stay connected.

They Were Not Thanked Quickly

A delayed thank-you sends a message, whether you intend it or not. It tells the donor that their gift was not especially important.

Every donor should receive an immediate acknowledgment, followed by a more personal thank-you whenever possible, especially for first-time donors. A thank-you does not need to be elaborate. It needs to be prompt, sincere, and connected to the impact of the gift.

The Thank-You Was All About the Organization

Many donor messages focus almost entirely on the organization.

“We are pleased to announce…”

“Our organization has been serving the community for…”

“We are proud of our programs…”

That information may be important, but where is the donor in the message?

Strong donor communication makes the donor part of the story. Instead of only explaining what your organization did, show what the donor helped make possible. Phrases such as “You helped provide,” “Because of your support,” and “Your gift made it possible” help donors see their role in the mission.

The donor should not feel like an observer. They should feel like a partner.

They Never Heard What Happened Next

Donors want to know that their gifts mattered. They do not need a 30-page annual report, but they do need regular, understandable updates that connect their support to real work.

Tell them about the family that received help. Show them the students who participated. Explain how many meals were distributed. Share what changed because people chose to give.

Do not make donors hunt through your website to figure out whether their donation accomplished anything. Tell them clearly and regularly.

Every Communication Asked for More Money

Imagine hearing from a friend only when they need a favor. Eventually, you would stop answering.

The same principle applies to donors. When every email contains a donation request, event ticket, sponsorship opportunity, or urgent appeal, donors start to feel like walking wallets.

Some donor communications should simply inform, thank, inspire, or invite. Not every interaction should come with another request for money.

Nobody Made the Relationship Personal

Your donor database may contain hundreds or thousands of names, but donors are still individual people.

Use their names. Pay attention to what they supported. Note whether they attended an event, volunteered, or gave in honor of someone. Call donors occasionally, send a handwritten note, or ask why they decided to support your organization.

You do not need to personally call every person who gives $10, but you should create opportunities for donors to feel recognized as human beings, not entries on a spreadsheet.

Your Donor Thank-You Is Not a Retention Strategy

Sending a receipt and a thank-you email is important, but it is also the bare minimum.

Donor retention requires a plan for what happens after the thank-you. Without a plan, stewardship gets pushed aside by the next grant deadline, event, board meeting, emergency, or crisis. Then six months pass, and the donor hears nothing until the next appeal.

Create a simple follow-up process that your organization can realistically maintain.

A Simple 90-Day Donor Follow-Up Plan

You do not need complicated software or a large development department to build better donor relationships. Start with a basic 30-, 60-, and 90-day plan.

Immediately After the Gift

Send an automatic receipt right away. Within two business days, send a warm thank-you message that explains what the gift will help accomplish.

For significant gifts, first-time donors, or longtime supporters, add a personal call, handwritten note, or message from a board member.

Within 30 Days

Send an impact update. This could be a short story, photo, video, client quote, program update, or behind-the-scenes look at the work.

Do not ask for another donation. The goal is to show the donor that something is happening because they chose to help.

Within 60 Days

Invite the donor to engage in another way. Ask them to attend a program tour, volunteer, watch a short video, respond to a question, follow your social media page, or read a helpful article.

Engagement deepens the relationship, even when it does not involve another gift.

Within 90 Days

Share another meaningful result and remind the donor that they are part of the mission. You can also ask for feedback with a few simple questions:

“What inspired you to support our work?”

“What would you like to learn more about?”

“Which part of our mission matters most to you?”

Donors are far more likely to stay connected when they believe the organization cares about what they think.

Five Signs You Have a Donor Retention Problem

Your organization may have a donor retention problem if you do not know your retention rate, most donors only hear from you when you need money, first-time donors receive the same communication as everyone else, your thank-you messages focus more on the organization than the donor, or you spend more time discussing donor acquisition than donor stewardship.

The first warning sign is especially important. If you do not know how many donors gave last year and gave again this year, you cannot tell whether your donor relationships are getting stronger or weaker.

Start tracking it.

A simple donor retention calculation is:

Number of last year’s donors who gave again this year ÷ total number of donors last year × 100

For example, if 100 people donated last year and 45 of them gave again this year, your donor retention rate is 45%.

You do not need a fancy dashboard to get started. A spreadsheet will do.

Do Not Wait Until You Need Money

One of the worst times to begin building donor relationships is when your organization desperately needs money.

When a funding gap appears, nonprofits often panic. Suddenly, donors receive more emails, board members are told to start calling people, social media posts become urgent, and everyone is asked to share the campaign.

Strong fundraising is not built during the emergency. It is built during the months when you thank people, communicate impact, answer questions, and help donors feel connected to the work.

Donor retention is not about manipulating someone into giving again. It is about doing a better job of communicating, building trust, and showing people that their support matters.

Before You Chase Another Donor

Of course, your nonprofit needs new donors. Every organization does.

But before you launch another campaign, buy another mailing list, host another event, or complain that your board is not introducing you to enough wealthy people, take a hard look at the donors you already have.

How many received a personal thank-you? How many know what their gift accomplished? How many have heard from you without being asked for money? How many would say they feel like part of your mission?

Your nonprofit may not have a donor shortage. You may have a donor relationship problem.

Finding new donors takes time, energy, and money. Keeping the people who already believe in your mission may be one of the smartest fundraising investments you can make.

Nonprofit Grants For Housing And Workforce Development

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Administration for Children and Families

Two funding opportunities:

1) The Street Outreach Program provides funding to support street-based services for runaway, homeless, and street youth facing risks of sexual abuse, exploitation, prostitution, and human trafficking.

Deadline: August 17, 2026

https://www.grants.gov/search-results-detail/362088

2) The Basic Center Program supports runaway and homeless youth by providing temporary shelter, counseling, and community-based services designed to address their immediate needs.

Deadline: August 17, 2026

https://www.grants.gov/search-results-detail/362071

 

DWF Foundation

Supports nonprofits that create an impact in homelessness, health and well-being, employability, environment and sustainability, and education.

Deadline: September 30, 2026

https://dwfgroup.com/en/about-us/dwf-foundation

(If you can't access, please copy and paste the link in a separate tab or different browser.)

 

Department of Housing and Urban Development

Supports programs that address housing-related environmental health and safety hazards in low-income homes through a comprehensive and coordinated approach.

Deadline: August 31, 2026

https://www.grants.gov/search-results-detail/362368

 

GitLab Foundation

The Powering Economic Opportunity Fund supports employer partnerships that strengthen work-based learning and improve job quality for workers in energy, infrastructure, and advanced manufacturing sectors.

Deadline: August 12, 2026

https://www.gitlabfoundation.org/powering-economic-opportunity

DanPaul Foundation

Provides grants to nonprofits for programs that directly serve the health, education, development, and welfare of youth, including homelessness, child advocacy, and more.

Rolling Deadline

http://www.danpaulfoundation.org/grant-funding-guidelines

 

Cisco

Focuses on social investment areas, including shelter, water, food, and disaster relief; education; economic empowerment; and climate impact and regeneration. Cisco’s Technology Grant Program enables partners to make use of networking and communications technology to create a memorable impact.

Rolling Deadline

https://www.cisco.com/c/en/us/about/csr/community/nonprofits/product-grant-program.html#~overview

 

Nonprofit Funding Opportunities For Community Services And Well-Being

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

UEFA Foundation

Supports initiatives that improve the lives of vulnerable children through sport, education, development, and humanitarian support.

Deadline: August 3, 2026

https://uefafoundation.org/general-information/call-for-projects-2/

 

Pulitzer Center

Supports investigative, data-driven journalism projects that focus on gender equality and empowerment by highlighting the challenges, resilience, leadership, and experiences of women and girls.

Rolling Deadline

https://pulitzercenter.org/grants-fellowships/opportunities-journalists/gender-equality-grant

 

Administration for Community Living

Supports expanding and improving the delivery of legal services to older adults, developing public-private partnerships, supporting legal assistance services, and ensuring measurable and sustainable improvements in legal service delivery.

Deadline: August 25, 2026

https://www.grants.gov/search-results-detail/360511

 

Internet Society Foundation

Supports nonprofits working to strengthen the public-interest cybersecurity ecosystem and protect vulnerable communities from growing digital threats through sustainable cybersecurity solutions.

Deadline: August 4, 2026

https://www.isocfoundation.org/grant-programme/common-good-cyber-fund/

 

Learning Disabilities Foundation

Supports charitable, scientific, literary or educational purposes or the identification, ongoing evaluation, education of and services for adults (and children) with learning disabilities.

Deadline: September 15, 2026

https://www.ldfamerica.org/grant-guidelines.html

 

T-Mobile

The Hometown Grants Program supports community projects in small towns, villages, and territories across the U.S. T-Mobile awards up to $50,000 for shovel-ready projects that foster local connections, such as technology upgrades, outdoor spaces, the arts, and community centers. Quarterly deadlines.

Deadline: September 30, 2026

https://www.t-mobile.com/brand/hometown-grants

 

W. K. Kellogg Foundation

Supports communities, children, and families as they strengthen and create conditions that propel vulnerable children to achieve success. Funding priorities include programs focused on thriving children, working families, and building equitable communities. Submit letter of inquiry.

Rolling Deadline

www.wkkf.org

 

 

Nonprofit Grants For The Environment And Animal Welfare

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

 

National Institute of Food and Agriculture

Supports nonprofits that help military veterans transition into agriculture by providing education, training and employment opportunities while also benefiting military families in rural America.

Deadline: July 31, 2026

https://www.grants.gov/search-results-detail/363139

 

Earth Rising Foundation

Supports bold nonprofit initiatives that advance climate action, raise awareness about the climate crisis, and promote a just and sustainable future. Various programs available.

Deadline: July 31, 2026

https://earthrisingfoundation.org/apply

 

Purpose Earth

Supports purpose-driven organizations developing projects that create positive environmental, community, and cultural impact, including efforts that address environmental degradation, protect or restore natural resources, and provide solutions for climate change.

Deadline: August 10, 2026

https://www.purposeearth.org/apply-for-a-grant

 

Cold Noses Foundation

Funds special projects relating to the humane treatment of animals, finding homes and non-lethal alternatives to euthanasia, veterinary care for needy families or organizations, and humane education.

Deadline: July 31, 2026

https://www.coldnosesfoundation.org/grant-guidelines

 

Glide Foundation

Supports animal protection organizations, such as the Humane Society, SPCA, and rescue organizations; land, preservation, and wildlife conservancy groups; and nonprofits committed to agricultural purposes. Priority given to California nonprofits.

Deadline: August 15, 2026

https://www.glidefoundation.org/grants.html

 

Quadratec

Supports nonprofit initiatives to benefit our environment, including trail improvements, litter prevention, park beautification, community environmental efforts, and more.

Deadline: October 30, 2026

https://www.quadratec.com/page/quadratec-cares-grant-program

 

Petfinder Foundation

Provides emergency funding to animal welfare organizations impacted by natural disasters such as hurricanes, floods, wildfires, or other catastrophic events. Funds can be used for evacuation, temporary sheltering, supplies, and recovery efforts.

Rolling Deadline

https://petfinderfoundation.org/grant/disaster/

 

Yamaha

Support projects that improve, expand, and maintain safe, responsible, and sustainable access to public lands for motorized off-road vehicle recreation in the U.S.

Deadline: September 30, 2026

https://yamahaoai.com/

 

 

Grant Funding For Disability Services And Inclusion

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Grant Writing

Scroll down to explore this week's grants. Deadlines are always approaching, so take a look and see which ones might be the right fit for your nonprofit.

Happy grant writing!

Administration for Community Living

The National Institute on Disability, Independent Living, and Rehabilitation Research is supporting research and innovation aimed at improving community living, independence, and participation outcomes for people with disabilities.

Deadline: July 29, 2026

https://www.grants.gov/search-results-detail/360525

 

Internet Society Foundation

Supports nonprofits working to strengthen the public-interest cybersecurity ecosystem and protect vulnerable communities from growing digital threats through sustainable cybersecurity solutions.

Deadline: August 4, 2026

https://www.isocfoundation.org/grant-programme/common-good-cyber-fund/

 

Learning Disabilities Foundation

Supports charitable, scientific, literary or educational purposes or the identification, ongoing evaluation, education of and services for adults (and children) with learning disabilities.

Deadline: September 15, 2026

https://www.ldfamerica.org/grant-guidelines.html

The Standard Foundation

Funds nonprofits that provide support, training and rehabilitation to individuals and families facing significant challenges. Focus areas include Disability and Empowerment, Healthy Communities, Education, and more. Prioritizing applications from numerous communities as listed on website.

Rolling Deadline

https://www.standard.com/get-to-know-standard/community-impact/apply-funds

 

Sachs Family Foundation

Supports efforts designed to strengthen the economic base of low income, disadvantaged communities. Priority given to nonprofits with an established record of increasing economic and educational opportunities in both low-income, inner-city neighborhoods, as well as in rural areas.

Rolling Deadline

https://www.sachsfamilyfoundation.org/applications

 

Max and Victoria Dreyfus Foundation

Supports nonprofits for which a relatively small amount of funding might make a large difference. The Foundation supports educational and skills-training programs; schools and hospitals; museums, cultural and performing arts programs; and other community-based organizations and programs. 

Deadline: November 10, 2026

https://www.mvdreyfusfoundation.org/

 

ProLiteracy

The Literacy Opportunity Fund supports the needs of U.S. nonprofits that are doing direct work in literacy with adult students. Funded by the Nora Roberts Foundation; grants awarded quarterly.

Next Deadline: October 1, 2026

https://www.proliteracy.org/Literacy-Opportunity-Fund

 

What Nonprofits Should Stop Doing During the Second Half of the Year

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Administration
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Nonprofit Sustainability

Halfway through the year, most nonprofit leaders startasking the same question:

What else do we need to do?

More fundraising. More outreach. More events. More board engagement. More grant applications. More social media. More everything.

But the better question is not always, “What else should we add?”

Sometimes the better question is:

What do we need to stop doing so we can actually make progress?

Because here is the truth: many nonprofits are not struggling because they lack effort. They are struggling because they are spending too much time on things that are draining capacity, confusing priorities, and producing very little return.

The second half of the year is not the time to pile more onto an already overloaded team. It is the time to get honest about what is working, what is not, and what needs to be reduced, reassigned, or stopped completely.

Here are seven things nonprofits should seriously consider stopping during the second half of the year.

1. Stop Treating Everything Like A Priority

If everything is important, nothing is.

Nonprofit leaders are often carrying too many priorities at once. A fundraising campaign. A new program idea. A board initiative. A gala. A grant deadline. A newsletter. A strategic plan. A community partnership. A website update. And somehow, all of it is labeled “urgent.”

That is not strategy. That is survival mode with a calendar invite.

The second half of the year requires focus. Not because other things do not matter, but because your team only has so much time, energy, and decision-making capacity.

·      What are the three most important outcomes we need by the end of the year?

·      What work directly supports those outcomes?

·      What work is simply making us look busy?

Then make the hard call.

Some things may need to wait. Some may need to be simplified. Some may need to be removed entirely.

Your mission does not need you exhausted. It needs you focused.

2. Stop Chasing Grants That Do Not Fit

Grant money can be wonderful. Grant chasing? Not so much.

Too many nonprofits spend hours, days, and sometimes weeks trying to force themselves into grant opportunities that are not a strong fit.The funder priorities are off. The geography is wrong. The program requirements are unrealistic. The reporting burden is too heavy. The award amount is too small for the work involved.

But the organization applies anyway because “we need the money.”

That is how nonprofits end up exhausted, frustrated, and stuck in a funding cycle that does not actually support their mission.

During the second half of the year, be more selective.

·      Does this grant clearly align with our mission and programs?

·      Can we realistically meet the requirements?

·      Is the potential award worth the time it will take to apply and report?

·      Would this funding strengthen our work or distract from it?

Not every grant opportunity is an opportunity.

Some are a trap dressed up as funding.

3. Stop Letting Your Board Stay Vague

If your board members do not know what you expect from them, do not be surprised when they do very little.

Many boards are not failing because people do not care. They are failing because expectations are unclear, inconsistent, or never directly stated.

Board members are told to “help with fundraising,” but no one explains what that actually means. Are they expected to give? Open doors?Thank donors? Attend events? Invite people to learn more? Share contacts? Help with sponsorships?

Vague expectations create vague participation.

The second half of the year is a good time to reset board expectations before year-end fundraising begins.

Instead of saying, “We need the board to be more engaged,” get specific.

Try this: “Between now and December 31, every board member will be asked to do three things: make a personally meaningful gift, thank atleast five donors, and introduce one new person to the organization.”

That is clear. That is measurable. That is doable.

Your board cannot meet expectations they do not understand.

4. Stop Hosting Events That Drain More Than They Raise

Events can be powerful.

They can build community, attract new donors, raise money, and create visibility.

They can also quietly eat your entire staff alive.

Not every event is worth repeating just because you havealways done it. If an event requires months of planning, burns out your team,barely breaks even, and does not lead to deeper donor relationships, it may betime to ask a very uncomfortable question:

Why are we still doing this?

Tradition is not a strategy.

Before committing to another event, look at the real numbers:

·      How much money did it actually raise after expenses?

·      How much staff time did it require?

·      Did it bring in new donors?

·      Did those donors give again?

·      Did the event strengthen relationships or just fill a room?

·      Could the same results be achieved another way?

Some events are worth improving. Some are worth scaling back. Some need to be retired with gratitude and a firm goodbye.

The goal is not to host more events. The goal is to raise more money, build stronger relationships, and advance the mission.

If the event is not doing that, it deserves a hard look.

5. Stop Posting On Social Media With No Strategy

Posting just to post is not marketing. It is digital noise.

Many nonprofits feel pressure to be visible online, so they throw up random posts whenever they have time. A flyer here. A quote there. A blurry event photo. A last-minute donation request. A national holiday graphic that has nothing to do with their actual work.

Then they wonder why people are not engaging.

Social media should help people understand who you are, what you do, why it matters, and how they can be part of it.

That does not happen by accident.

During the second half of the year, stop posting without a purpose.

Every post should connect to at least one goal:

·      Build trust

·      Show impact

·      Educate your audience

·      Thank supporters

·      Invite action

·      Tell a story

·      Drive traffic to your website or donation page

You do not need to post constantly. You need to post clearly.

A small number of strong, consistent posts will do more for your nonprofit than a flood of random content that leaves people confused.

6. Stop Doing Work No One Owns

One of the biggest time drains in nonprofits is work that technically belongs to everyone, which usually means it truly belongs to no one.

The donor follow-up. The board packet. The thank-you calls.The sponsorship outreach. The volunteer communication. The grant reporting calendar. The website updates. The email list cleanup.

Everyone agrees it matters. No one is clearly responsible.So it either does not happen, happens late, or lands on the same overworked person every single time.

That is not a workflow. That is a slow-motion mess.

For the second half of the year, clarify ownership.

For every major task, ask:

·      Who owns this?

·      What is the deadline?

·      What does done look like?

·      Who needs to be informed?

·      What happens if it does not get completed?

This is not about micromanaging. It is about reducing confusion.

Clear ownership protects time, reduces resentment, and makes follow-through much easier.

7. Stop Confusing Busy With Effective

Nonprofit people are some of the busiest people on earth. But busy is not the same as effective.

A full calendar does not mean you are making progress. A long task list does not mean you are moving the mission forward. A packed meeting schedule does not mean decisions are being made.

Sometimes being busy becomes a hiding place.

It keeps people moving, but not necessarily advancing.

The second half of the year is the perfect time to ask:

·      What work is producing real results?

·      What work takes a lot of time but creates very little impact?

·      What meetings could be shortened, combined, or eliminated?

·      What reports are being created that no one reads?

·      What tasks exist only because “we have always done it this way”?

This is where nonprofit leaders have to be brave.

Because stopping something can feel risky. It can disappoint people. It can disrupt routines. It can make people uncomfortable.

But continuing to do work that drains your organization is also risky.

It costs time. It costs money. It costs morale. It costs momentum.

And eventually, it costs impact.

A Simple Mid-Year Reset Exercise

Before the second half of the year gets away from you, set aside one hour with your leadership team, staff, or board officers and answer these questions:

1.        What are the three most important outcomes we need by December 31?

2.        What activities are directly helping us get there?

3.        What activities are draining time without producing meaningful results?

4.        What needs to be reduced?

5.        What needs to be reassigned?

6.        What needs to stop completely?

7.        What will we commit to protecting for the rest of the year?

Do not overcomplicate it.

You do not need a 40-page plan. You need an honest conversation and a few clear decisions.

Want to make that conversation easier? The free Nonprofit Mid Year Reset Worksheet walks you through a simple mid-year reset so you can review your priorities, audit where your time is going, and decide what to keep, reduce, reassign, or stop.

Download it HERE.

Final Thought

The second half of the year does not have to be a frantic sprint fueled by caffeine, panic, and wishful thinking.

It can be a reset.

It can be a chance to focus your energy, protect your team, strengthen your fundraising, and stop pouring time into things that are not serving your mission.

Your nonprofit does not need to do everything.

It needs to do the right things well.

And sometimes the smartest move you can make is not adding one more thing.

It is finally giving yourself permission to stop.

Ready to protect your time, focus your team, and stop doing work that is not moving the mission forward?

Download the free Nonprofit Mid Year Reset Worksheet and use it to reset your priorities for the second half of the year.

Frequently Asked Questions

What should nonprofits review during a mid-year reset?

Nonprofits should review their goals, fundraising activities, board engagement, staff capacity, programs, events, meetings, andc ommunications. The point is not to judge everything harshly. The point is to ask what is working, what is draining time, and what needs to be adjusted before the end of the year. A good mid-year reset should help your nonprofit decide what to keep, reduce, reassign, or stop.

How do we know what our nonprofit should stop doing?

Start by looking at the activities that take a lot of time but produce little return. These may include meetings with no clear decisions, events that barely raise money, grant applications that are not a strong fit,reports no one uses, or social media posts with no strategy. Ask one simple question: Is this helping us reach our most important goals before December 31? If the honest answer is no, it may be time to stop, simplify, or reassign it.

Is stopping a program or event a sign of failure?

No. Stopping something is not always failure. Sometimes it is leadership. Nonprofits often continue programs, events, or activities because they have always done them, not because they are still effective. If something no longer serves the mission, drains the team, or takes resources away from higher-impact work, it deserves a serious review. The goal is not to do everything. The goal is to do the right things well.

How can nonprofits reduce staff burnout during the second half of the year?

One of the best ways to reduce burnout is to stop adding new work without removing something else. Nonprofit staff are often expected to absorb more tasks, more events, more meetings, and more urgent requests without any real capacity discussion. To reduce burnout, leaders should clarify priorities, cut unnecessary meetings, assign clear ownership, protect focus time, and stop work that is not producing meaningful results. Your team does not need more motivational speeches. They need fewer unnecessary fires.

What should nonprofit boards do during a mid-year reset?

Boards should review their own role in helping the organization reach its year-end goals. This may include making personal gifts, thanking donors, opening doors, supporting sponsorship outreach, attending events, reviewing financial progress, or helping with the year-end campaign.The key is clarity. Board members need specific expectations, not vague reminders to “be more engaged.” A strong mid-year reset gives board members clear, practical actions they can take before December 31.

How often should nonprofits review what they need to stop doing?

At minimum, nonprofits should review this twice a year: once at mid-year and once during year-end planning. However, the healthiest organizations make this a regular leadership habit. Any time your team feels overwhelmed, stretched too thin, or unclear about priorities, it is time to ask: What are we doing? Why are we doing it? Is it still worth it? What needs to stop?

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